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Map It Out<br />
Northwestern University knows that its social demographic is active on <strong>Instagram</strong>, so the<br />
famed Chicago school published an <strong>Instagram</strong> post of a campus map, taking advantage<br />
of the new #pinchandzoom functionality.<br />
Try this on your own brand’s <strong>Instagram</strong> account, especially if you are throwing an event<br />
or running a campaign around a specific location or travel experience.<br />
<strong>Instagram</strong> Zoom enables wide exploration of static images, so you should also consider<br />
publishing infographics or portions of infographics on <strong>Instagram</strong> now, and encourage<br />
people to explore different areas of the image with this feature.<br />
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