Amicus June 2017

This month Mutual & Federal will be rebranded to
become Old Mutual Insure. We will be working
much more closely together, so let’s all embrace the
opportunities that this rebrand brings!
The rebrand
SUPPORTS OLD MUTUAL'S
GROWTH STRATEGY
••
Short-term insurance will play a
critical strategic role in Old Mutual’s
growth strategy in Africa.
IMPROVES CUSTOMER
EXPERIENCE
••
Customers can expect an improved
customer experience.
••
Brokers and advisers will be able
to offer customers a full range of
financial services products under one
brand, and have access to richer
customer data.
••
An improved digital capability will
make it convenient and easier for
brokers and customers
to do business with us.
CREATES OPPORTUNITIES
••
We are unlocking the value that sits
in the Old Mutual customer base,
brand and distribution channels.
••
Old Mutual Insure advisers will be
able to source new customers from
Old Mutual.
••
Customers will have access to even
more products and services through
the Old Mutual footprint.
••
Employees will have opportunities to
learn, grow and collaborate.
STRENGTHENS OUR EXPERTISE
IN SHORT-TERM INSURANCE
••
Old Mutual Insure's core expertise
will remain short-term insurance.
••
The closer association with Old
Mutual will provide resources
to grow and invest in this skill,
increasing our competitive
advantage and supporting our vision
to be the African expert in short-term
insurance.
‘Customers will still get the same solid
short-term insurance expertise that is the
trademark of Mutual & Federal. On top
of this, brokers and advisers will be able
to offer customers a full range of financial
services products under one brand to plan
for their financial wellbeing.’
COENRAAD DE JAGER
Executive of Commercial, Personal & Distribution
at Old Mutual Insure
O C
‘A unified brand will increase impact,
enable greater visibility and assist us
to leverage the Old Mutual brand.’
THOBILE TSHABALALA
Head of Brand at
Old Mutual Insure
‘The rebranding creates excellent opportunities for
our business and our people. Old Mutual Insure
employees will have the opportunity to learn
and grow through exposure to the full range of
financial services products; share knowledge and
best practice and in time advance their careers in
a larger organisation.’
LIZIWE MASOGA
HR Executive at Old Mutual Insure
Amicus June 2017.indd 2
2017/05/30 12:13 PM