Cattle Baron's Ball of the RGV "Boots & Blossoms"

September 9 th , 2017
Boggus Ford Events Center

2017 Cattle Baron's Ball Chairmen
AS A SPONSOR OF THE
CATTLE BARON’S BALL OF THE RGV,
you will join our vision for a world free from the pain
and suffering of cancer. In partnership with your
American Cancer Society, you will help our efforts
from research to education, prevention to diagnosis,
and treatment to recovery, as we provide support to
everyone impacted by cancer.
AMENITIES
PRESENTING
SPONSOR
$25,000
TEXAS TYCOON
$15,000
TEXAS LEGEND
$10,000
TEXAS RANGER
$7,500
LONE STAR
$5,000
TRAILBLAZER
$3,500
WILDCATTER
$2,500
Table Seating 2 Tables 1 Table 1 Table
1 Table 1 Table 1 Table
1 Table
Program Recognition
(artwork provided
by donor)*
* * *
* * *
*
n behalf of the American Cancer Society, we are pleased to
announce the 2017 Cattle Baron’s Ball of the RGV, “Boots &
Blossoms.” Please join us on Saturday, September 9th, 2017 at
the Boggus Ford Events Center in Pharr, Texas. There will be live
music, complete with dinner, exciting auctions, and other fun activities.
Cattle Baron’s Ball is an organization of volunteers working together to
support our local American Cancer Society and its fight against cancer.
Since the inception of the first Cattle Baron’s Ball in South Texas in 1996,
we have proudly contributed approximately $2.4 million to local and
national cancer support services, as well as groundbreaking cancer research.
To our loyal supporters, we send our heartfelt appreciation for your
continued support and look forward to seeing you again soon. To our
new friends, we thank you for your consideration and we hope to call
you a partner at this year’s event as we work together to eliminate
cancer. Thank you from the bottom of our hearts and from the survivors
in our community that will celebrate another birthday this year.
With much gratitude,
Laura & Dr. Alberto Peña and Jessica & Drew Lentz
Your 2017 Cattle Baron’s Ball Chairmen
Logo & Name on
printed materials
(Invitation & Program)*
* * *
Recognition on
official website * * *
Signage at the event * * *
VIP Reception &
Valet Parking * * *
Video Screen
Recognition * * *
Society Award from the
American Cancer Society * * *
* * *
* * *
* *
* *
For more information on becoming a sponsor, contact:
Aida Moreno • American Cancer Society • 956.682.8329
* * *
*
*
*
*If commited prior to print deadline

$
25,000
Presenting
Sponsor
$ 5,000
BECOMING AN UNDERWRITER
CAN MAKE A DIFFERENCE !
$ 15,000
Underwriting Opportunities - Choice of One
• Headline Entertainer
• Catering
$ 10,000
Underwriting Opportunities - Choice of One
• Stage, Sound & Lighting
• Beverages, Bar & Bartenders
• Decorations
$ 7,500
Underwriting Opportunities - Choice of One
• Live Auction, Auctioneer & bid paddles
• Tote Bag
• Main Invitations
• Valet Parking
• Mobile Bidding
• Specialty Cup
Underwriting Opportunities - Choice of One
• Check-in/out Reception Area
• Program Back Cover Ad
• Photobooth
• Opening Band
• Raffle
• Video Screen
• VIP Bar
• Centerpieces
$ 3,500
Underwriting Opportunities - Choice of One
• Bid Board
• Silent Auction
• Dessert Station
• Breakfast Station
• Kick-Off Party
$ 2,500
Underwriting Opportunities - Choice of One
• Boot Shine
• Mystery Boxes
• Gift Card Pull
• Breakfast Tacos
• Program Inner Back Cover
• Program Inner Front Cover
• Small Tote Bag Item (several available)
2017 Honoree
diagnosis of cancer and the subsequent treatment is grueling for
anyone. Chemotherapy treatment in particular not only affects how
a person feels physically, but it can also take a toll on body image and
emotional health due to its hair-loss-inducing effects. But 17-yearold
Andrea Sierra Salazar turned what was at first a blow to her confidence
into something empowering: the embracing of her loss of hair in a series of
stunning photos.
Andrea was diagnosed with stage 2 nodular sclerosis Hodgkin lymphoma in
February, 2016. She discovered a lump in her neck and another tumor was
later found in her chest, requiring her to undergo chemotherapy, which led
to her hair falling out. Andrea began to devote more time to modeling after
her diagnosis when treatment kept her from attending school. Her mother
helped her get in touch with photographers and agencies who wished to
help Andrea remain confident as her treatment continued.
Andrea came up with the concept of a princess without a wig, whose
empowering caption reached hundreds of thousands of likes and shares as
it went viral. At first, she was hesitant to shoot photos without a wig, but
her strength inspired viewers around the world. “Before chemotherapy I
had always been a confident person,” said Andrea. “So when my hair started
to fall out, I would look in the mirror and I wouldn’t feel that confident
about myself."
“I see all these little girls, and you can see it in their faces that they lose all
self confidence,” she added. “I want them to know that your hair or your
physical attributes don’t define who you are — what really matters is your
inner beauty, the way you treat others, and if you’re a kind person.That
shows through.”

lives from cancer in Texas
With care, empathy, courage, determination, and innovation, there’s hardly a person or family that
In 2015, here are just a few examples of how we put dollars to work in Texas:
CARING AND EMPATHY
HELPING PEOPLE FACING CANCER TODAY
Nearly 34,000 requests
from people looking
for information, help,
and support via phone,
email, and online chats
More than 30,900 rides
to and from treatment
Patient navigators
helped guide nearly
2,300 patients through
the health care system
Helped more than 1,660 people
manage the appearance-related
More than 21,200 nights
of free or reduced cost
lodging were provided
COURAGE
HELPING PEOPLE TAKE STEPS TO STAY HEALTHY
Since 2011, funded more than $1.6 million through our
CHANGE grant program, which is helping to reduce the
unequal burden of cancer
Received more than 234,500 visits to cancer.org from
residents in our state
Creating healthy communities
We will never give up, so that no one ever gives up hope.
We encourage cancer prevention by advocating for
healthy communities, promoting cancer screening, and
equipping individuals with the help they need to reduce
their risk of cancer.
DETERMINATION
RALLYING COMMUNITIES AND CREATING PARTNERSHIPS
TO HELP SAVE LIVES
American Cancer Society Cancer
Action Network SM , supported
successful legislation to increase
transparency regarding which
prescription drugs are covered by
consumer health plans, including
a requirement that health plans
disclose all consumer out-ofpocket
costs in a dollar amount.
INNOVATION
FINDING CANCER’S CAUSES AND CURES
Nearly $30.4 million in cancer research grants are currently being funded in our state.
One of many research grants funded to save lives
Clinical data suggests that exposure to estrogen can decrease a woman’s risk of colon cancer. Societyfunded
grantee, Clinton Allred, PhD, with Texas A&M University, is working to understand how estrogen
can partially protect women from colon cancer prior to menopause by slowing down and/or stopping the
tumor formation. This study will also help inform future approaches to colon cancer treatment in women.
@2016 American Cancer Society, Inc. No. 030938
cancer.org | 1.800.227.2345
Cattle Baron's Ball
of the RGV
©2016 American Cancer Society, Inc. No. 030938