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The following post from this year’s election was the most engaging post in the<br />
data period.<br />
Employ a sophisticated hashtag strategy.<br />
Emirates Airline uses two hashtags – #HelloTomorrow and #EmiratesAirline. Only<br />
#EmiratesAirline was used for this report, since we tracked only branded hashtags<br />
for all the airlines.<br />
Emirates has consistently been ranked among the top airlines in the world. They<br />
were the second airline (after Singapore Airlines) to fly the world’s largest passenger<br />
airliner, the Airbus A380, which is a much-discussed topic among frequent flyers and<br />
aviation geeks. Emirates understands that, and has made sure to tag this energetic<br />
chunk of the audience so that they find the content easily through other relevant<br />
hashtags that the airline used in the photo’s comments.<br />
The brand’s engaging tone and beautiful images resonate with customers. Its<br />
strategy to use the hashtag in the photo, along with other popular hashtags, ensures<br />
that this content will reach the right audience, making it the most engaging post for<br />
the brand in the data period and driving the peak on Aug 19th.<br />
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