New Mobility
Easing global gridlock Global Investor, 02/2013 Credit Suisse
Easing global gridlock
Global Investor, 02/2013
Credit Suisse
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GLOBAL INVESTOR 2.13 — 25<br />
from around the world work on a single picture. While this<br />
does not (yet) replace meeting in person, it enables people<br />
to acquaint themselves with their counterparts and to lay the<br />
foundation for relationships.<br />
Another box that a successful firm’s mobility strategy<br />
needs to tick is the ability to share large digital files and<br />
provide intelligent digital work platforms to bridge the physical<br />
gap and share both work and ideas immediately on a<br />
global basis. Tele- and video-conferencing solutions should<br />
be accessible from a variety of mobile devices. According to<br />
IT research firm IDC, one interesting trend is the use of more<br />
web-based software solutions, such as Microsoft Lync, over<br />
traditional ones that require special hardware in cases such<br />
as video-conferencing. In this context, two IT infrastructure<br />
trends support the increasing use of software-defined mobility<br />
solutions. First there is the already well-known Bring Your<br />
Own Device (BYOD) trend. It enables an employee to stay<br />
connected with family and friends, while also with the company’s<br />
network by using their own mobile devices. Second<br />
is the Bring Your Own Application (BYOA) trend whereby<br />
employees can use cloud-based applications from external<br />
providers and the corporate network at the same time on<br />
their own devices. For example, a single department of a<br />
firm could decide to use a meeting application, such as<br />
CloudOn, GoToMeeting or Asana, downloaded from an external<br />
provider to arrange or attend meetings virtually, share<br />
files or collaborate on projects. This could turn out to be<br />
Collaboration, video, mobility drive value in the IoE economy<br />
In the Internet of Everything (IoE), there continues to be exponential<br />
increase in the connectivity between people, processes, data and things. By<br />
2020, the number of such connections is predicted to grow from 10 trillion<br />
to 50 trillion. Cisco foresees that an incredible USD 14.4 trillion will be at<br />
stake in the new IoE economy, as the ever-changing capabilities of collaboration,<br />
video and mobility will facilitate the sharing of insights and data<br />
while cutting costs, accelerating innovation and reducing time to market.<br />
Source: Cisco<br />
M2M<br />
USD 6.4 tn<br />
People-to-people<br />
Machine-to-machine<br />
Machine-to-people<br />
M2P<br />
USD 3.5 tn<br />
P2P<br />
USD 4.5 tn<br />
Uwe Neumann, CEFA, joined Credit Suisse Private<br />
Banking in 2000 as an equity analyst responsible<br />
for the telecom and technology sector. He has<br />
28 years of experience in the securities and banking<br />
business, including 18 years in research. He holds<br />
a Master in Economics from the University of<br />
Constance, Germany.<br />
much more efficient compared to the company’s own collaboration<br />
tools, which may not be specialized enough for<br />
the department’s own purposes. In addition, employees can<br />
even create their own applications, which they can use or<br />
share with others over the companies’ communication networks.<br />
However, these initiatives on the part of companies<br />
to encourage employees to take advantage of a highly connected<br />
virtual world require investments in IT infrastructure.<br />
Companies are thus setting up cloud-based and virtualized<br />
IT infrastructures that make their operating systems independent<br />
of the hardware.<br />
But there is also a flip side. The BYOD and BYOA<br />
business practices also leave companies vulnerable to<br />
cybercrime. With the proliferation of data communication in<br />
the virtual world, the number of cyberattacks is increasing<br />
exponentially. According to a United Nations report, more<br />
than USD 1 trillion was lost in cyberspace in 2008 due to<br />
online fraud, identity theft and loss of intellectual property<br />
globally. In addition, demand for privacy is rising, as not<br />
only can people’s online activities be tracked and monitored,<br />
but also their offline ones as a result of location<br />
signals from mobile devices.<br />
Swifter data processing, greater efficiency, independency<br />
of location, instant information retrieval and cost reductions<br />
are all benefits waiting to be reaped and are likely<br />
to outweigh the risks and disadvantages. The new opportunities<br />
allow us to become smarter in everything that we are<br />
doing together – from receiving medical care to developing<br />
ideas and realizing their benefits – be it in a virtual space or<br />
face-to-face in the real world when we move beyond the