Dissertation

A SEA OF INFORMATION
With advances in technology also come
different challenges for designers.
London based design studio, Spin (2003, 520)
argue that with the increase in technological
advances there is therefore an increase of
information so there is greater importance on
context, ‘Your campaign/publication/website
will be ignored if it has nothing to say. There is
so much choice that the quality of the content
has to match the strength of expression to
make an impact. Bells and whistles alone
won’t cut it. As a result good design will be
more influential, impactful and important
than ever.’ Spin have seen the advancements
and changes in technology to be a positive
change for graphic design and art direction,
helping to create better global standards of
design. This therefore creates better visual
adaptations of music as the context is the key
visual problem to solve for the designer and
not simply thinking of how to make the artist
appear cool.
Charlotte and Peter Fiell (2003, 348) agree
with Spin studio, ‘In an ever expanding sea
of information and images the best attention
“snaggers” are those who bait their hooks
with meaningful content, quirky intelligent
humour and/or more rarely, genuinely new
formal inventiveness.’
Andrew Welch, Photography, 6000 × 3376px, 2016, Jackson, US