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BusinessDay 22 Oct 2017

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Sunday <strong>22</strong> <strong>Oct</strong>ober <strong>2017</strong> C002D5556<br />

BD SUNDAY<br />

33<br />

BrandsOnSunday<br />

SPOTLIGHTING BRAND VALUE<br />

Nigeria’s pay Tv market inspiring as<br />

Kwese enters with promises<br />

… Operators introduce more innovations to delight consumers<br />

Stories by Daniel Obi<br />

Undeterred of<br />

dominant<br />

players in the<br />

Nigeria’s pay<br />

TV market,<br />

Kwese TV, which is being<br />

driven by Econet Media,<br />

a subsidiary company of<br />

the globally networked<br />

Econet Group founded by<br />

Executive Chairman, Strive<br />

Masiyiwa of Zimbabwe, has<br />

entered Nigerian market.<br />

Created for Sub-Saharan<br />

African audiences,<br />

Kwese TV is coming with<br />

the niche in entertainment<br />

and sports. The launch of<br />

Kwesé TV brings the very<br />

best in premium entertainment,<br />

international and<br />

African series and movies,<br />

award-winning children’s<br />

entertainment channels,<br />

up to-the-minute news and<br />

a diverse mix of exclusive<br />

channels for the entire family<br />

to enjoy.<br />

Aware of the competitive<br />

Nigerian pay TV<br />

market, the owners of the<br />

TV said “We are excited to<br />

launch our dynamic content<br />

business in Nigeria,<br />

a market that we know is<br />

hungry for a compelling alternative<br />

pay TV network.<br />

“At Kwesé we pride ourselves<br />

in having selected a<br />

strong general entertainment<br />

and sports programming<br />

line-up which we<br />

believe will be well received<br />

by viewers of all<br />

ages – kids, young adults,<br />

men and women, alike,” said<br />

Elizabeth Amkpa, General<br />

Manager Kwesé TV Nigeria.<br />

“Our business is premised<br />

on the concept of TV<br />

anywhere .This means we<br />

have made our premium<br />

content easily accessible<br />

across a number of platforms<br />

namely linear TV,<br />

mobile and digital platforms,<br />

providing unlimited viewing<br />

options for our subscribers.”<br />

“With Kwesé, content is<br />

not only accessible through<br />

our multi-platform service,<br />

but also through a revolutionary<br />

payment model. We<br />

have pioneered ‘pay-as-youwatch’<br />

subscription packages<br />

for premium programming<br />

which enables consumers<br />

to purchase three<br />

and seven days subscriptions<br />

at N990 and N1,850<br />

respectively, as well as a 30<br />

day subscription option for<br />

only N6,275,” added Amkpa.<br />

Subscribing to Kwesé<br />

TV is as simple as visiting<br />

a Kwesé branded store and<br />

purchasing a satellite dish<br />

and decoder combo for<br />

N10,960 inclusive of installation.<br />

What’s more, your<br />

first month’s (30 day) subscription<br />

to Kwesé TV’s full<br />

entertainment and sports<br />

bouquet is free! After expiration<br />

of this free 30 day<br />

pass, Kwesé audiences can<br />

continue to enjoy exceptional<br />

quality programming<br />

at an affordable price of just<br />

N6,275 per 30 day pass.<br />

The full Kwesé TV bouquet<br />

offers over 65 channels<br />

of pure entertainment with<br />

well-known international<br />

channels such as CNN International,<br />

DreamWorks,<br />

DTX, ESPN, VICELAND,<br />

Diddy’s REVOLT TV and<br />

home-grown channels such<br />

as Channels TV, TVC News<br />

and NTA.<br />

Kwesé also prides itself<br />

in being the exclusive<br />

broadcast partner of the National<br />

Basketball Association<br />

(NBA) in sub-Saharan<br />

Africa. Sport lovers can<br />

look forward to live action,<br />

weekly previews and highlights<br />

from the NBA, international<br />

boxing (including<br />

exclusive coverage of all<br />

Anthony Joshua fights),<br />

IAAF World Championships<br />

and the National Football<br />

League among other<br />

sports, on Kwesé Sports 1,<br />

Kwesé Sports 2 and Kwesé<br />

Seamfix unveils Bioregistra solution for data management<br />

Seamfix, Nigeria’s<br />

foremost provider of<br />

identity management<br />

solutions, has unveiled<br />

BioRegistra, an innovative<br />

data capture and data management<br />

platform.<br />

BioRegistra is a state of<br />

the art platform developed<br />

for individuals, corporates<br />

and government, among<br />

others to assist them capture<br />

data, store the data, and have<br />

access to the data at any time<br />

as they may desire.<br />

The platform allows a<br />

fully automated process that<br />

guarantees seamless execution<br />

of all KYC business processes,<br />

thus enabling faster<br />

customer on-boarding and<br />

increasing customer satisfaction.<br />

Speaking during the<br />

launch, Chimezie Emewulu,<br />

Managing Director of Seamfix<br />

said BioRegistra was conceptualized<br />

to deal with the<br />

challenge of managing data.<br />

According to him “Our<br />

major challenge in Nigeria<br />

is gathering needed data for<br />

accurate needs and assessment.<br />

With BioRegistra, this<br />

challenge is history. The platform<br />

can be used to capture<br />

all forms of data – animate or<br />

inanimate”.<br />

Emewulu stated that Bio-<br />

Registra comes with several<br />

benefits which enhance operational<br />

excellence. “Bio-<br />

Registra offers several benefits<br />

to the user. It prevents<br />

fraudulent data capture. The<br />

Intelligent quarantine engine<br />

is designed to detect fraudulent<br />

and fictitious records<br />

L-R: Charles Onyeze, agency dept., Knight Frank; Barrister Emeka Nnubia; Abby Osoba, Agile Adviser; Chibuzor<br />

Onwurah, executive director; Chimezie Emewulu, managing director; both from Seamfix Nigeria Limited; Mr.<br />

Erhabor Ehondor, partner, Knight Frank; Olamide Ajah, head, Service Delivery, Seamfix; and Mike Ogbolu,<br />

managing director, Mobile Financial Services at Interswitch at the launch of BioRegistra by Seamfix Nigeria<br />

Limited, on Tuesday, <strong>Oct</strong>ober 17, <strong>2017</strong> at Four Point by Sheraton, Oniru, Lagos State.<br />

Free Sports which was first<br />

introduced to Nigerian audiences<br />

in earlier this year.<br />

Kwesé Free Sports is Africa’s<br />

largest and first Pan-African<br />

free-to-air TV channel<br />

available in 25 countries<br />

providing premium sporting<br />

content to sports fans<br />

for free.<br />

The brand owners said<br />

the channel holds exclusive<br />

free-to-air rights to the 2018<br />

FIFA World Cup Russia and<br />

the Premier League.<br />

Recently, Telecom Satellite<br />

Tv, TStv which is ready<br />

for official launch on November<br />

1, announced its<br />

entry into the Nigeria’s pay<br />

TV market with promises to<br />

also offer Nigerians pay- asyou-<br />

go service.<br />

The entry of more Pay<br />

TV is creating innovations<br />

in the pay TV industry by<br />

operators to attract audience.<br />

There has been introduction<br />

of more bouquet,<br />

adjusting of monthly<br />

charging fees and sharing of<br />

premium channels contents<br />

with less charged bouquets.<br />

The consumers who have<br />

been clamouring for pay as<br />

you go service are anxiously<br />

waiting for the commencement<br />

of broadcast by the<br />

latest operators.<br />

However, what would<br />

differentiate the channels in<br />

the long run is quality content,<br />

according to analysts.<br />

and prevent them from being<br />

processed. In terms of<br />

security, the captured data<br />

is hosted on a world class,<br />

secure, reliable and trusted<br />

cloud service so you have no<br />

reason to worry about information<br />

safety”, he explained.<br />

The platform also provides<br />

data validation and alltime<br />

accessibility from any<br />

part of the world. He further<br />

called on government and<br />

companies to start making<br />

data-driven decisions for<br />

improved efficiency.<br />

“We want government<br />

and companies to start making<br />

data-driven decisions and<br />

this cannot happen if data is<br />

still locked in files and paper<br />

archives. Traditionally in<br />

Nigeria, we fill paper-based<br />

forms in loads of situations<br />

when we are applying for<br />

different things from our<br />

letter of identification at the<br />

local government areas to<br />

affidavits at courts to even<br />

marriage registry.<br />

Nigerian Breweries<br />

enhances businesses<br />

through Goldberg’s<br />

initiative<br />

Nigerian Breweries<br />

Plc has enhanced<br />

businesses with<br />

grants in Osun<br />

and Ekiti States through<br />

Goldberg’s Isedowo empowerment<br />

initiative, which<br />

will also be extended to<br />

other Southwest states.<br />

Beneficiaries of Isedowo,<br />

according to a statement<br />

have affirmed that<br />

the scheme has indeed<br />

provided them huge relief<br />

from financial challenges<br />

hitherto faced in expanding<br />

their businesses.<br />

So far, 32 artisans and<br />

small scale business operators<br />

have been supported<br />

with N300,000 each by<br />

Isedowo in Osun and Ekiti<br />

States, while the project continues<br />

in other Southwest<br />

States. In all, Goldberg will<br />

support 100 entrepreneurs<br />

through Isedowo across the<br />

Yoruba speaking states, the<br />

statement said.<br />

Ojo Adeosun, a fashion<br />

designer who was delighted<br />

after receiving the<br />

grant, said the N300,000<br />

was a huge relieve from<br />

financial challenges as it<br />

helped him in purchasing<br />

a new sewing machine<br />

he had always required<br />

to expand his business.<br />

He disclosed that he also<br />

started selling fabrics and<br />

now has three apprentices<br />

working with him.<br />

Kayode Tope Ogunro,<br />

a photo/videographer, disclosed<br />

that he had almost<br />

concluded arrangement<br />

to buy a camera and video<br />

lights from a friend in Lagos<br />

and intended to open a<br />

studio with the grant from<br />

Isedowo. He said he would<br />

also employ an assistant to<br />

further expand his business.<br />

Ogunro advised other<br />

entrepreneurs to come up<br />

with good business ideas<br />

with positive impacts on<br />

the society.<br />

Ayodele Adebalogun, an<br />

aluminium fabricator, said<br />

Isedowo provided a relief<br />

from the daunting struggle<br />

to raise capital. He disclosed<br />

that he participated in the<br />

scheme with his wife, who<br />

is a caterer, but the judges<br />

did not deem her proposal<br />

fit enough for selection. He<br />

added that after buying a<br />

new cutting machine for<br />

his work, he supported his<br />

wife’s business with parts<br />

of the grant.<br />

“My old cutting machine<br />

was faulty and Isedowo was<br />

there for me when l needed<br />

assistance to replace it.

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