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Lead Acquisition Guide - How To Get More Leads

You may ask this: 1 how can i get more leads 2 how can i get more sales leads 3 how do i get more real estate leads 4 how do i get more sales leads 5 how do we get more leads 6 how do you get more leads 7 how do you get more sales leads 8 how to get more leads 9 how to get more leads as a car salesman 10 how to get more leads as a real estate agent 11 how to get more leads for your business 12 how to get more leads from facebook 13 how to get more leads from linkedin 14 how to get more leads from your website 15 how to get more leads in car sales 16 how to get more leads in mary kay 17 how to get more leads in network marketing 18 how to get more leads in real estate 19 how to get more leads in sales 20 how to get more leads on facebook 21 how to get more leads online 22 how to get more leads real estate 23 where to get more leads

You may ask this:
1 how can i get more leads
2 how can i get more sales leads
3 how do i get more real estate leads
4 how do i get more sales leads
5 how do we get more leads
6 how do you get more leads
7 how do you get more sales leads
8 how to get more leads
9 how to get more leads as a car salesman
10 how to get more leads as a real estate agent
11 how to get more leads for your business
12 how to get more leads from facebook
13 how to get more leads from linkedin
14 how to get more leads from your website
15 how to get more leads in car sales
16 how to get more leads in mary kay
17 how to get more leads in network marketing
18 how to get more leads in real estate
19 how to get more leads in sales
20 how to get more leads on facebook
21 how to get more leads online
22 how to get more leads real estate
23 where to get more leads

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Lead Acquisition 101


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Introduction

Lead acquisition is an important element for any type of business.

Whether you’re selling digital or physical products, if you’re mainly an

affiliate for other people’s products, or even if you have an offline

business to promote, you need leads. Leads bring income!

There are many ways to acquire more leads, such as:

Social media

Media buys

Video marketing

And many others

The first three are the ones we are going to focus on in this guide. These

four main strategies will help you get more leads quickly, building your

email list, which you can then turn into qualified buyers.

Don’t have anything to sell? You can sell affiliate products to those leads

or even just send them back to your site over and over to increase traffic

for selling ads on your site or getting clicks to CPC or CPA offers.

Let’s get started.

Lead Acquisition 101


Your Lead Magnet

The first thing you need to do is set up a lead magnet. No matter what

business you’re in, there’s some kind of information you can offer in

exchange for your visitor’s contact information.

For example, let’s say you have an offline business selling golf lessons. You

could offer a free report or video with some basic tips for improving one’s

golf swing. Then, inside your lead magnet, you can advertise your service

and let people know how to get contact you to set up a lesson.

Or let’s say you are selling a complete guide on how to pick up women.

Your lead magnet might be a free report on mistakes men make when

trying to pick up women that just end up turning women off.

While your lead magnet doesn’t necessarily have to be your very best

content, and probably shouldn’t, since people should pay for that, it does

need to be valuable. The more valuable your lead magnet, the more

people will be impressed by what you know and the more likely they will

be to want to buy from you.

Don’t just grab some random PLR report and throw it up, hoping for the

best. This content needs to be as unique as possible and really let people

know what you’re about.

Lead Acquisition 101


Your Squeeze Page

Once you have a lead magnet, it’s time to set up a squeeze page for it.

There are many styles of squeeze pages you can use. Two of the most

common are the standard squeeze page and the video squeeze page.

A standard squeeze page is basically a short form of a sales page like you’d

see for the average product at Clickbank. It has a headline, some bullet

points, a few graphics, and an opt-in box.

A video squeeze page is similar, but includes a video to entice people to

subscribe to your list to get your lead magnet. The video will describe

what is contained in the lead magnet and why it will benefit the user. Then

it will instruct the user to enter their details to receive their free copy.

It’s a good idea to test multiple squeeze pages until you find the best one.

Just because one squeeze page works like gangbusters for one person or

in one niche doesn’t mean it will work for every possible situation. Test

several and track results.

Need help creating your squeeze page? Landing Page Monkey is an online

app system that will allow you to create great lead capture pages quickly

and easily:

Landing Page Monkey: http://landingpagemonkey.com/

If you view the Landing Page Monkey website, you’ll see how quick, easy

and affordable squeeze pages can be!

Lead Acquisition 101


They also have a free tutorial on their site that will allow you to see how

easy the system is to use, and get an idea of whether or not you think

you’ll like the system.

It’s fully integrated with all of the popular email services, so you can easily

add your opt-in code to any squeeze page you create with it.

Lead Acquisition 101


Social Media

Using social media is perfect for generating leads, because you can

generally have people amped up to get whatever you’re offering before

they even reach your site.

The good thing about social media is that it is very well targeted. If you’re

in the internet marketing arena, you can seek out specific internet

marketing related Facebook pages to post to, for example. You can build

your own following on social media that is targeted to your niche.

You’ll want to tailor your social media lead acquisition strategy to your

niche. For example, LinkedIn is much better for acquiring business and

marketing related leads, while Pinterest is better for acquiring leads for

businesses related to home, food, family, relationships, beauty and

fashion.

There are four basic things you must do for social marketing:

Listening – You must monitor your social pages well

Influencing – Establishing yourself as an authority in your market

Networking – Following and associating with other influential people

in your market

Selling – Linking directly to your squeeze pages and lead pages

You MUST do all four of these in order to be as successful as possible in

social media. You cannot just sell, sell, sell. You need to communicate with

your followers. You need to interact with other important people in your

market. You need to share great content, including content that isn’t

yours. THEN you can do a little selling.

Lead Acquisition 101


Let’s take a look at some strategies you can use with the various major

social media platforms.

Facebook

Facebook is great for lead acquisition. First, you can start your own fan

page or group in your market in order to build your own source of free

traffic that you can access whenever you want.

Not only that, you can leverage the power of other people’s pages and

groups by posting there frequently and adding to the discussion.

Did you know you can actually post on other people’s pages as your own

page instead of using your personal profile?

Yep. Just go to your pages:

https://www.facebook.com/bookmarks/pages

The find the page you want to post as and click Log in. This will allow

you to use Facebook with your page instead of your personal account!

Doing this will let you comment on other people’s fan pages without

spamming, but you can still get some traffic. This works especially well if

your fan page’s name is easily recognizable as related to your industry. For

example, if it’s named something catchy or silly like Market Doodle or

Money Bags, people might just pass right by. But if it’s called Internet

Marketing Tips, people are likely to click your name to see what your page

is about.

Lead Acquisition 101


We’ll also talk about Facebook ads in the Media Buying chapter in a bit.

Twitter

Twitter is a bit trickier than Facebook, because there are no actual

collections of individuals in a specific market like groups. You’ll need to

search for people using hash tags.

If you don’t know what a hash tag is, it’s a keyword (no spaces) with a #

symbol in front. It looks like this:

#marketing

#internetmarketing

#blogging

#webtraffic

When you search Twitter for hash tags, you’ll find people talking about

certain topics. You can follow those people, and many of them may follow

you back. Again, having a username that is easily identifiable as being in

your market is helpful. More people are likely to follow you back.

Pinterest

Pinterest is a good place to get traffic to a squeeze page in nearly any

market, but some markets perform better than others there.

Because Pinterest’s market is mostly female, topics that appeal to women

tend to fare better than those that tend to apply more commonly to men.

That’s not to say you can’t market to men there. In fact, there are still

millions of male users on the site. It just happens that the female market is

larger on the site.

Lead Acquisition 101


Topics that tend to do well on Pinterest include:

Family and parenting

Dating and relationships

Weight loss and fitness

Health and wellness

Beauty

Fashion

Food and cooking

Home décor

Home remodeling

Crafts

But you’ll find just about everything on the site.

In order to get good traffic from Pinterest, you need good images. This

means you’ll need to find images related to your market to pin, and also

create them.

It’s important to have clear, legible text on images that lets people know

what the image is about.

Let’s say your squeeze page is a free guide to 15 foods that burn more

calories during digestion than they contain.

Lead Acquisition 101


Here’s an example image that would probably be effective:

You could also use photos in your image to grab even more attention. You

can take a look at some of the most popular pins to get an idea for what is

currently getting a lot of views and re-pins.

To get more followers, be sure to search for keywords related to your

market and follow those pinners. Many will follow you back, and other

people who view their list of followers will find you as well.

General Social Media Tips

The most important thing you should remember when marketing on any

social media website is the word SOCIAL. Social media does not mean

spam city. It means connecting, networking, engaging. If you’re failing to

engage your followers and reach them on a one-on-one basis, you are

never going to be as successful as you could be.

Lead Acquisition 101


Also, it’s a good idea to share OPC (other people’s content) on a regular

basis, and not just your own. This is beneficial in several ways:

It helps establish you as an authority in your market

It shows you aren’t just there to sell

Is builds goodwill in the community

It gives you extra content to build your own following

It increases engagement

The people whose content you share may later reciprocate

Let’s say you’re running a fan page on Facebook. You want to build your

followers, but you don’t have a massive amount of your own content you

can share yet.

So share OPC!

Other people’s content, as long as it is proven to appeal to a lot of people,

will help increase engagement on your page. It will also help build YOUR

fans, because when your fans share it, their friends may see it and follow

your page! It’s win-win.

To find great content to share, visit very popular fan pages in your niche

and follow them. Look for recent posts that have a lot of engagement.

(Lots of likes, comments, and shares.) Those are the posts you want to

share, because they are already proven to be successful. You want to

share their best, most popular content.

Click share, but instead of sharing to your friends, select Share and then

choose To a page you manage. Select your fan page and share the

content to your page. You can also get some additional benefit by

mentioning them in the description of your share by using @Username.

Lead Acquisition 101


Example:

Check out this great post on LinkedIn marketing by @MarketGuru!

Make sure the username is linked before you post. This will show your

post to some of that page’s fans. It will show up with the text

@Username was mentioned in a post.

Lead Acquisition 101


Media Buying

Buying ads is incredibly effective for generating leads, and may be the only

way to get a good number of leads quickly if you don’t already have a

good number of followers on social media.

Facebook Ads

Facebook ads are definitely one of the most profitable of the various types

of ads available online. They can be targeted very narrowly, so they

convert very well if you choose your targeting properly and have a good

offer.

The secret to getting affordable clicks with Facebook ads is to have a very

interesting ad that makes people want to click, and then getting that ad in

front of the right people – people who will be interested in it and want to

click.

If you’re offering something free and you have a good squeeze page, all

you really have to do is make sure you’re targeting properly. This means

targeting the right demographic and the right interests.

If you’re using Google Analytics (and you should be) you can check your

site’s demographics to find out a little bit about your target audience.

You’ll want to target the right gender and age range, as well as the right

geo location. As far as interests, you may have to dig a little to find major

players in your industry that you can target.

Lead Acquisition 101


The trouble is that not everything you WANT to show up as an interest

actually will. For example, if you want to target your competitors’ fan

pages, you are probably out of luck unless they are a MAJOR industry

player. But once you find a few interests that are tightly related to your

industry, you’ll be golden.

You may see clicks as low as about 4 cents if you have a great offer, great

ad, and target VERY well. Generally, you’ll see clicks of about 10-20 cents,

though. And don’t panic if your first few clicks are very high! Most of the

time clicks start out expensive and decrease over time as more and more

people click. The better your CTR, the cheaper your clicks will be.

Google AdWords

AdWords is all about getting a great Quality Score. Your Quality Score is

based on a number of factors, including:

The ad’s relevance to your keywords

Your landing page’s relevance to your keywords

Tightly targeted ad groups

Other factors

The better your quality score, the lower your CPC (cost per click).

Here is a more in-depth explanation of Quality Score:

https://support.google.com/adwords/answer/2454010?hl=en

Lead Acquisition 101


Email Drops

You can actually build your own list by buying dedicated email drops from

other list owners. You’ll pay a certain fee, and they’ll send your message

to their list on your behalf.

This is beneficial, because they get paid even if their list doesn’t convert to

sales very well. (After all, getting email addresses in exchange for free stuff

is typically easier than getting people to pay money for something.

If you’d like more information on email drops, here’s a great article:

http://www.digitalmarketer.com/dedicated-email-drops/

Lead Acquisition 101


Video Marketing

Video marketing is another great way to get leads, especially if your

squeeze page is on its own easy-to-remember domain. That way, you can

put the URL in your video’s description, as well as mentioning it in the

video itself and putting a link on the screen in the video.

One thing to remember when using video marketing is that you shouldn’t

concentrate solely on YouTube. Sure, it’s the biggest video site, by far, but

other sites can provide some traffic, too. Every little bit helps!

The most important thing to remember about video marketing is to

remember to put the appropriate tags in when you submit the video. Use

great keywords here that people would use to find your video.

Also, encourage people to like, comment, and share your video. The more

engagement you get, the more you’ll show up in search. More traffic!

Do NOT create video ads!

I repeat… DO NOT CREATE VIDEO ADS!

These don’t work, and they only upset viewers. Just create useful videos

that contain great content.

That’s all you need to do!

Lead Acquisition 101


Conclusion

Building a list is extremely important, no matter what kind of business you

have. Whether you’re an information marketer who sells mostly eBooks

and other information products, or you’re selling physical products online

or offline, or you’re providing a service, or you’re just running a website

that sells ads or has AdSense to make money, a list will increase your

income drastically!

A lead magnet, a giveaway item, is the perfect way to build your list, but

you can’t build a list successfully without traffic!

Hopefully this guide has taught you some of the basics of putting together

a lead magnet and squeeze page, as well as getting traffic to that lead

page in order to get people to subscribe.

Don’t forget to stay in contact with your list regularly once you build it.

This keeps the list warm and will make it easier to sell something to

them whenever you have something to promote.

Providing your list with regular, free, quality content will keep them

opening your emails, and they’ll look forward to hearing from you!

Good luck!

Lead Acquisition 101


Resources

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Lead Acquisition 101


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Top Lead generation tools

Socedo

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Lead Acquisition 101


Qzzr

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===

Work Smarter

Not Harder!

We all know that using internet marketing tools can

help us get big success

However, did you know that using best internet

marketing tools is THE key element for real success of

your business?

Here is why we must use marketing tools:

Use tools can help you

Earn more money!

Save more time!

Lead Acquisition 101


Because For almost every paid tool you can find a free

alternative one!

Use tools can save you time because when you have

the best productivity tools, you add more hours to your

day!

Need more customers and more leads? You must

know the best tools nowadays for you to collect emails

fast and easy.

Do you want your site to reach higher rankings?

You will find in our guide top popular SEO tools for

free and also paid ones.

Do you feel that you waste a lot of time working on

social media marketing?

We have gathered in top tools the best top social

marketing tools for to automate your social media

marketing.

Don't know which content to write for your audience?

You can find in this guide top tools that give you top

ideas to generate the best texts filled with interesting

content.

Lead Acquisition 101


This big list of top internet marketing tools includes

almost every tool you’ll ever need to master every

aspect of a digital marketing campaign

Feel free to share this guide with your friends! They

will definitely be thankful!

ALL 100 TOP TOOLS CATEGORIES

Content Curation Tools

Social Media Tools

PPC Tools

Content Optimization Tools

Rank Tracking Tools

Tops Keyword Research Tools

Keywords Ideas Tools

Lead Acquisition 101


Technical Seo Tools

Top Seo Tools Link Building

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Top Landing Pages Creators

Twitter Trending Topics

Twitter Tools For Images

Twitter Hashtags

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Lead Acquisition 101


Build Email List Tools

Top Niche Research Tools

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Ecommerce Software

Screen Capture Video Audio Tools

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Free Banner Creators Tools

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Lead Acquisition 101


Competitive Analysis Tools

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Tools For Writers

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Webinars Tools

Lead Acquisition 101


Heatmap Analytics Tools

Free Wordpress Tutorials

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Lead Acquisition 101


Top Mobile Traffic Networks

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Lead Acquisition 101


Top Outsourcing Tools

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Lead Acquisition 101


Increasing Influence

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Surveys

Lead Acquisition 101


Top Outreach Tools

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Cloud File Storage

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Lead Acquisition 101


Content Creation Tools

Social Analytical Tools

Monitoring Sharing Tools

Internet Marketing Top Forums

Internet Marketing Newsfeeds

Internet Marketing Top Sites

Lead Acquisition 101

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