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NASA<br />
What: NASA shared an <strong>Instagram</strong> story inviting social media users from around the<br />
world to register for a satellite launch event at the Kennedy Space Center in Florida. The<br />
selected applicants would get exclusive behind-the-scenes access for the launch, plus<br />
the opportunity to snap, post, tweet, and share everything about the launch of NOAA’s<br />
GOES-R.<br />
Impact on Buyer’s Journey: It is not every day that we get an opportunity to go behindthe-scenes<br />
at a rocket launch. This post from NASA is immensely exciting for many<br />
of NASA’s followers who are passionate about space exploration. Although the CTA<br />
(driving traffic to site) for this story mainly impacts the consideration stage of the buyer’s<br />
journey, the overall experience goes beyond just the registration on the website.<br />
Being part of an event like a rocket launch inspires the audience to engage with NASA<br />
further and makes them associate with the brand positively, helping drive adoption and<br />
building advocacy.<br />
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