Peter Blake, Sgt. Pepper’s Lonely Hearts Club Band, 1967, Lithograph On Paper & Card, 12” X 12”, England
CHAPTER 1 THE BEATLES Andy Warhol and Peter Blake were at the fore front of the art world. They are both well known for their pop art style work. This art movement influenced many record covers in the 1960’s. The Beatles were part of the British Invasion that hit the USA in the ‘60s. The music invasion also included The Kinks, The Rolling Stones and The Animals. The Beatles channelled the vibrant colour palettes and psychedelic feel of the ‘60s with their record cover Sgt. Pepper’s Lonely Hearts Club Band, released in 1967. Sgt. Pepper’s Lonely Hearts Club Band record by The Beatles is one of their most well-known and influential albums. Steven Heller (2010, 59) described Sgt. Pepper’s Lonely Hearts Club Band cover in his book, POP, How Graphic Design Shapes Popular Culture, as an album that, ‘forever altered content and style of rock and pop music’, and commended The Beatles record cover as a, ‘break through that launched an extremely popular trend in “concept cover” art.’ 7 This LP record was an ambitious project as it was an elaborate stage set up with acclaimed English pop art artist Peter Blake. Heller (2010, 61) in the book, POP, How Graphic Design Shapes Popular Culture stated it was, ‘...more costly than most of the time period.’ Conceptual cover art was uncommon in the 1960’s and became more widely used in the 1970’s. Graphic Design, A History, by Stephen J.Eskilson (2012, 380) states, ‘While all design has a conceptual component, some practitioners in recent years have brought the “brain aided” element more to the fore.’ Before the ‘60s, album covers usually depicted the artist presented in a pleasant pose with the title of the album or single with clearly displayed typography. An example of this is Doris Day’s Day by Day record. Designer Storm Thorgerson and illustrator George Hardie worked together at design studio, Hipgnosis. They created the iconic conceptual record artwork for Pink Floyd, Dark Side of the Moon. Dark Side of the Moon is an abstract depiction of what Theosgen (2011) describes as, ‘…a symbol of thought and ambition, [that] was very much a subject of Roger’s lyrics.’ This cover was completely different from the norm of the ‘50s record covers. The cover had no clear typographic signatures of the band and no imagery of the band members. This abstract and elusive treatment of record cover was soon to become more popular. Thorgerson created many other thought provoking and surrealistic covers for progressive-rock band, Pink Floyd. Some of the other covers included, Wish You Were Here and Relics. 23
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REFERENCES • Jacobs K. (1994) Loo
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BIOLIOGRAPHY • Kane A. (2016) M/M
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