Hotel & Tourism SMARTreport #32
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ELITE TRAVEL TRENDS<br />
Brought to you by<br />
STAY<br />
DIFFERENT<br />
Jumeirah Group CEO Stefan Leser explains what<br />
sets his properties apart<br />
In February 2016, Stefan Leser took over as the new CEO of Jumeirah Group,<br />
coming over from Swiss travel services provider Kuoni Travel Holding, the<br />
international travel Company, where he held executive management<br />
positions for more than 10 years. We firstly asked Mr Leser what sets Jumeirah<br />
apart…<br />
Stefan Leser<br />
CEO of Jumeirah Group<br />
From a company perspective, perhaps<br />
most significant factor is our innovation<br />
mindset. Jumeirah is a Dubai-born<br />
business, which truly represents the<br />
Emirate’s bold and ambitious spirit. Dubai<br />
is world-renowned for its commitment to<br />
innovation, and as a member of Dubai<br />
Holding, we operate in a supportive<br />
environment for creativity and growth.<br />
From a brand perspective, an important<br />
factor to our success is our dedication to<br />
excellence and continuous improvement.<br />
We embrace the broader dynamism of<br />
Dubai, which is considered as one of the<br />
world’s most imaginative destinations.<br />
It is within Jumeirah’s DNA to offer the<br />
highest standards of Arabian hospitality<br />
and the tradition of welcoming guests<br />
like no other. At Jumeirah, we simply<br />
think about things that others do not; this<br />
is what makes our hotels just that little<br />
more special. With the STAY DIFFERENT<br />
brand promise at our core, guests can be<br />
sure that their experience will be different<br />
– imaginative and exhilarating, culturally<br />
connected, thoughtful and generous.<br />
What new openings or developments<br />
are you the most proud of and why?<br />
This year, Jumeirah has continued to<br />
develop its portfolio, building on the<br />
success of the brand. Jumeirah continues<br />
to dominate the luxury hotel market<br />
in the Middle East and innovation in<br />
products and marketing strategies have<br />
formed key components of this activity,<br />
underpinning Jumeirah’s STAY DIFFERENT<br />
brand promise.<br />
NEW LUXURY<br />
IS ABOUT<br />
CONNECTION<br />
– MORE THAN<br />
CONSUMPTION<br />
We were immensely proud to launch the<br />
Burj Al Arab Terrace. A 10,000 square<br />
metre private luxury terrace, which fans<br />
out 100 metres into the Arabian Gulf, the<br />
Burj Terrace reflects our commitment to<br />
innovation, dedication to excellence and<br />
offers our guests a remarkable luxurious
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