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Product vs. Product<br />
One way to conduct segmented analysis is to compare how different product lines<br />
drive engagement.<br />
Segmentation<br />
Take a look at the Chili’s Grill and Bar <strong>Instagram</strong> account and you’ll find a variety of posts<br />
featuring their food, alcoholic beverages, and, of course, desserts. We looked at all<br />
posts that were published by Chili’s on <strong>Instagram</strong> in Q1, comparing all posts including<br />
an image of a drink with all posts including a dessert.<br />
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