Week-end Edition - Day 2 & Day 3 - IFA International

international 

Official Daily News Source for International Visitors at IFA 

Thought Leadership Reaches New Heights at IFA 

2007 Edition Kicked-off by Remarkable 

Keynotes and Conferences 

One thing’s sure. The 2007 IFA is much more than a trade show, with industry leaders imparting their thoughts 

and philosophies to audiences enthralled to learn the latest paths in their roadmap to a brilliant future. 

The leaders agree that IFA is a 

fantastic platform not only to 

look at what the competition 

are doing, but it’s also the best 

place to do business, and more 

than ever, to get valuable 

feedback from customers. 

Rudy Provoost, CEO of 

Philips CE echoes the others: 

“we are determined to redefine 

ourselves as a lifestyle company”. 

General trends are 

announced, with technologies 

Jewellery 

for the Home 

As part of a major move 

towards an enhanced design 

ethic, LG announced a 

stunning new design range at 

their IFA Press Conference. 

The idea? … 

According to LG, “to add 

design quality to home cinema 

maturing to the point today 

that design is again becoming 

a quintessential factor in 

products. 

Manufacturers are talking of 

“lifestyle, art, fashion and 

emotion” as the key driving 

factors in product development 

this year. For a close-up 

on some of the top 

conferences, turn to our 

“Conference Highlight” 

section – page 23. 

systems that make them 

distinctive while still blending 

in well with today’s homes… 

The design of the speakers, 

inspired by a sparkling wine 

glass, gives the series a sense of 

emotional feelings to 

consumers.” 

WEEKEND EDITION 

Saturday 

1st September 

CONTENTS 

01 > HEADLINE NEWS 

06 > MARKET & TECHNOLOGY TRENDS 

11 > MEET THE VISIONARIES 

14 > PRODUCT TRENDS 

24 > CONFERENCE SPOTLIGHT 

27 > TRADE NEWS 

29 > GOING OUT 

EXCLUSIVE 

INTERVIEWS 

Simon Kang 

Executive Vice 

President, LG 

Electronics Head of 

Digital Displays 

Company 

"Our target consumers are the premium 

customers for whom design is the 

important factor..." 

See page 13 

Dr. Jongwoo Park 

President of the 

Digital Media 

Business of Samsung 

Electronics 

“Samsung Electronics is passionate about 

developing products that offer real benefits 

to our consumer and business customers. 

Indeed, the user experience must exceed all 

expectations. 

Our current product range was developed 

and designed with this clear objective in 

mind.” 

See page 11 

Bob Raikes 

President - Meko 

“So far, even though many have tried, 

nobody has been able to drive high volume 

through European retailers while keeping 

costs down to allow profitable and 

repeatable business.” 

See page 9

NEWS 

Sharp opens new LCD TV 

factory for Europe 

Sharp President Mikio Katayama and representatives of the Polish 

government have opened the technology company's new LCD TV 

factory at a formal ceremony. Poland Sharp is now manufacturing 

AQUOS LCD TVs for the booming European market in Torun. 

Europe is currently the largest market for 

flat-screen TVs. Over 40 per cent of all 

TVs marketed around the world are sold 

here, and European demand rose by 50 

per cent in 2007 to 27 million LCD 

TVs. Sharp is therefore backing Europe 

as the market of the future and will be 

launching the production of LCD TVs 

for the European market in Torun, 

Poland with immediate effect. 

Sharp President Mikio Katayama and 

representatives of the Polish government 

formally opened the technology 

company’s new LCD TV factory at a 

traditional Japanese ceremony on 28 

August. 

After a construction period of only one 

year and an investment of some 44 

million euro (six billion yen), the LCD 

pioneer is now also manufacturing Sharp 

AQUOS LCD TVs in the new plant in 

addition to LCD modules. 

“The launch of LCD TV production here 

in Poland is an indication by Sharp of how 

important the European market is for our 

company. The plant in Torun will make us 

better able to meet the growing demand for 

LCD TVs throughout Europe. At the same 

time, it was a conscious decision to site the 

investment in the new plant in Eastern 

Europe, one of the most dynamically 

growing LCD TV markets on the 

continent,” declared Toshiyuki Tajima, 

CEO Sharp Electronics Europe. 

“Countries such as Poland, the Czech 

Republic, Hungary and Slovakia are 

recording high growth rates for sales of 

LCD TVs and will become more and more 

important in future. We recognised this 

development at an early stage and are now 

positioned directly in the key market with 

our new plant. This offers us time, cost and 

delivery benefits, particularly in the yearend 

business ahead,” Tajima continued. 

The new factory, Sharp Manufacturing 

Poland (SMPL), means that the 

technology company is further 

expanding its global supply strategy, 

enabling it to service the demand for 

LCD TVs in the global target markets 

even faster and more directly. The core 

element of Sharp’s global supply strategy 

is integrated production, i.e. combining 

the production of LCD modules and the 

final LCD TV in one plant. The Polish 

LCD TV factory covering the European 

market now joins other plants in Mexico, 

China, Malaysia and Japan (Kameyama). 

The LCD panels for the TVs come from 

Kameyama, the most modern LCD 

factory in the world. In Kameyama II 

Sharp is already operating the world’s 

first 8th generation LCD factory from 

one year ago. The plant has been 

manufacturing LCD TVs for the 

international market since September 

2006. The LCD technology leader is 

therefore able to process the world’s 

largest motherglass panels measuring 

2.16 times 2.46 metres. Individual 

panels for a new generation of largeformat 

full-HD Sharp AQUOS LCD 

TVs are cut from the 5.3-square-metre 

motherglass panels. These will then be 

supplied to the new plant in Torun 

among others for further processing. 

Eight 46-inch or six 52-inch LCD TVs, 

for example, can be manufactured from 

one Kameyama II motherglass panel. 

In Torun Sharp has built not only an 

LCD TV factory but also an entire 

industrial estate. The Sharp Crystal Park 

in Poland, on which supplier companies 

for the LCD TV production are taking 

premises close to the Sharp factory, 

covers 177 hectares. Shorter transport 

distances mean that faster supplies can be 

achieved, CO2 emissions avoided and 

shorter delivery times can be provided 

for. 

Price Drop Stimulates 

HD DVD Market 

A new Toshiba player that will cost 400 euros or less in most European 

markets is expected to open up a whole new market sector for the HD 

DVD format. The HD-EP30 will be in the same price range as some 

DVD players featuring the standard definition up-scaling capability, a 

feature also supported by the HD-EP30. The HD-EP35 model - which 

will retail for around 500 euros - will offer additional features such as a 

REGZA-Link (HDMI-CEC), Deep Colour via HDMI, 5.1 analogue 

output and high bit-rate audio. Both models will be available in Europe 

as from this October. 

The price of the Xbox HD DVD player is also heading south to an 

estimated retail price of 179 euros which makes it the cheapest option for 

next-generation content. 

“HD DVD is already the best value format for movie aficionados,” Ken 

Graffeo, Co-Chairman of the European HD DVD Promotional group, 

said. 

“The format is already achieving a good level of sales but we want every 

consumer to benefit from the amazing pictures, sounds and experiences that 

HD DVD delivers. These new player and price announcements mean that 

HD is now available to every consumer who owns an HDTV. With the 

support of 30 European studios and Hollywood’s finest, including 

DreamWorks Animation, Paramount, Universal and Warner Bros, HD DVD 

will be bringing more than 150 new titles to the market in the fourth 

quarter.” 

IFA International • Saturday, 1 st September 2007 

3

NEWS 

Web 2.0 Defined 

IFA Sets Standard For SuperSpeedy Internet 

While everyone has been 

talking about the importance 

of Web 2.0, no one until now 

could quite define it. This year, 

the IFA again sets the standards 

and assumes a leading role in 

this dynamic sector. The IFA 

will be familiarising consumer 

electronics exhibitors and 

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media users with the subject of 

Web 2.0. This year’s special 

show, THE BLOGHOUSE in 

Hall 26b, takes as its slogan 

“myTV – broadcast yourself”. 

It is presenting the exciting 

world of the largest of all 

participatory media, Web 2.0. 

This extensive trail is both an 

entertaining introduction for 

anyone who is not already 

aware that Web 2.0 will make 

the internet more colourful 

and easier to use, as well as 

being a fascinating and trendsetting 

platform for 

professionals and the leading 

players in this field. This is the 

meeting place for beginners 

and the people who make 

things happen, start-ups and 

developers, publishers and 

bloggers, podcasters and other 

Web 2.0 users. The 

presentation takes the form of a 

“Blog” house with a number of 

rooms and places to relax, and 

it provides an invitation to a 

stimulating encounter with the 

new web world. 

The Web 2.0 instructional trail 

will provide both information 

and entertainment for 

newcomers and professionals 

alike. This is where visitors can 

obtain an introduction to the 

subject of Web 2.0 and all the 

possibilities that it offers. At 

the same time this platform 

offers insights into future 

possibilities in these web 

worlds. 

The numerous surf stations are 

also an ideal way of adopting a 

new approach to the internet. 

Visitors can find advice about 

some interesting websites 

which utilise the entire range of 

Web 2.0, on the postcards 

displayed here. 

The Aiptek 

“Browser of Fame” 

Visitors to the IFA can put 

themselves in the picture here. 

Anyone putting themselves on 

“Flickr” or “YouTube” can 

find themselves on the Aiptek 

“Browser of Fame”. And if 

they do not dare to do this 

they can obtain their 

inspiration from an Aiptek 

reporter in the broadcast of 

“Interessanter geht’s nicht” (It 

doesn’t get more interesting 

than this). He will be 

interacting with visitors to 

present them live in unusual 

situations. 

The “Blog Machine – Every 

Blog you gave!” will enable 

visitors to present their own 

personal “Blog confessions” as 

part of the community on the 

large video screen in Hall 26. 

Anyone can leave their 

message here, whether it is a 

marriage proposal, a 

declaration of love or simply 

greetings from the IFA. 

At “Skype de Paris”, the global 

artists’ village, it will be 

possible, via Skype, to have a 

portrait drawn by an artist 

who is actually in Montmartre 

in Paris. Video projections 

enable the subject to observe 

the creative process, and the 

result is then received by e- 

mail, printed on an A3 paper. 

“The BlogHouse Academy” 

will also feature forums, 

interviews and discussions. 

At the BenQ Live 

Gaming FIFA 2007 

Contest visitors will be 

challenged by a 

professional player from 

“Mousesports” and, given 

enough luck and skill, can win 

a BenQ video beamer. 

Hall 26b 

Alcatel-Lucent broadcasts 

IFA International TV using 

both DVB-H and DVB-SH 

During IFA 2007, Alcatel-Lucent is broadcasting IFA 

International TV, a dedicated mobile TV channel for the 

show produced by the journalists of IFA 

INTERNATIONAL. The programme will feature 

interviews of consumer electronics business leaders 

attending IFA, which runs from August 31 st through 

September 5 th in Berlin. 

For the first time at IFA, this demonstration will 

encompass the DVB-H and DVB-SH technologies in 

parallel, two international standards for broadcast mobile 

TV. Cleverdis, a leading corporate publisher and the editor 

of the IFA International magazine, will produce the 

content for IFA International TV. 

IFA visitors will be able to view IFA International TV as 

well as other broadcast mobile TV channels during 

“walking demonstrations” using DVB-H and DVB-SH in 

Hall 26. Presentations on the respective advantages of the 

DVB-H and DVB-SH technologies will be held at the 

Alcatel-Lucent booth at the Technology & Science 

Forum. 

With its unique combination of a specialist exhibition and 

a forum for discussion about innovative media technology, 

the IFA’s Technology & Science Forum is the natural place 

to present Alcatel-Lucent’s mobile TV capabilities. 

“At Alcatel-Lucent, we believe that the technology is now 

available to enable the successful ramp up of attractive mobile 

TV services for the mass market,” said Olivier Coste, 

Chairman of Alcatel-Lucent’s mobile broadcast activities. 

“We consider our broadcasting of IFA International TV based 

on our advanced DVB-H and DVB-SH solutions as a great 

opportunity to demonstrate how high-quality programs can 

benefit from a good mix of broadcast mobile TV technologies 

to reach the largest possible audience in mobility situations.” 

Hall 26b Hall 5.3 Stand 11 


5

MARKET & TECHNOLOGY TRENDS 

The Forward March of 

Technology at IFA 

Micronas announces single-chip solution 

for Full HD 1080p Flat-Panel TVs 

The VCT-PremiumTM supports worldwide trends towards Full HD 1080p TV and expandability 

to 120 Hz and new DTV broadcasting formats such as H.264 

Micronas, a leading supplier of 

innovative application-specific 

IC system solutions for 

consumer electronics, has 

announced the launch of the 

VCT-Premium – the third 

generation of Micronas’ widely 

deployed VCT-family of singlechip 

flat-panel TV processors. 

Major OEMs all over the world 

have chosen the VCT-platform 

for their LCD and plasma TVs. 

Now, the TV market is moving 

to Full HD 1080p panels, and 

the VCT-Premium offers the 

industry’s highest level of 

integration, thus allowing TV- 

OEMs significant system cost 

reduction at state-of-the-art 

quality to address this 

important market segment. 

The single-chip solution 

provides the complete 

electronics platform for a Full 

HD 1080p TV featuring 

integrated audio, video, 

Teletext, OSD, and controllerrelated 

functionalities, even 

memory and program ROM, 

and a dual input port HDMI 

receiver. The VCT-Premium 

has been engineered for 

maximum picture and sound 

quality. The chip offers stateof-the-art 

color processing: in 

addition to standard color 

space typically used for PAL or 

NTSC systems, it can accept 

content with the new extended 

color space (xvYCC) and 

expands the color formats to 

work with Wide Color Gamut 

panels. TV-set designers can 

custom-map colors to their 

display panel of choice, thus 

insuring the TV delivers the 

best possible color. 

The VCT-Premium further 

improves picture quality by 

dealing with noise associated 

with digital TV. MPEG video 

coding can introduce 

‘mosquito noise’ and ‘block 

noise’ to the video signal. The 

VCT-Premium eliminates this 

noise with advanced algorithms 

that reduce the digital noise 

effect while maintaining the 

picture sharpness. 

“Micronas has extended its VCT 

platform to accommodate the 

worldwide trend towards -Full 

HD 1080p,” explains Thomas 

Hilpert, Product Marketing 

Manager TV, at Micronas. 

“And we made sure that the 

VCT-Premium is future-proof. 

The new H.264 format is a great 

market opportunity for TV-set 

makers, but not all markets are 

adopting it at the same rate. Our 

solution allows TV-set designers 

to add off-the-shelf 

MPEG2/H.264 decoder chips 

for the respective markets, 

without the expense of including 

it in all sets.” 

With the adoption of Blu-ray 

and HD-DVD media, the 

industry took a big step 

forward – both formats can 

deliver movies exactly as 

filmed, at 24 frames per second 

(fps). The VCT-Premium 

supports this 24p mode – 

showing true cinematic video 

quality. And the system can 

even go one step further with 

its companion chip, the 

Micronas FRC 94xyM. The 

FRC94xyM, a fourthgeneration 

truD Full HD 120, 

smoothly increases the frame 

rate from 24 fps to as fast as 

120 fps at Full HD resolution. 

It generates new intermediate 

frames so that on-screen 

motion is smooth and free of 

motion-blurring and film 

judder. TV manufacturers can 

offer a standard TV model with 

VCT-Premium and, by adding 

the FRC 94xyM, an advanced 

TV model, both based on one 

core system. 

Movies aren’t even half the fun 

without great sound. Micronas 

has leveraged its expertise in 

audio processing to equip the 

VCT-Premium with an 

extensive portfolio of audio 

technologies that deliver bestin-class 

sound. As part of 

Micronas meloDTM audio 

processing technologies, the 

VCT-Premium features a 

parametric equalizer, which let 

system designers match sound 

output to the chosen speaker 

system. Micronas’ night 

listening mode, meloDTM 

NIGHT+, reduces loud 

sections and enhances quiet 

passages to create a pleasant 

entertainment experience in 

sensitive 

listening 

environments. 

Besides the QFP package with 

integrated DRAM, the VCT- 

Premium also comes in a BGA 

package, allowing connection 

to external DDR memory. 

Samples of the VCT-Premium, 

evaluation 

boards, 

development tools and a 

comprehensive software 

package are available now. 

Hall 1.1, stand 135 

Consumer spend on 

Digital Entertainment 

set to grow by 50% 

By 2011, consumers will be 

spending in excess of 50% more 

on entertainment content than 

they did last year, according to a 

new industry report by 

Understanding & Solutions. 

The upsurge of content, 

combined with much-improved 

delivery infrastructures, is 

increasingly allowing consumers 

to choose when, where and how 

they consume their 

entertainment. Recent industry 

activity and the take-up of 

home video, TV, music and 

gaming across multiple delivery 

platforms are already laying the 

foundations for significant 

growth in the sector, particular 

through: 

• Home Video and TV: 

electronic sell-through and 

online VoD, linear 

programming, TV based 

video-on-demand (VoD), 

mobile TV and theatrical box 

office 

• Music: online, mobile, and 

subscription radio 

• Gaming: online and mobile 

gaming 

“Going forward, we’ll see the 

highest percentage growth coming 

from mobile and online,” says 

Alison Casey, Business Director: 

Content and Services, 

Understanding & Solutions, 

“though in volume terms, both 

will remain relatively small scale 

until after 2011, when compared 

with established platforms such as 

broadcast Pay TV. More 

importantly, multiple formats 

will co-exist, as different delivery 

methods and platforms will suit 

different consumers in different 

situations. With content moving 

seamlessly from mobile to online 

to TV, the challenge for the 

industry will be to ensure revenues 

aren’t cannibalised, as consumers 

will only want to pay for their 

content once.” 

“Although these new platforms 

bring new challenges,” continues 

Casey, “we’re going to see digital 

delivery outgrow all other aspects 

of home entertainment, helping to 

increase the global content 

industry’s revenues by over 8% per 

year (CAGR) through to 2011.” 

If the process is managed 

effectively, content holders will 

yield additional revenue streams 

from both new and catalogue 

content, though formats will 

have to evolve. In the mobile 

sector, for example, it will be 

short form, re-purposed content 

that will be most successful. 

“This new multi-platform world 

is creating a revenue shift,” says 

Casey. “Theatre owners, retailers 

and broadcasters will continue to 

be important, but the new media 

infrastructure providers – 

including telcos, ISPs, mobile 

operators and social networking 

services – will begin to take a 

larger slice of the revenues.” 

However, of all the different 

players vying for a position in 

the delivery of digital 

entertainment, it is the existing 

Pay TV operators that are in the 

strongest position. Unlike the 

mobile operators and telcos, 

content is already their primary 

focus and this will be a key lever 

for consumer uptake. 

Although illegal video and 

music files account for a large 

proportion of content 

downloading, new, legitimate 

services have created viable 

revenue streams. Online, 

mobile and Pay TV are 

beginning to provide a platform 

for legal content delivery, often 

generating legitimate revenues 

in emerging markets for the first 

time. 

“This is particularly true for 

mobile,” says Casey, “and by 

2011 approximately 75% of all 

mobile subscribers will live 

outside the USA, Western Europe 

and Japan. Historically, territories 

such as China and India have 

generated small revenues from 

packaged media sales, and the 

new digital revenues in these 

markets could surpass those 

generated from physical media.” 

6 

IFA International • Saturday, 1 st September 2007


Seeing Life ... In 3D 

Through your TV!! 

Interview / John Reder, EMEA Business Development Manager 

Front Projection 

Texas Instruments DLP 

that time frame. We are now 

able to put out both the left 

and right image, which are 100 

or 120 Hertz, in that time 

frame as well. So you don’t get 

any of the flicker or motion lag 

that you have seen on some of 

the slower 3D systems. 

What can we expect to see in 

terms of productions? 

The most significant technology demonstration on show 

at IFA 2007 for Texas Instruments DLP is 3D 

capability... We asked John Reder, EMEA Business 

Manager, Front Projection for Texas Instruments to give 

us the run-down... 

You may be familiar with what 

we have been doing in 3D ... 

doing DLP cinema for a couple 

of years already. We have now 

been able to adapt this 

technology into a television 

product which is currently 

shipping in the US by Samsung 

and Mitsubishi. You have 

probably seen 3D technology 

demonstrations for years in 

trade shows, and most of them 

did not come across well. But 

this is really quite good. If you 

have seen the 3D in cinema, 

this is every bit as good as that. 

It really brings a lot of realism 

to 3D. In terms of television, 

we will have that available at 

IFA for people to look at. It 

does require that you wear 

glasses but we have restyled 

them to make them much 

more acceptable for wearing. 

We are also working across 

various manufacturers for them 

to improve the glasses further. 

Can you explain this 

technically? 

To display 3D, you need to be 

able to display both left and 

right images (stereoscopic). 

And because our chips are so 

fast, we are able to do that and 

squeeze it into the same frame 

time that we had before. In the 

past, we were able to run at 50 

or 60 Hertz depending on the 

region we were in, we were able 

to put up all the information in 

Right now they are starting to 

ship in the US in the form of a 

TV. Samsung actually 

converted the entire line to 3D, 

and now it is the number one 

DLP TV in terms of sales in the 

US. Mitsubishi have their 

higher end product line that is 

now all 3D as well. 

What products are available for 

people to actually watch in 3D? 

Right now that is fairly limited. 

There are some films that are 

available in DVD form. We are 

working with the content 

providers, both gaming and 

movie, to make more content 

available to consumers. We are 

at the forefront of this and we 

are trying to work with the 

content providers so they can 

catch up with the technology 

that is out there. In the past, 

3D displays were quite high 

end and were used only in 

professional or commercial 

type applications. Now that 

they can move mainstream very 

cost-effectively, I think it took 

the content providers by 

surprise and so we are working 

with them to enable that. 

What’s new in DLP chip 

technology? 

I think the biggest innovations 

are the projectors that are 

coming out right now that 

include “Brilliant Colour 

Technology”. That is starting to 

migrate into more and more 

products, and we will be able to 

summarize that for you at the 

show. But the technology 

creates saturated greens, reds 

and blues, which is why many 

of these products also include 

secondary colours. So you get a 

much richer palette to work 

with, and you can really see 

that on the screens. 

DLP products (projectors, 

home theatre all-in-one boxes, 

DVD players, small LED 

projectors) are available on 

Hall 26, stand 218 


7


Internet TV ‘goldrush’: 

Advertising revenues on track for $10bn worldwide 

Internet TV advertising could 

achieve revenues of up to 

$10bn worldwide by 2011, 

according to a new industry 

report from Understanding & 

Solutions. This equates to 

18% of the Internet 

advertising market for that 

year, forecast at $57bn. 

Delivery of television content 

over the Internet is nothing 

new, with a whole host of 

websites across the globe 

providing hundreds of free TV 

channels, many of which are 

pirated or re-transmitted 

without permission. However, 

there is an Internet TV 

‘goldrush’ in progress, as 

mainstream broadcasters, 

cable networks and TV 

content producers move their 

content online alongside a 

new raft of legitimate 

‘Webcasters’ (Internet Video 

and TV aggregators) like Joost, 

Vudu and Babelgum. 

“The level of penetration 

already achieved by Internet 

video is mind-blowing,” says 

John Bird, Principal 

Consultant 

with 


“Globally, we estimate there are 

more than 20 billion videos 

being streamed across the web 

each and every month. In the 

US alone, active Internet video 

users are streaming an average 

of 55 videos per month - and 

this is just the beginning.” 

User-generated content sites, 

particularly YouTube, and 

social networking websites 

such as MySpace and 

Facebook, are well-placed to 

develop ‘legitimate’ TV 

distribution, potentially 

bringing audiences of millions 

to the entertainment industry. 

Meanwhile, videogame 

hardware vendors Microsoft 

and Sony are seeking to 

leverage their large user bases 

with added value online video 

services – Sony is also aiming 

to deliver HD Internet 

content direct to its Bravia 

TVs using Internet Video 

Link. 

Apple, the number one player 

in digital music, is intensifying 

its Apple TV proposition 

through a tie-up with 

YouTube; partnerships with 

additional major studios are 

also expected and will expand 

Apple’s range of video and TV 

content, including a possible 

film rental service. 

Leading file-sharing networks 

like BitTorrent and LimeWire 

are moving into the market 

with legitimate video content 

but, like user-generated sites, 

it will be difficult for them to 

reconcile the continued 

presence of ‘free’ (illicit) 

content on their usernets. 

Attracted by a new generation 

of PC-centric consumer and 

the phenomenal success of 

video sharing websites, 

broadcasters are also looking 

to gain from the anticipated 

growth. 

understand what works, it 

needs to establish retransmission 

rights and develop 

audience measurement 

techniques. 

Unlike music and film 

industries, which operate with 

paid-for content, television is 

predominantly a free-to-air 

market and lends itself to the 

Internet. The challenge for the 

industry will be in harnessing 

the power of the medium and 

developing the revenues 

through sponsorship, 

advertising, subscription and 

paid-for business models. 

Piracy and ‘free’ TV content on 

file-sharing networks will be an 

endemic problem faced by the 

emerging business, as has been 

the case for the music industry 

over the last 10 years. 

Clearly, Internet TV will 

become a crowded space and 

many of the would-be players 

are not going to survive. Most, 

if not all, are relying on the 

‘wow factor’, but content 

relationships and the 

development of stable, 

measurable audiences will be 

the keys to success. The 

eventual winners will be those 

most able to sustain investment 

over the next two to three years. 

“Internet TV will challenge the 

traditional broadcast industry 

through rights distribution, ondemand 

content versus linear 

broadcast and the generation of 

advertising revenues,” says 

Alison Casey, Business 

Director Content & Services, 


“The competitive structure of the 

market will be under threat as 

new ‘Webcasters’ compete with 

conventional broadcast channels 

for audiences and advertiser 

money. The national boundaries 

which govern broadcasting today 

will also be challenged by the 

global nature of the Internet, as 

has been the case with e- 

Commerce.” 

Going forward, Broadband 

Service Providers, who are on 

fixed revenue models, will need 

to invest in more infrastructure 

as and when high quality 

Internet TV and online film 

distribution becomes 

widespread, raising issues of 

higher consumer tariffs and 

possible revenue sharing with 

content owners. 

As business models are trialled, 

the majority of Internet TV 

content will be free to users over 

the next one or two years, with 

services largely focused on the 

PC and handheld products. 

Some technical innovators and 

early adopters are already 

networking Internet TV to 

their primary television screens, 

but it will be another three 

years before the technology is 

widely-accepted as a 

conventional system for 

delivering content to the living 

room. 

Online video is growing at 

around 200% each year and, 

going forward, television will be 

a primary driver. Major US 

broadcast networks are already 

reporting tens of millions of 

streams monthly from their 

websites, but to build 

sustainable revenues the 

industry needs to effectively 

engage with consumers to 

8 IFA International • Saturday, 1 st September 2007


Who can ‘Do a Vizio’ 

in the European TV market? 

Bob Raikes - Meko 

The US TV market was rocked just a 

couple of weeks ago when market 

researcher DisplaySearch announced that 

not only had new brand Vizio knocked 

Samsung off the top spot of the US flat 

panel TV market, but that Funai had 

jumped to fourth and Polaroid moved up 

to fifth, so that three of the top five in this 

TV market are not traditional brands. 

This is in stark contrast to the situation in 

Europe where all of the top ten brands in 

the TV market are household names. 

The new brands in the US have used nontraditional 

channels to sell TVs. Vizio, in 

particular, focussed very strongly on the 

warehouse clubs such as Sam’s Club and 

Costco. By keeping costs down to a very 

low level and building sets in China, the 

company was able to offer competent 

products that undercut the traditional 

brands, sold through retailers such as Best 

Buy and Circuit City, by a really big 

margin. The advent of high brightness 

LCDs, which look good even in the 

bright lighting of these stores and the 

relative portability of flat panel TVs also 

helped. Vizio was able to build high 

volume quickly and drive its costs down 

and is now able to sell to other channels 

to boost volume. 

In Europe, although the TV market is 

much bigger than the US, it is much 

more fragmented, with different technical 

features needed in each country and with 

different sales channels and models. So 

far, even though many have tried, nobody 

has been able to drive high volume 

through European retailers while keeping 

costs down to allow profitable and 

repeatable business. The question that is 

concerning every TV product manager in 

Europe is, “Could it happen here?” 

Table 1 US flat panel TV market Year-on-Year growth by brand 

Brand Q1'07 Q2'07 Y/Y Growth 

Vizio 9.1% 12.1% 433% 

Samsung 13.7% 10.7% 90% 

Sharp 12.1% 9.1% 53% 

Funai (Sylvania) 6.6% 7.8% 32% 

Polaroid 4.0% 7.5% 118% 

Other 54.6% 52.8% 70% 

Total 100.0% 100.0% 85% 


9

DESIGN IS EVERYTHING* 

“Design” is a great word. Whether in engineering or in 

creative endeavours, as a verb, “to design” refers to the 

process of originating and developing a plan. 

Designing a marketing/communication campaign can often 

be even more important than the design of the product itself 

as sales reps and consumers are bombarded with an overload 

of conflicting information. We at Cleverdis therefore hold the 

belief that the growth of the CE Industry today will be increasingly 

dependent upon INFORMATION DESIGN. 

Through information design, presented in the form of 

Cleverdis SPECIALreports, many of the world’s top CE companies 

benefit from the fact that we are able to put information into 

perspective for a market that hungers for newfound clarity 

and simplicity. 

IFA has this year chosen Cleverdis as the “information 

designer” of IFA INTERNATIONAL, the official English 

language daily magazine for the show. 

Find our more on www.cleverdis.com. 

*According to wikipedia: Information design has been defined as the art and 

science of preparing information so that it can be used by human beings with 

efficiency and effectiveness. 

Information Intelligence

MEET THE VISIONARIES 

Reinforcing a “cooperation 

culture” 

Dr. Jongwoo Park was named 

President of the Digital Media 

Business of Samsung Electronics 

in January 2007. With annual 

sales of over $21 billion 

encompassing CE and IT, 

Digital Media Business has a 

broad array of products 

including digital televisions, 

Blu-ray Disc players, digital 

audio players, monitors, printers 

and laptops. 

Since 2001, Dr. Park also has 

had responsibility as the 

President & General Manager of 

the Digital Printing Division of 

Samsung Electronics. In this role, 

Dr. Park has looked after 

worldwide printer business, 

printing and imaging core 

technology development and 

manufacturing processes as well 

as business alliances. After 

joining Samsung Semiconductors 

in 1992, Dr. Park has led the 

design of the world’s first 16Mb 

SOI DRAM, 1GB DRAM, and 

1Gb NAND flash memory. He 

holds 18 patent licenses within 

Korea, and 13 international 

patent licenses. Dr. Park holds a 

Master’s degree and a Ph.D. in 

Electrical Engineering from 

Yonsei University and also holds 

a Ph.D. in Electrical 

Engineering from Purdue 

University. 

Dr. Park, you were named 

President of the Digital Media 

Business of Samsung 

Electronics in January 2007. 

How has the direction of your 

organisation changed since 

your arrival? 

Samsung’s Digital Media 

Business consists of 4 divisions. 

Each division is managed 

separately to optimise 

performance. Having said that, 

I have been reinforcing a 

“cooperation culture” to 

strengthen synergies and 

identify new opportunities. 

Under this cooperation culture, 

Samsung has been able to 

launch a wide range of 

products with a consistent 

design and user interface, like 

our TV, Duo Player and Home 

Theater System solution. The 

result is a much stronger user 

experience, with both design 

and function working together 

seamlessly. My aim is to build 

on our broad product portfolio 

strengths by coordinating 

product development even 

more closely in the future. I 

have also been emphasising the 

importance of corporate 

business, or what we call “B2B 

business”. With different value 

propositions, sales channels 

and service models, B2B 

business is very different from 

consumer-oriented retail 

business. Although B2B 

business accounts for nearly 

50% of the total electronics 

market value, only 30% of our 

revenues come from this area 

today. It’s undoubtedly a huge 

opportunity for us! 

How would you personify 

Samsung’s product range as we 

approach Q4, and what will be 

your main thrusts at IFA? 

Samsung Electronics is 

passionate about developing 

products that offer real benefits 

to our consumer and business 

customers. Indeed, the user 

experience must exceed all 

expectations. 

Our current product range was 

developed and designed with 

this clear objective in mind. 

At this year’s IFA, Samsung 

unveils products that will 

inspire the way we live and 

interact, whether in the home, 

outdoors, or in the office. For 

the home, I would like to 

highlight our cutting-edge 

LED LCD TV, Duo Player, 

Blu-ray home theater system 

and DLP projector. 

Samsung’s expanded range of 

Full High-Definition LCD 

TVs includes our innovative 

LED LCD TV (F9 series, 

52/70 inch), with new LED 

Smartlighting technology, 

known as “local dimming.” 

The TV intuitively senses the 

TV signal and adjusts the 

brightness level by turning on 

and off the right combination 

of backlight units to produce a 

stunning dynamic contrast 

ration of 500,000 to 1. The 

results are blacker blacks and 

brighter colours, for the most 

amazing picture you have ever 

seen! Furthermore, with LED 

technology, the TV uses 

significantly less power (30% 

reduction). 

We have noted the launch by 

Samsung of a new 70” Full HD 

LCD TV with LED 

backlighting. What are the 

plans for this in Europe? 

In fact, Samsung already 

introduced the largest (70 

inch) commercially available 

full high-definition LCD TV 

last June in Korea. However, 

our newest TV boasts 

Samsung’s very best image 

enhancement technologies and 

employs a light-emitting diode 

(LED) backlight instead of the 

conventional cold cathode 

fluorescent lamp (CCFL) 

version. Moreover, Samsung’s 

unique local dimming 

technology enables the LED 

backlight to be turned off in 

dark image areas, delivering a 

dynamic contrast ratio of 

500,000:1. At the same time, 

power consumption is lowered 

by as much as 30%. 

A high-gloss, “piano black” 

bezel and titanium chrome 

trim accentuate the elegance 

and sophistication of 

Samsung’s new 70” full-HD 

LCD TV. We have also 

incorporated dual hidden 

speakers and rear woofers to 

deliver rich sound quality to 

match the larger-than-life onscreen 

images. 

We plan to launch this exciting 

new model in Europe during 

the fourth quarter. As Europe is 

the strongest market for LCD 

TVs, I believe there will be 

strong demand for this 

premium model. 

Much of your background at 

Samsung has been in storage 

devices, and today in your new 

portfolio you manage a 

different kind of storage device 

for Samsung in the shape of the 

BD player. How important do 

you feel Blu-ray Disc will be in 

driving the HD market in 

Europe, especially given the 

fact that TV channels are slow 

in instigating HD in this zone? 

In the absence of HD 

programming in some 

European countries, Blu-ray 

Disc becomes instrumental in 

meeting rising demand for HD 

content. With a growing 

number of movie titles, it will 

act as a bridge until more 

comprehensive HD 

programming becomes 

available. I am extremely 

optimistic about the role our 

products will play in shaping 

the HD experience in the 

home. 


11

MEET THE VISIONARIES 

VIDEO 

Design For The Good Life 

© Photo: Konstanze-Paula Grüning 

Simon Kang 

Executive Vice President, LG 

Electronics Head of Digital 

Displays Company 

Since joining LG in 1986 as a 

general manager for the 

company’s facility in Worms, 

Germany, Mr. Kang has built up 

impressive international 

experience through a number of 

management positions in 

Germany, Canada and the 

United States as well as in Seoul. 

© Photo: Konstanze-Paula Grüning 

In 2000, after an already 

illustrious career in, he moved up 

to become President of LG 

Electronics’ U.S. Digital 

Appliance Brand Management 

division, leading the successful 

launch of LG’s digital appliance 

business in U.S. Before taking his 

current position, Mr. Kang was 

the company’s Head of Korean 

Sales and Marketing Operations. 

We asked Mr Kang what his 

priorities are when planning 

new product launches... 

Mark Dezzani, IFA International interviewing Simon Kang 

“We have three: Picture quality, 

Design and Features inside the 

TV. It goes without saying that 

picture quality is a must 

because after all TVs are display 

units, but you can’t compete on 

picture quality alone. As TV 

sets get bigger the importance 

of design grows. That is why 

design is the second important 

factor. Picture quality in almost 

all TVs has increased greatly so 

it is important to understand 

what consumers needs are. 

What is LG’s approach to 

design? 

We have a ‘Lifestyle Design’ 

team within our company. 

They go to major markets and 

visit customers’ homes and 

they see how the TV is being 

used, as well as looking at 

where consumers have chosen 

to place their TV sets. So the 

first phase is idea generation, 

the second is the screening of 

these ideas. In some cases we go 

to customers and put forward a 

product idea and then through 

that screening process the final 

concepts arrive at the design 

centre where they go into full 

development. These concepts 

go not only to our internal 

design centre but also 

associated design centres 

outside the company and then 

there is a competition between 

them. The champagne flute 

and ring designs (Design Art 

Series) came from our internal 

design centre. 

With the dominance of LCD 

screens do you see a future for 

Plasma? 

LCDs and PDPs both have 

their pros and cons. PDPs 

perform better with fast 

moving images and for 

reproducing natural colours. In 

terms of electricity 

consumption and brightness 

LCD has the upper hand. For 

the time being I believe that 

competition between the two 

camps will continue. As for 

who will be the ultimate 

winner, so far LCD seems to be 

winning with its wide product 

range. But in terms of the 

larger screens, PDP has the cost 

competitiveness so you cannot 

predict with absolute certainty 

that LCDs will win. Needless 

to say we remain committed to 

both technologies. 

Has the slow roll out of HD 

Broadcast hindered the sale of 

HD sets? 

Starting with HD Ready to full 

HD to 60 p full HD the 

technology has been on a full 

development path and so far we 

have been selling these products 

with almost no broadcast 

support. There is a reason 

behind the steady sale of HD 

TVs even though the 

broadcasters don’t support it yet. 

Water and other commodities 

you buy everyday but consumers 

think that a TV is something 

that you buy and keep for ten 

years. Consumer demand is the 

important factor here. 

Do you see sustained growth 

for LG in the flat screen 

market? 

We are the second most 

important player in the PDP 

market as well as being the 

fourth largest player in the LCD 

market, but while volumes and 

figures are important in 

determining share, it is more 

important to understand and 

define your target customer and 

work out how to appeal to 

them. You could really lower 

prices and be the number one 

market player in terms of 

volume alone but does that 

really guarantee that you are a 

great brand? While we monitor 

market share, we place a very 

strong emphasis on how value is 

created for the customer and 

how much of a share we have in 

our target segment. 

Who have you defined as your 

target customer? 

Our target consumers are the 

premium customers for whom 

design is the important factor, 

but without that extra 

something having design in itself 

is not going to be sufficient. 

That ‘Plus-Alpha’ factor could 

derive from technology, it could 

come from user interface. The 

one who finds this ‘Plus-Alpha’ 

factor first is going to be the 

ultimate winner. 

What is LGs policy towards 

technology convergence in TV 

sets? 

Just because you can stuff all 

this technology into one single 

device, doesn’t necessarily mean 

that the consumer will want it, 

so it is critical to find what is 

really important, what really 

counts. 

What is your view of where the 

Digital Display sector goes 

from here? 

It is important to correctly read 

design trends and great hints 

come automobile industry 

design. In this regard the 

European market is excelling 

and based on what we have 

seen so far we think the trend 

will be largely minimalist 

design. It is essential that your 

product blends in with your 

living environment. 

For the future we think it is 

very important to stay user 

friendly. There will be other 

trends such as IPTV, EPGs & 

the whole network, but it is not 

enough to just imagine them, it 

is important to put these 

concepts and ideas through the 

ultimate consumer test. 


13

PRODUCT TRENDS 

10,000:1 

an “odds-on” 

winning 

beamer by Epson 

launched at IFA 

Boasting a massive contrast ratio of 10,000:1, Epson, worldwide leader in the 

video-projector market for the past 6 years (Source: Decision Tree Consulting 

Limited) announce the launch of the EMP-TW680. This HD-ready projector 

provides the finest projection quality for enjoying films on DVD, video games or 

digital photos, and is ideal for home cinema enthusiasts that demand a high-quality 

big screen picture at an affordable price. It features a native 16:9 resolution for 

movies and displays true High Definition content1. Image quality is one of the 

best in its class due to an improved contrast ratio of 10.000:1 and 1600 ANSI 

lumens of brightness allows projection even in daylight. Its contemporary white 

design also provides a touch of style in the home. A high contrast ratio of 10.000:1 

is the result of Epson’s Dynamic Iris technology, which controls the intensity of 

light from the lamp and produces deeper blacks with improved grey scaling in dark 

scenes and enhanced crispness and clarity in bright scenes. Thanks to Epson’s 

exclusive Home Cinema features – a 1.5 optical zoom and a horizontal and vertical 

lens shift – the EMP-TW680 offers the most advanced flexibility of installation on 

the 720p projector market. A large room is not necessary for big screen viewing as 

the EMP-TW680 will project a 

60” screen size from just 1.8m away. 

The projector can also be positioned off-centre or on the ceiling and a perfectly 

aligned image is achieved using Epson’s horizontal and vertical lens shift 

technology. The lens can be shifted 100% up and down, as well as 50% left and 

right. 

3 Customer Benefits: 

Epson 3LCD technology for brighter images, more accurate colour reproduction 

and finer grey scaling. Clarity of images with Dynamic Iris technology and contrast 

ratio of 10.000:1. Brightness of 1600 ANSI lumens. Epson’s exclusive Cinema 

Filter technology for enhanced picture quality. Connect to a range of input sources, 

using HDMI version 1.2, video, YUV S-Video, RGB, and SCART. Seven different 

colour modes to suit your environment; Dynamic, Living Room, sRGB, Natural, 

Theatre, Theatre Black 1 and Theatre Black 2 

Hall 21b, Stand 103 



Hitachi’s Terabyte Solution 

A World First 

Hitachi is exhibiting several world firsts, including a Blu-ray disc camcorder and a one terabyte 

(TB) hard disk drive (HDD) that can hold more than a million e-books or 250 hours of high 

definition video. 

“We have built up our presence at IFA significantly over the past few years and believe that it provides an 

excellent opportunity to display our latest technological advances in the consumer electronic field. We’re proud 

and excited to be demonstrating a number of products this year that are world firsts – demonstrating our longstanding 

success as a leading innovator in this market. We continue to deliver technology and know-how that 

improve your life,” said Sir Stephen Gomersall, Chief Executive for Hitachi in Europe. 

The manufacturer will give home movies the Hollywood treatment with the launch of its Blu-ray disc 

camcorder, the world’s first camcorder to store home movies in 1920 x 1080 Full HD on a Blu-ray disc 

and provide a seamless, end to end Full HD solution from capture and storage to output. Hitachi’s 

X-Series — a new flagship family of 1920 x 1080 HD resolution flat-screens that includes 50 and 60 

inch Plasmas with integrated 250GB HDDs — is also on display. 

For education and business, Hitachi is launching the CP-A100/ED-A100 LCD projector – the first in a 

radical new generation of LCD projectors with ultra short throw and high-angle capability that allows 

positioning inches from the screen. 

The inventor of DVD CAMs and Hybrid DVD+HDD camcorders, Hitachi is the first to 

incorporate a built-in Blu-ray 8cm disc burner with the 

launch of its new 

Blu-ray disc 

Camcorder 

combining a 5.3 

Megapixel 

CMOS image 

camcorder sensor 

with the awardwinning 

Hitachi 

Picture Master full 

HD processor. The 

Camcorder can play-back 

directly to an HD flat screen 

TV using HDMI output. 


World’s Fastest Camera 

Announced at IFA 

Casio Computer Co. has announced that it is developing an entirely new digital camera 

with hitherto unseen high speed performance and image capture functions that make the 

most of its cutting-edge digital technologies. This revolutionary camera of the future will be 

able to take still images at an astonishing shooting speed, to catch fast-moving subjects at the 

crucial moment. It can also take movies that capture movement so fast that it cannot even be 

seen by the human eye. The first prototype is on display at IFA. 

Casio's latest camera features a new high speed CMOS sensor and a high speed LSI 

image processing chip. This 6.0-megapixel, 12x optical zoom, high-performance 

prototype offers ultra-high speed burst shooting for still images, as well as high speed 

movie recording. 

For still images, the camera achieves ultra-high speed burst shooting of 60 images per 

second at maximum resolution. Moreover, using Pre-shot Burst Mode, an ultra-high 

speed continuous shooting mode that captures images from the scene prior to the 

moment when you actually press the shutter button. 

The camera can also capture movies at VGA resolution (300 fps), enabling it to record 

movies for replay in ultra-slow motion, a function that has only been possible so far with a 

limited range of professional movie equipment. 


Small But 

Effective 

The new navigation system 

Navigon 2110 is designed to appeal to 

first time buyers of mobile navigation. Like its bigger 

siblings the Navigon 5110 and 7110, the compact, easy to 

use 2110 features high-performance software behind a 

smart outer shell and is available in black and white. In 

terms of technology, the smallest device in the Navigon 

family is fitted with all the essential functions expected of 

modern navigational aids today. 

The 2110 is the only Navigon product without a visible 

TMC antenna. The traffic news receiver is integrated into 

the car charging wire, making the route planner even more 

compact. Thanks to improved route calculation, the 

intelligent software shows the correct way to your 

destination without long waiting times. With over two 

million special destinations, the system guides you to any 

desired destination. The SIRFStar III GPS receiver 

module sees to optimal position fixing. The in-built PIN 

code anti-theft protection takes care of security 

when you leave the vehicle. 

This image shows prototype 

Hall 7.2c, stand 101 


17


VOGEL’S TO SHOWCASE HOST OF 

EXCITING NEWPRODUCTS AT IFA 

INNOVATIVE SUPPORT SOLUTIONS FOR 

YOUR AUDIO / VIDEO 

ENTERTAINMENT EQUIPMENT 

Vogel’s, a European market leader in innovative audio and video equipment 

support and furniture solutions, will be present at IFA in Berlin from the 31st 

of August to the 5th of September. The company will be revealing 18 product 

innovations that are equally compatible with the latest IFA inventions. Vogel’s offers 

consumers high quality placement and mounting solutions to create the perfect 

entertainment experience. Whether you want to mount a wide or flat screen TV, use 

a remote control to alter the position of your television or secure a portable DVD 

player in your car, Vogel’s has the answer. Vogel's will be introducing a wide range of 

new and innovative products: 

• Glider, a new addition to the successful EMO (Electronic Motion) range of 

remote-controlled flat screen supports and stands 

• Hide-A-Wire – Universal cable cover 

• Compose – Flexible furniture for A/V equipment for today and tomorrow 

• 64 Series (within the successful 6000 Series) – wall supports for LCD/plasma 

widescreens 

• DVDock – A premium version of the DVDock, the in-car solution for mounting 

portable DVD players to headrests 

• SoundPointer – Tilt & Turn speaker support. 




Get that Cinema Feeling 

Without Disturbing the 

Neighbours 

With the introduction of the Headzone® system, 

acoustic specialist beyerdynamic has completely 

reworked the surround sound headphone concept. The 

most important feature is the patented head tracking 

function which reacts to the wearer’s head movements 

and automatically adapts spatial impressions in real 

time. Thus the listener will still experience an actor’s 

voice on TV as coming from the set in front of him 

even after turning his 

head sideways. 

Normal headphones 

carry the 

audio source 

around inside 

them, which is 

an obstacle to 

experiencing natural surround sound. Complex internal 

processing of this kind not only produces perfect left/right and front/rear 

orientation, it also always results in a perfect spatial impression for movie fans, 

regardless of how unfavourable the room acoustics may be at home. 

The sophisticated Room Modelling feature also improves listening to stereo 

hi-fi music programs. 


Denon Launches New All-in-One Home 

Cinema System at IFA 

A definite upgrade of their first model launched last year, this unit looks like making a 

splash at IFA 2007. Indeed 2 speakers and a subwoofer are all it needs to create 

impressive and precise surround sound. A built-in Dolby virtual speaker system takes care of 

that. The DVD player drive inside the electronic module transmits image signals to a signal 

processor from Faroudja, which using progressive scan scales them to a full-screen 1080-line 

image – ideal for high definition flat screens. A USB port lets users connect a hard drive or 

flash drive to play music or look at images. This compact home cinema even incorporates a 

network and WLAN interface, enabling it to retrieve images, music and films stored on the 

hard drive of a server hooked up to the network. 



19


Towards Integrated Solutions 

Harman International has been 

a leader of in-car and home 

entertainment technology for 

over 50 years, and at their IFA 

Press Conference they 

announced that 2007 has been 

their best year ever, showing 

growth of 20% up to June, 

adding they are confident they 

will achieve 25% next year. 

According to Gina Harman, 

Vice President Consumer 

Group, they have increased 

their market lead by listening 

to customers and ensuring they 

deliver exactly what they want. 

Convergence to integrated 

functions and “one box” 

solutions is the theme of their 

offering comprising around 

500 products this year, most of 

them being brand new in the 

market. 

In-car Entertaiment 

To date, authentic 5.1 

surround sound at every seat 

could only be experienced with 

home cinemas or in luxury 

cars. Now, it can be found in 

the world of entry-level luxury 

cars. The latest Harman 

Kardon discrete Logic 7 

surround sound system will 

astound passengers with an 

audio experience that envelops 

every seat, resulting in a 

listening experience never 

before possible in this class of 

car. 

Lossless, fully digital and 

content-protected signal 

transmission (DTCP), using 

discrete Logic 7 technology; an 

amplifier with an output of 

450 watts; and twelve highperformance 

speakers all 

combine for a unique and 

complete sound system - 

one never before 

seen in a 

compact car. Fully digital 

lossless signal transmission is 

just one step on the way to 

producing a brilliant sound. 

Digital algorithms developed 

by Harman Kardon create a 

sound field that had previously 

been considered unattainable 

in automobiles. The source of 

the sound can no longer be 

identified, because it’s disguised 

by the individual speakers. The 

vehicle interior seems larger 

and the soundstage broader. 

Instead of creating a single 

sweet spot, discrete Logic 7 

technology produces the best 

possible playback for every seat, 

and from every recording. 

Home entertainment 

47 AVR Series 

At IFA 2007 Harman Kardon 

announced the introduction of 

its 7.1-channel AVR 347 and 

AVR 247 – along with the 5.1- 

channel AVR 147 – 

audio/video receivers. All three 

include HDMI connectivity, 

exclusive EzSet/EQTM 

Automatic System Calibration 

and offer an expanded 

complement of advanced 

features and connectivity 

options to set new performance 

and value standards in their 

respective categories. Adding to 

their appeal, the receivers are 

stunning in design, and 

complement any home 

entertainment system. 

Cinespecial 29 

The Cinespecial 

29 includes the 

top-of-the-line 

DVD 29 DVD 

player and the 

powerful 

AVR 

350 A/V 

receiver. The new industrial 

design of this Harman Kardon 

home cinema system is as 

visually appealing as it is 

technologically advanced, 

reinforcing the company’s 

reputation as one of the leading 

suppliers of high-tech audio 

products. 

Digital Lounge systems 

Harman Kardon, has set a new 

standard in home 

entertainment with its Digital 

Lounge systems. Five new 

systems in this product line, 

with improved equipment 

features and extended 

connection options, will be 

introduced at IFA 2007. 

Digital Media Center 

Harman Kardon, is showcasing 

its DMC 1000 Digital Media 

Center, a hard drive-based 

media server that offers a host 

of advanced media-storage and 

playback capabilities, including 

independent, simultaneous 

playback of up to four audio 

streams in four separate zones, 

and HDMI output with 

video upscaling to 1080p. In 

addition, the company is 

featuring its DMC 250 digital 

media center, a DVD player 

that also stores content to 

memory cards or USB storage 

devices, and plays back audio 

and video files from them. 

Home Cinema Systems 

These easy-to-use home 

cinema systems feature cuttingedge 

technology housed in an 

attractive design. The HS 

250BQ is a 2.1-channel 

integrated home cinema system 

consisting of a 

DVD 

receiver, 

two satellite 

speakers, an active 

subwoofer and 

The Bridge 

docking station. 

The HS 350BQ 

is a 5.1-channel 

integrated 

home cinema 

system with 

four identical 

satellite speakers, 

an active 

subwoofer and 

center speaker, and a 

5.1-channel DVD receiver. 

Both receivers feature a 

High-Definition 

Multimedia 

Interface (HDMI), digital 

audio inputs, two USB inputs 

and special video processors for 

converting (upscaling) 

conventional video signals to 

720p/1080i formats. Dolby 

Digital and DTS surround 

sound processors for playback 

of all current standard 

surround sound formats are 

also included. 

Muktiroom Products 

Harman Kardon’s 

lineup of A- 

BUS/Ready 

multiroom audio 

solutions will now 

include the new ABH 

4000 four-zone/eightroom 

A-BUS expansion hub 

and the AB 2 multisource 

amplified in-wall module. 

Using Cat. 5 cable, the ABH 

4000 distributes stereo audio, 

power and control signals from 

up to four audio source 

components to up to four 

zones and eight room locations. 

The AB 2 in-wall A-BUS 

keypad controller operates in 

conjunction with the ABH 

4000 to provide source 

selection and control functions, 

and features a built-in stereo 

amplifier to power a pair of 

speakers in the remote zone. 

Hall 18, Stand 101 


21


Daewoo Galaxy Reflects Diversity of Products 

Theme “Living in Harmony” 

in Step with Major Lifestyle 

movement at IFA 

Daewoo Electronics’ stand at IFA 

follows the theme “Living in 

Harmony”. Many new products 

demonstrate the harmonious link 

between modern technology and 

impressive design. Daewoo Electronics’ 

new solutions satisfy the desires and 

expectations of its customers, especially 

for TFT LCD TVs but also various 

recorders and mobile multimedia 

equipment. 

This year, the focal point of the visitor 

area in Hall 7.2.b is the “Daewoo 

Galaxy”. Visitors can enter this galaxy to 

discover new worlds of technology 

presented in individual open spaces on 

the left and right for ease of orientation. 

1000 tiny cubes float above visitors 

representing a starry sky and conveying 

the idea of a galaxy - the Daewoo 

Galaxy. Large square padded stools 

positioned around a rotating logo 

animation invite visitors to linger and 

take the time to see, listen to and feel 

the harmony of technology and design. 

Like last year Daewoo Electronics has 

again incorporated a large business area 

in the hall. In the relaxed atmosphere of 

the Daewoo Lounge, dealers can learn 

more about the product range from a 

high-quality presentation. 

The communication and design 

concept used on last year’s IFA stand has 

been nominated for the iF 

Communication Design Award 2007. 

We will find out on the evening 

of August 31 whether the agency 

D’Art Design Gruppe has won an 

award. Encouraged by this 

nomination, the designers and 

Daewoo Electronics have 

optimized and developed the 

concept again for this year’s 

presentation. 

Full HDTV, 100 hertz and MGDI 

Plus offer outstanding image quality 

Daewoo Electronics is using an extra 

area on the stand to vividly illustrate 

how new technologies have further 

enhanced imaging of TFT LCD TVs. 

Everybody is talking about “full 

HDTV” and Daewoo Electronics is 

presenting several new models for this 

high-resolution form of imaging. When 

compared with High Definition (HD), 

these new TFT LCD TVs display a total 

of around two million pixels thanks to 

their 1080 vertical and 1920 horizontal 

pixels. This is twice as many as HD and 

seven times as many as analogue TV. 

The TFT LCD TVs produced by 

Daewoo Electronics bring the best out 

of any image. Pixel-to-pixel matching 

allows each pixel to be perfected and 

produces a clear, sharp overall picture. 

display 100 images a second and 

generate extra images in addition to the 

50 original ones transmitted. The 

transitions between the images appear 

more fluid and the viewer does not 

notice any unclear movements. The 

result is shown in a picture that is 

sharper, richer in contrast and more true 

to colour. 

Hall 7.2b 

The full HDTVs from Daewoo 

Electronics always show images from 

sources like HD DVD, Blu-ray or 

X-Box in 1080p quality regardless of 

whether the HDMI, component or 

D-Sub input is used. The method used 

to input pictures into TVs is no longer 

key to ensuring the best levels of image 

quality 

The new 100-hertz technology used in 

TFT LCD TVs delivers enhanced 

images well worth seeing. Visitors can 

see the difference for themselves in a 

direct comparison between a 50-hertz 

model and a 100-hertz model (DLT- 

42G1 HZ). When TV images are 

transmitted at a rate of 50 images a 

second, the crystals in the LCD change 

every six milliseconds. Quick 

movements can therefore appear 

unclear and seem to flicker. The 

new 100-hertz TFT LCD TVs 

apply a trick of great virtue: they 


23

CONFERENCE SPOTLIGHT 

Samsung Opens Conference Round Reflecting 

Major Philosophy Changes by Top Players at IFA. 

4 of the major “curtain raiser” 

Press Conferences (Samsung, 

LGE, Philips and Panasonic) 

left no doubt as to the priorities 

of the principal actors in 

consumer electronics. 

Television remains the 

dominant product, and the 

communal red line of these 

major players is lifestyle, with 

the point of origin being design 

and art. 

During the Samsung Press 

Conference, Dr Jong Woo Park, 

president of Samsung Digital 

Media Business, immediately 

underlined the importance of 

LCD television in the Samsung 

strategy and also the 

importance of Europe in this 

domain. It was confirmed that 

the company had managed to 

achieve a market share of more 

than 20% of LCD business 

worldwide and 25% in Europe 

alone. 

First priority was to make 

accessing content as easy as 

possible, with connectivity to 

devices coming second. To 

make the television a central 

part of consumer’s lives came in 

third. 

With sales of $22 billion in 

2006, the Digital Media 

Business comprises 

approximately 24% of Samsung 

Electronics’ total revenue. As 

one of the few electronics 

companies covering both the 

AV and IT markets Samsung 

International Keynotes 

a Highlight of IFA 2007 

01.09.2007 

9:45 – 10:30 a.m.: Guerrino De Luca 

President and Chief Executive Officer Logitech 

Venue: 

Hall 7.1a, IFA International Keynote Area 

Title: 

Never the same again - how digital technology will 

change the face of consumer electronics and home entertainment 

01.09.2007 

3:00 – 3:45 p.m.: George Bailey 

General Manager, IBM Global Electronics Industry 

Venue: 


Title: 

Innovative CE Business Models through Technology 

Collaboration 

02.09.2007 

9:45 – 10:30 a.m.: Andreas Westhoff 

Chief Sales Officer NAVIGON AG 

Venue: 


Title: 

Connected Navigation: Access to the infinite mobile 

future 

Electronics’ Digital Media 

Business showed significant 

growth in premium segments, 

especially in TVs. In 2006 

Samsung was globally ranked 

first in total TV, Flat Panel and 

LCD TV markets, both in sales 

and units. 

The Digital Media Business 

consists of four divisions – 

Visual Display, Digital AV, 

Computer System and Digital 

Printing Division. 

The Visual Display Division is 

the world’s largest manufacturer 

of digital TVs and monitors. It 

has a full range of TV 

technologies including LCD, 

Plasma and DLP TVs as well as 

conventional tube TVs. 

Samsung has maintained its 

position as the No. 1 display 

manufacturer since 1989. 

The Digital AV Division 

focuses on creating and leading 

markets with innovative 

products based on Audio Video 

Loewe Connect is a new range 

offering 32, 37 and 42 inch 

televisions that introduces 

completely new options of 

connectivity to portable devices 

such as digital cameras, 

camcorders, MP3 players and 

PC networks. An integrated 

PhotoViewer enables users to 

present digital JPEG photos as 

slide shows in full HD 

resolution with up to 

1920x1080 pixels. Loewe 

Connect TVs also feature a 

VGA port for PCs, thus 

making the display of large 

format PowerPoint 

presentations possible. Games 

consoles with HDTV 

resolution or HDTV Blu-ray 

technologies. Through these 

efforts, Samsung has 

introduced the EISA award 

winning HT-TXQ120 home 

theatre system. Providing 

consumers with both state of 

the art functionality and 

futuristic design, Digital AV 

Division continues to create 

products that shape the world 

of AV technology. 

The Computer System 

Division has strengthened its 

position in the “Thin and 

Light” segment of the notebook 

PC market, and made big 

headlines by launching the 

worlds first Ultra Mobile PC 

“Samsung Q1” in May 2006 

through close collaboration 

with Intel and Microsoft. 

Meanwhile, Computer System 

Division released the upgraded 

“Q1 Ultra” in March 2007. 

The Digital Printing Division 

has led innovation in small 

printer products and is rapidly 

building its business in colour 

players can be connected to 

one of the two HDMI ports. A 

module slot with a standard CI 

interface enables reception of 

pay TV channels without the 

need for a set-top box, but of 

course a satellite receiver can be 

optionally installed. 

Digital data such as MP3 files, 

photos or video films are often 

saved on a PC which is 

normally not positioned next 

to the TV set. Therefore, in 

addition to the USB interface, 

the “Connect Media” features 

Ethernet and WLAN interfaces 

for easy networking. Even 

easier, the Loewe Media Player 

is installed using a dLAN 200 

laser printers and mid to high 

speed printers. Printer business 

is now evolving into a total IT 

service business that embraces 

products, solutions and 

services. The business model 

will form a major pillar of 

Samsung Electronics. 

Key Samsung Products include: 

• LED LCD TV 

• Full HD LCD TV 

• Dual Format HD Optical 

Disc Player 

• Home Theatre Solution with 

Blu-ray 

• Full HD DLP Front Projector 

• 3inch Palm Theatre 

• The Compact HD 

Camcorder 

• Premium Digital Camera 

• Simple Network Monitor 

• Slim, Sleek and Silent Mono 

Laser Multifunction Printer 

• ... 

Bringing together what 

belongs together… 

Loewe Press Conference Highlights 

Connectivity of New Offering 

AV adapter. This new 

technology allows the “mains” 

to act as data transmitters. 

With a rate of 200 mbs, this is 

around 70 times faster than a 

conventional Internet 

connection, enabling the 

Media Player to be connected 

to a Media Server PC or 

network storage unit without 

the need for cables. 

For convenient interactive 

operation, Loewe has 

integrated the Network 

Mediaplayer, which not only 

provides access to centrally 

stored digital photos and music 

but also to video clips. The 

package is rounded off with the 



Making 

technology 

work better 

Meet the 

leading 

lights 

Dr Rainer Hecker 

Loewe CEO 

Connect Media DR+, featuring 

a hard disk recorder capable of 

handling HDTV programmes. 

Home networking 

increases in 

importance 

With the introduction of the 

unique Digital + HD platform 

integrated into the TV set, 

Loewe offer their customers the 

option of integrating their flat 

screen TVs into existing and 

new home networking systems 

from leading providers such as 

AMX, Crestron and Revox. 

Using a standard RS232 

interface customers with a 

home networking system can 

operate the latest generation of 

Loewe flat screen TVs via an 

external touch panel. The TV 

can be turned on or off, the 

channel changed or a hard disk 

recording activated even if the 

TV is not turned on. 

This year at IFA 2007, together 

with AMX, Loewe presents the 

integration of their flat screen 

TV in a professional home 

networking system. 

Surround sound 

with just one 

component 

Projector delivers what the 

maker describes as “incredibly 

authentic” surround sound 

with just a single component, 

from the TV, DVDs or the new 

Loewe BluTech Vision Blu-ray 

player. The 40 small directional 

speakers and 2 woofers hidden 

behind its elegant exterior use 

the walls of the room as 

reflective surfaces, generating 

an optimal surround sound 

experience 

Loewe remain firm 

in support of 

Blu-ray Disc 

Loewe is further expanding its 

position as an innovator with 

the BluTech Vision Blu-ray 

player. Loewe BlueTech vision’s 

image playback makes it 

possible to transfer cinema 

content with no loss of data via 

an HDMI interface, creating 

unprecedented picture 

sharpness. Additionally, Loewe 

BluTech Vision supports new 

audio formats such as Dolby 

True HD or dts HD which it 

provides in 7.1 format at the 

digital out port. BluTech 

Vision also features a decoder 

to enable analogue playback of 

5.1 Dolby digital sound. 

Exhibiting for the first time at 

the IFA, SirValUse, a company 

of 50 employees based in 

Hamburg – Germany, who are 

spreading the word that 

usability testing is an increasing 

trend. 

As products become more 

innovative, their man/machine 

interface becomes more 

complex and leading brand 

names are realising that ease of 

use is crucial to their product’s 

success. SirValUse will take a 

product and test every factor of 

its usability, analysing and 

optimising electronic interfaces 

in every development phase 

including usability, utility, 

design/brand and emotional 

qualities. 

SirValUse is a founding 

member of the international 

network "User eXperience 

Alliance" (UXA) in which five 

leading usability agencies from 

Europe and the USA have 

joined together, resulting in the 

following advantages for 

international projects: 

• Quality: A guarantee of 

uniform worldwide service 

and quality standards in 

conducting usability testing 

within a very short time 

• Experience: Partners possess 

cultural knowledge that 

enables them to fulfil the 

requirements of each 

particular country in an 

optimal manner. 

• Technologies/Tools: Close 

networking enables 

worldwide eye-tracking 

analyses and online surveying 

as well as further user 

experience testing at any 

time. 

• Efficiency: Enabling usability 

testing to be conducted 

within a narrow time 

schedule from one source. 

Jürgen Franzen 

Manager Mass Market, 

Behringer 

Hall 11.1 Stand 102 

Johann Weierer 

Product Marketing 

Manager, 

Micronas 

Hall 26a Stand 219 

The new Loewe 

Individual 

Sound 

Gregor Bieler 

VP sales & marketing 

consumer electronics, 

Logitech EMEA 

Hall 25 Stand 113 


25


BDA Use IFA as Platform to Announce Further Exclusive Deals 

Opening the Blu-ray Disc 

Association’s press conference, 

David Walstra, director of AV 

technology at Sony, made a 

series of surprising 

announcements about the 

progress of the format. “94% of 

all next generation disc players in 

Europe are now BD players 

thanks in part to sales of 1.3 

million PSP 3s. The PlayTV 

function that Sony recently 

announced will further speed up 

adoption of the PSP in to living 

rooms.” 

He also pointed out that every 

major CE company is now a 

member of the BDA: “And then 

there’s fact that hardware 

manufacturers such as HP, Dell 

and Lenovo have now been 

joined by Acer,” he said. “The 

company is joining as a 

contributing member and will be 

involved in R&D. Another major 

step forward is the fact that the 

China Huala Group is also to 

join, again as a contributing 

member. This is a major 

development and we are, of 

course, delighted as China Huala 

Group will also be joining forces 

with the China Film Group. BD 

also has a 90% share in Japan for 

hardware and movie sales and in 

the US, the launch of a sub $500 

player, the Sony BDP-300 is 

creating a new dynamic in the 

market.” With major studios 

such as Warner Bros., Sony, 

Disney and 20th Century Fox 

poised to release a raft of titles 

between now and Christmas, 

the future is looking more 

certain for Blu-ray. And the 

market is starting to look more 

dynamic. While the first million 

discs were sold over a ten month 

period, the second million took 

a mere two months. Walt 

Disney Europe’s Steve Foulser, 

Walt Disney Home 

Entertainment Marketing VP 

Europe, revealed that the 

company would be releasing 

some classic titles including one 

iconic film: “the fact that we will 

be releasing Sleeping Beauty on 

BD is a significant moment in the 

history of the format in that 

Disney would never release such a 

classic film unless it was sure that 

the format was well proven,” he 

said. “It was the same with VHS 

and DVD and we’re now 

confident that BD is a format 

with great future. The 50Gb of 

storage space allows you to do 

fantastic things in terms of extras 

and interactive features.” 

Don Eklund, Executive VP 

Advanced Technologies at Sony 

Pictures Home Entertainment 

revealed that SPHE would be 

releasing some heavyweight 

titles: “With the breadth of titles 

already available on Blu-ray, the 

format is out-selling HD-DVD 

by more than 2:1 in Europe. 

Going into Q4, SPHE has a 

strong slate on deck and support 

from retailers, which should 

further propel momentum for 

Blu-ray.” As part of the 

company’s fourth quarter BD 

line-up, Spider-Man will be 

making his way to Blu-ray with 

the much anticipated release of 

Spider-Man 3 in Europe from 

15 October. Spider-Man and 

Spider-Man 2 will also be 

exclusively available for the first 

time on Blu-ray High-Def in 

the Spider-Man High 

Definition Trilogy Set. Steven 

Spielberg’s critically acclaimed 

classic, Close Encounters of the 

Third Kind will be released in 

Europe on BD from 12 

November. All three versions of 

the film are included on one 

50GB disc through seamless 

branching. The presentation of 

Close Encounters of the Third 

Kind: 30th Anniversary 

Ultimate Edition contains all 

three cinematic versions on just 

one disc, with bonus material 

included on a second disc. To 

date SPHE has released more 

than 40 BD titles across Europe, 

with more than 30 titles 

scheduled for release between 

now and Christmas in Europe. 


TRADE NEWS 

Sanus Mounts Retail Support Campaign 

VIDEO 

Support for retailers is a key strategy in 

the success of Sanus Systems’ 

penetration of the European market in 

less than two years. The US market 

leader in AV furniture and mounts is 

offering retailers a comprehensive 

product range with an attractive array of 

practical and attractive retail displays. 

The European arm of Sanus, established 

in the Netherlands in January 2006, 

believe that retail support is the key to 

success. In addition to their retail 

display strategy of supplying an 

extensive range of accessories they also 

provide an on-line retail-training 

programme. 

“We are emphasising our business to 

business contacts at IFA to further 

familiarise our brand,” says Karin Van 

Lierop, Sanus Europe Product 

Marketing Manager. “IFA is the number 

one consumer electronics showcase in 

Europe and it is important for us to 

introduce our innovative product range to 

new distributors and customers from 

many countries.” 

Sanus’ retail displays comprise free 

standing display units in 1, 2 and 3 

metre sizes, 1 metre wall units, counter 

displays and a ‘demo tree.’ “Product 

samples are also supplied with Plexiglas 

panels that highlight our fixed, tilt and 

full motion mounts, and the ease of 

installation and adjustment of our 

products. With these display units, 

customers get a real feel for the product 

and a clear picture of what they need” says 

Van Lierop. 

With a big demand for large flat screen 

TVs, wall mounts are the fastest 

expanding part of the AV furniture 

market, and with the trend for black in 

TV set design, Sanus have duplicated 

their whole range in black, 

complementing their existing silver 

product range. A full range of AV 

Foundation furniture remains an 

important part of Sanus’ catalogue. This 

year sees some interesting new product 

innovations with the Mirror Frame 

joining their decorative frame mounts. 

With the mirror frame, when the TV set 

is turned off, the screen becomes a 

mirror and the frame a part of the room 

furniture hiding the TV set. The Mirror 

frame comes in four colours and three 

different sizes. 

The On-line catalogue is becoming a 

vital marketing tool enabling customers 

to easily find the right mount for their 

TV set ( http://www.sanus.com/eu/en ). 

Sanus also provides retailers and 

distributors with an additional on-line 

training support called the ‘Knowledge 

College.’ “It just takes 20 minutes to 

browse and keeps our partners up to date 

with what they need to know,” says Van 

Lierop, adding “We are constantly 

innovating and adding to our 

comprehensive product range with the aim 

of achieving the same market share 

position that we have in the U.S., and 

that means our goal is to become market 

leader in Europe as well.” 

Hall 25, Stand 102 


27

IFA 2007 

TRADE 

VISITORS’ 

TOUR 

This year these popular tours are 

available for four different sections 

of the fair. 

Audio Entertainment 

Home Entertainment 

Technology & Components 

Connectivity 

The main attractions will be Web 

2.0, digital photography and music 

in the new My Media section, best 

sound and best image for an optimum 

home cinema experience, 

communicating with providers of 

phone services, satellite navigation, 

cable and aerial broadcasting, the 

international halls and the IFA 

Science and Technology Forum. 

Dates: 31 st August to 5 th September 

Time: daily at 11 a.m. and 1.30 p.m., on 5 th September at 11 a.m. 

Place: tours start at the International Trade Visitor Reception in Hall 1.1 

and will take an hour 

Commentary will be in English or German, depending on the nationalities of 

those participating. 

Date: 31.08.07 / 01.09.07 / 02.09.07 

Time Exhibitor Hall 

11.00 – 11.15 Kenwood Electronics 1.2/105 

11.20 – 11.35 Beyerdynamic 2.2/101 

11.40 – 12.00 Xounts AG 7.1/101 

13.30 – 13.45 Yamaha Elektronik 1.2/106 

13.50 – 14.05 Sony Deutschland 7.2/101 

14.10 – 14.30 Maxfield 14.1/101 

Date: 03.09.07 / 04.09.07 

11.00 – 11.15 Kenwood Electronics 1.2/105 

11.20 – 11.35 Beyerdynamic 2.2/101 

11.40 – 12.00 Xounts AG 7.1/101 

13.30 – 13.45 Yamaha Elektronik 1.2/106 

13.50 – 14:05 TrekStore 16/101 

14.10 – 14.30 Maxfield 14.1/101 

Date: 05.09.07 

11.00 – 11.15 Kenwood Electroics 1.2/105 

11.20 – 11.35 Beyerdynamic 2.2/101 

11.40 – 12.00 Xounts AG 7.1/101 

Date: 31.08.07 


11.00 – 11.15 The BlogHouse (Special Event) 26 

11.20 – 11.35 DivX, Inc. 26c/116 

11.40 – 12.00 Christian Schwaiger 26a/221 

13.30 – 13.45 Technotrend 1.1/200 

13.50 – 14.05 Connect (Special Event) 6.2 

14.10 – 14.30 MIO Technology 4.2/113 

Date: 01.09.07 



11.20 – 11.35 DivX, Inc. 26c/116 

11.40 – 12.00 Astra 26a/221 




Date: 31.08.07 / 01.09.07 / 02.09.07 / 03.09.07 / 04.09.07 


11.00 – 11.15 Humax Digital 26/219 

11.20 – 11.35 Epson 21/103 

11.40 – 12.00 Samsung 20/101 

13.30 – 13.45 Panasonic 5.2/101 

13.50 – 14.05 Grundig 23/101 

14.10 – 14.30 Fujitsu-Siemens 13/101 

Date: 05.09.07 


11.00 – 11.15 Humax Digital 26/219 

11.20 – 11.35 Epson 21/103 

11.40 – 12.00 Samsung 20/101 

No registration is required. 

If you have any further queries, 

please feel free to contact: 

Axel Weber Project Manager IFA 

Organisation, Trade Visitors Service 

Information & Communication 

Messe Berlin GmbH 

Messedamm 22 / 14055 Berlin 

Germany 

phone: +49 (30) 3038-2407 

fax: +49 (30) 3038-2059 

a.weber@messe-berlin.de 

Date: 02.09.07 



11.20 – 11.35 DivX, Inc. 26c/116 

11.40 – 12.00 Astra 26a/221 




Date: 03.09.07 / 04/09/07 



11.20– 11.35 DivX, Inc. 26c/116 

11.40 – 12.00 Christian Schwaiger 26a/221 

13.30 – 13.45 Humax Digital 



Date: 05/09/07 



11.20 – 11.35 DivX, Inc. 26c/116 

11.40 – 12.00 Astra 26a/221 

Date: 31.08.07 / 02.09.07 / 04.09.07 


11.00 – 11.30 ARD Digital 2.2/101 

11.40 – 12.00 Alcatel-Lucent 5.3/11 

13.30 – 13.45 Hongkong Sunshine 3.1/400 

13.50 – 14.05 Fraunhofer 5.3/1 

14.10 – 14.30 WiMAC & porTiVity 5.3/4 

Date: 01.09.07 / 03.09.07 


11.00 – 11.30 ARD Digital 2.2/101 

11.40 – 12.00 Alcatel-Lucent 5.3/11 

13.30 – 13.45 Hongkong Sunshine 3.1/400 

13.50 – 14.05 DRM Digital Radio 5.3/14 

14.10 – 14.30 T-labs (Deutsche Telekom) 5.3/16 

Date: 05.09.07 


11.00 – 11.30 ARD Digital 2.2/101 

11.40 – 12.00 Alcatel-Lucent 5.3/11

GOING OUT 

Where to go 

Berlin is one of Europe’s greatest capital 

cities offering visitors a multitude of 

different lifestyles, architecture and 

cultural possibilities. There is something for 

everyone here, from the most down to earth 

up to the ultra sophisticated. 

inBerlin 

Experience Berlin with the 

partners of the IFA 2007 

Attractive terms available in art, culture 

and entertainment for visitors 

to Berlin 

Visitors to the IFA 2007 can benefit in many 

other ways this year: not only can they experience 

the dynamic technical innovations in 

consumer electronics, with more than 10,000 

new products on show, and an extensive 

programme of shows and entertainment, but 

the city of Berlin also has many outstanding 

attractions. Attractive terms are available in 

art, culture and entertainment in Berlin for 

visitors to the IFA, but an IFA voucher is 

needed in order to take advantage of them. 

These will be distributed for the duration of 

the fair (31 August to 5 September) from all 

information counters on the Berlin Exhibition 

Grounds. 

Art and culture at special low prices 

The Metropolitan Museum of Art has 

brought its exhibition “Die schönsten 

Franzosen kommen aus New York” (France’s 

Best comes from New York) to the Neue 

Nationalgalerie Berlin and from 31 August to 

30 September is offering a special half-price 

admission to visitors to the IFA. The Neue 

Nationalgalerie, the famous "temple of light 

and glass" designed by Mies van der Rohe, 

houses the collection of 20th century 

European painting and sculpture. Ranging 

from early modern art to work from the 

1960s, the collection includes paintings by 

Munch, Kirchner, Picasso, Klee, Feininger, 

Dix, Kokoschka, and many others. 

The collection features a number of unique 

highlights of modern 20th century art. 

Particularly well represented are Cubism, 

Expressionism, the Bauhaus and Surrealism. 

The many facets of the development of 

Cubism can be traced in works by Pablo 

Picasso, Juan Gris, and Fernand Leger. 

The Picasso collection in the Museum 

Berggruen, located opposite Charlottenburg 

Palace, greatly complements this aspect of the 

New National Gallery's collection. 

One of the most impressive parts of the 

permanent collection is the art of 

Expressionism. The Gallery owns a number of 

important works by the artist group "Die 

Brücke", including paintings and sculptures 

by the Expressionists Ernst Ludwig Kirchner, 

Karl Schmidt-Rottluff and Erich Heckel. 

A particular highlight is Kirchner’s 

"Potsdamer Platz", a scene of Berlin nightlife 

painted in 1914, shortly after the beginning of 

the First World War. It puts today’s Potsdamer 

Platz, just a few steps away from the gallery, in 

a fascinating context with its historic location. 

Among the collection’s major works are also 

The Blackberry B-List 

One of Germany’s 

favorite actors reveals 

some of his most loved 

places in Berlin 

Actor Oliver Korritke, born in 1968, started acting at the 

tender age of 4 years-old in Die Pulvermanner and 

graduated to Sesame Street a year later. Since then he has 

acted in numerous films and TV series as well as 

presenting his own series in 2006. His personal Blacklist 

starts with the Panoramabar, a bar/club that also runs its 

own label from premises on Am Wriezener Bahnhof in 

Friedrichshain. “I buy my shoes at Solebox on Nurnberger 

Strasse and my favorite bar is the Altmark-Eck on 

Altmarkstrasse. When I feel the need to get a haircut and 

something to eat, or even a new tattoo I go to White Trash 

which has a great mix of people and styles. My favorite 

cinema is Moviemento on Kottbusser Damm 22 and 

TOYBOXX on Nurnberger Strasse is where I get the latest 

toys. For skatewear I go 

to Titus on Spandauer 

Strasse and the best 

currwurst is to be 

found at Imbiss am 

Lauenburger Platz on 

the Lauenburger 

Strasse and my pearl of 

wisdom, the thing that 

I could not live 

without is the food at 

Wirtshaus an der 

Rehwiese on the 

Matterhorn Strasse. It’s 

really delicious.” 


29

GOING OUT 

eleven paintings by Max Beckmann dating from 1906 to 1942. They offer 

insight into the development of the artist's life work. Surrealism is represented 

with works by Max Ernst, Salvador Dalí and Joan Miró. Paintings by Otto Dix 

and George Grosz document the movements of Verism and Neue Sachlichkeit 

(New Sobriety). 

The Bauhaus is illustrated with works by Paul Klee and Vasily Kandinsky who 

were both teachers at the school. 

The building comprises almost 5,000 square metres of exhibition space and 

around 800 metres of wall space – a surprisingly large capacity hidden half 

underground beneath the famous steel and glass construction. 

Between 31 August and 30 September 2007 visitors to the IFA have an opportunity 

to walk along some historic paths. Admission to the Deutsche 

Technikmuseum Berlin will cost just three euros (concessions 1.50 euros). 

At the Museum für Kommunikation a 50 per cent discount is available on the 

normal ticket price. Holders of IFA vouchers can also gain entry to the Jewish 

Museum, the Jüdisches Museum Berlin at half the normal cost. Tickets are also 

Jüdisches Museum half price for photo enthusiasts until 30 

September to view the collections at the 

Helmut Newton Foundation and the Museum 

für Fotografie Berlin. 

The Berlin Festival is another partner of 

the IFA this year. For music fans the musikfest 

berlin 07 has a special offer of a ten per cent 

reduction on its ticket prices (subject to availability) 

for 2 to 5 September and 12 September. 

Performers include the Pellegrini Streichquartett 

in the Radialsystem V playing Summer’s Night 

Lounge, a tribute to Morton Feledman. The spirit of great music lives on in 

Morton Feldman’s compositions. 

Feldman composed music which is tranquil and meditative, ascetically austere 

in structure yet wonderfully rich in nuance. His String Quartet (II) is about 

minute, imperceptible changes as well as the act of forgetting and the resurgence 

of memory. Feldman requires an unusually long length of time for his 

soundscapes to unfold, and the String Quartet (II) marks a new extreme at 

nearly six hours of uninterrupted music. The Pellegrini Quartet plays this exorbitant 

work while maintaining the utmost concentration right through. Every 

detail, every chord, every finesse, every pianissimo tremolo and every pizzicato 

(the cellist’s is truly wonderful!) is styled with subtle vocal quality and rich 

tones. 

Pellegrini Streichquartett 

When TASTE Matters... 

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boulevard and one hotel in the South of 

the city, with ideal transport connections 

to the Eastern and Western 

quarters and to Berlin’s Schönefeld 

airport (SXF). AHC Hotels Berlin 

- addresses to remember! 

Hotel Belmondo 

am Kurfürstendamm, 

Joachimstaler Strasse 39/40, 

10623 Berlin 

Hotel Frühling 

am Zoo Berlin, 

Kurfürstendamm 17, 

10719 Berlin 

Hotel Boulevard Berlin 

Kurfürstendamm 12, 

10719 Berlin 

EuroHotel Berlin 

Airport BBI 

Rudower Strasse 90-94, 

12351 Berlin 

www.ahc-hotels.com

Week-end Edition - Day 2 & Day 3 - IFA International

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