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aim: zero emissions - Toyota

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22<br />

to three-wheel mode on the road with other vehicles. The driver of the<br />

i-swing can remain in permanent contact with their vehicle through a mobile<br />

phone or a PC, bringing personal mobility to another level.<br />

Beyond its product range, <strong>Toyota</strong> recognises the importance of good<br />

corporate citizenship and is taking concrete steps to positively impact<br />

European society.<br />

In 2002, our company established a fund – the <strong>Toyota</strong> Fund for Europe – to<br />

enhance its good corporate citizenship through social contribution activities<br />

in Europe. The strategic focus of this Fund is linked to our core corporate<br />

sustainability challenges: environment, road safety and technical education.<br />

<strong>Toyota</strong>’s advanced technologies already provide a proven new platform<br />

for building an even wider range of cleaner and more<br />

fuel-efficient engines, while offering an<br />

enticing driving experience.<br />

And other technologies such<br />

as fuel cells promise longterm<br />

alternatives for specific<br />

applications.<br />

With its effective production<br />

methods, leading technology<br />

and constant attention to<br />

customer requirements, <strong>Toyota</strong><br />

is developing many solutions to<br />

the global challenge of sustainable<br />

mobility.<br />

RAiSinG<br />

EnViROnmEnTAl<br />

AwAREnESS<br />

ThROUGh ThE<br />

TOYOTA FunD<br />

FOR EuROPE:<br />

Green pack<br />

Since 2000, <strong>Toyota</strong> has<br />

supported the Regional<br />

Environmental Center for Central<br />

and Eastern Europe in the<br />

development and production of<br />

the Green Pack – a unique multimedia<br />

environmental education<br />

kit designed to be used by<br />

schools.<br />

schools for sustainable<br />

development<br />

In 200 , <strong>Toyota</strong> Europe launched<br />

the Schools for Sustainable<br />

Development programme in<br />

partnership with the NGOs<br />

Groundwork UK and the<br />

Environmental Partnership<br />

(CE Europe). The project <strong>aim</strong>s<br />

to promote local community<br />

environmental actions by giving<br />

schools the opportunity to<br />

make improvements in their<br />

neighbourhoods.<br />

Eco-schools<br />

This project, rolled out in<br />

Western Europe, is <strong>aim</strong>ed at<br />

promoting innovation in schools´<br />

environmental problem solving,<br />

through the awarding of grants<br />

projects on sustainable mobility.

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