Conversion Boosting Guide - How To Boost Conversion

More documents

Recommendations

Info

Of course, this gets the new console a large amount of media attention. News outlets report on the shortages, the prices on sites like eBay and Craigslist, the long lines at stores, and even fights people get into while trying to obtain one. This makes the console even more in-demand, because people want what they cannot have. The game console makers claim they cant produce enough to keep up with demand, and most people believe this. <strong>How</strong>ever, with as many times as this has happened with various consoles, wouldnt you think that a major console maker like PlayStation or Xbox would produce a very large quantity of these consoles and have them ready in anticipation of high demand? Of course, this shows quite clearly why such a tactic wouldnt work with digital products. These products dont need to be manufactured after the initial creation. They dont need to be shipped. They dont need to be stocked. Thus, you cant create artificial or natural scarcity like this for digital products. The only time this might work would be if youre selling services like writing, coaching, etc. Since you have a limited number of hours you can work each day, people could naturally experience delays if they dont order while you have time slots available. But for digital produts like eBooks ad doloadale goods… it just doesnt work. Fear Factor Fortunes
Amplifying Scarcity with the Fear Factor Now its time to really delve into exactly what you can do to put these scarcity tactics – these fear factors – into use in your business. But were not going to focus on just those typical scarcity tactics you read about in the previous chapter. Instead, youre going to learn how to add some natural scarcity tactics into your repertoire as well, amplifying the effect tremendously! Fear Factor #1 Focus on Benefits If youve read any kind of books or articles on copywriting, you already know you should be focusing on benefits rather than features in your marketing materials. In case you dont know, heres the difference: Features are the actually features of the product. For a downloadable course, this might be things like the number of pages in an eBook, the number of videos available, the video format, the length of the videos, etc. Benefits are the ways the product can actually help you. For example, it might help you get rid of unsightly acne. The primary benefits of that would be that you look better, feel better, gain confidence and might even find it easier to find a date. Fear Factor Fortunes
Page 2 and 3: Copyright © All rights reserved wo
Page 4 and 5: Call To Action Videos Double Your V
Page 6 and 7: 4. Limited Time Pricing - Like coup
Page 8 and 9: Now lets say you use your $100 coff
Page 10 and 11: However, because digital goods are
Page 14 and 15: Too many people focus on features r
Page 16 and 17: For example, a marketer might decid
Page 18 and 19: Supercharging your Scarcity Strateg
Page 20 and 21: People who lose weight experience a
Page 22 and 23: Fear Factor #4 Focus on Competition
Page 24 and 25: Rules of Scarcity There are a few r
Page 26 and 27: 2. Remember to focus on benefits, a
Page 28 and 29: Resources You Can See My own Produc
Page 30 and 31: YouTube Rank Checker YouTube Rank T
Page 32 and 33: concepts, terminology, and mechanis
Page 34 and 35: Need more customers and more leads?
Page 36 and 37: Twitter Trending Topics Twitter Too
Page 38 and 39: Instagram Tools Notifications Monit
Page 40 and 41: Free Article Submission Sites CPA C
Page 42 and 43: Project Management Tools Customer S
Page 44: Monitoring Sharing Tools Internet M

Conversion Boosting Guide - How To Boost Conversion

Create successful ePaper yourself

Delete template?

Save as template?