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photo Elsa Dillon<br />

IT’S 8.30AM ON THE coldest morning the Coast has<br />

experienced in two years. Milliner and designer Melanie Jeffers<br />

of Melanie J Designs sits at a table in a popular Eumundi coffee<br />

shop wearing high-heeled boots, lacy black stockings, a floaty<br />

smock dress, a scarlet scarf and cherry red lipstick.<br />

It’s clear a little bit of cold weather won’t stop this fabulous<br />

woman from embracing her inner goddess.<br />

As she sips her flat white she says that it’s important women<br />

dress for themselves. “I’ve always been that person within my<br />

friendship group who is not too scared to put on red lipstick<br />

and wear red heels to a breakfast,” she says.<br />

“I think as women we all tend to get caught up in life and get<br />

comfortable. We really fear what other people think about us.<br />

To me, it’s important to wear what you want to wear. Be<br />

different. Be unique.”<br />

It’s this ethos that inspired Melanie to create stunning feather<br />

and lace creations. Bold, elegant and delicate, Melanie’s<br />

headpieces, capes and collars are designed to empower the<br />

wearers and encourage women to find their inner alter-egos.<br />

“Every woman wants to wear a stunning feathered creation,”<br />

don red lipstick and morph into something else. I think some<br />

people are still a little scared to say ‘I’m unique enough to wear<br />

that’ and embrace something different.”<br />

Melanie’s passion for all things lace and feathers started with her<br />

nanna. Melanie recalls visiting her nanna’s old Queenslander in<br />

Mackay where the entire side verandah was always bursting with<br />

fabrics, buttons, lace, thread and patterns.<br />

“My nanna was a milliner and tailor. I’d go to her and say ‘Nanna,<br />

I need a suit’ and she would just measure me up, draw the pattern<br />

and create it from scratch. So I learnt how to sew from her, and I<br />

loved how she would always go out in a big hat.”<br />

Melanie and her sister were raised by their father. And while<br />

Melanie always dabbled in her passion for fashion, it wasn’t<br />

until she moved to the Sunshine Coast from Mackay at the age<br />

of 30 that she finally took the leap and started her own label,<br />

Melanie says. “I don’t know one woman who hasn’t wanted to Melanie J Designs. ><br />

<strong>salt</strong>magazine.com.au 81

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