GLAMSQUAD MAGAZINE JULY 2017

ENTERTAINMENT
Is Olamide’s Career
Dying Or Fading Away?
Is the street king Baddosneh’s
career coming to an end?!
This is the question I have
been asking myself lately following
the recent drought that has hit
Olamide’s career lately. I thought
the day would never come when
our dear Olamide BaddoSneh
would be relegated from his
position of revere in the industry
to the lower ranks. But how he still
manages to command that revere
is what remains a-bewilder to
some of us.
I can beat my chest and make bold
statements that if we were to draw
up a list for top (hottest) male
music sensations now, Olamide
will fall short of even making
the first-five count on that list.
Although his formula for making,
or delivering music now, hasn’t
changed. The singles still come in
like they were tidied up in a hushrush
and he hasn’t missed out on
any year since 2011, dropping
albums.
Could it be that we have finally
woken up to the realization of the
diminishing effect in his music
since after Shakiti Bobo, which
actually happened to be the last
time he had a real hit on his
hands? Do not get me wrong, Who
You Epp, Owo Blow and Pepper
Dem Gang all managed to cut
across like music hits following
certain strategic events that we
experienced in the industry at
their respective times. While
Who You Epp rode on the wave of
the competitive covers that later
turned it into a viral sensation,
Pepper Dem Gang thrived
following the lack of good stuff to
saturate the airwaves because of
the dormant mood the beginning
of the year took.
Now that Runtown, Davido,
P-Square, Tekno, Simi, 9ice
and even Wizzy baby have
returned back on the charts in
their domination conquest, it
has become quite apparent that
Olamide is slacking. A statistical
result from an online survey
showed that much of the hits on
his name, cannot even be tied to
musical endeavors. Rather, they
were mostly pulled from news
stories.
After The Glory album dropped,
Olamide proceeded with the
release of music video projects off
the album. In his usual ‘done and
dusted’ style, he moved on quickly
after 3 videos to his first single of
the 2017 year – Love No Go Die,
which was received amidst plenty
razzmatazz but soon died out with
hardly any bang or buzz. The same
eerie feel has crept into his life
of features. Before now, Olamide
would easily make the hottest
contender for a category like the
most featured artiste. But as it is
almost mid-2017, Baddo can count
the features he has done this year
on all five fingers of one hand
alone.
With the latest wavy single out
now, one must wonder if it is
a song laden enough with the
potential to tear up the charts. It
also otherwise stems a pondering
thought that further brews
questions like…
What exactly is happening – or
has happened – with Olamide?
Why isn’t he piping hot and
popping like before?
Could it be that his present ordeal
is equally affecting the YBNL
militia considering their music of
late also suffers expressions from
this dreary characteristic?
Will Olamide ever make it back to
his glory days of Bobo, Melo Melo,
Awon Goons Mi, Durosoke, Voice
of the Street, First of All and their
unforgettable, widely celebrated
likes?
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