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BusinessDay 21 Sep 2017

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Thursday <strong>21</strong> <strong>Sep</strong>tember <strong>2017</strong><br />

C002D5556<br />

BUSINESS DAY<br />

19<br />

Retail & Consumer Business<br />

Luxury Malls Companies Deals Spending Trends<br />

Saint-Gobain targets Nigerian market<br />

…promise consumers innovative solutions<br />

Stories by CHINWE AGBEZE<br />

Saint-Gobain, a world leader<br />

in the habitat and construction<br />

markets, says it<br />

is set to expand its market<br />

share in Nigeria.<br />

The company disclosed this at a<br />

one-day workshop with the theme,<br />

‘Creating great living spaces: Innovative<br />

solutions for greater wellbeing’<br />

organized for stakeholders in the<br />

industry held at the Renaissance<br />

hotel, Ikeja GRA, Lagos recently.<br />

Created over 350 years ago, Saint-<br />

Gobain made a total net sales of<br />

£39.1 billion in 2016 and operates<br />

in 67 countries with more than 170,<br />

000 employees.<br />

‘‘Saint-Gobain has come a long<br />

way in mastering the art of designing<br />

high quality plasterboards to suit<br />

all categories of customers,’’ said<br />

WesttarKapito, regional director,<br />

Saint-Gobain.<br />

The event which was packaged<br />

to showcase Saint-Gobain’s innovative<br />

products with a demonstration<br />

of the techniques of mounting<br />

and finishing plasterboards from<br />

start to finish had Architects, civil<br />

engineers, installers, major distributors<br />

and professional bodies<br />

in attendance.<br />

‘‘Our products are reliably made<br />

with the finest raw materials you can<br />

get anywhere in the world, and they<br />

can indeed stand the test of time. We<br />

are here in Nigeria to replicate what<br />

we have achieved in other markets,”<br />

said Kapito.<br />

The workshop provided a unique<br />

opportunity for the company to<br />

interact with various professionals<br />

L-R :Umeojiaka Kingsley, managing director, Tormek Global Services Limited; Heidi Olivier, senior product manager, Saint-Gobain; Ifeanyi Udeogu,<br />

chairman, Tormek Global Services Limited; WesttarKapito, regional director, Saint-Gobain; Nicolas Fuchs, technical marketing manager, Saint-<br />

Gobain and Francois Accambray, development manager, Africa, Saint-Gobain; during Saint-Gobain’s stakeholders workshop in Lagos recently.<br />

who use Saint-Gobain products and<br />

services in the course of doing their<br />

jobs and also bring them up to speed<br />

with the company’s latest offering in<br />

the market.<br />

According to the company, the<br />

entrance of Saint-Gobain into the<br />

Nigerian market with its modern<br />

innovative technologies in making<br />

plasterboards and other construction<br />

materials would be of<br />

immense benefits to stakeholders<br />

and the entire construction sector<br />

which is currently in dire need of<br />

innovative technologies to drive<br />

the industry.<br />

‘‘Consumers can be rest assured<br />

that Saint-Gobain’s range of products<br />

would offer them a new value<br />

chain in the long run,’’Kapito added.<br />

Attesting to the expertise of Saint-<br />

Gobain, Ahmed Tajudeen, executive<br />

director, Avalon Intercontinental,<br />

owners of Renaissance hotel, who<br />

was one of the guests at the workshop,<br />

said it was a great experience<br />

having Saint-Gobain as part of the<br />

finishing of the hotel, which today<br />

stands tall as one of the best hotels<br />

in Lagos.<br />

He said, ‘‘The company helped<br />

in designing and also provided an<br />

installation team for all materials<br />

required including gypsum boards,<br />

walls, ceilings, cross and main tee,<br />

insulation, finishing solutions, flooring<br />

solutions.<br />

‘‘Saint-Gobain brought specific<br />

solutions matching our needs such<br />

as standard regular boards for ceilings,<br />

firestop boards for corridor<br />

walls and bedrooms, moisture resistant<br />

boards for wet areas like<br />

bathroom and kitchen walls, and<br />

glass wool insulation for acoustic<br />

performance in walls and ceilings.’’<br />

Continuing, Tajudeensaid, ‘‘In<br />

the course of the project Saint-<br />

Gobain flew some of their personnel<br />

all the way from South Africa<br />

to train our men in Nigeria, which<br />

for me is quite remarkable. Saint-<br />

Gobain supplied virtually everything<br />

from the kitchen finishing,<br />

to the bathroom down to the nails.<br />

It is on that ground that I highly<br />

recommend Saint-Gobain brand<br />

to everyone.”<br />

This global company is reputed<br />

for contributing to the development<br />

of sub-Saharan Africa in offering an<br />

array of its products and services.<br />

Saint-Gobain’s range of products<br />

has become part of everyday living,<br />

making up public and private buildings,<br />

transportation system, massive<br />

infrastructure and most industrial<br />

hubs around the world.<br />

Their products and activity scope<br />

include; plasterboards systems,<br />

building plasters, industrial plasters,<br />

gypsum ceilings and mineral wool &<br />

metal ceiling, mortars, insulation,<br />

pipe systems, glass, and abrasives.<br />

Heidi Olivier, senior product<br />

manager, Saint-Gobain Gyproc, who<br />

also spoke at the event, said, “Nigeria<br />

is no doubt the biggest market in<br />

sub-Saharan-Africa, and as such<br />

we are happy to be here to expand<br />

our business scope in partnership<br />

with our major distributor of Gyproc<br />

plasterboards in the country.’’<br />

Speaking further, she said Saint-<br />

Gobain has made a name for itself in<br />

the industry with the production of<br />

high quality plasterboards which are<br />

second to none in the industry and<br />

that has earned it a lot of recognition<br />

globally.<br />

Over the years Saint-Gobain has<br />

built a reputation for itself creating<br />

a unique positioning through its<br />

industrial and distribution expertise,<br />

as well as up scaling its research<br />

effort in the area of materials and<br />

energy efficiency. It has also mastered<br />

the art of creating a network<br />

of professionals using its existing<br />

distribution network team across<br />

the world.<br />

The company says it will hold<br />

another event for installers before<br />

the end of <strong>2017</strong> and also disclosed<br />

plans to open a customer experience<br />

centre in Lagos soon.<br />

Saint-Gobain is in partnership<br />

with Tormek Global Services limited,<br />

a major dealer in Gyproc plasterboard<br />

in Nigeria, with its showroom<br />

located in Yaba area of Lagos State.<br />

Godrej launches leading US hair care brand ProfectivMegaGrowth in Nigeria<br />

…announces Tiwa Savage as brand ambassador<br />

ProfectivMegaGrowth,<br />

an iconic brand from<br />

the Strength of Nature<br />

family which has<br />

a stellar history of providing<br />

exceptional and effective<br />

hair care products for African<br />

women across the globe, has<br />

launched operations in Nigeria<br />

through Godrej Nigeria<br />

Limited, a leading Nigerian<br />

FMCG company.<br />

In its continuing endeavour<br />

to celebrate Nigerian<br />

women and provide worldclass<br />

hair solutions, the company<br />

showcased the innovative<br />

Crème on Crème No lye<br />

relaxer which offers superior<br />

hair manageability at accessible<br />

prices.<br />

Strength of Nature’s team<br />

of scientists and cosmetologist<br />

have worked over years<br />

to identify the fundamental<br />

causes of hair and scalp damage<br />

in order to understand<br />

how to prevent and treat it.<br />

Their extensive research<br />

helped them identify the most<br />

nourishing and strengthening<br />

ingredients which make ProfectivMegaGrowth<br />

range the<br />

perfect solution to counter the<br />

daily stresses of heat styling,<br />

weaves, hair color and hair<br />

style transitions.<br />

With this collaboration,<br />

Godrej Nigeria Limited, which<br />

is already one of the leaders in<br />

the hair extensions category in<br />

Nigeria will become one of the<br />

first Nigerian companies to<br />

offer end to end hair solutions.<br />

ProfectivMegaGrowth announced<br />

Tiwa Savage, the<br />

award winning Nigerian Musician<br />

as its brand ambassador<br />

and also unveiled its first<br />

ever TVC starring her. The<br />

Nigerian icon epitomizes the<br />

attitude and confidence that is<br />

synonymous with the brand.<br />

Excited to be part of this<br />

association, Tiwa Savage said<br />

“I am thrilled to be associated<br />

with MegaGrowth, a brand<br />

that is loved across the entire<br />

African continent. The team<br />

at ProfectivMegaGrowth are<br />

true hair experts who understand<br />

the importance of hair<br />

for African women. I admire<br />

the fact that this brand celebrates<br />

Strong and Beautiful<br />

women”.<br />

During the press conference<br />

held in Lagos, Mario<br />

de la Guardia, President and<br />

Founder of Strength of Nature<br />

said, “Our vision and commitment<br />

is to provide the highest<br />

quality, most innovative hair<br />

care products that meet the<br />

diverse needs of our consumers<br />

worldwide.<br />

“While we have made significant<br />

strides in achieving<br />

this vision in the US, our<br />

strategic global partnership<br />

with Godrej representing<br />

our brand provides us with a<br />

unique opportunity to better<br />

serve the huge number of potential<br />

consumers outside the<br />

US, especially in Africa. The<br />

synergies between our strong<br />

L-R: Rakesh Sharma, head of Sales, Godrej Nigeria; Prashant Chacko, head of Marketing, Africa; Tiwa Savage,<br />

MegaGrowth Brand Ambassador; Mario de la Guardia, President/Founder, Strength of Nature and AyodeleOtujinrin,<br />

marketing manager, Godrej Nigeria.<br />

US platform and Godrej’s<br />

African footprint are compelling,<br />

as is our shared commitment<br />

to excellence and<br />

innovation for the betterment<br />

of our employees, consumers<br />

and communities.”<br />

Talking about the launch,<br />

Prashant Chacko, Marketing<br />

Head – Godrej Africa, said “We<br />

at Godrej are here to celebrate<br />

the indomitable spirit of Nigerian<br />

women. We appreciate<br />

the role that they are playing<br />

in the transformation of the<br />

country and also understand<br />

the importance of great hair to<br />

them. ProfectivMegaGrowth is<br />

here to support them in their<br />

journey of personal transformation<br />

by offering them superior<br />

products which promote<br />

strong and beautiful hair.”<br />

ProfectivMegaGrowth was<br />

introduced to the press at a<br />

Landmark Event Center on<br />

Saturday, <strong>Sep</strong>tember 9th,<br />

<strong>2017</strong>, after which a launch<br />

party was held at the same<br />

venue.

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