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Malta Business Review
SPECIAL FEATURE: MBEOTYA 2017
SPECIAL FEATURE: MBEOTYA 2017
Malta Business Review
Embracing
Challenges,
Recognizing
Value By George Carol
Abigail Law, Malta’s Best
Innovation in Product &
Service Entrepreneur of the
Year 2017, shares her thoughts
and insights regarding Look
Amazing Ltd and her recent
accomplishment, and on
building a growing brand.
market, our approach towards the business is
what sets us apart from competition.
MBR: What is the key to success of Look
Amazing, and what has made your business
model work so well?
AL: The success being achieved by the
company is inherited from properly
investigating our market. One does not simply
decide to distribute a brand without doing the
proper research first… What is new? What
does the market need? What will make us
different? How do we set the standard and
the price? These are all questions we ask
ourselves before investing. Our ranges are not
considered cheap but we educate our clients
to understand that we bring good value
for money to their purchases and educate
ourselves alike to be properly informed on
each and every product. Education is the key!
colleagues and trust earned from suppliers
contributes to having a strong company that
will generate more revenue.
MBR: What has been central to Look
Amazing’s strategy or success?
AL: Planning, planning and planning! Business
success does not happen by chance. Different
strategies are used but a business plan has
always been used to make sure that most
things are foreseen and we are as prepared
as possible for the situations that will be
presented. We take time to analyse and
prioritise which business strategy applies the
most for the project that will be undertaken.
Different brands require different approaches
(some would require more marketing while
others would require more education,
amongst other factors) but as long as they are
planned for it increases the chance of success
drastically.
MBR: How important is your career position
and working had till your career growth?
AL: I take my work very seriously and have to
admit that I am quite a workaholic in fact! I
actually cannot sleep if a task is unfinished.
No matter what it takes to get a job done, I
will do it. I try not to let my family suffer so
there have been many occasions where I
resumed working in the evening and worked
the night away, but I am happy to do so if that
is what is required. Having everything in good
order gives me a piece of mind and a good
vibe which is essential for me to continue my
work! MBR All rights reserved / Copyright 2017
Abigail Law at Malta's Best Entrepreneur of the Year Awards 2017
MBR: How does it feel to be recognised
as a female business leader, especially in
an industry that is so stereotypically male
oriented and hard to crack?
AL: As with most industries it is always
difficult for women to juggle between work
and family life however that does not make
it impossible! There are many factors that
contribute towards making it possible and in
my case I have a director (a family woman
herself) who literally kills herself to achieve
so much and whose experience in the field is
second to none! I have a team who contribute
and strive to reach targets constantly – they
are my backbone. And last but not least I
have my husband – he’s the one who keeps
me sane when things get crazy, the person
who is always there to help me rationalise
when in tough situations and attends to the
kids when I am absent. So, to be recognised
feels amazing but none of it would be possible
without all the people involved behind the
scenes!
MBR: What was your reaction after winning
Malta’s Best Innovation in Product & Service
Entrepreneur of the Year 2017?
AL: I was ecstatic! When I see that the
company is doing better and better, that
already gives me personal satisfaction, but to
actually be recognised for it by winning such
a prestigious award then that is just the best
feeling ever! I would never brag about how
well I am doing so to have others notice your
success is very rewarding. This great award
has actually encouraged me further to set
new goals and targets and I will work even
harder to achieve more.
MBR: To what do your attribute your
success?
AL: One word… “Teamwork”. The reason why
the business is successful is because all of us at
the office work so closely together. We share
our opinions and discuss our differences and
the results are evidently beneficial. No one
person can be successful without a team that
is always there to back them up. Of course,
all the preliminary work was done by our
director Gemma Fiorini, who strived so hard
to get only the best brands to the company,
visiting multiple companies and laboratories
before deciding what the market needs and
making sure that we are always one step
ahead in this game!
MBR: How has your career evolved and
which area do you lead today?
AL: I started working with the company to
break from my daily routine after having
two children. At the time I was the director’s
personal assistant, helping her with office
tasks that I was very capable of doing after
having my own business. Eventually, I started
working on a daily basis and with our director
being abroad so often since she owns other
companies overseas, I automatically took the
role of General Manager. I basically ensure the
smooth running of the company and attend
to all duties required as per my position.
MBR: What sets you apart from competition
as Malta’s Best Innovation in Product &
Service Entrepreneur of the Year?
LA: At some point all companies face
obstacles and challenges that sometimes
feel as if they are impossible to overcome
or achieve. Having an optimistic approach
always gives a solution and a positive result.
In this industry change is a constant and it is
not easy to frequently adapt to new ideas but
our drive to grow and learn is bigger than the
challenges presented and we move forward
by embracing challenges and recognize
the value of failure, as this makes us gain
perspective and grow as individuals. So, apart
from the extraordinary brands we bring to the
This great award has actually
encouraged me further
to set new goals and targets
and I will work even harder
to achieve more
MBR: There is a strong culture within Look
Amazing. How do you make sure you do not
lose that culture?
AL: Ethics! Maintaining ethical standard not
only when doing business deals but also
towards other members of the company
and customers alike. Respect earned from
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