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While Emirates Airline has not used any influencers directly to generate engagement<br />

on <strong>Instagram</strong>, the airline has used its partnership with the LA Dodgers to very<br />

creatively drive conversations. They have painted one of their planes in the Dodgers<br />

colors, and shared a video taken by an avid aviation enthusiast, SpeedbirdHD.<br />

This brand nails a few important elements of <strong>Instagram</strong> marketing in one post,<br />

partnering with/mentoring influencers, posting a video, and sharing<br />

user-generated content.<br />

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