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New Mobility

Easing global gridlock Global Investor, 02/2013 Credit Suisse

Easing global gridlock
Global Investor, 02/2013
Credit Suisse

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GLOBAL INVESTOR 2.13 — 25<br />

from around the world work on a single picture. While this<br />

does not (yet) replace meeting in person, it enables people<br />

to acquaint themselves with their counterparts and to lay the<br />

foundation for relationships.<br />

Another box that a successful firm’s mobility strategy<br />

needs to tick is the ability to share large digital files and<br />

provide intelligent digital work platforms to bridge the physical<br />

gap and share both work and ideas immediately on a<br />

global basis. Tele- and video-conferencing solutions should<br />

be accessible from a variety of mobile devices. According to<br />

IT research firm IDC, one interesting trend is the use of more<br />

web-based software solutions, such as Microsoft Lync, over<br />

traditional ones that require special hardware in cases such<br />

as video-conferencing. In this context, two IT infrastructure<br />

trends support the increasing use of software-defined mobility<br />

solutions. First there is the already well-known Bring Your<br />

Own Device (BYOD) trend. It enables an employee to stay<br />

connected with family and friends, while also with the company’s<br />

network by using their own mobile devices. Second<br />

is the Bring Your Own Application (BYOA) trend whereby<br />

employees can use cloud-based applications from external<br />

providers and the corporate network at the same time on<br />

their own devices. For example, a single department of a<br />

firm could decide to use a meeting application, such as<br />

CloudOn, GoToMeeting or Asana, downloaded from an external<br />

provider to arrange or attend meetings virtually, share<br />

files or collaborate on projects. This could turn out to be<br />

Collaboration, video, mobility drive value in the IoE economy<br />

In the Internet of Everything (IoE), there continues to be exponential<br />

increase in the connectivity between people, processes, data and things. By<br />

2020, the number of such connections is predicted to grow from 10 trillion<br />

to 50 trillion. Cisco foresees that an incredible USD 14.4 trillion will be at<br />

stake in the new IoE economy, as the ever-changing capabilities of collaboration,<br />

video and mobility will facilitate the sharing of insights and data<br />

while cutting costs, accelerating innovation and reducing time to market.<br />

Source: Cisco<br />

M2M<br />

USD 6.4 tn<br />

People-to-people<br />

Machine-to-machine<br />

Machine-to-people<br />

M2P<br />

USD 3.5 tn<br />

P2P<br />

USD 4.5 tn<br />

Uwe Neumann, CEFA, joined Credit Suisse Private<br />

Banking in 2000 as an equity analyst responsible<br />

for the telecom and technology sector. He has<br />

28 years of experience in the securities and banking<br />

business, including 18 years in research. He holds<br />

a Master in Economics from the University of<br />

Constance, Germany.<br />

much more efficient compared to the company’s own collaboration<br />

tools, which may not be specialized enough for<br />

the department’s own purposes. In addition, employees can<br />

even create their own applications, which they can use or<br />

share with others over the companies’ communication networks.<br />

However, these initiatives on the part of companies<br />

to encourage employees to take advantage of a highly connected<br />

virtual world require investments in IT infrastructure.<br />

Companies are thus setting up cloud-based and virtualized<br />

IT infrastructures that make their operating systems independent<br />

of the hardware.<br />

But there is also a flip side. The BYOD and BYOA<br />

business practices also leave companies vulnerable to<br />

cybercrime. With the proliferation of data communication in<br />

the virtual world, the number of cyberattacks is increasing<br />

exponentially. According to a United Nations report, more<br />

than USD 1 trillion was lost in cyberspace in 2008 due to<br />

online fraud, identity theft and loss of intellectual property<br />

globally. In addition, demand for privacy is rising, as not<br />

only can people’s online activities be tracked and monitored,<br />

but also their offline ones as a result of location<br />

signals from mobile devices.<br />

Swifter data processing, greater efficiency, independency<br />

of location, instant information retrieval and cost reductions<br />

are all benefits waiting to be reaped and are likely<br />

to outweigh the risks and disadvantages. The new opportunities<br />

allow us to become smarter in everything that we are<br />

doing together – from receiving medical care to developing<br />

ideas and realizing their benefits – be it in a virtual space or<br />

face-to-face in the real world when we move beyond the

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