Email List Guide - How To Build An Email List From Scratch

Email List Genie

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Email List Genie

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Email List Genie

Introduction
As a marketer, even if you’re a beginner, you almost certainly
understand the importance of, and power of, an email list. Nowhere
else can you find a truly captive audience you can contact time and
time again, and if you treat them right, your subscribers can continue to
be a goldmine for many years to come.
The trouble is that most people are missing out on an unbelievable
number of subscribers, because they fail to think outside of the
Internet.
In this guide, you’re going to learn about some of the most shockingly
simple sources of mailing list subscribers. If you want to add more
subscribers to your list without spending a fortune, one of the best
things you can do is stop focusing your entire list building efforts online
and start seeking subscribers elsewhere.
Remember, not everyone is online 24/7. In fact, not everyone even
uses the internet all that much. They may have it in their home. They
may use it fairly often to check email or watch Netflix. But how many
think of using it to search for information about their favorite hobbies
or their most pressing problems. Many do, but certainly not all!
By concentrating some of your efforts online, you’ll be able to pick up a
large number of new subscribers that probably haven’t even heard of
your competition, making it much easier to sell to those people.
Additionally, you’ll be able to pick up subscribers who may not be as
reluctant to subscribe to an email list, because many will not have been
Email List Genie

spammed by a list they signed up to (simply because they haven’t
signed up to an email list before.)
It may sound daunting at first to think of trying to find subscribers
offline, but it’s not as difficult as you think. It was probably pretty scary
to think of building a list at all when you first got started in marketing,
wasn’t it?
You’re about to learn some of the most surprising sources of free email
subscribers, and how to access those sources quickly and easily. You
may even build some powerful marketing partnerships in the process!
So let’s get started.
Email List Genie

Partnerships
One of the best ways to get more mailing list subscribers is to form
partnerships with local businesses (or even businesses in other
locations) in order to leverage their marketing power while also
benefitting them.
Here’s how it’s done:
1. Create a small postcard, business card or flyer that tells people
what freebie you’re offering as a signup incentive and include the
URL to your squeeze page.
2. Approach a local business within your niche, or at least closely
tied to it, and tell them you want them to distribute your
marketing material.
3. In exchange, you can offer to send an email to your subscriber list
on their behalf once every so often (bi-weekly, monthly, yearly,
whatever you decide on.)
4. The business owner can then distribute your material in their
shopping bags, on their checkout counters, on their bulletin
board, or wherever else you and the owner agree on.
You can both benefit this way; because you get additional subscribers
that match your niche, while the business owner gets access to the
marketing list, you have already built without building his or her own
list.
Email List Genie

Partnerships work best if you are using a direct niche connection. For
example, if you are selling a workout DVD you created, you’d want to
partner with gyms and other similar businesses. However, you don’t
necessarily have to have an exact match for the partnership to be
beneficial.
For example, you might find success offering your fitness DVD in a
woman’s clothing store, a lingerie shop, a tanning salon, or even a hair
salon. Think of where your potential customers might shop, but also
remember that the business owner will also want to believe your
mailing list is a close enough fit to make it beneficial for him.
If you are worried about approaching businesses in person, simply
create a query letter and send it to local business owners you think
would be a good fit and then let them come to you. This way, you’ll feel
less like you’re intruding and if they contact you then you can be sure
they at least have some interest in your proposal.
Email List Genie

Magazine Advertising
One major source of mailing list subscribers that a lot of people tend to
overlook is magazine advertising. They tend to think it’s too expensive,
or that magazine readers aren’t internet savvy.
First of all, most people are at least partially internet savvy these days.
So just about any source of traffic will connect you with a decent
number of people who have internet access and know how to make use
of it.
But as more and more people use the internet instead of traditional
media, magazines are finding it harder and harder to sell advertising
and the cost has dropped considerably in many publications.
You can also contact the magazine just before their publishing deadline
to see if they have any unsold advertising slots that you might be able
to get at a discount. This could save you a significant amount of money.
The great thing about magazines is that they are available in just about
any niche you can think about. Even if there isn’t one exactly in your
niche, you can always find one that would involve a great potion of
your market. (For example, advertising in a fashion magazine if you
have a fitness product.)
Email List Genie

Local Giveaways & Events
Keep an eye out for local events where you can find people who might
be interested in your niche. Conventions in your niche would be ideal,
as would swap meets or other events where your potential customers
might gather.
Let’s say you’re selling that hypothetical fitness DVD and a large fitness
convention comes to town. You could set up a booth at that convention
(or even look into sharing a booth with someone else so you don’t have
to pay for the whole thing on your own) and hand out your flyers
letting people know a little about you and how to join your email list to
get your free giveaway report (or whatever else you’re offering.)
Even if you don’t set up a booth, you may be able to walk around and
pass out business cards or flyers to visitors. (Just be sure you find out
the rules on this. Some conventions won’t allow it, and you’ll only get
kicked out by security if you’re caught.)
One of the great things about attending conventions like this is that you
also have the opportunity to meet other businesspeople in your niche
with which you can partner, thus potentially locating another source (or
sources) of leads.
Email List Genie

Free Stuff
Incentives online are a good way to get subscribers, but offline freebies
can also be a great incentive. For example, a local gym might allow you
to pass out free bottles of water that have been re-labeled with your
marketing material that have your URL on them.
Yes, it will cost you a bit of money to buy these incentives, but if you’re
in a highly targeted area and you buy in bulk, they shouldn’t cost you all
that much compared to the cost of acquisition for your typical email
subscriber.
Here are some ideas of free items you could give out:
Pens
Bottles of water
Magnets
Stickers
Just be sure to tailor the items you give out to your target market, as
well as to the location in which you’re handing them out. (For example,
hand out water bottles at gyms or the beach, and hand out pens at
schools, libraries, and office complexes.)
Email List Genie

Free Sources
There are actually places you can advertise for free if you know where
to look. Sure, some of them may not be as targeted as you might hope.
However, the fact that they are free means you don’t have to worry
about this, as your only expense will be a flyer or business card (which
you should already have for use with some other methods) or a little
time.
Local Saver Papers
Most locales have a saver paper that is full of local ads and coupons.
This could be called something like:
The Thrifty Nickel
The Thrifty Saver
The Budget Saver
You get the idea. These local papers can be a goldmine of free or very
low cost ads, and if your product even remotely has mass appeal, they
can be a great source of free leads. This is especially true if you have a
great squeeze page and offer.
Email List Genie

Online Classified Ads
Sites like Craigslist can be a good fit, especially if your product can fit
into one of their categories and you can keep from having your ad
marked as spam by users.
Be sure to include something like free report in your title so that
people don’t feel misled by your ad. This will draw more negative
attention to you. Don’t give people a reason to report you.
You can try putting your ad into free under the for sale section if
you don’t find that your niche fits elsewhere.
If you’d like the offline version of this, simply place ads in your local
newspaper.
Bookstores
You’ll need to get permission for this one. Otherwise, you could end up
getting banned from your local bookstore, which is no fun for anyone.
Email List Genie

But you can get postcard-sized or bookmark-sized ads printed that you
can slip inside books that relate to your target market. Just slip the ad
inside the front cover of the book. Not only will the eventual buyer see
your ad, but potentially dozens of browsers as well.
Hotels
If you have a product that has mass appeal, hotels and motels can be a
great source of subscribers. This is especially true if your product would
appeal to travelers.
The best place to locate your ad is inside the nightstand drawer or on
the desk inside each room, however you’ll definitely need permission
for this from the hotel’s manager.
You could also slip ads under the door or leave them on the counter in
the lobby. You should also get permission for this, but I’ve noticed a lot
of people don’t bother.
Restrooms
This is also for products that have wide appeal, however you could also
target establishments that might cater to your target market. For
example, if you target young women, restrooms in clothing stores and
shopping malls might be a good fit.
To make use of restrooms, simply leave a handful of your marketing
material on the counter, ideally a good distance away from the sinks so
it isn’t destroyed by water.
Email List Genie

Business Cards
Never overlook the power of a simple business card. It may seem oldfashioned,
but a business card can be an incredibly powerful marketing
tool and it can work more often than you think.
How many times have you met someone new, or even talked to
someone you haven’t seen in years, and they asked what you do for a
living? If you’re a fairly social person, this probably happens now and
then. If not, you could always start a conversation with random people
you meet and ask what they do, which will almost always get them to
ask you in return.
Boom! Business card!
Simply mention you sell your fitness DVD (or whatever else) and hand
them a business card. Remind them that if they aren’t interested, you’d
be very grateful if they’d pass your business card onto anyone they
know who might be. You never know when you might meet someone
who is interested themselves or might even know multiple people who
would be!
As a bonus, business cards are handy for placing here and there. You
can pin one on bulletin boards, leave one on bathroom counters, slip
them into books, and even put stacks on counters anywhere you might
find someone who is interested.
Get inexpensive printing at: http://www.vistaprint.com
Email List Genie

Conclusion
If you’ve been struggling to build your email list, it’s time to start
thinking outside of the box. You’re competing with a large number of
marketers online, and you may find it difficult to connect with your
audience if a lot of those users are subscribed to the mailing lists of a
lot of other marketers in your niche. They may be reluctant to sign up
to another list, and if they do, you may find they aren’t as responsive.
But if you look offline, you’ll soon find that you’re reaching customers
you otherwise couldn’t reach if you focused your efforts solely online.
Remember, not everyone goes online on a regular basis, and not
everyone searches for information in your niche online. For example,
Mary Jane Smith may have a membership to the local gym, and she
may have internet access, but she may never have thought to search
for fitness information on the internet before. That would be a
subscriber you could never reach by focusing your list building efforts
solely online.
But by moving some of your efforts offline, you’ll be able to pick up
those additional subscribers, and you’ll have the added benefit of
reaching people who may not have even heard of your competition!
Good luck!
Email List Genie

Resources
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Email List Genie

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Build Email list tools
Bounce Exchange
BounceX is a behavioral automation platform that reads
and reacts to the digital body language of website visitors.
===
PopUp Domination
This plugin is all about increasing the number of people who
opt-in to your email list.
===
OptinMonster
the most powerful customer acquisition and leadgeneration
solution for businesses.
===
Pippity
Pippity sets a new bar by delivering beautiful popups in a
way that's more in tune with your readers and gives you
useful analytics that show the true effect your opt-ins are
having.
===
Email List Genie

Ninja Popups
Ninja Popups is a WordPress plugin to create popups on
your website for newsletter subscriptions, social follows,
recommended or related items, and more.
===
Viral Optins
UpViral aims to be the most powerful viral marketing
application available to businesses and enterprises of any
size.
===
List Builder
Sumo is a suite of free tools that can be used to grow your
website's traffic. The Sumo tools are easy to install and
work on any website.
===
Pop Over Plugin
The Popover plugin is similar to tooltips; it is a pop-up box
that appears when the user clicks on an element.
===
Drip
Drip may just be the first email marketing tool to make
marketing automation accessible to the masses.
===
Email List Genie

Slide In
Slide In is an easy marketing tool that allows you to create
messages that slide in and show themselves to your users
at the exact moment you pick.
===
Interrupt
AppSumo is a medley burrito of the greatest, geekiest
products for entrepreneurs. We work tirelessly to find the
most innovative, creative, and practical stuff out there and
aim to bring them to you, directly and affordably.
===
Optin Footer
The optincrusher plugin for WordPress get's visitors to
your website on your email list.
===
Hello Bar
Hello Bar helps you improve the effectiveness of your
website.
===
Viper Bar
ViperChill is a blog authored by Glen Allsopp which covers
Viral Marketing
===
Email List Genie

Foobar
A WordPress plugin for adding great looking notification
bars to your site.
===
Feature Box Plugin
Plugmatter is a rapidly growing WordPress plugin
development company.
===
LeadBoxes
a dynamic software company that creates simple, beautiful
software and web apps that allow businesses to grow
large and devoted audiences.
===
Gravity Forms
Gravity Forms is the Easiest Tool to Create Advanced
Forms for Your WordPress Powered Website.
===
Comment Redirect
Redirect commenters who just made their first comment to
a page of your choice. On this page, you could thank them
for commenting and ask them to subscribe to your blog,
like you on Facebook, whatever you want!
===
Email List Genie

OptinSkin
The plugin was developed to fulfill our own need to splittest
opt-in forms quickly and easily, anywhere on a blog, to
maximise conversions and make more money.
===
Mail tester
Check your newsletter's spam score and quality.
===
Email verify my addr
Online Email Verify service (industrial solution) with API,
list, bulk, file verification tools. Verification speed up to 5
millions per day.
===
Free Who is
This site is a collection of Internet utilities developed by
Hexillion.
===
Data Validation - Email Verification
& Scoring
The fastest way to clean your email lists and improve
deliverability. Verify email addresses in real-time at the
point of entry/signup with our API.
===
Email List Genie

Man drill
mandrillapp.com is the actual account from where Mandrill
customers can setup the service and review reports.
===
Send grid
Delivering your transactional and marketing email through
one reliable platform.
===
Elastice email
Use Elastic Email as your outbound SMTP server to
improve your delivery rates and seamlessly scale from
100 emails to 100 milion per month on our ultra-fast global
infrastructure.
===
Mail jet
Mailjet is an easy-to-use-all-in-one e-mail platform. With
our transactional & marketing e-mail solution.
===
Smtp 2 go
Email delivery, clear and simple. SMTP2GO technology
gets your emails sent, while robust reporting gives you a
clear picture of what happens behind the scenes.
===
Email List Genie

10minutefunnels
10 Minute Funnels is an easy to use website & marketing
funnel builder that allows businesses to create
professional websites & super effective marketing
systems, easily & affordably.
===
Dreamgrow Scroll Triggered Box
Scroll Triggered Box is a WordPress plugin that displays a
pop-up box with customizable content.
===
Exit Monitor
Exit Monitor transforms your existing website traffic into
paying customers.
===
Feature Box Plugin
An optin feature box is nothing but an email subscription
box that is placed right under the header of your
WordPress site, but before the main content.
===
Foobar
A WordPress plugin for adding great looking notification
bars to your site.
===
Email List Genie

Growtheme
It's a place for product-loving enthusiasts to share and
geek out about the latest mobile apps, websites, hardware
projects, and tech creations.
===
Hybrid-Connect
Hybrid Connect is its ability to show an opt-in form with
either the traditional email address sign up, for Facebook
connect, depending on whether the visitor is logged into
Facebook or not.
===
Instapage
The Instapage features will help any marketing team
create professional landing pages and A/B test them with
the industry's most advanced analytics.
===
KickoffLabs
KickoffLabs enables anyone to setup effortless landing
pages combined with smart email marketing and social
referrals to get more leads!
===
Launchpad
Email List Genie

Launchpad by Obox is the best looking holding page for
your WordPress site. Great for “coming soon”, “down for
maintenance” or launch pages.
===
Launchcrock
Launchrock is part of the world's largest startup launch
platform, startups.co
===
LeadGrab
With LeadGrab, you can ethically “Hijack” the traffic and
social proof of ANY Website WITHOUT Paying $1,000’s in
Advertising
===
Leadpages
Leadpages generates leads and sales for your business
on the web, in emails, via text messaging, and on social
media.
===
List Builder
Sumo arms you with a suite of tools to increase your
traffic, build a following and track your success every step
of the way.
===
List Goal
Email List Genie

Know what's happening on your email list and find new
ways to get more subscribers
===
Ninja Popups
Ninja Popups is a WordPress plugin to create popups on
your website for newsletter subscriptions, social follows,
recommended or related items, and more
===
Optin Architect
Optin Architect is a subsidiary of DigitalKickstart.com.
Digital Kickstart provides software and training programs
for marketers and online entrepreneurs.
===
Optin Footer
The optincrusher plugin for WordPress get's visitors to
your website on your email list.
===
OptinSkin
OptinSkin is an easy to use list building plugin for
WordPress that allows you to post variety of great
designed forms on your blog.
===
Pagewiz
Email List Genie

Pagewiz was designed to let professional marketeers,
business owners and affiliates launch landing page
campaigns from scratch, within minutes, and easily
optimize them.
===
Picreel
Picreel optimizes offers on your website by tracking
visitors' mouse and scroll movements in real time and then
serving up the best offer when they navigate away from
valuable content.
===
Pippity
Pippity makes it easy for publishers who respect their
readers to create popups that convert.
===
Slide In
Slide In is an easy marketing tool that allows you to create
messages that slide in and show themselves to your users
at the exact moment you pick.
===
Smartbribe
With SmartBribe, you can add another layer by having
your subscriber tweet the content in return for an extra
bonus.
===
Email List Genie

Social Locker
Social Locker is a WP plugin that locks your most valuable
site content behind a set of social buttons until the visitor
likes, shares, +1s or tweets your page.
===
Subscribe By Email
Subscribe by Email is an optional plugin that allows your
readers to be notified when you publish a new post. The
plugin is not enabled by default.
===
SumoMe
SumoMe is a WordPress plugin that offers a plethora of
tools to help you grow your email list.
===
Thriveleads
Thrive Leads is a lead generation plugin for WordPress.
That sentence is not wrong, but it barely scratches the
surface of what this plugin is about.
===
Ultimate Coming Soon Page
Simple and flexible, the Ultimate Coming Soon Page
plugin works with any WordPress theme you have
installed on your site.
===
Email List Genie

Unbounce
Unbounce is used for specific landing pages to drive
(mostly) paid traffic. The sole purpose of this landing page
is conversion. It could be either a lead, a sign-up, a
purchase or any other call to action.
===
upPrev
With upPrev, users can choose to either fly in or fade in a
small window in the lower right of a screen when a
selected percentage of the page has been scrolled
through. The window will display a related headline from
the category the current post is in, a link to that category
and the number of articles in that category.
===
Viral Optins
UpViral is a wonderful tool that enables you to reach the
skies of online marketing.
===
Visual Website Optimizer
Visual Website Optimizer is a market leading testing and
optimization tool that allows marketers, product managers
and analysts to create A/B tests and geo-behavioral
targeting campaigns without having any sort of technical
or HTML knowledge.
===
Email List Genie

Wisepops
WisePops is a powerful popup builder that allows you to
do just that. From growing your list to selling new
products, WisePops is about to make you really, really
good at your job.
===
Wishpond
Wishpond is a lead generation platform offering many
handy tools, with Instagram Hashtag Contest being one of
them.
===
WPLauncher
WpLauncher is a free premium wordpress theme, that is
simple with a single purpose: to provide an attractive,
customizable domain parking theme for WordPress users.
===
Email List Genie

Work Smarter
Not Harder!
We all know that using internet marketing tools can
help us get big success
However, did you know that using best internet
marketing tools is THE key element for real success
of your business?
Here is why we must use marketing tools:
Use tools can help you
Earn more money!
Save more time!
Because For almost every paid tool you can find a
free alternative one!
Email List Genie

Use tools can save you time because when you
have the best productivity tools, you add more hours
to your day!
Need more customers and more leads? You must
know the best tools nowadays for you to collect
emails fast and easy.
Do you want your site to reach higher rankings?
You will find in our guide top popular SEO tools for
free and also paid ones.
Do you feel that you waste a lot of time working on
social media marketing?
We have gathered in top tools the best top social
marketing tools for to automate your social media
marketing.
Don't know which content to write for your audience?
You can find in this guide top tools that give you top
ideas to generate the best texts filled with interesting
content.
This big list of top internet marketing tools includes
almost every tool you’ll ever need to master every
aspect of a digital marketing campaign
Email List Genie

Feel free to share this guide with your friends! They
will definitely be thankful!
ALL 100 TOP TOOLS CATEGORIES
Content Curation Tools
Social Media Tools
PPC Tools
Content Optimization Tools
Rank Tracking Tools
Tops Keyword Research Tools
Keywords Ideas Tools
Technical Seo Tools
Top Seo Tools Link Building
Email List Genie

Top Seo Tools
Top Landing Pages Creators
Twitter Trending Topics
Twitter Tools For Images
Twitter Hashtags
Top Twitter Tools
Top Facebook Tools
Top Lead Generation Tools
Top Autoresponders Tools
Build Email List Tools
Top Niche Research Tools
Email List Genie

Top Trends Tools
Ecommerce Software
Screen Capture Video Audio Tools
Gif Creator Tools
Free Banner Creators Tools
Top Online Contests Tools
Twitter Tools
Twitter Analysis Management Tools
Competitive Analysis Tools
Backlink Investigation Tools
Email List Genie

Tools For Writers
Instagram Tools
Notifications Monitoring Tools
New Launch Products Sites
Question And Answer Sites
Push Notification Tools
Time Management Tools
Webinars Tools
Heatmap Analytics Tools
Free Wordpress Tutorials
Email List Genie

Website Templates builder Tools
Website Testing And Analysis Tools
File Sharing And Data Storage Tools
Brainstorming And Mind Mapping Tools
Top Interstitial Traffic Networks
Top Solo Ad Traffic Sources
Top Native Ads Traffic Networks
Top PPC Networks
Top PPV CPV Networks
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Infographic Submission Sites
Email List Genie

Free Video Submission Sites
Free Article Submission Sites
CPA CPM Aff Networks
Mobile Marketing Tools
Scraper Extractor Tools
Support Tools
Graphic and Design Tools
Efficiency Tools
Virtual Assistant Sites
Top Outsourcing Tools
Email List Genie

Traffic Analysis Tools
VPN Tools
Integration Services Tools
Social Media Analytics Tools
Url Shortener Tools
Content Ideation Tools
Domain Name Idea Generators
Domain Appraisal Tools
Domain Email Tools
Business Dashboard Tools
Increasing Influence
Email List Genie

Payment Gateways Tools
Project Management Tools
Customer Support
Website Monitoring Tools
Form Builders
Website Builders
Image And Cliparts Sites
Design Tools
Video Creating Tools
Surveys
Top Outreach Tools
Email List Genie

Top Live Chat Tools
YouTube Marketing Tools
Mobile Marketing Tools
Top Heatmaps Tools
Top E-learning Platforms
Top Content Tools
Cloud File Storage
Top Affiliate Marketing Sites
Top Analytics Tools
Top Social Advertising Tools
Content Creation Tools
Email List Genie

Social Analytical Tools
Monitoring Sharing Tools
Internet Marketing Top Forums
Internet Marketing Newsfeeds
Internet Marketing Top Sites
Email List Genie