06.06.2017 Views

Hopulist Issue 1

A free magazine celebrating everything beautiful about the world of craft beer. If there's malt, hops, or wheat in sight, we have it covered.

A free magazine celebrating everything beautiful about the world of craft beer. If there's malt, hops, or wheat in sight, we have it covered.

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How did you start working with<br />

Beavertown?<br />

When I graduated I immediately<br />

got a restaurant job to make ends<br />

meet while keeping a look out for<br />

freelance work / a steady design<br />

position somewhere, ideally<br />

illustration specific. While working<br />

at one restaurant my buddy James<br />

Rylance said he’d met this guy Logan,<br />

who had a BBQ joint and brewery<br />

in the back, and needed labels for<br />

two experimental beers called “Black<br />

Betty” and “Gamma Ray.” After a few<br />

sessions talking through the designs<br />

and required changes, I saw how<br />

nice it looked working at Dukes, the<br />

BBQ joint, and applied for a waiter<br />

job. This meant more time chatting<br />

to Logan about things like music,<br />

art, comics etc and it turned out we<br />

shared a lot of interests. Alongside<br />

this I would make sure he always saw<br />

the best page of my sketchbook when<br />

I was working on it before shifts.<br />

This translated into help with the<br />

current core range branding, website<br />

and marketing materials etc, and<br />

eventually a full time designer roll<br />

at our then-site in Hackney Wick.<br />

From there my job and relationship<br />

with the company evolved into fully<br />

fledged creative director.

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