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82 Policy Booth is an engagement agency that specialises in consultation and strategic communication. WHO THEY ARE . It provides a high quality service to local governments and businesses, helping them to communicate more effectively with their stakeholders and improve their decision-making. As a social enterprise start-up, Policy Booth’s mission is to engage the disengaged, which it does by investing resources and expertise in social impact projects and employing young advocates. THE CHALLENGE The Policy Booth team were looking for support and a critical understanding of how their business could scale. Like other disruptive and transformative social enterprises, they didn’t fit the mould of the more traditional support programs available. WORKING WITH TDi The process TDi used to extract Policy Booth’s business proposition was ‘brutal but effective’, says McHenry. ‘They helped us to commercialise our language and produce a really solid business offering which means our impact can increase tenfold.’ ‘We are so far ahead of where we thought we would be at this time. We now have a long-term contract with a major engineering firm and we are benefiting greatly from the changes in our business under TDi’s direction.’ SNAPSHOT — POLICY BOOTH
83 TDi’S PERSPECTIVE Policy Booth has no shortage of passion but had to tame their entrepreneurial enthusiasm to get clarity around the value proposition for their clients. There has been a strong emphasis on business coaching with a lot of refining of the existing business. TDi encouraged them to rework their pricing structure and provided important pitching practice. ‘We see a large commercial potential in their offering, something people are cryingt out for. Without diminishing the social elements, we needed them to focus their pitch on what clients needed to hear, rather than what Policy booth wanted to say.’ – Isaac Jeffries Business Model Consultant, TDi
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1 THE FIRST CHAPTER
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5 THE FIRST CHAPTER
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7 Contents Preface The Setting —
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9 PREFACE As I reflect on Theodore
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11 THE SETTING
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13 donkey wheel, Sidney Myer Fund a
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17 There is a time and a place for
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19 ‘It is hard to over-state the
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21 THE BASICS
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23 WHAT IS IMPACT INVESTING? ‘Soc
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25 Management To appeal to investor
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29 WHAT IS A BUSINESS MODEL? ‘A B
Page 31 and 32: 31 THE JOURNEY
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Page 37 and 38: 37 Social Focus The ‘Social Focus
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Page 41 and 42: 41 From the beginning we had talked
Page 43 and 44: 43 WHAT DOES GRASSHOPPER SOCCER HAV
Page 45 and 46: 45 THE WORK
Page 47 and 48: 47 What we set out to do… Our vis
Page 49 and 50: 49 2 4 1 3 Business Model Workshops
Page 51 and 52: 51 EDUCATION AND AWARENESS BUILDING
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Page 57 and 58: 57 Management To appeal to investor
Page 59 and 60: 59 How much investment did you take
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Page 63 and 64: 63 TDi’S PERSPECTIVE STREAT was t
Page 65 and 66: 65 TDi’S PERSPECTIVE CERES Fair F
Page 67 and 68: 67 TWO FEET Over a 6-month period w
Page 69 and 70: 69 INVESTMENT READINESS PROGRAM Our
Page 71 and 72: 71 TDi’S PERSPECTIVE TDi has give
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Page 75 and 76: 75 TDi’S PERSPECTIVE Digital Stor
Page 77 and 78: 77 INTERNATIONAL EXPANSION The resu
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Page 85 and 86: 85 funding to establish the NAB Imp
Page 87 and 88: 87 TDi’S PERSPECTIVE Ethical Prop
Page 89 and 90: 89 TDi’S PERSPECTIVE TDi worked e
Page 91 and 92: 91 THE NEXT CHAPTER
Page 93 and 94: 93 It hasn’t all been success and
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