2016 Spring Newsletter

To The
Point
Insight for the Rental Professional
spring
2016
Published by
Supporting Growth in a New Way:
Inside Our New Look
Point of Rental in the Land of Oz
New Branch Opened in Australia
Empower your customers with
the freedom to pay anywhere
on the new WebPay feature
+
Think you can handle it all?
Rental Elite does.
INTERNATIONAL CONFERENCE:
Why you need to attend 2016

wayne’s letter
A number of years ago when visiting family in
Alaska, we hiked to the Harding icefields or at
least that was the plan. It is a four mile hike
with 1000 foot rise of elevation with each mile.
After several hours of hiking, you would see
false summits. As you reached the “summit,”
you were disappointed to find the full height
of the mountain still in front of you. You kept
climbing to the next “summit” only again to
realize that it was nothing more than a stopping
point on the continual hike. At some point, I
gave in. I couldn’t continue on any further. This
was before handy GPS units in our phones.
The thing that bothered me the most is I had
no idea how close I was to reaching the top. It
could have been the next “summit” that I could
see; however, I already had my hopes dashed a
dozen times thinking I had reached the top so I
was jaded to the thought that the next one really
was the end. As I turned down that mountain, I
was amazed how far I had come. Just a couple
of hours earlier, I was at that valley floor several
thousand feet below. It was a breathtaking view.
Looking back now, I think I missed the purpose
of the trek. I had been so focused on getting to
the top to see the amazing view of the icefields
that I missed the amazing views of the valley
below. I was so focused on the climb in front of
me that I missed looking back to see how far
I had come. The unending climb ahead of me
broke my will. I should have continued to look
back to see how far I had come to encourage
me to continue. I think we get into this same
mode in our businesses. Every day there is
a new challenge. Every day there is another
obstacle to climb over. It is an unending task
that can break a person’s will to continue. We
need to stop on occasion and look back at all
we have accomplished. Take in the stunning
view of where we used to be.
upcoming training & events
February 17-18
NAXSA
Chandler, AZ
February 21
The User’s Meeting
Atlanta, GA
February 25
Regional Training
Atlanta, GA
March 8-9
Canadian Rental Mart
Toronto, Ontario
When I started with Point of Rental in 1993, I
was the fourth employee. We had one product
and less than a hundred customers. Now we
have a team of more than 50 professionals.
As you will see in our article on Rental Elite
(page 11), we now have three products, and
they are used by thousands of customers in
20 countries. This year we opened a branch
office in Australia to better serve our customers
in that part of the world (see page 9). We are
used by some of the largest independent
rental stores, one of the largest construction
companies in the US, the largest camera
dealer in North America, as well as the largest
professional basketball league in the world.
Wow, it has been quite the climb! Our new look,
including a new logo and new product names
(which you can read about on page 5) is an
outward reflection of our progress.
As we turn towards the mountain once again,
it is exciting to see where we have been and
even more exciting to see where we are going
by each step of the climb getting better, doing
better, and being better. There is no top of this
mountain so just enjoy the climb...and the
beautiful views.
Wayne Harris
CEO of Point of Rental Software
May 5-6
The Hire Show
Gold Coast, Australia
June 4-10
InfoComm
Las Vegas, NV
features
02
WebPay Links
This new feature allows you to embed
clickable links in contracts, statements, and
emails relating to contracts and statements.
03
Point of Rental Careers: Why We Want to Be
Like Earl!
Last August marked Earl’s 30-year
anniversary with Point of Rental. With such a
big milestone, we had to celebrate big!
04
Customer Service Tips
Our customer service guru, Frances Ellison,
sends out weekly emails with tips on keeping
a good attitude. Read some of her advice on
how to provide the best customer service.
05
Inside Our New Look
For over 30 years, Point of Rental has built
software that has changed the industry. Now,
we are changing things again...
07
Point of Rental is a Finalist in Google’s
Innovative Cloud Awards
We went to Google’s headquarters to
compete in their worldwide Cloud Cup Awards
against products from 59 countries.
09
Point of Rental in the Land of Oz
Our new branch in Melbourne, Australia, is
officially open for business!
11
Think you can handle it all?
We do! Introducing our new Rental Elite
product that is completely customizable for
large corporations looking to integrate rental
their way.
13
A Recap of Our International Conference
Check out everything you missed at our 2015
event and see why you can’t miss this year’s
conference!
February 22-24
The Rental Show
Atlanta, GA
March 29
Free Webinar
pointofrental.com/events
June 7
Free Webinar
pointofrental.com/events
1
Stay up-to-date with the latest Point of Rental information. Follow us on social media!
contact
Phone: 800-944-RENT
Email: info@PointofRental.com
POINTOFRENTAL.COM / SPRING 2016

Empower Your Customers
With the Freedom
to Pay Anywhere
WELCOME TO WEBPAY
We now have a new WebPay Link
feature that will provide your customers
with an easy and convenient way to
pay their rental contracts online!
This new feature allows you to embed
clickable links in contracts, statements,
and emails relating to contracts and
statements. Fully functional on any
Internet-enabled device, these links
provide your customers with easy
access directly from the invoice or
statement to the WebPay portal where
they can make payments quickly and
securely.
Now, rather than processing payments
over the phone or requiring customers
to come into the store to make
payments, you can email the invoices
to your customer with a click of a
button! Available on both our Rental
Expert and Rental Elite products, this
feature offers a whole new level of
security for processing payments.
When combined with Point of
Rental’s integrated website solution
by RentalHosting.com, WebPay
Link maximizes full capabilities by
automatically processing payments.
Once the web payment is made by the
customer, the integrated website will
automatically apply the payment to the
appropriate contract or account within
Point of Rental Software and update
the customer’s payment status.
To learn more about this new feature,
email sales@pointofrental.com or call
1-800-944-7368.
Fully functional on any internet
enabled device and can be
embedded in contracts,
statements, PDFs, emails and
much more
Links take the customer directly
to the customer portal where
they can convieniently and
securely make payments and see
account details
Fully integrated with Point of
Rental’s integrated web solutions
by RentalHosting.com, this feature
automatically processes and posts
payments to the customer’s
account
POINTOFRENTAL.COM / SPRING 2016 2
2

Point of Rental Careers
WE WANT TO BE LIKE EARL
One of our most loved trainers,
Earl Sherman, turned 30 in Point
of Rental years last August! Celebrating
his 30th anniversary
working at the company, Earl has
been an essential part of our family.
From flying all over the world
training customers to singing in
our karaoke contests and decorating
our offices with his unique
brand of abstract art, Earl brings all
kinds of talent to Point of Rental.
The day kicked off like any other
day, sunny, 75 degrees (or was
it 100 degrees?) and everyone all
smiles. But when current Point
of Rental owner and CEO, Wayne
Harris, and previous owners, Bob
Shaffer and Steve Husbands took
Earl out for lunch, the preparations
started! Everyone put on a
shirt with Earl’s face on it, hung
banners, set out a sundae station
and waited for his return.
Needless to say, Earl was quite
surprised to walk into the office
and find 50 people wearing his
face on their shirts! There were
plenty of speeches about Earl’s
contributions over the years and
some crazy stories shared about
his years in the business, and then
Earl was awarded with a Point of
Rental duffel bag full of clues. After
putting on his Sherlock Holmes
hat and pipe, he was able to figure
out that he was going on an all-expense
paid trip to London, England!
my experience that most people
who call us just need some help.
They have been dealing with
confused and frustrated customers
on their end. Because I
have been there and empathize
with them, I am able to provide
a very personal level of support.”
We all want to be like Earl and
can’t wait until our 30-year work
anniversary! With his genuine
care for customers and love
and knowledge of the business,
Earl is a great example of who
Point of Rental Software is.
With many company bonding
events such as Top Golf outings,
lake parties, and Fantasy
Football leagues as well as robust
employee benefit packages,
Point of Rental attracts team
members who want to stay longterm.
And thirty years later, Earl
is a true testament that Point of
Rental isn’t just a job, it’s a career.
To find out more about career
opportunities at Point of Rental,
please visit www.pointofrental.
com/employment-opportunities.
When asked about his role at Point
of Rental, Earl said, “It has been
3
POINTOFRENTAL.COM / SPRING 2016

Service Tips
Customer service is the foundation of any successful business. Even with the best products out there, without exceptional
customer service, odds are the company won’t survive long-term. Customer service goes beyond doing what is
necessary for a customer to truly caring about the customer, their business, and the people around you.
At Point of Rental, that’s our lifeblood. We recognize that no matter how great our software is, our business depends on
how well we care for our customers. In our offices, our wall says, “Customer service isn’t a department, it’s an attitude.”
That’s why our own Frances Ellison, Customer Service Guru Extraordinaire, sends out weekly emails to our entire staff
with tips for keeping a good attitude. Here are some of her weekly tips!
How do you deal with customers and colleagues? Positivity, a good work ethic and kindness are three
attitudes that can ensure great customer service and an uplifting work environment. Staying positive
even in the midst of a stressful day can seem hard, but it is a practiced art. You are in control of your
emotions and staying positive doesn’t only affect the people you are around, but it also will make you
happier!
Do you treat colleagues with kindness, respect, and make an honest effort to build rapport? When you are
genuine and show interest in the people around you, it creates an uplifting work environment – making it
a happier place for you to work and customers can tell the difference even over the phone!
You are a consistent source of capabilities and people count on you, so take pride in the work that you do
and provide the best service you can! When you are thorough in meeting your customers’ needs, it shows
in their perception of your work ethic and your character.
Using the right tools is an important part of being able to provide the best customer service. Streamlining
contract fulfillment processes, web to store services, and dispatch activities, reduces wait time and
increases efficiency, accuracy and overall customer satisfaction. Download a catalog of Point of Rental
Expert features at PointofRental.com/brochures/rentalexpert-brochure/ or go to the Resource Center on
our site to make sure you have all the tools you need for a great customer experience.
You will find that if you can truly enjoy what you do, are a professional, and believe that you contribute to a team effort,
you will enjoy happiness in your work life while at the same time provide exceptional customer service!
We’d love to hear what customer service tips your company has. Check out our blog or let us know on social media!
POINTOFRENTAL.COM / SPRING 2016 4

Announcing
Our New Look
For over 30 years, Point of Rental has built software that
has changed the industry. Now, we are changing things
again by differentiating our products to provide an
even more targeted level of service to our customers.
Complete with a new logo, colors, and product names, we’ve
built a whole new look and we hope you are as excited as we
are.
With customer growth at an all-time high and our expansion
to Australia, we opted for the brand makeover to not only
differentiate our products, but also to better reflect that
growth.
CEO Wayne Harris said, “At Point of Rental, we are constantly
thinking of innovative ways to help make our customers
successful. Most companies don’t realize the breadth or depth
of our rental management software options. We feel that this
new branding better identifies our products and will allow us to
better express who we are and why we do what we do.”
But, to really understand what we do, you need to understand
who we are. We aren’t software people that do rental. We are
rental people who design great software! Rental isn’t just what
we do; it’s who we are.
Our roots start back in 1982, when three NASA engineers
opened a rental store in Texas. Quickly finding that existing
software was clunky, slow, and too unreliable for these new
business owners who had previously worked on software for
the lunar lander, they decided to write their own. Thus, Point of
Rental was born behind the counter of a rental store.
Rental insight is the DNA of our software and the language we
speak. Throughout the past 33 years, we’ve kept the industry
on the cutting edge of technology to make your business more
efficient, productive, and profitable. We now provide three
different products. Rental Essentials, previously known as
CLOUD, offers easy, online rental and inventory software that is
perfect for straightforward rental operations looking for an allin-one
solution. Rental Expert, previously known as Enterprise,
provides robust, rental management software for advanced
rental businesses looking to optimize complex operations.
And, Rental Elite, a new product (details on page 11), delivers
a customized platform for world-class corporations looking to
integrate rental their way.
No matter what your software needs are, we’ve got you
covered, and we feel that this product differentiation clarifies
that. In addition, our new tagline succinctly sums up what we
do. We are “Constantly innovating for your success.” Our focus
is you, so we hope you like our new look. Check out our brand
reveal video at
www.PointofRental.com/resources/videos/
5
POINTOFRENTAL.COM / SPRING 2016

POINTOFRENTAL.COM / SPRING 2016 6

Rental Essentials
We ventured to Google’s Headquarters to compete
in the Cloud Innovation World Cup
Out of 312 software products
from 59 countries, our Rental
Essentials product placed
within the top nine finalists
competing for the Cloud Innovator of the
Year title in the Innovation World Cup
Awards!
Held at the Google headquarters in
New York, the Cloud Innovation World
Cup identifies advancements in cloud
computing with the goal of fostering
cutting-edge solutions.
Rental Essentials is our cloud-based
software, designed for straightforward
businesses looking for a simple solution
to their rental and inventory management
needs.
“It’s always an honor to be recognized for
our work,” Harris stated, “but when other
innovators take notice, it’s particularly
rewarding. Although we didn’t claim
the title this year, we are proud of our
team and the great product we have
developed.”
Initiated by Navispace, the Innovation
World Cup Series was first launched in
2009. The Cloud Innovation World Cup
aims to foster cutting-edge solutions and
applications for cloud computing. Since
the first Cloud Innovation World Cup
edition, hundreds of contestants from
over 60 countries have submitted their
innovative cloud-based solutions, making
the Cloud Innovation World Cup one of
the leading competitions in the field.
Point of Rental CEO, Wayne Harris was
on hand to represent the company at the
Google-sponsored event.
7
POINTOFRENTAL.COM / SPRING 2016

Figure 1: Workbench Overview of Rental Bookings
It’s always an honor to be recognized for our work,” Harris stated,
““but when other innovators take notice, it’s particularly rewarding.
“
Figure 2: Customer Location Reporting
Competing against 312 software products from
59 countries we were named a top 9 finalist.
POINTOFRENTAL.COM / SPRING 2016 8

Point of Rental’s Journey
to the Land of Oz
New Branch in Australia
By: Lauren Harris, Marketing Coordinator,
Point of Rental Software
Our new branch in Melbourne, Australia is
officially open for business! While we have had
customers in the land down under for a while,
the first of January marked the official opening
of our second location.
“Point of Rental is known for the unsurpassed level of
customer service that we deliver,” said Wayne Harris,
CEO. “The opening of our Australia office demonstrates
our commitment to continuing that same dedication to
our clients in this part of the world.”
This new location will serve as a hub for all of the
demos, trainings and support for customers in
Australia and the Eastern Hemisphere.
Matt Eastburn, Director of The Tool Store, located in
New South Wales, AU, had previously been with two
other software providers before implementing Point
of Rental Software’s Rental Expert product for his
tool hire, sales, and repair business.
“Point of Rental saved me about eighty hours
9
POINTOFRENTAL.COM / SPRING 2016

a month,” Eastburn stated. “As far as
implementation, training, and ease of use, I
think the system is one of the easiest to use.
Point of Rental is my whole business now; it
does our inventory management, right through
to our service orders. I haven’t seen a system
that is as seamless as what Point of Rental
has to offer.”
While rental is a thriving industry all around
the world, every area has a unique way of
conducting business, specific features they
need and different processes. We are pleased
to offer a dynamic solution that we have
optimized for the Australian market.
With three levels of hire management
software, we provide the industry with
innovative technology, including awardwinning
cloud-based software, which ranked
in the top ten of The Cloud Innovation World
Cup Series sponsored by Google (read more
on page 7). Point of Rental Essentials is our
online rental and inventory software intended
for straightforward hire operations looking for
an all-in-one solution. Rental Expert provides
robust, rental management software for
advanced hire businesses looking to optimize
complex operations, and Rental Elite delivers
a customized enterprise resource planning
(ERP) software for world-class corporations.
We have provided software for the rental
industry for over thirty years, and are able to
provide the top customer service experience
because we know rental. The original software
was written by engineers who owned a rental
store, and today, over 80% of the company’s
software support staff previously worked in
rental businesses.
In celebration of the new location launch,
we are offering a free data migration for
new signups on our online Rental Essentials
product, using coupon code “free migration.”
The grand opening special will continue
through the 29 th of February 2016, and
specific details can be found at http://www.
PointofRental.com.au/products/rentalessentials/.
To learn more about what Point of Rental has
to offer, visit www.PointofRental.com.au or
call +61 (3) 8518 4296.
POINTOFRENTAL.COM / SPRING 2016 10

Think You Can Do It All?
We have a custom platform that can handle every aspect of your business.
Catering to the largest rental companies
worldwide, Rental Elite offers a highly
customized platform, tailored to fit even
the most complex needs. This fully
integrated enterprise resource planning
(ERP) solution delivers unlimited possibilities.
Designed with a flexible suite of features
and scalable to handle any-sized corporation,
Rental Elite adapts to your specific
infrastructure and includes hundreds
of powerful tools calibrated to meet the
needs of world-class corporations.
Developing award-winning rental management
software for over 30 years, Point
of Rental has kept the industry on the
cutting-edge of technology. While Rental
Essentials and Rental Expert are tailored
toward small to mid-sized rental stores,
Rental Elite is designed to be the solution
for the largest rental companies with even
the most intricate requirements.
Bold Concepts.
Flawless Execution.
Rental Elite by Point of Rental isn’t just
a software solution; it is a partnership
for the life of your business.
11
POINTOFRENTAL.COM / SPRING 2016

Case Study:
Star Rentals
Challenge
Star Rentals, the 51st largest rental store in the US and the largest on the Pacific coast, was using an aging system
that had not been updated for over nine years. The system didn’t provide any communication features to keep their
customers in the know, or other innovative features to keep up with their growing business.
Solution
The company selected Point of Rental Software as its primary point of sale system and is now able to consistently
communicate with customers. They have also benefited from the website integration that updates in real-time and
provides customers easy access to their inventory. “Our customer communication has been streamlined, saving
time within our office and allowing us to provide better customer service with a click of the button. It’s so easy,“ said
Gary Anderson, of Star Rentals. “The software release updates have been incredible along with [Point of Rental’s]
customer service. They are always there, even when I have called late at night,” he added.
Results
Star Rentals has merely seen the tip of the iceberg as for how updated technology can enhance their overall
business. However, the key issues they faced regarding customer communication has been resolved. “Since working
with Point of Rental Software, the ability to have all of our customers get emails on a regular basis was incredible. We
didn’t have to do anything but get an email address and push a button and it happens,” Anderson said. “The amount
of inventory you can have, the number of reports you can run on it, mass database change, data management–there
are so many things you can do with inventory and then tracking the reports, the analysis–it’s a full suite of products.
It’s a great product and has made our lives easier, and our customers lives easier and that is what we really want.”
Maintenance and
Tracking
The Highest Level of
Support and Security
in the Industry
Preventative and remedial
maintenance scheduling
with full history delivers
customized reporting to
provide you with valuable
insight on maintenance
costs and efficiency. With
reoccurring service
features, you are always
notified when an item
needs to be serviced while
out on rent and efficiently
creates service schedules
directly from the rental
contract. Integrated GPS
tracking allows you to
manage your entire fleet
and create optimum
dispatch routes.
Seamless Integration
Customized to integrate
with all the software that
keeps your operation
running efficiently, Rental
Elite offers seamless
access to all of your tools.
Multi-lingual for
World-Class
Corporations
Designed to fit the needs
of international corporations,
Rental Elite can
flawlessly adapt to any
country and allows stores
to personalize their language
needs.
Integrated
Accouting
Built with complete
incorporation of Microsoft
Dynamics and customized
to integrate
with any accounting
platform, Rental Elite
brings all of your processes
into one,
easy-to-use program.
Scalable For Even the
Fastest Growing
Corporations
Developed with mega
corporations in mind,
Rental Elite is built with
SQL server integration,
giving your company limitless
possibilities for growth
by supporting unlimited
stores and unlimited users.
We have stayed on the
cutting edge of technology
for over 30 years, so rest
assured, this will be the last
management software you
will ever need.
With over 80% of our
support staff having previously
worked in a rental
store, we offer the highest
level of support in the
industry. With on-site
training, ample resources
to training database, and
24/7 phone support, customer
care is our primary
goal. As one of the few PCI
compliant rental management
software products,
Point of Rental offers the
protection your business
needs. And with multi-level
passwords and ID security,
it is easy to give employees
the information
required to do their jobs
efficiently while keeping
sensitive information
secure.
POINTOFRENTAL.COM / SPRING 2016 12

INTERNATIONAL
CONFERENCE 2015
If you couldn’t make it for the annual International
Conference this year, you missed a LOT! With a record high
attendance, we sold out even after two venue expansions.
Nearly two hundred customers from around the world
gathered in Fort Worth, Texas, for this annual training and
networking event on November 9th–11th.
The conference consisted of three days packed full of expert
speakers, industry specific training, round table discussions,
one-on-one Q&A’s with Point of Rental staff, and nights filled
with great memories and valuable networking events.
Tracey Armenakis, owner of Taylor Rental Party Plus of
Palatine, IL, said, “What an excellent conference! We learned
so much. Great people who really want to see you succeed. So
glad we chose Point of Rental!”
The conference is organized so that no matter how big or
small your company is, or what industry you’re in, you can
choose the training that best fits your operations. Every year,
the content is completely fresh with multiple opportunities for
one-on-one time with the Point of Rental staff to guarantee
attendees will leave with valuable new ideas to implement in
their businesses.
Gary Anderson, Network Administrator of Star Rentals, said,
“We just wanted to write and say thank you for putting on
such an excellent conference. The accommodations were
outstanding, really nice place, incredible history. The speakers
and breakout sessions were very enlightening. The dinners
and evening entertainment were very tasty and well planned.
The opportunity to meet other customers from the Seattle
area was great. The staff couldn’t have been any nicer when
we came through the office. It was nice to put faces with all of
the people we talk to on a regular basis. The staff at Point of
Rental Software is truly top notch! We are incredibly glad we
attended and look forward to coming again next year.“
“We come to this conference every year and always get so
much out of it. It is amazing how much you can do with
the software that we didn’t even realize before!” Bart Nye,
President of Prime Time Party Rentals said.
From dinner at Reata Restaurant to custom created rental
industry comedy at Four Day Weekend, singing and dancing
at Pete’s Dueling Piano Bar, and mouth-watering slowsmoked
Texas BBQ from Coburn’s Catering, attendees walked
away with valuable industry connections and a lot of great
memories.
“We are really excited that this conference continues to grow,”
Point of Rental CEO, Wayne Harris said. “We invest a lot of time
and energy into this event because we believe that the greater
knowledge people have of the capabilities built into Point of
Rental software, the greater efficiencies they will see in their
businesses; which in turn will give them more time to spend on
what truly matters.”
The conference concluded with a tour of two Point of Rental
customer locations, Rental Stop and Celebration Event Rental,
with a final stop at the Point of Rental corporate headquarters
to meet the team and experience the unique office culture (and
engage in Nerf Gun warfare).
We also want to give a big thanks to our sponsors! This event
definitely wouldn’t be as successful without our platinum
sponsors, Clearview Financial, Rouse Analytics, TSO Mobile,
and SmartEquip; gold sponsor, RentalHosting; and silver
sponsors, ARA Insurance, Harland Technology Services, In-A-
Bind and Positek RFID.
Thank you to everyone that came out and made this event
the best year yet. You can bet that we have already started
planning the 2016 International Conference and you won’t
want to miss it! Keep an eye out for all the details and signup
early for exclusive prices and information coming soon.
13
POINTOFRENTAL.COM / SPRING 2016

An Inside Look
The following guest blog is by Brandon Ahlgren, president and CEO of Elite
Events & Rentals, LLC, out of Tampa, Florida.
My first experience attending Point of Rental’s International Conference
is one I won’t soon forget. As I prepared for my time out of
our Elite Events & Rentals Office, I hoped to learn additional ways to
improve communications and streamline processes to better serve
our customers for life’s special moments. We have a passion to serve
our customers and it’s wonderful to know that our software provider
does the same for us as their customer.
As we continue to grow our business, the training and continued
education Point of Rental provided was timely. It is amazing how
much the software can do and how many new tips I can bring back
to implement in our store. The software’s features allow our team to
work smarter, giving us time to focus on servicing our customers and
paying attention to every detail of their event. The networking and camaraderie
I experienced was also very beneficial. It’s always valuable
to get expert advice from those that have been in the rental industry
for many years.
I would encourage anyone that is considering going to the International
Conference in 2016 to book early! It was well worth my team’s
time out of the office to venture up to Texas. The training, education
and carefully planned evening events were spectacular.
PARTNER SPONSORS
PLATINUM
GOLD
SILVER
POINTOFRENTAL.COM / SPRING 2016 14