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INSPO Fitness Journal May 2017

Everything from nutrition, beauty, home and workplace wellbeing to health, performance – and so much more.

Everything from nutrition, beauty, home and workplace wellbeing to health, performance – and so much more.

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FRESH<br />

START<br />

When it comes to celebrity<br />

foodies, Nadia Lim is one<br />

of New Zealand’s most<br />

engaging.<br />

Having soared to well-earned success<br />

following her MasterChef New Zealand<br />

television debut, she has gone on<br />

to change the lives of thousands of New Zealanders<br />

through her cookbooks, blogs and<br />

My Food Bag business. And her latest venture<br />

is equally as exciting and life changing.<br />

Fresh Start with Nadia is the latest addition<br />

to My Food Bag, combining portion<br />

control, healthy eating and cooking techniques<br />

- with each meal nutritionally balanced<br />

and weighting in at 450 calories or less.<br />

While My Food Bag delivers healthy food<br />

and a level of portion control, Nadia says<br />

many people are looking for greater levels of<br />

control and accountability when it comes to<br />

their diet.<br />

“For many Kiwis, managing weight is<br />

an endless battle. As we age, we tend to<br />

become more health aware in terms of our<br />

dietary needs, but it can be a challenge to<br />

improve our eating habits and consistently<br />

stick to them. As a dietitian, I’m passionate<br />

about helping Kiwis to eat better, and<br />

this new range takes the guess work out of<br />

ingredient shopping, meal preparation and<br />

calorie-counting,” says the My Food Bag<br />

co-founder and dietitian.<br />

Quick tips with Nadia<br />

What are you most proud of when it comes<br />

to My Food Bag?<br />

That it’s teaching a whole generation of Kiwis<br />

to cook good food and rely less on processed<br />

foods and takeaways. The future effects of<br />

that will be huge.<br />

What is your current favourite ingredient?<br />

Chipotle sauce is a very handy thing to have<br />

in your fridge. Chipotle adds an instant smoky<br />

flavour to all sorts of dishes, from grilled chicken<br />

to dips, roasted vegetables etc.<br />

Fresh Start delivers ingredients for five<br />

recipes to your door each week, in either 10<br />

portion or 20 portion boxes. The 10-portion<br />

box serves two people for dinner or offers<br />

the complete solution for one person wanting<br />

dinner and leftovers for lunch the next<br />

day. The 20-portion box serves four people<br />

for dinner or provides for two people dinner<br />

and leftovers for lunch the next day.<br />

Fresh Start’s meals feature lean proteins,<br />

large volumes of seasonal vegetables,<br />

lower volumes of carbohydrates focused on<br />

wholegrain or vegetable-based sources, and<br />

no refined sugar.<br />

“We want our customers to feel like they<br />

are part of a community and receiving all<br />

the support they need to see the change they<br />

want to see,” says Cecilia Robinson, founder<br />

and Co-CEO of My Food Bag.<br />

“We are really excited about this launch<br />

following feedback we’ve received from customers<br />

which is the driver behind developing<br />

this new offering. This isn’t just another<br />

fad diet. We’re providing our customers<br />

with all the tools – including meal planning,<br />

come in. We want to help people lose weight<br />

in a practical, sustainable way (and keep it<br />

off).<br />

What three things do you wish everyone<br />

knew about food/nutrition?<br />

It’s not complicated. Just eat real food. Don’t<br />

eat too much of it. Eat lots of vegetables.<br />

What do you wish someone told you years<br />

ago?<br />

Do all your travelling before you have kids.<br />

recipes and ingredients - as well as advice<br />

and support they need to help them with<br />

successfully losing weight and improving<br />

their health and wellbeing.”<br />

Fresh Start is available now with more<br />

information available from freshstartwithnadia.co.nz<br />

>WIN<br />

Win yourself a fresh start, thanks to<br />

Nadia Lim and her Fresh Start with<br />

Nadia options.<br />

Recipes are developed by My Food<br />

Bag’s team of nutritionists and chefs.<br />

All Fresh Start recipes are nutritionally<br />

sound and use New Zealand ingredients<br />

wherever possible. Recipes also include<br />

nutritional analysis and cooking tips.<br />

Enter to win a week’s worth of Fresh<br />

Start with Nadia Lite 10 (5 recipes x 2<br />

portions per recipe, a total of 10 portions<br />

to serve five dinners for two people,<br />

or dinner with leftovers for lunch<br />

for one person – valued at $159.99<br />

including delivery).<br />

To enter, email your name and contact<br />

details, with FRESH START in the<br />

subject line, to win@fitnessjournal.co.nz<br />

or enter online at inspomag.co.nz<br />

Entries close <strong>May</strong> 31, <strong>2017</strong><br />

Why is Fresh Start so important to you?<br />

Most people know what they should be doing<br />

to lose weight, but often lack the tools and<br />

time to put it into practise; that’s where we<br />

What is your fave Fresh Start meal and why?<br />

Thai chicken laab salad. The Thai chicken laab<br />

is fresh, flavoursome and full of crunch. It's so<br />

tasty and you feel great after eating it.<br />

<strong>INSPO</strong> – FITNESS JOURNAL MAY <strong>2017</strong><br />

43

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