BusinessDay 21 Sep 2017
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Thursday <strong>21</strong> <strong>Sep</strong>tember <strong>2017</strong><br />
C002D5556<br />
BUSINESS DAY<br />
19<br />
Retail & Consumer Business<br />
Luxury Malls Companies Deals Spending Trends<br />
Saint-Gobain targets Nigerian market<br />
…promise consumers innovative solutions<br />
Stories by CHINWE AGBEZE<br />
Saint-Gobain, a world leader<br />
in the habitat and construction<br />
markets, says it<br />
is set to expand its market<br />
share in Nigeria.<br />
The company disclosed this at a<br />
one-day workshop with the theme,<br />
‘Creating great living spaces: Innovative<br />
solutions for greater wellbeing’<br />
organized for stakeholders in the<br />
industry held at the Renaissance<br />
hotel, Ikeja GRA, Lagos recently.<br />
Created over 350 years ago, Saint-<br />
Gobain made a total net sales of<br />
£39.1 billion in 2016 and operates<br />
in 67 countries with more than 170,<br />
000 employees.<br />
‘‘Saint-Gobain has come a long<br />
way in mastering the art of designing<br />
high quality plasterboards to suit<br />
all categories of customers,’’ said<br />
WesttarKapito, regional director,<br />
Saint-Gobain.<br />
The event which was packaged<br />
to showcase Saint-Gobain’s innovative<br />
products with a demonstration<br />
of the techniques of mounting<br />
and finishing plasterboards from<br />
start to finish had Architects, civil<br />
engineers, installers, major distributors<br />
and professional bodies<br />
in attendance.<br />
‘‘Our products are reliably made<br />
with the finest raw materials you can<br />
get anywhere in the world, and they<br />
can indeed stand the test of time. We<br />
are here in Nigeria to replicate what<br />
we have achieved in other markets,”<br />
said Kapito.<br />
The workshop provided a unique<br />
opportunity for the company to<br />
interact with various professionals<br />
L-R :Umeojiaka Kingsley, managing director, Tormek Global Services Limited; Heidi Olivier, senior product manager, Saint-Gobain; Ifeanyi Udeogu,<br />
chairman, Tormek Global Services Limited; WesttarKapito, regional director, Saint-Gobain; Nicolas Fuchs, technical marketing manager, Saint-<br />
Gobain and Francois Accambray, development manager, Africa, Saint-Gobain; during Saint-Gobain’s stakeholders workshop in Lagos recently.<br />
who use Saint-Gobain products and<br />
services in the course of doing their<br />
jobs and also bring them up to speed<br />
with the company’s latest offering in<br />
the market.<br />
According to the company, the<br />
entrance of Saint-Gobain into the<br />
Nigerian market with its modern<br />
innovative technologies in making<br />
plasterboards and other construction<br />
materials would be of<br />
immense benefits to stakeholders<br />
and the entire construction sector<br />
which is currently in dire need of<br />
innovative technologies to drive<br />
the industry.<br />
‘‘Consumers can be rest assured<br />
that Saint-Gobain’s range of products<br />
would offer them a new value<br />
chain in the long run,’’Kapito added.<br />
Attesting to the expertise of Saint-<br />
Gobain, Ahmed Tajudeen, executive<br />
director, Avalon Intercontinental,<br />
owners of Renaissance hotel, who<br />
was one of the guests at the workshop,<br />
said it was a great experience<br />
having Saint-Gobain as part of the<br />
finishing of the hotel, which today<br />
stands tall as one of the best hotels<br />
in Lagos.<br />
He said, ‘‘The company helped<br />
in designing and also provided an<br />
installation team for all materials<br />
required including gypsum boards,<br />
walls, ceilings, cross and main tee,<br />
insulation, finishing solutions, flooring<br />
solutions.<br />
‘‘Saint-Gobain brought specific<br />
solutions matching our needs such<br />
as standard regular boards for ceilings,<br />
firestop boards for corridor<br />
walls and bedrooms, moisture resistant<br />
boards for wet areas like<br />
bathroom and kitchen walls, and<br />
glass wool insulation for acoustic<br />
performance in walls and ceilings.’’<br />
Continuing, Tajudeensaid, ‘‘In<br />
the course of the project Saint-<br />
Gobain flew some of their personnel<br />
all the way from South Africa<br />
to train our men in Nigeria, which<br />
for me is quite remarkable. Saint-<br />
Gobain supplied virtually everything<br />
from the kitchen finishing,<br />
to the bathroom down to the nails.<br />
It is on that ground that I highly<br />
recommend Saint-Gobain brand<br />
to everyone.”<br />
This global company is reputed<br />
for contributing to the development<br />
of sub-Saharan Africa in offering an<br />
array of its products and services.<br />
Saint-Gobain’s range of products<br />
has become part of everyday living,<br />
making up public and private buildings,<br />
transportation system, massive<br />
infrastructure and most industrial<br />
hubs around the world.<br />
Their products and activity scope<br />
include; plasterboards systems,<br />
building plasters, industrial plasters,<br />
gypsum ceilings and mineral wool &<br />
metal ceiling, mortars, insulation,<br />
pipe systems, glass, and abrasives.<br />
Heidi Olivier, senior product<br />
manager, Saint-Gobain Gyproc, who<br />
also spoke at the event, said, “Nigeria<br />
is no doubt the biggest market in<br />
sub-Saharan-Africa, and as such<br />
we are happy to be here to expand<br />
our business scope in partnership<br />
with our major distributor of Gyproc<br />
plasterboards in the country.’’<br />
Speaking further, she said Saint-<br />
Gobain has made a name for itself in<br />
the industry with the production of<br />
high quality plasterboards which are<br />
second to none in the industry and<br />
that has earned it a lot of recognition<br />
globally.<br />
Over the years Saint-Gobain has<br />
built a reputation for itself creating<br />
a unique positioning through its<br />
industrial and distribution expertise,<br />
as well as up scaling its research<br />
effort in the area of materials and<br />
energy efficiency. It has also mastered<br />
the art of creating a network<br />
of professionals using its existing<br />
distribution network team across<br />
the world.<br />
The company says it will hold<br />
another event for installers before<br />
the end of <strong>2017</strong> and also disclosed<br />
plans to open a customer experience<br />
centre in Lagos soon.<br />
Saint-Gobain is in partnership<br />
with Tormek Global Services limited,<br />
a major dealer in Gyproc plasterboard<br />
in Nigeria, with its showroom<br />
located in Yaba area of Lagos State.<br />
Godrej launches leading US hair care brand ProfectivMegaGrowth in Nigeria<br />
…announces Tiwa Savage as brand ambassador<br />
ProfectivMegaGrowth,<br />
an iconic brand from<br />
the Strength of Nature<br />
family which has<br />
a stellar history of providing<br />
exceptional and effective<br />
hair care products for African<br />
women across the globe, has<br />
launched operations in Nigeria<br />
through Godrej Nigeria<br />
Limited, a leading Nigerian<br />
FMCG company.<br />
In its continuing endeavour<br />
to celebrate Nigerian<br />
women and provide worldclass<br />
hair solutions, the company<br />
showcased the innovative<br />
Crème on Crème No lye<br />
relaxer which offers superior<br />
hair manageability at accessible<br />
prices.<br />
Strength of Nature’s team<br />
of scientists and cosmetologist<br />
have worked over years<br />
to identify the fundamental<br />
causes of hair and scalp damage<br />
in order to understand<br />
how to prevent and treat it.<br />
Their extensive research<br />
helped them identify the most<br />
nourishing and strengthening<br />
ingredients which make ProfectivMegaGrowth<br />
range the<br />
perfect solution to counter the<br />
daily stresses of heat styling,<br />
weaves, hair color and hair<br />
style transitions.<br />
With this collaboration,<br />
Godrej Nigeria Limited, which<br />
is already one of the leaders in<br />
the hair extensions category in<br />
Nigeria will become one of the<br />
first Nigerian companies to<br />
offer end to end hair solutions.<br />
ProfectivMegaGrowth announced<br />
Tiwa Savage, the<br />
award winning Nigerian Musician<br />
as its brand ambassador<br />
and also unveiled its first<br />
ever TVC starring her. The<br />
Nigerian icon epitomizes the<br />
attitude and confidence that is<br />
synonymous with the brand.<br />
Excited to be part of this<br />
association, Tiwa Savage said<br />
“I am thrilled to be associated<br />
with MegaGrowth, a brand<br />
that is loved across the entire<br />
African continent. The team<br />
at ProfectivMegaGrowth are<br />
true hair experts who understand<br />
the importance of hair<br />
for African women. I admire<br />
the fact that this brand celebrates<br />
Strong and Beautiful<br />
women”.<br />
During the press conference<br />
held in Lagos, Mario<br />
de la Guardia, President and<br />
Founder of Strength of Nature<br />
said, “Our vision and commitment<br />
is to provide the highest<br />
quality, most innovative hair<br />
care products that meet the<br />
diverse needs of our consumers<br />
worldwide.<br />
“While we have made significant<br />
strides in achieving<br />
this vision in the US, our<br />
strategic global partnership<br />
with Godrej representing<br />
our brand provides us with a<br />
unique opportunity to better<br />
serve the huge number of potential<br />
consumers outside the<br />
US, especially in Africa. The<br />
synergies between our strong<br />
L-R: Rakesh Sharma, head of Sales, Godrej Nigeria; Prashant Chacko, head of Marketing, Africa; Tiwa Savage,<br />
MegaGrowth Brand Ambassador; Mario de la Guardia, President/Founder, Strength of Nature and AyodeleOtujinrin,<br />
marketing manager, Godrej Nigeria.<br />
US platform and Godrej’s<br />
African footprint are compelling,<br />
as is our shared commitment<br />
to excellence and<br />
innovation for the betterment<br />
of our employees, consumers<br />
and communities.”<br />
Talking about the launch,<br />
Prashant Chacko, Marketing<br />
Head – Godrej Africa, said “We<br />
at Godrej are here to celebrate<br />
the indomitable spirit of Nigerian<br />
women. We appreciate<br />
the role that they are playing<br />
in the transformation of the<br />
country and also understand<br />
the importance of great hair to<br />
them. ProfectivMegaGrowth is<br />
here to support them in their<br />
journey of personal transformation<br />
by offering them superior<br />
products which promote<br />
strong and beautiful hair.”<br />
ProfectivMegaGrowth was<br />
introduced to the press at a<br />
Landmark Event Center on<br />
Saturday, <strong>Sep</strong>tember 9th,<br />
<strong>2017</strong>, after which a launch<br />
party was held at the same<br />
venue.