Vinexpo Daily - Day 3

DAY 3
THURSDAY
26 MAY 2016
EXCLUSIVE INTERVIEW
Yuji Yamazaki
President & Chief Executive Officer,
Suntory Wine International Ltd
WE ARE INTRODUCING OUR
“JAPANESE WINES”, MADE 100%
FROM GRAPES GROWN IN JAPAN
Read page 9
REGIONAL SPOTLIGHT
LAND OF THE
RISING SUN
EVOLUTION OF JAPAN’S IMPORT
AND EXPORT MARKETS
Read page 14
SPECIAL FEATURE - SPARKLING WINES
ONE OF THE FASTEST GROWING
CATEGORIES WORLDWIDE
Read page 10
TRADE TALK
Jaewon Lee
Company spokesman,
Hyundai Department Store Group
…PEOPLE ARE SEEKING MORE FINE
QUALITY WINES AT A REASONABLE PRICE
Read page 8

Vinexpo Hong Kong 2016
PRACTICAL GUIDE
LEVEL 1 LEVEL 3
Level 3 / Stand JK-50-9
Level 3 / Stand N-64

EDITORIAL
Vinexpo HONG KONG 2016
PROGRAMME
Richard
Barnes
Editor-in-chief
All Systems Go…
We Have Lift Off!
THURSDAY 26 MAY 2016
Breakfast Conference: “Can Shiraz Become the
Next Trend in Asia?”
Presented by Vinexpo, animated by Andrew Caillard
with Robert Hill-Smith, Ronald Brown and Nelson
Chow
VINEXPO EVENT / ENGLISH - Free entrance
9:00 am - 10:00 am / Level 2 - Room 211/212
Chinese Wine: Its True Story
Presented by Zuming Wang and Lu Yang
TASTING / ENGLISH & CHINESE -
Free entrance
10:00 am - 11:30 am / Level 2 - Room 201B
Pioneer’s in Chile’s Cool Climate Terroir
Presented by Jeannie Cho Lee, MW and Francisco Baettig
TASTING / ENGLISH - By invitation only
10:00 am - 11:30 am / Level 1 - Room 104/105
The Barossa’s Old Vine Heritage
Presented by Phil Reedman, MW and James March
TASTING / ENGLISH - Free entrance
10:00 am - 11:30 am / Level 1 - Room 109/110
Optimizing Your Wine Logistics on the Global Stage
Presented by Loris Mainardi, Nick Street, Wang Ning and Nick Nie
SEMINAR / ENGLISH - Free entrance
10:00 am - 12:30 am /Level 1 - Room 111/112
Vinexpo Hong Kong again proves to be a great
launch pad for new products and ideas. Of course,
long-time participants use the show to launch
new brands, cuvees and packaging, but other,
more exceptional launches are marking the show.
Just one of these is the announcement by Japan’s
Suntory – present at the show for the first time – that
it is introducing Japanese wines, made 100% from
grapes grown in Japan. These include wines made
from Koshu and Muscat Bailey A grapes, which are
unique to Japan, and other grape varieties.
In our exclusive interview today with Yuji Yamazaki,
President of Suntory Wine International, he
postulates that while the Japanese wine category is
not yet well recognised around the world, or even
in Asia right now, the fact that the international wine
industry will have the chance to taste his wines and
the quality and diversity they offer will lead more
people to enjoy Japanese wines in the near future.
Other launches are making the news, such as the
case of Vinadeis. The company has chosen Vinexpo
HK as the location for the spectacular global relaunch
of the 125-year-old Cordier (Bordeaux)
brand.
Of course these are just a couple of examples of the
kinds of announcements that are making this year’s
vintage of Vinexpo Hong Kong so special!
Saint-Emilion - Pomerol - Fronsac Masterclass
Presented by Jean-François Quenin, Frédéric
Borderie and Liang Fabris
TASTING / CHINESE & ENGLISH - Free entrance
10:00 am - 11:30 am
Level 1 - Room 106/107/108
Masterclass on Top Italian Spirits
Presented by Gambero Rosso with Marco Sabellico
and Massimo D’Addezio
TASTING / ENGLISH - By invitation only
10:00 am - 11:30 am
Level 2 - Room 209/210
Greek Wine Masterclass
Presented by Mui Corinne and Mihailos Greg
TASTING / ENGLISH & CHINESE -
By invitation only
10:00 am - 11:30 am
Level 2 - Room 204/205
Grand Cercle des Vins de Bordeaux Tasting -
Vintages 2012 and 2013
Presented by The Grand Cercle des Vins de Bordeaux
TASTING / FRENCH & ENGLISH - Free entrance
10:00 am - 4:00 pm / Level 1 - Room 101A
Organic Wines at their Best
Presented by Vinexpo feat. Bettane+Desseauve
TASTING / ENGLISH - Entrance fee *
10:30 am - 11:30 am / Level 1 - Room 101B
Shiraz Day - Best in Show Contest
Presented by Vinexpo & Citadelles du vin
VINEXPO EVENT - Free entrance
10:30 am - 3:30 pm / Level 3 - Grand Foyer
Bordeaux & Bordeaux Supérieur Tasting
Presented by Hervé Grandeau
TASTING / FRENCH & ENGLISH - By invitation only
11:00 am - 3:00 pm / Level 2 - Room 206/207/208
* Masterclass tickets can be purchased at the information desks on Level 1 (Hall 1E – Hall 1C – Hall 1A) and on Level 3 (Hall 3E – Hall 3C – Hall 3)
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VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016 3

NEWS
The Champagne Houses New Wave
Presented by Vinexpo feat. Bettane+Desseauve
TASTING / ENGLISH - Entrance fee *
12:00 - 1:00 pm / Level 1- Room 101B
Vinexpo Press Briefing
Presented by Guillaume Deglise, CEO
of Vinexpo SEMINAR / ENGLISH - Free entrance
12:00 - 1:00 pm / Level 1 - Press Center
Syrah / Shiraz - An International
Expression of a Noble Grape
Presented by Decanter, animated by John
Stimpfig with Peter Gago, Philipe Guigan,
Eduardo Chadwick, Stefano Frascolla, Matt
Staf-ford and Tim Steinke
TASTING / ENGLISH - Entrance fee *
12:00 - 1:30 pm / Level 2 - Room 201A
A World of Sparkling Wine
Presented by Rachel Brown,
TASTING / ENGLISH - Free entrance
1:00 pm - 2:30 pm / Level 1 - Room 109/110
History, Evolution, Revolution
of Australian Shiraz
Presented by Phil Reedman, MW
TASTING / ENGLISH - Free entrance
1:00 pm - 2:30 pm
Level 1 - Room 106/107/108
Syrah & Food Matching Seminar
Presented by Debra Meiburg, MW
TASTING / ENGLISH - Entrance fee *
4:00 pm - 5:30 pm / Level 2 - Room 201A
How Spice Character Makes Australian
Shiraz Unique
Presented by Con Simos and Patricia
Williamson
TASTING / ENGLISH - Free entrance
4:00 pm - 5:30 pm / Level 1 - Room 104/105
* Masterclass tickets can be purchased at the information desks on Level 1
(Hall 1E – Hall 1C – Hall 1A) and on Level 3 (Hall 3E – Hall 3C – Hall 3)
ADVERTORIAL
Cocktail Time
Marie Brizard creates the buzz @ Vinexpo
Hong Kong
The Marie Brizard name is synonymous with the world of cocktails, so what better
way to present products than with a signature cocktail hour… or in this case hours…
at Vinexpo Hong Kong.
The event was open to all present at the show,
including importers, distributors and the media.
“The goal was to put forward our flagship
brands present at the show, including Marie
Brizard liqueurs, Gautier Cognac, and Sobieski
Estate Vodka, and one of the cocktails uses
Moncigale Côtes de Provence Rosé wine,”
says Josette Morieux, Cultural Heritage Director
Group – Marie Brizard Wine and Spirits
France. “The idea was to make a buzz… to
create some movement rather than have a
‘static’ stand.”
Four cocktails were concocted by Stéphane
Levan, general manager and barman of the
Honi Honi Tiki Cocktail Lounge in Hong Kong
– recognised as one of the 50 top bars in Asia:
Misty Spice – a double-layered cocktail
based on Sobieski Estate Vodka, with
both apple and lime juice, and leveraging
Marie Brizard vanilla syrup as well as
essences of spice-mix and cinnamon;
Marie Love – with Marie Brizard Parfait Amour
Liqueur, rosé wine and tonic water;
Framboisette – with Marie Brizard Framboise
Liqueur and Anisette, Gin, limejuice, and a top
up of Champagne;
And Rickshaw – including Gautier VSOP
Cognac, Marie Brizard Apricot Brandy Liqueur,
and Marie Brizard Tea Essence and Ginger
Essence.
Meanwhile, Ms Morieux tells Vinexpo Daily
that the marketing crew at Marie Brizard is
currently working on re-boosting the brand’s
key visual, concept and logo: “On 16 th June
this year, our marketing team will conclude its
work and we will be able to present the new
logo and concept, all based on Marie Brizard
1755 – with its historic connotations… and
the woman, with a great deal of audacity and
elegance, who has been in existence for 260
years” •
Level 3, Stand MN-70
4 VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016

NEWS
Hong Kong Top Asian Sales Hub
Accolade Wines leverages Vinexpo HK to promote “One Stop Shop” strategy
Founded by Thomas Hardy in the mid 19 th Century in Adelaide, Australia, Accolade
Wines do a lot of business in Australia and the UK, but distribution is evolving constantly
on a global scale. We asked Grant Viney, Accolade’s General Manager for Asia, what
his company’s ambitions are in this respect.
Australia and the UK represent our largest
individual markets. This said, Hardys alone is
distributed in more than 130 countries across
all continents, so we already have
significant reach beyond these two
markets. Hardys also has a very strong
foothold in Asia and continues to grow
each year. Accolade has a stated
mission to be the leading supplier of
New World wines across the globe.
We have significant distribution of
our Australian, South African, New
Zealand and American portfolio
here in Asia and beyond. There is
also a great deal of excitement
for our future in the Chilean
category with the purchase of
Vina Anakena in September
last year. Anakena has a small
yet solid footprint in Asia, and
we are moving to expand
our offer to cater for a wider
range of consumer groups and
distribution channels.
What’s new from Accolade
this year at Vinexpo HK?
Accolade has gradually shifted
our centre of gravity in Asia,
with Hong Kong now being
our most significant sales
hub in the region. Previously,
Accolade has not exhibited as
the corporate entity, but instead
seeded individual brands into
the exhibition through industry group alliances.
This year we are proud to showcase our portfolio
under the Accolade banner. Existing and
prospective partners will be able to see out
total offer. This has changed significantly
since the last Vinexpo Hong Kong, with
the addition of Mud House Wines from
New Zealand, Grant Burge Wines from
Barossa Valley Australia, and of course
Vina Anakena from Chile.
What are your main goals at Vinexpo
HK?
We strongly believe in our “one
stop shop” for New World Wines
proposition, and with the opportunity
to engage with our current and
potential business partners, we will
show that partnering with Accolade
creates efficiencies for their category.
How important is Vinexpo HK
for you as part of your marketing
programme in Asia?
Each and every year there is constant
pressure to get the marketing mix right
in the region. Vinexpo Hong Kong
has been identified as a major event
that Accolade will support this year,
and we look forward to seeing the
benefits that will flow from this •
Level 1, Stand AB-75
EACH AND EVERY
YEAR THERE IS CONSTANT
PRESSURE TO GET THE
MARKETING MIX RIGHT IN
THE REGION.
Grant Viney
General Manager for Asia,
Accolade Wines
vinexpodaily.com VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016 5

NEWS
Champagne…
An “appellation” that means so much more than just vineyards…
Vincent Perrin
CEO, Comité Champagne
2016 is a landmark year for the
Comité Champagne, as it’s the
first time in many years that the
organisation has been present
at an international wine show,
and Vinexpo Hong Kong was
chosen as the most obvious place
for a collective representation of
Champagne hillsides, houses and
cellars. We asked the committee’s
CEO, Vincent Perrin why.
We chose Vinexpo because of my
trust in the capacity of this brand to
adequately “carry” the hillsides, houses
and cellars and indeed the spirit of
Champagne in a destination such as
China, and Asia in general. The angle
we have chosen in being present is
not that of commercial promotion, but
is more of communicating with the
visitors on topics of a broader interest.
One such theme is the inscription of the
Champagne region, its hillsides, houses
and cellars, since the 4 th July last year,
on the UNESCO World Heritage list.
Another “first” at Vinexpo is the ability
to explore the Champagne region
using Virtual Reality technology. The
visitor feels as though he or she has
been teleported – for a few minutes
– to Champagne. This stirs them to
want to come and visit for real and
to discover more. Many professionals
ask questions after this experience,
enabling us to elaborate the information
and also invite them to our third floor
pavilion where they can meet a number
of Champagne producers.
There still remains a huge amount of
potential in the Chinese market for
Champagne. How are you addressing
this?
Mainland China is #19 on our export
list, with 1.3 million bottles shipped in
2015. We are in a similar situation to
Bordeaux ten years ago. We believe
that our exceptional wine will continue
to find new markets, in particular
among the younger demographic, such
as the Shanghai “yuppies” and young
professional MBAs in the country’s
key cities, who are beginning to have
the “Champagne reflex”. In Asia, the
Japanese market continues to be the
main driver for Champagne sales, but
in 2015, the two most dynamic markets
were Korea and Taiwan •
Level 1, Concourse 12
6 VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016

NEWS
同 一 酒 庄 , 两 种 味 道
法 国 中 东 部 大 区 博 若 莱 位 于 勃 艮 第
的 南 部 , 距 地 中 海 很 近 , 拥 有 得 天
独 厚 的 气 候 , 温 暖 、 干 燥 , 很 多 附
近 区 域 的 葡 萄 酒 也 被 归 到 勃 艮 第 产
区 。 我 们 所 喜 欢 的 Fond Moiroux 酒
庄 , 早 在 1789 年 就 已 经 在 这 个 片
区 酝 酿 自 己 的 风 味 , 主 营 干 红 葡 萄
酒 , 同 时 也 兼 顾 果 味 酒 。
参 加 这 次 香 港 品 酒 会 的 你 将 会 获 得
品 尝 两 种 不 同 原 酿 液 的 机 会 。
一 种 是 传 统 酿 造 法 , 采 用 整 株 葡
萄 , 酿 造 8-10 天 , 以 获 得 更 好 的 香
气 和 鞣 酸 ; 另 一 种 是 12-14 天 的 长 发
酵 , 并 且 每 两 天 缓 慢 过 泵 一 次 , 保
留 较 好 的 当 地 葡 萄 风 味 。
Level 3, Stand MN-53-1
与 艺 术 跨 界
La Cave des Vignerons de Saint-Chinian 和 他 法
国 的 经 销 商 Karactère 正 式 因 为 对 于 艺 术 的 独 特 理
念 而 走 到 了 一 起 。 他 们 运 用 了 当 代 艺 术 和 怀 旧 的 理
念 , 在 葡 萄 酒 桶 壁 上 印 上 相 应 的 图 案 , 同 时 表 达 了
他 们 对 艺 术 家 的 致 敬 , 每 一 年 他 们 都 推 出 了 一 个 系
列 。
2014 年 , 由 法 国 街 头 艺 术 的 女 王 Miss-Tic 设 计 ,
拥 有 超 过 30 年 的 混 合 艺 术 经 验 与 这 个 系 列 酒 完 美
结 合 , 受 到 了 不 少 人 们 的 称 赞 ;2015 年 这 个 系 列
酒 又 和 法 国 卡 通 画 家 Aurel 的 合 作 , 推 出 了 设 计 和
漫 画 结 合 的 纪 念 系 列 。 忽 然 又 非 常 期 待 纪 念 的 系 列
款 !
Level 3, Stand JK-40-8
PAUL GOERG 香 槟 发 布
CUVÉE 夫 人 2005 系 列
在 经 历 了 两 年 之 久 的 困 境 后 , 依 靠 高 纯 度 和 极 佳 的 口
感 ,Cuvées2005 系 列 获 得 了 成 功 。
选 择 入 土 时 间 最 早 葡 萄 藤 上 品 质 最 佳 的 葡 萄 果 实 ,Cuvée
夫 人 2005 系 列 采 用 最 佳 原 汁 酿 造 。 采 用 了 最 精 准 的 酿
造 方 法 , 通 过 在 不 锈 钢 小 桶 中 的 精 细 酿 造 和 8 年 秘 方 发
酵 ,Cuvée 夫 人 稀 少 而 矜 贵 。 作 为 Paul Goerg 中 无 可 挑 剔
的 产 品 ,Cuvée 夫 人 2005 系 列 仅 发 售 3000 瓶 。
Level 3, Stand MN-53-12
澳 大 利 亚
对 华 酒 业
出 口 大 幅
增 长
2015 年 , 随 着 市 场 大 潮 的
涨 落 , 澳 大 利 亚 和 法 国 对 华
葡 萄 酒 出 口 量 暴 增 。 中 国 海
关 数 据 显 示 , 进 口 葡 萄 酒 相
比 2014 年 环 比 上 升 37%,
达 到 190 亿 美 金 , 而 其 中 ,
澳 大 利 亚 是 最 大 的 赢 家 。 部
分 原 因 是 2014 年 中 澳 双 边
贸 易 协 定 的 签 署 , 该 协 定 取
消 了 直 至 2019 年 的 进 口 关
税 。
2016 年 的 报 告 显 示 , 该 增
长 在 2016 年 还 在 持 续 。 第
一 季 度 中 , 法 国 和 澳 大 利 亚
的 葡 萄 酒 进 口 量 相 比 去 年 同
期 增 30%, 进 口 额 度 相 比 去
年 同 期 增 加 超 过 40%。 澳 大
利 亚 方 面 , 第 一 季 度 增 长 超
过 法 国 增 长 50% 之 多 , 量 增
33%, 销 售 额 增 加 约 78%。
vinexpodaily.com VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016 7

TRADE TALK
PRESS CORNER
With 15 existing stores and 4 new stores opening this year, the
Hyundai Department Store group is one of the most important
in Korea. With gross sales at around US$7bn, the chain is a
major mover of wine products in the Korean Republic. Company
spokesman Jaewon Lee talks to us about how consumer demand
is changing over time in his country.
There has been a lot of demand
by Korean people for wine as a
gift rather than self-drinking. The
price gap between shopping malls
(including department stores) and
restaurants is big, so a large portion
of consumption is taken up
by shopping malls. However, today,
as many Koreans are becoming
interested in gourmet experiences,
self-drinking consumption
is on the rise. Another factor affecting
change in consumption habits
is that many restaurants are now
offering corkage services for free,
meaning the opportunities of tasting
wine are increasing.
Why are you attending Vinexpo
Hong Kong?
As self-drinking of wine is increasing
in Korea, people are seeking more
fine quality wines at a reasonable
price. So my company is trying
to satisfy customer needs and
looking for new wines from new
continents, which is why I attend
Vinexpo. Vinexpo is one of the
biggest and best wine trade shows
in the world, so I hope that I will
meet various good wine producers
and sales agents from all around
the world.
This year for the first time, Vinexpo
Hong Kong has an official
show daily. What do you think of
this idea?
I think a new trial is always worth
doing. A show daily will be good
and important method for gathering
people together.•
Jaewon Lee
Company spokesman,
Hyundai Department
Store group
The Evolution of Korean
Wine Consumption
VINEXPO
IS ONE OF THE
BIGGEST AND
BEST WINE
TRADE SHOWS
IN THE WORLD,
SO I HOPE
THAT I WILL
MEET VARIOUS
GOOD WINE
PRODUCERS
AND SALES
AGENTS FROM
ALL AROUND
THE WORLD.
Michel Bettane
& Thierry Desseauve
French wine critics, bettane+desseauve
THREE DECADES
OF EXPERTISE
Vinexpo featuring
bettane+desseauve...
and much more!
Established ten years ago by renowned
French wine critics Michel Bettane and Thierry
Desseauve, bettane+desseauve has the aim and
objective to provide information to the trade
and help consumers better know and choose
the wines. The company is based on a group of
wine experts while working on different media
- press, books, Internet - and other events in
Europe, France, Italy, UK and Asia (Hong Kong,
China, South Korea and Japan). We asked how
long they have been following Vinexpo, and
what their thoughts are about the show…
MB: We leverage a wine expertise that dates back over
30 years and know Vinexpo is in a league of its own
when it comes to major trade fairs. The competition in
Europe and Asia is quite fierce and represents a good
challenge for the business. The “Vinexpo featuring
bettane+desseauve” is part of their overall strategy:
we’re actually proud and honoured to be part of this
second wind.
What do you see as being the biggest groundswell
trends at the moment?
TD: We’re firm believers that organic wine is becoming
one of the key issues for fine wine production. As for
the marketing side – trade and communication – the
digital revolution is leading to major changes in the
buying process providing the end consumer with more
information than ever.
What will you be looking for primarily at this year’s
show?
MB: Obviously, we’ll be mainly focusing on our “Vinexpo
featuring bettane+desseauve” events - a fresh “talks and
tastings” concept highlighting talented wine growers
and unveiling exceptional, rare and surprising wines
from young producers. This are no less than 10 exciting
master classes on more than 100 wines from France and
Italy •
8 VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016

EXCLUSIVE INTERVIEW
Japan as a Wine Exporter
Suntory Wine International President & CEO Yuji Yamazaki talks about
this and other major group news at Vinexpo Hong Kong
Yuji Yamazaki serves as President of Suntory Wine
International Ltd. and has been its Chief Executive Officer
since April 2, 2016, having been a Managing Executive
Officer of Suntory Holdings Limited since April 2012.
We asked him what new products Suntory is presenting
at Vinexpo HK…
SUNTORY
WINERIES
AROUND THE
WORLD
3 wineries in Japan:
Tomi no Oka,
Shiojiri,
Iwanohara
2 wineries in Europe:
Château Lagrange
in Bordeaux,
Weingut Robert Weil
in Germany
2 jointly owned wineries
in Bordeaux under
Grands Millésimes de
France S.A. (GMdF):
Château Beychevelle,
Château Beaumont
SUNTORY
DISTRIBUTION
COMPANIES
AROUND THE
WORLD
3 distributors in Japan:
Suntory Wine International /
Suntory Liquor,
Fwines,
Monte Bussan
1 distributor in Greater
China (Hong Kong,
Macau and Mainland
China): ASC Fine Wines
1 jointly owned
Négociant en vins in
Bordeaux:
Barrière Frères
This is the first time for us to
participate in Vinexpo HK.
And we are introducing our
Japanese wines, made 100%
from grapes grown in Japan.
These include wines made
from Koshu and Muscat Bailey
A grapes, which are unique
to Japan, and other grape
varieties. Our Japanese wines
at Vinexpo HK include Tomi
Red 2011 and White 2013,
Tomi no Oka Red 2012 and
Koshu 2013 and JAPAN
PREMIUM Muscat Bailey A
2013 as well as Koshu 2014.
WE
WOULD LIKE
THE PEOPLE
IN THE
INTERNATIONAL
WINE INDUSTRY
TO TASTE OUR
JAPANESE
WINES AND
TO TASTE THE
QUALITY AND
DIVERSITY THEY
OFFER
What are your main aims /
goals in attending Vinexpo
HK?
We launched our Japanese
wines in Singapore last year
through Beam Global Asia
and we are planning to
launch them in Hong Kong
and Mainland China through
our group company ASC
Fine Wines from this coming
summer. The Japanese wine
category is not yet well
recognised around the world,
or even in Asia right now. So
we would like the people in
the international wine industry
to taste our Japanese wines
and to taste the quality and
diversity they offer.
We hope to see more people
in Asia enjoying our Japanese
wines in the near future.
How important is this show in
terms of generating regional
business for you?
Our company has 2 aspects;
we are both a “Wine
Producer” and a “Wine
Distributor”. We have 3
wineries and 4 distribution
subsidiary companies in
Asia and in Europe, and our
ambition is to be one of the
top wine companies in Asia.
So participation in this show
is very helpful for us, as it
gives us the opportunity to let
people from Asia and other
parts of the world discover
our wines. We will create a
synergy among our subsidiary
companies to expand and
develop our wine business all
over the world.
Firstly, as a wine producer, we
are very excited to introduce
our wines at Vinexpo HK.
And it is very important for
us to be able to develop
relationships with other wine
producers. Naoki Watanabe,
Oenologist (Chief winemaker)
of Suntory Tomi no Oka
Winery in Japan, is looking
forward to having an open
Yuji Yamazaki
President & CEO, Suntory Wine International Ltd.
conversation with other wine
makers and professionals in
the international wine industry.
Keiichi Shiina, Vice President
of Château Lagrange in
Bordeaux, has participated in
Vinexpo HK since 2008. He
also looks forward to talking
with other wine professionals
from around the world through
the program Union des Grands
Crus de Bordeaux and the
Commanderie de Bordeaux in
Hong Kong.
Secondly, as a wine distributor,
our distribution companies
have many business
relationships with wineries
around the world. Vinexpo
HK presents one of the best
opportunities to meet and talk
with our partners from around
the world and to exchange
information about the wine
industry and our business. This
is fun for us •
vinexpodaily.com VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016 9

SPECIAL FEATURE: SPARKLING WINES
SNAPSHOT OF THE GLOBAL AND ASIAN
MARKETS FOR SPARKLING WINES
Sparkling wine is one of the fastest
growing categories in the world,
increasing globally by 1.8% in
volume between 2011 and 2014.
Consumption increased by 1.3 m
cases, driven by the sudden emergence
and demand for Prosecco in key
markets like the UK. Asia currently
only accounts for 6% of the world’s
total consumption of sparkling wine,
compared to Europe, which consumes
the lion’s share (78%) and the Americas
(15%).
CHINA - Sales in China have
quintupled in volume between 2010
and 2014 to reach 1.1m cases, with
Italian sparkling wines being the main
driver of the growth, representing some
60% of the market.
JAPAN - Within five years it is
forecast that Japan, currently the second
largest market in the Asia-Pacific after
Australia, will take the top spot for
sparkling wine. Japanese consumption
is growing twice as fast as that of still
wines, and in 2014, sparkling wine
sales reached 3.77 million cases.
This is forecast to grow by nearly 23%
between 2015 and 2019 to reach
4.84 million cases.
HONG KONG - Sparkling
wine sales are booming, up by 51.3%
between 2010 and 2014, mainly
driven by Italian and Spanish sparkling
wines. Prosecco consumption in Hong
Kong soared by over 88%, and Cava
by 110% between 2010 and 2014
with the upward trend set to continue.
The category is predicted to grow
a further 20.7% to 2019 to reach
320,000 9-litre cases.
SINGAPORE - Sparkling wine
is growing slowly but steadily, a trend
that is predicted to continue for the next
three years, with a 12.3% growth in
volume.
TAIWAN - Sparkling wines remain
a niche category, with the sector
largely driven by Champagne, with
just 80,000 9-litre cases consumed
in 2014, a 4.9% increase on 2013.
Growth is forecast to continue by 15%
between 2015 and 2019. Prosecco is
the leading sparkling wine in Taiwan,
with Italy the second largest sparkling
wine importer after France.
(All figures Vinexpo / IWSR research).
10 VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016

SPECIAL FEATURE: SPARKLING WINES
ADVERTORIAL
B&G NectaRose Gift Pack
Launches Worldwide
After its successful launch
last year, Barton & Guestier
NectaRose sparkling wine
made of 100% Muscat grapes
now benefits from an impactful
and elegant gift pack.
The highly attractive packaging
was first made available for
Valentine’s Day operations in
various countries and is now
available in Asia.
B&G NectaRose is a renowned
name worldwide for all Barton
& Guestier wine lovers. Already
in the early 80’s, the range
consisted of several still wines,
going from a NectaRouge, via
a NectaRosé to a Nectad’Or.
Mais Oui, C’est Très Bon!
French traditional method sparkling
wine on rise
With a major rise in sales year-onyear
in 2015 (+16.3% volume and
+8.08% in value) French AOP sparkling
wines – other than champagnes – are
experiencing a veritable boom at the
moment.
Confirming the trend, Aguila Crémant is
present at Vinexpo Hong Kong armed
not only with data to support the case
for the traditional method bubbly from
France, but also the results of recent
blind tests that showed Aguila was the
preferred product compared to leading
competitors in the market.
Aguila’s catchphrase, “Creator of
Effervescence” reflects a young and
dynamic feel, with the bottle’s modern
design combining luxury and elegance.
Getting a traditional method French
sparkling wine “right” comes down to
the alchemy of a terroir with character:
situated between the Atlantic, the
Mediterranean and the Pyrenees,
Aguila Crémant offers an extraordinary
range of expression.
Aguila brut is a perfectly mastered
blend of wines from the clay-limestone
and standstone hills of the region’s
vineyards, where three grape varieties
marry harmoniously in the following
proportions: 65% Chardonnay, 25%
Chenin and 10% Mauzac.
VINIFICATION AND MATURATION
A low yield of less than 50 Hl/Ha
allows the grapes to be harvested
at optimum maturity, giving good
concentration of the different aromas.
The wine is then vinified and assembled
before a second fermentation in the
bottle. Maturation on lees lasts between
12 & 18 months, then the wine is stored
in order to favour the development of
secondary aromas and the finesse of
the bubbles.
TASTING NOTES
Eye: The nice pale yellow robe is
highlighted by fine and persistent
bubbles with a delicate mousse.
Nose: The dominant Chardonnay
brings notes of white flowers such as
acacia, as well as fruity notes of pear
and peach.
Mouth: The unctuousness and freshness
of this vintage brings balance and
length in the mouth.
THE GUARANTEE OF QUALITY
The fact this is an AOC ”Crémant de
Limoux”, produced using the Traditional
Method and matured between 12 to
18 months is a reassuring guarantee.
Aguila is working hard to push its brand,
thanks to major advertising campaigns
and in-store PoS display tools.
Following the organic accreditation
of a large proportion of its vineyards
in 2014, Champagne Drappier
aims to be the first Champagne
House in the world to achieve a net
zero carbon footprint.
Over ten years, Drappier has been
working on sourcing sustainable
energies and to date, 45% of
the electricity used by the House
is produced by solar panels. By
2017, that number will increase to
75%. Plans to aggressively reduce
fuel consumption to a minimum over
the next 5 years have also begun.
Level 3, Stand Q-82
Champagne Drappier Works Towards
Zero Carbon Footprint
while insulated air conditioning is
strategically used throughout the
property.
Meanwhile, at Vinexpo Hong Kong,
Champagne Drappier has unveiled
its 1976 vintage – their “best kept
secret in 40 years”, revealing
complexity and power balanced
with unexpected youthfulness.
Unique tasting is possible at the
stand - Level 3 KL 84 (Ponti Trading
Limited importer for Hong Kong and
Macau).
Level 3, Stand JK-22
Cellars avoid air conditioning by
utilizing a free cooling system,
Level 3, Stand KL-84
vinexpodaily.com VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016 11

SPECIAL FEATURE: SPARKLING WINES
Bottega Goes Even More “Bubbly”
New “Classic method” sparkling wines
launched at Vinexpo Hong Kong
First Time Presence for Dominio de
la Vega at Vinexpo Hong Kong
Bottega is back at Vinexpo Hong Kong
to reinforce its visibility in the business,
showcasing its latest products including
the premium quality sparklers Bottega
Stardust and a new Bottega Classico.
Bottega is a third generation family owned
company located in Bibano, Treviso
(45 km North of Venice) that produces
and distributes typical Italian premium
quality beverages and food products to
a global market. The company manages
several different brands, amongst which
are Alexander, Bottega and Cantina dei
Poeti. With the goal of producing and
distributing the best Italian wine, grappa,
spirits, and food all over the world,
Bottega advocates Quality (Italian taste
and authenticity), Design (expression of
the excellent aesthetic character of being
made in Italy) and Social Responsibility
towards the environment and the
community.
BOTTEGA IS
INTRODUCING
A VERY NEW
PRODUCT TO ITS
RANGE: BOTTEGA
CLASSICO,
BOTTEGA’S FIRST
SPARKLING WINES
OBTAINED USING
THE CLASSIC
METHOD
Spain’s Bodega Dominio de la
Vega is present for the first time at
Vinexpo Hong Kong, representing
the DOP Utiel-Requena.
The winery is releasing new products
onto the international market with
a new image, betting on bobalbased
wines, reserve cavas and the
special reserve collection.
Wines and cavas by Dominio de
la Vega are made in a traditional
way, reflecting the personality of
the terroir, working mainly from
local varieties such as Bobal grapes
grown in a century-old vineyard.
Dominio de la Vega is presenting a
special reserve cava, characterised
by elegance and great appeal
they pose to the consumer. Cuvee
Prestige, Reserva Especial, Reserva
Especial Rosé and limited edition
Blanc de Noir form the high end of
these cellars.
Joining them are Authentique,
Expression and Esencia. All these
cavas are aged on lees a minimum
of 18 months and are made with
Chardonnay, Macabeo, Pinot Noir
and Xarel-lo varieties.
Dominio de la Vega has achieved
the highest possible recognition
several years running, and in blind
tastings, has been named as the
«Best Cava of Spain» (Enoforum) as
well as having one of the highest
scores ever awarded by Robert
Parker to a Cava Winery.
Level 1, Stand DE-32
Bottega Stardust is a sparkling Prosecco
Dry DOC, obtained by the vinification
of Glera grapes, grown on the
Valdobbiadene hills. Stardust has a
rich, creamy, persistent foam and a fine
perlage. The colour is brilliant straw
yellow; the nose has the typical fruity
and floral scent of Prosecco. Bottega
Stardust stands out thanks to its attractive
packaging: the traditional dark green
glass is entirely covered by a myriad of
tiny crystals, bringing to mind a sky full
of stars.
Importantly, Bottega is introducing a
very new product to its range: Bottega
Classico, Bottega’s first sparkling wines
obtained using the Classic Method (the
Italian equivalent of the French Méthode
Champenoise). A brut white from Pinot
Nero grapes, it has a straw-yellow colour,
and a brilliant, fine and persistent perlage;
the bouquet is rich, elegant, with primary
aromas of cherry and rose. Compared
to sparkling wines obtained using the
Martinotti method, it has stronger hints
of yeast and crusty bread. The taste is
fresh and structured, savoury, with lively
acidity. Soft and creamy to the palate, it
is an important wine with a gentle and
feminine personality.
Level 1, Stand C-67
New-look Gift Boxes and Packaging
for Champagne Henriot
To enhance its range of
Champagnes, Maison & Domaines
Henriot, founded in 1808, has
updated its packaging while
retaining its core values of elegance,
discretion and finesse.
Over the centuries, the brand has
become globally renowned, even
being official suppliers to the Royal
houses of Hungary and Austria.
To underline these values, the
Champagne gift box collection has
been given a makeover, with a few
subtle changes also introduced to
the label and foil. These changes
come as a result of discussions
between Champagne Henriot and
its customers, in a bid to increase
brand visibility.
Level 3, Stand L-82
12 VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016

REGIONAL SPOTLIGHT: AMERICAS
Viñedo Chadwick
Celebrating Top Score
by Wine Critic James
Suckling
Discover Gravity Finished Winemaking
If you have heard about “Gravity Fed” winemaking
in the past, then you’ll really enjoy learning about
“Gravity Finished” winemaking at Vinexpo HK.
Based in southeastern Napa Valley, Palmaz Estate
Vineyards is a hidden-away winery that is well worth
discovering. “Unique and one of kind” or “NASA
Control Room” are how most people describe the
family owned Palmaz Estate Vineyards winery.
The wines are described as “big” and “rich”, yet
elegant and balanced.
The winery itself is an almost invisible 18 story
underground set-up built inside a mountain. It is
divided into 4 levels of caves in order to achieve
true gravity flow winemaking.
The winery is 100% family owned with 3 generations
that live and work on property. All estate mountain
fruit is grown on elevations ranging from 400 to
1400 feet with almost 30 micro-climates.
Dr. Palmaz is best known (for now) as being the
inventor of the first expandable heart stent. His out
of the box thinking is what changed millions upon
million lives. His out of the box thinking in regard
to the winery may change your opinion of the next
generation of “Cult Cabs” from Napa Valley.
Level 1, Stand EF-76
Quatro Surprises With a White Blend
Viñedo Chadwick arrives at Vinexpo Hong Kong
hot on the heels of news that international wine
critic James Suckling has given a 100-point score
(maximum points) to their 2014 ultra-premium
wine.
This outstanding recognition marks a milestone
not only in the history of Viñedo Chadwick but
also for the Chilean wine history, as it’s the first
time a wine from this country has achieved 100
points. This perfect score positions Maipo Alto
and Chile among the most prestigious world-class
appellations for red wines, such as Bordeaux,
Tuscany and Napa.
Chile’s MontGras wines are back
at Vinexpo HK with the new Quatro
White 2015, which promises to
captivate lovers of different and
entertaining wines, consisting of 35%
Chardonnay, 35% Viognier, 15%
Semillon from Chile’s Colchagua
Valley and 15% Sauvignon Blanc
from the Leyda Valley.
Santiago Margozzini, Winemaker
of the company, describes it as a
bright and clear wine. “On the nose,
aromas evoking acacia leaves,
pineapple, peaches and ripe fruit
invades, especially custard apple,
as well as floral notes. Its taste has
an attractive creamy structure and a
fresh acidity.”
This wine joins the MontGras
Quatro range which, since 1998,
has surprised with a premium blend
of four red varieties changing
percentages every year to deliver the
best of Chile in each vintage year. Its
label also changes, inspired by the
colours of the varieties, becoming a
real collection wine.
MontGras Quatro 2015 White
is ideal to accompany all kinds of
seafood, particularly lobster and
oysters, as well as poultry dishes.
The reference value is Ch$8.390
and is selling in specialty stores like
El Mundo del Vino, Cavas de La
Reina and Cavas de Chicureo, and
selected wine lists of restaurants in
the country.
Level 1, Stand C-7
Following his recent visit to Chile, during which he
tasted more than 600 wines from different valleys,
wine critic James Suckling published his article
entitled “Chile’s Evolving Quality Wine World” in
which he awarded Viñedo Chadwick 2014 100
points: “Perhaps a sign of Chile truly coming of
age is the 100-point rating in this report of the pure
Cabernet Sauvignon 2014 Viñedo Chadwick.
This is a wine that defines the greatness of Chile
with a purity, structure and finesse that competes
with the best reds of the world. This is a wine that
defines elegance and power at the same time.”
Suckling described the wine as “complex aromas
of blueberry, blackcurrant and black liquorice. Full
bodied yet refined and beautiful with a stunning
length and complexity. It has a transparency that
shows such greatness and beauty; has an energy
and brightness. Chile’s first perfect wine and well
deserved. Better in 2020.”
Level 1, Stand FG-23
vinexpodaily.com VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016 13

REGIONAL SPOTLIGHT: JAPAN
JAPAN
IS…
3 rd fastest growing wine
market in 2014 vs 2013
3 rd largest wine market in
Asia-Pacific after China
and Australia
6 th largest market for
imported wines
2 nd largest market in Asia-
Pacific for sparkling wines
CONSUMPTION
PICKING UP
Between 2010 and 2014, Japanese
wine consumption grew, reaching 40,3
million 9-litre cases or the equivalent of
483,6 million bottles, an increase of
39% compared to the beginning of the
5-year period.
Between 2013 and 2014 Japanese
wine consumption increased by 1.89
million cases or +4.9%. Japan is the
country with the 3rd fastest growth rate
in the world between 2013 and 2014
after South Africa and the USA.
Consumption of sparkling wine is
growing twice as fast as that of still wines.
In 2014, the sparkling wine consumption
in Japan reached 3.77 million cases.
The VINEXPO/IWSR study forecasts that
Japanese sparkling wine consumption
will grow by 22.97% between 2015
and 2019, reaching a volume of 4.84
million cases. Japan is the second largest
market for sparkling wines in Asia-Pacific
after Australia.
Looking into the future, the Vinexpo/
IWSR world market study forecasts that
Japanese wine consumption will continue
to grow, reaching a volume of 46.7
million cases, which means an increase
of 13.8% over the 5-year period from
2015 to 2019.
SUN RISES
ON WHISKY
Whisky is the hottest category in Japan
(10.9% market share, 2nd position after
National sprits). The consumption of
whisky reached 12.38 million cases in
2014, and should increase by another
11.5% over the upcoming 5-year period.
Countdown
to Vinexpo Tokyo
On 15 th and 16 th of November, Vinexpo Tokyo will again attract
a major cross-section of buyers from the land of the rising sun. But
why hold a separate trade show just across the water? We put the
question to Vinexpo’s Sales Director, Mathieu Vanhalst.
Vinexpo Tokyo is a different concept
compared to our exhibitions in
Bordeaux and Hong Kong. First of
all, Vinexpo Tokyo is dedicated to a
single and very unique market, the
whole event is specifically tailored to
the needs of the Japanese.
Unlike our events in Hong Kong
and Bordeaux, where visitors are
extremely international, at Vinexpo
Tokyo 90% of visitors are Japanese.
Another distinction is that at Vinexpo
Tokyo both producers and importers
can exhibit, allowing for brands to
benefit from the importers’ special
relations with the local buyers.
Indeed, Japan is a market on its
own, it is a sophisticated, mature,
and premium market. The Tokyo
event allows our exhibitors to get a
direct feel for the specificities of the
Japanese market and to exchange
with its key players. Particularly
in Tokyo, with over 178,000
restaurants, the on-trade plays a
paramount role.
For exhibitors, Vinexpo Tokyo, thanks
to its unique offer of turnkey stands,
is an extremely convenient event.
All they have to take care of is their
plane tickets, travel to the event, and
shipping their wines.
This year, the event takes place on
November 15 and 16, in the Prince
QUALITY RICE – THE ESSENTIAL
ELEMENT FOR GREAT SAKE
No matter how well brewed a sake may be, its end result can
only be exceptional if the rice with which it is made is of the
most exceptional quality.
Conscious of this fact, the Japan Rice and Rice Products Export
Promotion Association is very active at Vinexpo, as part of its
efforts to promote Japanese rice and its products on a global
scale.
At their stand, the Japan Rice and Rice Industry Export Promotion
Association will be demonstrating “Japanese Quality” and why
this is so important.
Mathieu
Vanhalst
Sales Director, Vinexpo
Park Tower Hotel of Tokyo, not in
an exhibition centre, which is yet
another difference compared to our
Bordeaux and Hong Kong shows.
For those wishing to break into the
booming Japanese market and
meet the importers, distributors,
wholesalers, retailers, and
sommeliers, Vinexpo Tokyo is an
absolute must!
What’s new at this year’s Vinexpo
Tokyo?
In the late afternoon, special
encounters with a select number of
end-consumers will be possible, for
distributors and producers alike to
note their reactions to new products
and fine-tune their purchasing
and range accordingly: a unique
opportunity at a strict B2B event •
REDISCOVERING
JAPAN’S CULTURE
& CRAFTSMANSHIP
Monozukuri Nippon-Japanese Sake
Cellar is at Vinexpo to help visitors
rediscover Japan’s culture and share the
beauty of its craftsmanship worldwide.
This is a joint project of e-Shigoto, a
manufacturing recruitment website run
by Nikken Total Sourcing and Hidetoshi
Nakata’s ReVALUE NIPPON.
Source: VINEXPO/IWSR study
Level 1, Stand GH-72
Level 1, Stand G-73
14 VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016

© Les Chensiyuan Williams
HOSPITALITY / RESTAURANTS / BARS
WHERE
TO GO
IN
Hong Kong
CLUBS / EVENTS / SHOPPING / CULTURE
Brought to you by
Celebrating Hong Kong’s “Can Do” Attitude
The iconic Mandarin Oriental, Hong Kong is
the epitome of contemporary luxury combined
with Oriental heritage. Having delighted guests
with award-winning services and impressive
facilities for over 50 years, it is a much-loved
address for those seeking an exclusive sanctuary
in the heart of this exciting city. Anthony
Costa, the hotel’s General Manager, leads
the team at Mandarin Oriental Hotel Group’s
flagship hotel from strength to strength, ensuring
the property remains positioned as the leading
luxury hotel in the heart of the city. We
asked him what makes Hong Kong special for
him…
The energy of the people and their “can do” attitude.
You are unique in having three Michelin starred
restaurants in your hotel. Why three?
That is thanks to our hardworking and talented culinary
and F&B teams for achieving these outstanding
accolades. Each of our three Michelin starred
restaurants are very different in style and are unique in
their own right – Pierre for French fine dining, Mandarin
Grill + Bar for contemporary European and Man Wah
for Cantonese fine dining. Mandarin Oriental Hong
Kong is the only hotel in Hong Kong to house three
Michelin starred restaurants all under one roof!
Where can one find great wine bar in Hong Kong
outside the MO?
I am still discovering places after my recent return back
to HK but I have heard these are quite intimate with
lovely wine selections:
MyHouse, Organic and Trendy Western Restaurant
and Bar, La Cabane Wine Bistro, authentic French
wine bistro, Chateau Zoobeetle, comfortable Parisien
wine cellar, new in Hong Kong.
For visitors from overseas to Vinexpo Hong Kong,
what would you say are the “not to be missed”
attractions in Hong Kong while they’re here?
I have only just moved back but I highly recommend
a visit to PMQ. It’s a revitalized creative hub for
local design talents as I love their creativity and
entrepreneurial spirit!
Do you have any “hidden pearls”… secret spots you
can give away?
Yes, three spots within Mandarin Oriental Hong Kong
actually: the steam room at The Mandarin Spa –
here I can hide as nobody knows where I am. The
Bar at the Mandarin Grill, which is a great spot for
having a private meeting and they also serve delicious
Madeleines too. I also love The Mandarin Barber Shop
because of its timeless design.
PMQ
35 Aberdeen Street, Central
www.pmq.org.hk
MyHouse
26/F, QRE Plaza, 202 Queen’s Rd E, Wan Chai
www.myhousehk.com
La Cabane Wine Bistro
G/F, 62 Hollywood Road, Soho, Central
http://lacabane.hk/
Chateau Zoobeetle
8 Sai Street, Sheung Wan
www.zoobeetle.com/en/store/1-hong-kong
Anthony Costa
General Manager,
Mandarin Oriental Hong Kong
MANDARIN
ORIENTAL HONG KONG
IS THE ONLY HOTEL IN
HONG KONG TO HOUSE
THREE MICHELIN STARRED
RESTAURANTS ALL UNDER
ONE ROOF!
VINEXPO DAILY / DAY 3 / THURSDAY 26 TH MAY 2016 15