2017 04 Aug Sept

STEP INTO GANGNAM FOR A
PREVIEW OF THE FUTURE OF
CONSUMERISM
Gangnam side: Apgujeong and
Cheongdam-dong
The affluent area of Seoul’s playground for the rich and
famous, made known worldwide by Singer PSY who put
‘Gangnam’ style on the world map as the region of Seoul
fabled for its luxury living, sleek glass architecture, and
every street, a catwalk of Asia’s most glamorous and
dandy.
Boon the Shop
A multi-shop, created by Shinsegae group and creative
director Milan Vukmirovic, this has the widest selection
of fashion, beauty and living products in Seoul; Boon
the Shop philosophy is to cater to ‘upping one’s
lifestyle’. Here you can find all your favourite brands
such as Alexander McQueen, Maison Margiela, French
design brand LEXON, and toy shop brand Kinkirobot.
boontheshop.com
Sulwhasoo flagship store
Opened in 2016, the iconic building of Sulwhasoo
enables customers to fully experience all the product
lines offered by the luxurious Korean cosmetic brand.
The flagship store showcases the long brand heritage
throughout the entire building and offers exclusive line
products. The first standalone flagship store also offers
two types of spa experiences; ‘Sulwhasoo Spa’ in the
basement caters to premium anti-aging services, while on
the fourth floor, the more contemporary sister, Sulwhasoo
Balance Spa, allows customers to design their own spa
program according to their skin conditions.
Shop in Foret
After going through extensive renovations of her firstfloor
multi-curated Shop in Foret, Lee Kyung Min
selected premium home decor items and contemporary art
works from her trips to Europe. Ladies visitors in need of
pampering can stop by her other floors, whether for hair,
nails, facials or personal makeup sessions with Korea’s
foremost expert in this field. shopinforet.com
Jung Saem Mool
An inspirational flagship store and art space, Jung Saem
Mool’s own cosmetic line is on display in the colourful
World Travel 121