BusinessDay 22 Oct 2017

Sunday 22 October 2017
QMA debuts Moremi
the Musical
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BD SUNDAY 35
Arts
As the grand finale of
Queen Moremi Ajasoro
(QMA) 2017 gathers momentum,
the organisers
of the yearly cultural
beauty pageant have announced the
debut of Moremi The Musical, as part
of events to make the grand presentation
a colourful and entertaining one.
Billed for December 3, 2017 at the
Oriental Hotel, Lagos, a statement released
by the Ambassador of Moremi
Legacy, Princess Ronke Ademiluiyi,
revealed that the musical show with be
headlined by tested names as Gbenga
Yusuf, the director of the debutant
show.
Yusuf is notable for producing
Flower The Musical and the dance
director of Wakaa and Saro the musicals.
Also featuring as choreographer
is Victor Phullu as the dance instructor.
Phullu has successfully managed
eight seasons of Maltina Dance Hall
competition.
The musical feature will tell in
a moving manner the story of the
legendary Queen Moremi, a Princess
from Offa who was married to Oranmiyan,
the ruler of Ile Ife. Through an
act of bravery, selflessness and love
for her people, Moremi dared death to
save her people.
The Ooni of Ife, Oba Adeyeye Eni-
Heineken unveils Jidenna as host of Heineken’s
Live Your Music parties in Abuja, Lagos
International premium beer
brand, Heineken has unveiled
Nigerian-American artiste,
Jidenna as host of the 2017 Live
Your Music parties set to hold in
Abuja and Lagos on October 27
and 28, 2017 respectively.
This was announced by Franco
Maria Maggi, the Marketing
Director, Nigerian Breweries
Plc, at a press cocktail event for
the Heineken Lagos Fashion and
Design Week (HLFDW) recently.
Heineken Live Your Music,
a global Heineken music
platform built on the collective
passion of consumers for experiencing
music was a memorable
experience last year, then hosted
by T-Pain and top Nigerian Hypeman
Do2dtun. This year promises
to be even more exciting.
Speaking during the announcement,
Franco Maggi
said, “We are excited to
have Jidenna host the ultimate
music experience - Heineken
Live your Music this year. It’s
a global platform that puts the
spotlight on music fans as they
share their experiences with
others”
The Heineken Live Your
Music is scheduled to hold in
Abuja on October 27, 2017 at
the Transcorp Hilton Hotel and
tan Ogunwusi Ojaja II, who is the brain
behind the project stated that, “Moremi
Ajasoro exhibited an unrivaled heroism
in fighting for liberty and dedicated
her life to the liberation of mankind
by sacrificing her only child to free the
people of Oodua land from the invasion
of some faceless terrorists thousands of
years ago”.
He emphasised the reason for the
project, which is to preserve and promote
the legacies of the late queen. “Moremi
remains an indelible new dawn of
great awakening for the development of
the Yoruba culture. This mission is very
close to my heart and touches my global
re-enactment of the Yorùbá culture.”
QMA beauty pageant, which is in
its second year, is on its final lap with
auditioning set to hold this month. It
showcases intelligent, culturally aware,
strong and beautiful young ladies that
exemplify the heroic attributes of
Queen Moremi.
The initiative also uses beauty to
promote business ideas for economic
growth and youth development among
young ladies. Winner of this year’s
edition will receive a cash prize of N5
million to set up her own business; a
brand new car; a wardrobe of designers’
outfits from leading fashion brands. She
will also become a cultural ambassador
to the Ooni of Ife.
in Lagos on October 28, 2017 at
the Eko Atlantic, Victoria Island.
The Lagos party will also serve
as the official afterparty of the
Lagos Fashion and design week
also sponsored by Heineken.
With a roll call of top Nige-
rian artistes and DJs, lights and
special effects as well as the interactive
music takeover sessions
where attendees get to choose the
music that plays, the Heineken
Live Your Music party is surely
going to be one not to miss.
ROBAZ Entertainment will
nurture talents-Asiotu
Dubai based business
mogul-cum-label
owner, Phillip Robor
Asiotu, has revealed
that one of the main
reasons that spurred him to float
a record label was his drive to
give talented up-and-coming
artistes in the industry the opportunity
to be heard, as well
as help them fulfill their dreams
in life.
Asiotu further hinted that
the new venture is not here to
compete with anyone, but an accomplishment
of his dream and
love for music and entertainment
in general. His decision to
create this platform, in other to
motivate the youths in the country
to hone their skills, could be
described as one of the reasons
behind the new initiative.
“The high rate of unemployment
is quite alarming and unbearable,
and I discovered that a
lot of youths are jobless but with
diverse talents, in music, acting,
and other areas of entertainment.
So I believe that if these
youths are well nurtured they
can make something meaningful
out of their lives through
music and other area of entertainment.
This was why I came
up with this platform, ROBAZ
Entertainment, an entertainment
outfit set to produce the
best of talents and position them
for the industry. The name of
the label was coined out of my
name Roberts,” he added.
The Delta State-born businessman
also highlighted that
aside his wealth of experience
in promoting talents, a wellstructured
management and
outfit has been put in place to
make the initiative a force to be
reckoned with.
Asiotu, who believes in the
prospect of the music and entertainment
industry at large,
suggested that stakeholders can
improve right promotions, as
well as charged agencies saddled
with the responsibility of providing
enabling environment
for artistes to allow them reap
from the fruits of their labours.