CosBeauty Magazine #78

Science-driven
skincare
We speak to Medik8 founder Elliot Isaacs
about his powerhouse skincare brand and the
latest developments in advanced skincare.
The anti-ageing
ingredients
on our radar
Isaacs says for ultimate
age-defying results, Medik8
believes in the proven
benefits of Vitamin C plus
SPF in the daytime and
Vitamin A (retinol) at night.
‘This is Medik8’s core antiageing
philosophy,’ he
notes. ‘These highly potent
antioxidants work in synergy
with each other to deliver
long-lasting, visible results.’
Isaacs says that when used in
the day, Vitamin C helps
to shield the skin from free
radical damage caused by
pollution and sun exposure
to prevent photo-ageing, fine
lines and pigmentation.
‘Vitamin A is hailed as the
gold standard of anti-ageing,’
he emphasises. ‘It stimulates
collagen production and
accelerates cell turnover to
smooth out fine lines and
wrinkles, enhance skin texture
and correct pigmentation.’
Inspired by innovative ideas,
Medik8 is a pioneering brand
breaking breaking boundaries in
skincare and promising results that
were previously unachievable.
Medik8 was initially established in
2004 by British scientist Elliot Isaacs.
With an academic background in
pharmacology, Elliot initially focused
his attention on a single solution to
help with his sister’s skin redness.
The result was Red Alert Serum –
Medik8’s founding product – which
still remains a best-seller. This proved
to be a benchmark in the progression
of the brand, carving a natural path
for future development, with Medik8
tailoring solution-based products to
the professional skincare market.
‘What sets Medik8 apart is our
unrivalled knowledge of skincare
ingredients, superior innovation
that delivers incredible results and
truly understanding our customers,’
says Isaacs.
The complete Medik8 range has
been designed to help customers with
a variety of skin concerns looking for
professional level results. The product
line is segmented around the needs
of customers, so they can easily find
the right solution for them, whether
they would like to address skin
ageing, blemishes, redness, dryness,
pigmentation or body concerns.
‘We support the retail offering with
a professional range for in-clinic only
treatments. We are world-renowned
for our peels which offer solutions for
blemishes, skin ageing, pigmentation,
and around the eyes,’ says Isaacs.
Innovation is inherent to research
and development at Medik8 and the
brand is committed to developing
formulas that give the best results for
all skin concerns. Everything from
Medik8 is developed by in-house
R&D scientists and the unique
advanced serums are all made on-site
in Medik8 laboratories.
‘We use only the highest quality
bioavailable actives in optimised
strengths to guarantee professional
results for every user, and we
consistently pioneer the latest
technological advancements in the
field of skincare,’ says Isaacs. ‘From
time-release retinol and stabilised
Vitamin C to patented actives and
penetration enhancement systems,
we combine the best available
scientific research to deliver longlasting
and visible results.
‘We are also one of the only brands
68 www.cosbeauty.com.au