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<strong>Instagram</strong> Stories<br />
The metrics available for <strong>Instagram</strong> Stories right now are limited. While this may change in<br />
the future, right now we have three big metrics you should be paying attention to if you’re<br />
investing time and effort in <strong>Instagram</strong> Stories.<br />
View Count: The number of people who have watched your <strong>Instagram</strong> Story. Swipe<br />
upwards while you watch your Story. You’ll see how many people have watched your<br />
Story and their usernames listed below.<br />
View Rate: Keeping an eye on your View Rate on a consistent basis allows you to<br />
improve. How many of your followers are actually watching your <strong>Instagram</strong> Stories? Which<br />
<strong>Instagram</strong> Stories have the best View Rates, and which have the worst? How can you<br />
optimize by time of day or content?<br />
Let’s say that your account has 100,000 followers. Your Story gets 1,000 views. Your View<br />
Rate would be:<br />
(Number of views X 100)/Number of followers<br />
This gives you 1%. This is your View Rate for that Story.<br />
EVERYONE<br />
23<br />
HAS A STORY
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