Dazzle | Issue 3
We sincerely hope you enjoy reading Dazzle, as we have worked hard to feature topics that we believe you will find interesting, informative and leave you walking away with new-found marketing inspiration. Some articles which might be of particular interest include: • “Gen Z: The Generation You Need to Pay Attention to” (pg. 5) • “Social Good: A Long-standing Commitment at Ideaworks (pg. 6) • “Mixing it Up, Marketing Style” (pg. 10) • A friendly peek into what’s happening at our agency with “Life @ 197” (pg. 17) • And much more! Please don’t hesitate to reach out to us with feedback, questions or if there is a topic you’d like covered in a future issue.
We sincerely hope you enjoy reading Dazzle, as we have worked hard to feature topics that we believe you will find interesting, informative and leave you walking away with new-found marketing inspiration. Some articles which might be of particular interest include:
• “Gen Z: The Generation You Need to Pay Attention to” (pg. 5)
• “Social Good: A Long-standing Commitment at Ideaworks (pg. 6)
• “Mixing it Up, Marketing Style” (pg. 10)
• A friendly peek into what’s happening at our agency with “Life @ 197” (pg. 17)
• And much more!
Please don’t hesitate to reach out to us with feedback, questions or if there is a topic you’d like covered in a future issue.
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Establish<br />
A Budget<br />
74%<br />
of internet users<br />
perform local<br />
searches and of<br />
this percentage,<br />
82%<br />
of local searchers<br />
follow-up offline via<br />
an in-store visit.<br />
Incorporating a budget doesn’t<br />
mean stressing about limitations;<br />
rather, it’s about exploring<br />
possibilities. Working within<br />
financial boundaries challenges<br />
you to be more thoughtful<br />
about how you’re spending your<br />
marketing dollars. By employing<br />
a more streamlined, targeted<br />
approach, you can reach prospects<br />
that are already considering the<br />
service or product you provide,<br />
but haven’t decided just where<br />
to get it from yet. This is where<br />
search engine marketing (SEM)<br />
could come into play. Searching<br />
on websites like Google and Bing<br />
is the most popular medium for<br />
locating information. In fact, 74%<br />
of internet users perform local<br />
searches and of this percentage,<br />
82% of local searchers follow-up<br />
offline via an in-store visit, phone<br />
call or purchase. SEM is also very<br />
cost-effective compared to other<br />
marketing mediums, so it’s worth<br />
considering on a smaller budget.<br />
What are your goals?<br />
Who is your audience?<br />
how can you reach them?<br />
Sources<br />
1 (TMP / comScore)<br />
2 (https://nuancedmedia.com/3-benefits-of-search-engine-marketing-for-business/)<br />
3 (Source:Emarketer 2012)
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