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75<br />

TDi’S PERSPECTIVE<br />

Digital Storytellers initially worked<br />

with TDi as a partner, creating<br />

stunning video case studies on some<br />

of the social enterprises they work<br />

with. “From our perspective, the<br />

challenge was to <strong>res</strong>tructure their<br />

pricing options, which enables them<br />

to take on a wider range of projects<br />

and still keep themselves financially<br />

sustainable,” says Isaac Jeffries.<br />

“We want to build a system that fits<br />

with a range of different budgets,<br />

whilst always ensuring their<br />

customers are delighted. <strong>The</strong> team<br />

always go above and beyond, and<br />

the <strong>res</strong>ponse from customers is<br />

excellent, although there comes a<br />

point where over-delivering harms<br />

your long term viability.”<br />

This involves designing a new<br />

financial model, one that consistently<br />

generates a surplus. Many social<br />

enterprises live with constant st<strong>res</strong>s<br />

and fear over their financial health,<br />

making it hard to focus on the<br />

opportunities in front of them.

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