BusinessDay 21 Sep 2017

20
BUSINESS DAY C002D5556 Thursday 21 September 2017
Retail & Consumer Business
LG excites consumers with its newest technology
There is no doubt
2017 has been an
interesting year for
consumers of electronic
products all
over the world, as the finest
of innovative breathtaking
products were introduced
into the market ranging from
OLED televisions to washing
machines, sound systems,
robotic technologies, air conditioning
units, refrigerators
among others.
Leading electronics companies
are choosing to bring
consumers up to speed with
imminent technologies, their
benefits as well as the significant
difference they are
expected to make in their
day to day lives. One of such
companies is LG Electronics
with its smart ecosystem and
user-centric products.
Every year, technological
advancements are witnessed
here and there with appliances
evolving every day to
meet the unending needs of
average consumers. This has
kept companies on their innovative
toes gazing into the
crystal world of technology to
predict what would likely be
the next user trends and how
to meet it.
It is in this light that LG
Electronics has carved a niche
for itself as a company that
is ever ready to push a little
further beyond the precincts
of innovation and altering
known conventions. Obviously,
it has resulted in the
designing of mind blowing
products, one of which is
the InstaView Door-in-Door
refrigerator with knock code
and an inverter linear compressor
boosting overall energy
efficiency.
InstaView Door-in-Door
has impressed media and
industry insiders alike with
its never-before-seen 33-inch
sleek glass panel and array of
innovative features. In addition,
the interior is illuminated
when the panel is knocked
on twice. This allows users
to see inside without ever
opening the door or wasting
cold air, transforming the way
consumers use refrigerators
from an appliance they have
to open to see what’s inside to
one they can see inside before
opening.
Moreover, the spacious
Door-in-Door compartment
allows users to easily store
frequently accessed snacks
or beverages. The refrigerator’s
storage space can be
effortlessly accessed using
the hidden button under the
refrigerator door while also
granting users a wider view
of the items stored inside, offering
the utmost in flexibility
and convenience. By reducing
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cold air loss by up to 41 percent,
the compartment keeps
food fresher longer.
Early this year, we saw
the introduction of impressive
collections of robotic
technology from LG which
includes; Lawnmower Robot,
Hub Robot, Hom-Bot,
Airport Robot and Airport
Cleaning Robot. This has
clearly placed it far ahead of
its competition as a dynamic
and adaptive technological
leader. For instance, the
Hom-Bot combines powerful
cleaning performance with
home security features and
DeepThinQ technology allowing
vacuum to adapt to its
routine as it cleans the house.
While the Airport robot on
the other hand is designed
basically with travellers in
mind, answering questions
in a number of languages in
order to streamline air travel.
As industry watchers look
forward to LG Electronics
newest innovative products
as the year gradually winds
down, the V30 is obviously
one of the products to look
out for as it prepares to up
the game in the evolution of
premium smartphones with
Dollar a day
Sweeper says paying children’s school fees is her greatest worry
Name: Beauty Japhet
State of Origin: Delta
State
Dependents: Three children
Business: I sweep people’s
compounds for a living
and I have been doing this
business for seven years
now. I also do laundry jobs
but that does not come
often.
Currently, I sweep three
compounds all in Ikotun
area of Lagos but because of
the situation in the country,
some people still owe me
while others say they no
longer need my services.
My husband was into
sliding doors and windows
but he went back to the village
two years ago in search
of another job. Business had
been bad for him and he
could not get another job in
Lagos but since he travelled
back to the village he has not
found any job. He only calls
once in a while to check on
us when he has money to
buy airtime which in once
in many months.
Profit: I sweep three
compounds thrice in a
week. In one of the compounds,
I’m paid N2,000
monthly and the other two,
I get paid N2,500 and N4,000
monthly but I’m still being
owed.
Sometimes people call
me for laundry jobs and
pay me between N300 and
N1,000 depending on the
quantity of the clothes. I also
clean people’s houses but
it’s once in a while.
I hardly get favours like
before and people are not
Beauty Japhet
Analysts: Chinwe Agbeze, Stephen Onyekwelu
so many first to its advantage
like; the first F1.6 aperture
camera lens, the first glass
Crystal clear lens; the first
OLED full vision display; Cine
Video mode for producing
movie quality and so many
other features on it.
When it is eventually
launched, the V30 will be the
first global smartphone to support
MQA (Master Quality Authenticated)
technology which
allows streaming of high-resolution
audio. This technology
enables it to capture the sound
of original studio master and
folds into smaller file to make
high-resolution audio easy to
stream. The much anticipated
LG V30 is an improvement
from the V phone series with
new mobile experience and
optimal multimedia features.
Taeick Son, managing director,
LG Electronics West
Africa operations, said: “LG
will continue to give the
industry something to talk
about as far innovation is
concerned.
‘‘Right from the beginning
of the year, we have churned
out cutting-edge technological
products to ensure
that our consumers are expectations
are fully met. For
the remaining part of the year
we will definitely, introduce
more mind blowing products
that will shake the industry I
giving me gifts the way
they were giving me last
year. They called me more
last year for laundry jobs
than this year. After working
for people, when it gets
to the time to pay, they will
start complaining saying
they don’t have money to
pay. I cannot pay my children’s
school fees now and
feeding is even another
problem.
School fees: I have not
paid my children’s school
fees since September last
year. Out of pity, the proprietress
of Heritage Nursery
and primary school in Abaranje,
my children’s school
does not collect school fees
for my daughter who is in
Nursery two. She told me
to pay N15,000 for the fees
of my two children but still
can assure you of that.”
The next generation of
smartphone will need to expand
beyond the camera and
the display and focus on the
whole experience of content
generation and consumption
including connectivity
and audio. The camera is no
doubt one area innovation is
transforming the smartphone
market today.
The V30 is supported by
Optical Image Stabilization
(OIS), Electronic Image Stabilization
(EIS) and Hybrid
Auto Focus that combines
both Laser Detection Auto
Focus and Face Detection
Auto Focus. Consumers are
already salivating for the next
technological products that
will shape the years ahead
with regards to LG Electronics
their trusted brand.
With the V30 photo capturing
will be more advanced
with users able to select professional
images from the
Graphy website or mobile
app and apply the same presets
such as white balance,
shutter speed, aperture and
ISO to photos taken with
the V30. This is in line with
what analyst have predicted
about the next generation of
devices focusing on features
that would allow consumers
to be more productive with
their phones.
I still cannot afford that.
The location of the public
school is far from our
house and my children are
still very tender.
House rent: My landlord
has been on my neck to pay
the rent or vacate his house
but I’m still begging him
hoping that my debtors will
pay me so I can pay part of
what I owe him. I pay N2,000
every month and the last
rent I paid was in June last
year.
Challenge: I want my
children to go back to school
because education is more
important. If I had gone to
school, I won’t be a sweeper
and life would have been
better for my family. I also
want to start selling foodstuff
because it’s a very profitable
business.