BusinessDay 22 Oct 2017
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Sunday <strong>22</strong> <strong>Oct</strong>ober <strong>2017</strong> C002D5556<br />
BD SUNDAY<br />
33<br />
BrandsOnSunday<br />
SPOTLIGHTING BRAND VALUE<br />
Nigeria’s pay Tv market inspiring as<br />
Kwese enters with promises<br />
… Operators introduce more innovations to delight consumers<br />
Stories by Daniel Obi<br />
Undeterred of<br />
dominant<br />
players in the<br />
Nigeria’s pay<br />
TV market,<br />
Kwese TV, which is being<br />
driven by Econet Media,<br />
a subsidiary company of<br />
the globally networked<br />
Econet Group founded by<br />
Executive Chairman, Strive<br />
Masiyiwa of Zimbabwe, has<br />
entered Nigerian market.<br />
Created for Sub-Saharan<br />
African audiences,<br />
Kwese TV is coming with<br />
the niche in entertainment<br />
and sports. The launch of<br />
Kwesé TV brings the very<br />
best in premium entertainment,<br />
international and<br />
African series and movies,<br />
award-winning children’s<br />
entertainment channels,<br />
up to-the-minute news and<br />
a diverse mix of exclusive<br />
channels for the entire family<br />
to enjoy.<br />
Aware of the competitive<br />
Nigerian pay TV<br />
market, the owners of the<br />
TV said “We are excited to<br />
launch our dynamic content<br />
business in Nigeria,<br />
a market that we know is<br />
hungry for a compelling alternative<br />
pay TV network.<br />
“At Kwesé we pride ourselves<br />
in having selected a<br />
strong general entertainment<br />
and sports programming<br />
line-up which we<br />
believe will be well received<br />
by viewers of all<br />
ages – kids, young adults,<br />
men and women, alike,” said<br />
Elizabeth Amkpa, General<br />
Manager Kwesé TV Nigeria.<br />
“Our business is premised<br />
on the concept of TV<br />
anywhere .This means we<br />
have made our premium<br />
content easily accessible<br />
across a number of platforms<br />
namely linear TV,<br />
mobile and digital platforms,<br />
providing unlimited viewing<br />
options for our subscribers.”<br />
“With Kwesé, content is<br />
not only accessible through<br />
our multi-platform service,<br />
but also through a revolutionary<br />
payment model. We<br />
have pioneered ‘pay-as-youwatch’<br />
subscription packages<br />
for premium programming<br />
which enables consumers<br />
to purchase three<br />
and seven days subscriptions<br />
at N990 and N1,850<br />
respectively, as well as a 30<br />
day subscription option for<br />
only N6,275,” added Amkpa.<br />
Subscribing to Kwesé<br />
TV is as simple as visiting<br />
a Kwesé branded store and<br />
purchasing a satellite dish<br />
and decoder combo for<br />
N10,960 inclusive of installation.<br />
What’s more, your<br />
first month’s (30 day) subscription<br />
to Kwesé TV’s full<br />
entertainment and sports<br />
bouquet is free! After expiration<br />
of this free 30 day<br />
pass, Kwesé audiences can<br />
continue to enjoy exceptional<br />
quality programming<br />
at an affordable price of just<br />
N6,275 per 30 day pass.<br />
The full Kwesé TV bouquet<br />
offers over 65 channels<br />
of pure entertainment with<br />
well-known international<br />
channels such as CNN International,<br />
DreamWorks,<br />
DTX, ESPN, VICELAND,<br />
Diddy’s REVOLT TV and<br />
home-grown channels such<br />
as Channels TV, TVC News<br />
and NTA.<br />
Kwesé also prides itself<br />
in being the exclusive<br />
broadcast partner of the National<br />
Basketball Association<br />
(NBA) in sub-Saharan<br />
Africa. Sport lovers can<br />
look forward to live action,<br />
weekly previews and highlights<br />
from the NBA, international<br />
boxing (including<br />
exclusive coverage of all<br />
Anthony Joshua fights),<br />
IAAF World Championships<br />
and the National Football<br />
League among other<br />
sports, on Kwesé Sports 1,<br />
Kwesé Sports 2 and Kwesé<br />
Seamfix unveils Bioregistra solution for data management<br />
Seamfix, Nigeria’s<br />
foremost provider of<br />
identity management<br />
solutions, has unveiled<br />
BioRegistra, an innovative<br />
data capture and data management<br />
platform.<br />
BioRegistra is a state of<br />
the art platform developed<br />
for individuals, corporates<br />
and government, among<br />
others to assist them capture<br />
data, store the data, and have<br />
access to the data at any time<br />
as they may desire.<br />
The platform allows a<br />
fully automated process that<br />
guarantees seamless execution<br />
of all KYC business processes,<br />
thus enabling faster<br />
customer on-boarding and<br />
increasing customer satisfaction.<br />
Speaking during the<br />
launch, Chimezie Emewulu,<br />
Managing Director of Seamfix<br />
said BioRegistra was conceptualized<br />
to deal with the<br />
challenge of managing data.<br />
According to him “Our<br />
major challenge in Nigeria<br />
is gathering needed data for<br />
accurate needs and assessment.<br />
With BioRegistra, this<br />
challenge is history. The platform<br />
can be used to capture<br />
all forms of data – animate or<br />
inanimate”.<br />
Emewulu stated that Bio-<br />
Registra comes with several<br />
benefits which enhance operational<br />
excellence. “Bio-<br />
Registra offers several benefits<br />
to the user. It prevents<br />
fraudulent data capture. The<br />
Intelligent quarantine engine<br />
is designed to detect fraudulent<br />
and fictitious records<br />
L-R: Charles Onyeze, agency dept., Knight Frank; Barrister Emeka Nnubia; Abby Osoba, Agile Adviser; Chibuzor<br />
Onwurah, executive director; Chimezie Emewulu, managing director; both from Seamfix Nigeria Limited; Mr.<br />
Erhabor Ehondor, partner, Knight Frank; Olamide Ajah, head, Service Delivery, Seamfix; and Mike Ogbolu,<br />
managing director, Mobile Financial Services at Interswitch at the launch of BioRegistra by Seamfix Nigeria<br />
Limited, on Tuesday, <strong>Oct</strong>ober 17, <strong>2017</strong> at Four Point by Sheraton, Oniru, Lagos State.<br />
Free Sports which was first<br />
introduced to Nigerian audiences<br />
in earlier this year.<br />
Kwesé Free Sports is Africa’s<br />
largest and first Pan-African<br />
free-to-air TV channel<br />
available in 25 countries<br />
providing premium sporting<br />
content to sports fans<br />
for free.<br />
The brand owners said<br />
the channel holds exclusive<br />
free-to-air rights to the 2018<br />
FIFA World Cup Russia and<br />
the Premier League.<br />
Recently, Telecom Satellite<br />
Tv, TStv which is ready<br />
for official launch on November<br />
1, announced its<br />
entry into the Nigeria’s pay<br />
TV market with promises to<br />
also offer Nigerians pay- asyou-<br />
go service.<br />
The entry of more Pay<br />
TV is creating innovations<br />
in the pay TV industry by<br />
operators to attract audience.<br />
There has been introduction<br />
of more bouquet,<br />
adjusting of monthly<br />
charging fees and sharing of<br />
premium channels contents<br />
with less charged bouquets.<br />
The consumers who have<br />
been clamouring for pay as<br />
you go service are anxiously<br />
waiting for the commencement<br />
of broadcast by the<br />
latest operators.<br />
However, what would<br />
differentiate the channels in<br />
the long run is quality content,<br />
according to analysts.<br />
and prevent them from being<br />
processed. In terms of<br />
security, the captured data<br />
is hosted on a world class,<br />
secure, reliable and trusted<br />
cloud service so you have no<br />
reason to worry about information<br />
safety”, he explained.<br />
The platform also provides<br />
data validation and alltime<br />
accessibility from any<br />
part of the world. He further<br />
called on government and<br />
companies to start making<br />
data-driven decisions for<br />
improved efficiency.<br />
“We want government<br />
and companies to start making<br />
data-driven decisions and<br />
this cannot happen if data is<br />
still locked in files and paper<br />
archives. Traditionally in<br />
Nigeria, we fill paper-based<br />
forms in loads of situations<br />
when we are applying for<br />
different things from our<br />
letter of identification at the<br />
local government areas to<br />
affidavits at courts to even<br />
marriage registry.<br />
Nigerian Breweries<br />
enhances businesses<br />
through Goldberg’s<br />
initiative<br />
Nigerian Breweries<br />
Plc has enhanced<br />
businesses with<br />
grants in Osun<br />
and Ekiti States through<br />
Goldberg’s Isedowo empowerment<br />
initiative, which<br />
will also be extended to<br />
other Southwest states.<br />
Beneficiaries of Isedowo,<br />
according to a statement<br />
have affirmed that<br />
the scheme has indeed<br />
provided them huge relief<br />
from financial challenges<br />
hitherto faced in expanding<br />
their businesses.<br />
So far, 32 artisans and<br />
small scale business operators<br />
have been supported<br />
with N300,000 each by<br />
Isedowo in Osun and Ekiti<br />
States, while the project continues<br />
in other Southwest<br />
States. In all, Goldberg will<br />
support 100 entrepreneurs<br />
through Isedowo across the<br />
Yoruba speaking states, the<br />
statement said.<br />
Ojo Adeosun, a fashion<br />
designer who was delighted<br />
after receiving the<br />
grant, said the N300,000<br />
was a huge relieve from<br />
financial challenges as it<br />
helped him in purchasing<br />
a new sewing machine<br />
he had always required<br />
to expand his business.<br />
He disclosed that he also<br />
started selling fabrics and<br />
now has three apprentices<br />
working with him.<br />
Kayode Tope Ogunro,<br />
a photo/videographer, disclosed<br />
that he had almost<br />
concluded arrangement<br />
to buy a camera and video<br />
lights from a friend in Lagos<br />
and intended to open a<br />
studio with the grant from<br />
Isedowo. He said he would<br />
also employ an assistant to<br />
further expand his business.<br />
Ogunro advised other<br />
entrepreneurs to come up<br />
with good business ideas<br />
with positive impacts on<br />
the society.<br />
Ayodele Adebalogun, an<br />
aluminium fabricator, said<br />
Isedowo provided a relief<br />
from the daunting struggle<br />
to raise capital. He disclosed<br />
that he participated in the<br />
scheme with his wife, who<br />
is a caterer, but the judges<br />
did not deem her proposal<br />
fit enough for selection. He<br />
added that after buying a<br />
new cutting machine for<br />
his work, he supported his<br />
wife’s business with parts<br />
of the grant.<br />
“My old cutting machine<br />
was faulty and Isedowo was<br />
there for me when l needed<br />
assistance to replace it.