Amicus June 2017

17
1. DO POINT OUT THAT YOU’RE NOT
AN OFFICIAL SPOKESPERSON
Use a disclaimer in your online profile such as ‘Views are my
own and not those of my employer’. But remember that this
won’t legally protect you if you still post anything harmful to our
brand or reputation.
2. DO KNOW THE POLICIES
Make sure you’ve read Old Mutual’s various policies:
••
Old Mutual Code of Conduct
••
Electronic Communications
••
Confidentiality
••
Protection of Personal Information
3. DO RECOGNISE THAT YOU’RE
ENTERING A SOCIAL SYSTEM –
BE POLITE
Social media is like any public social event. The same good
manners apply: introduce yourself, don’t pretend to be someone
else and don’t intrude in or interrupt the conversations of others.
4. DO REMEMBER:
ONLINE NEVER FORGETS!
What you publish will be public for a very long time. Your posts
can also be screengrabbed, published elsewhere and amplified
within seconds. The delete button may not be the end of an
ill-considered post.
5. DO THINK BEFORE YOU RETWEET
Even just retweeting a defamatory post could mean trouble
with the law.
I CAME ACROSS A NEGATIVE POST ABOUT
OLD MUTUAL. HOW SHOULD I RESPOND?
Don’t engage in an online dispute. If the comment is
insulting, email the information to the Online Community
Team at onlinecommunity@oldmutual.com.
A COLLEAGUE IS MAKING CRITICAL COMMENTS
ABOUT OLD MUTUAL ON FACEBOOK. HOW
SHOULD I DEAL WITH THIS?
Don’t actively look for and report on your colleagues’
social media usage, but if you come across inappropriate
comments that are damaging to Old Mutual’s reputation,
contact the Online Community Team.
I FOUND A SOCIAL MEDIA SITE RELATING TO
OLD MUTUAL BUT IT’S CLEARLY NOT AN
OFFICIAL SITE. WHAT SHOULD I DO?
Don’t interact with or post on this site. Let the Online
Community Team know the details.
THE MEDIA IS SPECULATING ABOUT OLD MUTUAL.
WHAT SHOULD I DO?
Don’t engage in any speculative discussion about
Old Mutual on social media. If questions are posed directly
to your personal profile just refer the query to the official
Old Mutual social media channels.
Old Mutual’s official
social media channels:
Join our community at
facebook.com/oldmutualsa
Keep up to date by
following @OldMutualSA
SOCIAL MEDIA
6. DO RESPECT COPYRIGHT
AND FAIR USE LAWS
You may not copy, digitise, alter or distribute any part of a
copyrighted work without written permission from the copyright
owner. Don’t use Old Mutual logos or images for your own
personal use, unless you have written confirmation from
Old Mutual.
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Amicus June 2017.indd 17
2017/05/30 12:14 PM