You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
The New York Times Fashion<br />
What: NYT Fashion covered the Ralph Lauren Fashion Show at New York Fashion Week,<br />
where the designer made dresses available for purchase immediately after the show. NYT<br />
Fashion also shared celebrity interviews and moments from the after-party.<br />
Impact on Buyer’s Journey: The fashion vertical is one of the most active on <strong>Instagram</strong>,<br />
and understandably so, since images and videos are such an integral part of that<br />
industry. This story gives the audience a glimpse into what happens at high-profile events<br />
that most don’t get a chance to see firsthand. Such content helps delight the audience<br />
and create a positive association with the brand, helping drive adoption.<br />
9
Change language