Photo Anastasia Kariofyllidis Photo Anastasia Kariofyllidis “ IT LOOKS BEAUTIFUL WHEN THE WHOLE TABLE IS ONE BIG CHEESE BOARD. I’M A HUGE CHEESE LOVER. MY FAVOURITE THING TO DO IS A BAKED BRIE WITH BLUEBERRIES AND HONEY. ” 64 <strong>salt</strong>
Also a fan of Italian fare and family traditions, Jayde loves her carbs and the bonding that happens over the trattoria table. “I love the way Italians make a big deal about coming together for a meal.” A close family is one of the reasons Jayde decided to turn her passion for feeding people into a business. “They all told me this was something I should be doing. I had a vision to be working for myself. It’s definitely where I want it to be.” Having never seen herself as a nine-to-five girl, Jayde admits, “I’ve always loved cooking and entertaining guests. I always thought I would do something creative.” She enjoys styling the whole food event, from the flowers to the vessels in which they’re arranged, to the food. “I work alongside the client and create. It’s about so much more than just delivering the food.” Connecting with Jayde is easy; clients can call or arrange to meet in person, or simply order online, making their selection from three separate packages, which can be customised to take into account any dietary requirements before Jayde begins honing the finer details. The theme can be as feminine and delicate or as rustic and earthy as a client likes, with many themes built around Jayde’s upcycled timber cheese boards, purchased locally from an artisan who repurposes the wood salvaged from storm-damaged trees. Jayde says, “It looks beautiful when the whole table is one big cheese board. I’m a huge cheese lover. My favourite thing to do is a baked brie with blueberries and honey.” She says that people love the decadence of a generous grazing table, offering much more food than can be consumed during the event. But this also means she has had to consider what to do with any leftovers. “It wouldn’t be the same effect if it was sparse, so I always make sure I have containers for take away. It’s always packed up and ready to go. There’s no waste.” Jayde uses crisp white tablecloths, soft cushions, pretty picnic rugs, and locally sourced fresh flowers to complement the food. Her Modern Goddess Table launch event in June had a deliberately feminine feel, attracting attention across her Facebook and Instagram accounts. She recognises the value in offering superior presentation, happily noting that guests love to post their foodie photos online. “Everybody wants to photograph it and share it.” Jayde appreciates the value of word of mouth and her growing social media tribe. “The launch party made it possible to connect with Sunshine Coast businesses, including top wedding planners and event managers,” she says. “When you’re new you’ve got to put yourself out there. Realistically, it’s about getting to know what the businesses and clients want, and making the connections in the industry.” She admits there is some trial and error involved in starting a small business from scratch, but Jayde is determined to grow Modern Goddess Table organically, keeping the focus on quality, local products and nurturing partnerships with suppliers. Jayde says of her business, “I’m so protective of it and I’ll have to learn to delegate when the time comes to grow. The dream is to have teams all over the country. “I didn’t even think it would come this far! I was thinking it would be for friends and family on the side, but each time you get a call you get a boost of confidence.” moderngoddesstable.weebly.com ROUGH & CUT OPALS The Opalcutter, Montville Contemporary Jewellery & Art to Love & Give Potter’s Workshop, South Africa POTTERY & ART Daniel Vior, Spain The Opalcutter, Montville JEWELLERY OPEN 6 DAYS 10—5 (Closed Wednesdays) Eva Stone, Poland Ti2, United Kingdom 07 5442 9598 www.opalcutter.com.au Shop 4 ‘The Pottery’ <strong>17</strong>1-183 Main St Montville
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