Push Notification Guide - Why Use Push Notifications
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<strong>Push</strong> <strong>Notification</strong> Profits
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<strong>Push</strong> <strong>Notification</strong> Profits
In end of this EBOOK you can see top 8 tools about push<br />
notification.<br />
Table of Contents<br />
Table of Contents .................................................................................................. 3<br />
Introduction ............................................................................................................ 4<br />
What Are <strong>Push</strong> <strong>Notification</strong>s?................................................................................ 5<br />
<strong>Why</strong> <strong>Use</strong> <strong>Push</strong> <strong>Notification</strong>s? ................................................................................ 6<br />
Get Return Traffic .............................................................................................. 6<br />
Send Time-Sensitive Information....................................................................... 7<br />
Deliver Personalized Offers ............................................................................... 8<br />
Bring Back Shoppers ......................................................................................... 8<br />
Sell More Products ............................................................................................ 9<br />
Writing <strong>Push</strong> <strong>Notification</strong> Copy ............................................................................ 11<br />
<strong>Push</strong> <strong>Notification</strong> Providers ................................................................................. 13<br />
<strong>Push</strong>Crew ........................................................................................................ 13<br />
OneSignal ........................................................................................................ 14<br />
AimTell ............................................................................................................. 15<br />
Other Providers ................................................................................................ 15<br />
Conclusion ........................................................................................................... 17<br />
Resources ........................................................................................................... 18<br />
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Marketing<br />
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<strong>Push</strong> <strong>Notification</strong> Profits
Introduction<br />
<strong>Push</strong> notifications is a topic that is unfamiliar to a lot of marketers.<br />
Many people don’t even know what they are, much less how they can<br />
be used profitably.<br />
But push notifications are an amazing way to reach your potential<br />
readers or customers, because it makes those people a captive<br />
audience. You can send messages straight to their devices.<br />
<strong>Push</strong> notifications work a bit like email marketing. <strong>Use</strong>rs must opt in to<br />
receive notifications, but when they do they receive your messages<br />
straight to their phone, tablet, or even their desktop computer.<br />
In this guide, you’re going to learn a bit more about what push<br />
notifications actually are, as well as how to use them to increase traffic,<br />
conversions, and sales.<br />
Let’s get started.<br />
<strong>Push</strong> <strong>Notification</strong> Profits
What Are <strong>Push</strong> <strong>Notification</strong>s?<br />
<strong>Push</strong> notifications, in case you don’t have a device that uses them, are<br />
notifications that pop up on your computer or mobile device. They can<br />
come from an app, or also from a website. Companies like CNN use<br />
push notifications to get their visitors to come back and read new<br />
content, and app developers use them to keep people using their app<br />
and to notify people of important developments like sales and new<br />
features.<br />
<strong>Use</strong>rs must opt in to receive push notifications, so they can’t be used<br />
for spam, but that’s a good thing. People who opt in have done so<br />
because they want to hear from you.<br />
In this guide, we are specifically going to focus on website push<br />
notifications rather than app notifications, because pretty much anyone<br />
who has an app understands what they are and how to use them. But<br />
website owners often don’t even realize they can use them, much less<br />
how to do it!<br />
<strong>Push</strong> <strong>Notification</strong> Profits
<strong>Why</strong> <strong>Use</strong> <strong>Push</strong> <strong>Notification</strong>s?<br />
There are many reasons to use push notifications, but one of the<br />
biggest reasons is that (according to Mobile Marketing Magazine) push<br />
notifications have been found to have an opt-in rate of about 40%,<br />
which is about ten times the average rate of opt-ins to email lists!<br />
They also work even when your visitors leave your website, so they are<br />
more effective than things like popups and other on-site tactics.<br />
Let’s take a few of the most popular ways to use push notifications for<br />
your business.<br />
Get Return Traffic<br />
The most obvious reason to use push notifications is simply to bring<br />
users back to your website or blog. Once a user visits your website, you<br />
can send them a notification asking them for permission to send them<br />
push notifications. If they choose to allow you to, you’ll be able to send<br />
<strong>Push</strong> <strong>Notification</strong> Profits
them individual notifications, or even use RSS to push notification to<br />
send regular updates every time you post on your blog.<br />
This works much better than standard RSS these days, because RSS isn’t<br />
as popular as it once was, and most people no longer use RSS feed<br />
readers.<br />
It’s also more effective than email, because it doesn’t require a user to<br />
check their email to receive the notification. This means they can<br />
receive notifications almost instantly, as long as they are near their<br />
device!<br />
Send Time-Sensitive Information<br />
Another benefit of that near-instantaneous nature is that you can use<br />
push notifications for time-sensitive promotions. Let’s say you have a<br />
sale running that lasts only a short time, or you have a popular product<br />
that is almost out of stock. You can use push notifications to let people<br />
know information like this before it’s too late, whereas other methods<br />
such as email might not reach them in time.<br />
<strong>Push</strong> <strong>Notification</strong> Profits
Deliver Personalized Offers<br />
<strong>Push</strong> notifications are also great for delivering personalized information<br />
in a timely fashion. For example, let’s say you’re selling magazine<br />
subscriptions on your website and a viewer takes a look at a cooking<br />
magazine but does not subscribe. You could send a push notification<br />
that says:<br />
Like cooking magazines? We’ve got Food Fancier magazine on sale for<br />
just $6.99 for 12 issues!<br />
You can even have these notifications show up as soon as the user<br />
leaves the website, which can bring them back. Or you could give them<br />
a discount on the product they looked at, but didn’t buy, but only for<br />
the next hour. This helps reduce shopping cart abandonment.<br />
Bring Back Shoppers<br />
Not only can you give personalized discounts to shoppers to bring them<br />
back, you could also bring back shoppers in other ways. For example:<br />
Remind them they have items in their cart.<br />
<strong>Push</strong> <strong>Notification</strong> Profits
Give them a limited time discount on their entire cart.<br />
Give them free shipping if they order in the next hour.<br />
Sell More Products<br />
You can also use push notifications for upselling and cross-selling by<br />
pushing information about products similar to those things they have<br />
bought in the past or products they have looked at.<br />
For example, if you have two products that are very highly related and<br />
a customer buys one of them, you could send out a push notification<br />
that says something like:<br />
Hey! Did you know that we have the XYZ widget in black in addition to<br />
the red you bought? If you buy the black one today, we’ll give you 10%<br />
off!<br />
You can use this for all sorts of related merchandising. Here are some<br />
ways to do this:<br />
Recommend new products related to products a customer has<br />
already bought.<br />
<strong>Push</strong> <strong>Notification</strong> Profits
Let a customer know when an item they added to their cart but<br />
didn’t buy is almost out of stock.<br />
Let users know when popular items that were sold out have<br />
arrived back in stock.<br />
Give them other recommendations based on their browsing<br />
and/or buying histories.<br />
These are just a few ways you can use push notifications to increase<br />
your sales and conversions.<br />
<strong>Push</strong> <strong>Notification</strong> Profits
Writing <strong>Push</strong> <strong>Notification</strong> Copy<br />
You may think writing push notification copy is just like writing any<br />
other copy, but you have to keep in mind that push notifications have a<br />
character limit of between 40 and 120 characters, depending on the<br />
platform. That’s even smaller than Twitter! This means you must learn<br />
to write truly succinct messages in order to get maximum effectiveness.<br />
The first thing to keep in mind is that your copy absolutely must be<br />
actionable. Don’t just tell people about a sale; tell them to Shop Now<br />
Before The Sale Ends! Don’t just tell them you have a new product in<br />
stock; tell them to Get It Before It Sells Out!<br />
Next, make sure your copy has a high degree of specificity. Don’t say<br />
you’re having a huge sale. Tell users something like, Up to 50% off<br />
everything in the store!<br />
Finally, be certain you’re identifying the most important thing you want<br />
to say and focusing only on that message. You have so little space to<br />
say what you need to say. Make sure to use it wisely!<br />
<strong>Push</strong> <strong>Notification</strong> Profits
For example, don’t try to stuff a bunch of features into your copy. Don’t<br />
say, Our newest backpack is lightweight, durable, made of waterproof<br />
fabric, and holds more stuff than ever! Instead, say, Our newest<br />
backpack is so light you’ll forget you’re even carrying it!<br />
Over time, you’ll learn how to craft the most concise messages for the<br />
highest conversions, but for now, just focus on being as specific as<br />
possible while keeping your message brief and making sure you let<br />
users know exactly what they should do take action!<br />
<strong>Push</strong> <strong>Notification</strong> Profits
<strong>Push</strong> <strong>Notification</strong> Providers<br />
These days, there is a nearly endless sea of providers who can help you<br />
send push notifications to your website visitors, but there are a few<br />
that really stand out from the crowd.<br />
<strong>Push</strong>Crew<br />
>> http://www.<strong>Push</strong>Crew.com<br />
<strong>Push</strong>Crew is one of the most well-known and respected services in the<br />
push notifications marketplace.<br />
<strong>Push</strong>Crew is extremely reasonable with their pricing. You can have up<br />
to 500 subscribers for free, and after that it scales based on how many<br />
subscribers you have, starting at just $25 per month. It’s quite<br />
affordable for such an effective platform, and even costs less than<br />
some popular email marketing systems!<br />
<strong>Push</strong> <strong>Notification</strong> Profits
As an added bonus, if you go beyond your 500 free subscribers, their<br />
system will still let you keep adding new subscribers without any<br />
additional charges, but you’ll have to pay when you’re ready to send<br />
notifications to your subscribers. This is great if you can’t afford to pay<br />
the fee one month but don’t want to miss out on all those potential<br />
new subscribers!<br />
Best of all, they have a 14-day trial so you can test out the system to<br />
see how well it works for you!<br />
OneSignal<br />
>> https://onesignal.com/webpush<br />
OneSignal helps you push notifications through all three major<br />
browsers, including Safari, Firefox, and Chrome. Their service is free<br />
and unlimited and trusted by thousands of leading developers.<br />
They have a lot of advanced features, including A/B split testing, realtime<br />
tracking of your conversions, and segmentation targeting.<br />
If you’re looking for a free option, this is definitely one to check out.<br />
<strong>Push</strong> <strong>Notification</strong> Profits
AimTell<br />
http://www.aimtell.com<br />
AimTell is one of the more popular push notification providers, and<br />
they offer a slew of advanced features at a very reasonable price (as<br />
low as $9 per month.) They also offer a 14-day trial so you can see if the<br />
service is right for you.<br />
You can even run AimTell on an unlimited number of sites with the<br />
same account, which is very handy if you’re running a lot of websites.<br />
Other Providers<br />
There are other providers out there, but many focus specifically on<br />
mobile app push notifications rather than websites. The ones listed<br />
previously all offer website push notifications specifically. Some<br />
services charge you per notification, and others charge monthly fees<br />
that are quite high. It’s best to really shop around before deciding on<br />
the provider you want to use.<br />
<strong>Push</strong> <strong>Notification</strong> Profits
If you’re interested in push notifications for apps, or you just haven’t<br />
found what you’re looking for in the ones we listed, here are some<br />
more you can look at:<br />
>> http://www.batch.com<br />
>> http://www.foxpush.com<br />
>> http://www.vizury.com<br />
<strong>Push</strong> <strong>Notification</strong> Profits
Conclusion<br />
<strong>Push</strong> notifications are a remarkable way to increase your website visits,<br />
conversions, and sales. These notifications make it easy to stay in<br />
contact with your website visitors and customers no matter where they<br />
are or what they are doing. As long as they are using their web browser,<br />
they can receive notifications.<br />
They don’t even need to check their email or be on your website! This<br />
makes it much more effective than traditional marketing methods such<br />
as popups and email marketing.<br />
With the plethora of providers to choose from, many free or<br />
inexpensive, there’s no reason not to use push notifications. As long as<br />
you follow the information laid out for you in this guide, you should see<br />
great results.<br />
Good luck with your push notifications!<br />
<strong>Push</strong> <strong>Notification</strong> Profits
Resources<br />
You Can See My own Products:<br />
PLR MONSTER<br />
Get LIFETIME access to 2000 Products Ready<br />
to Sell - For ONLY $7 - keep 100% of the profit<br />
App Builder<br />
Start Your Own Apps Empire! App Builder<br />
$9/year, UNLIMITED Apps, Get Free $1100 App<br />
Marketing<br />
Easytube<br />
Youtube Page 1 in 1 minute Easy System - See<br />
How All My Videos Rank Page 1 in Youtube,<br />
Yours Can Be<br />
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Call To Action Videos<br />
Double Your Video Conversion! Get 52 Call To<br />
action Videos With REAL Actors + Video Mixer<br />
Software<br />
Video Bomber<br />
Bomb YouTube With UNLIMITED Unique<br />
videos in Just Few Clicks, Fast and Easy<br />
Software!<br />
Instaquote<br />
Get Unlimited Facebook,Instagram,YouTube<br />
Unique content! Create STUNNING 100 Quotes<br />
in 7 seconds!<br />
YouTube Rank Checker<br />
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YouTube Rank Tracker - Track Fast & Easy<br />
Unlimited Keywords & Videos Ranking - $7<br />
One Time Payment!<br />
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iZooto Web <strong>Push</strong> <strong>Notification</strong><br />
iZooto, is a user engagement and user retention platform<br />
that sends browser push notifications. Browser push<br />
notifications, is also known as web push notification.<br />
Website push notifications are crisp and succinct updates<br />
that are sent to the users even when they are not on your<br />
website.<br />
===<br />
Batch<br />
Batch is building a new kind of marketing automation<br />
platform to empower brands & start-ups with analytics,<br />
communication and automation tools<br />
===<br />
OneSignal<br />
OneSignal is a free push notification service for mobile<br />
apps. This plugin makes it easy to integrate your native<br />
iOS app with OneSignal.<br />
===<br />
<strong>Push</strong> <strong>Notification</strong> Profits
<strong>Push</strong> Crew<br />
<strong>Push</strong>crew is a push notifications for web and mobile.<br />
Reach your customers even when they aren't on your<br />
website<br />
===<br />
<strong>Push</strong> Engage<br />
<strong>Push</strong>engage is a personalized browse push notifications.<br />
It targets desktop and mobile users on Chrome and<br />
Firefox through <strong>Push</strong> <strong>Notification</strong>s. Implement in 5 mins.<br />
===<br />
<strong>Push</strong>.io<br />
<strong>Push</strong> IO is a mobile services provider developing<br />
applications for sports leagues, news broadcasters, and<br />
media companies.<br />
===<br />
<strong>Push</strong>Woosh<br />
<strong>Push</strong>Woosh is a service for push notifications to devices<br />
and applications. <strong>Push</strong>Woosh offers a variety of accounts<br />
and plans, based on the user's needs. The <strong>Push</strong>Woosh<br />
API allows developers to access and integrate the<br />
functionality of <strong>Push</strong>Woosh with other applications.<br />
===<br />
Urban Airship<br />
<strong>Push</strong> <strong>Notification</strong> Profits
Urban Airship sends personalized, interactive notifications<br />
at the right time and place for each customer across your<br />
marketing stack.<br />
===<br />
Work Smarter<br />
Not Harder!<br />
We all know that using internet marketing tools can<br />
help us get big success<br />
However, did you know that using best internet<br />
marketing tools is THE key element for real success<br />
of your business?<br />
Here is why we must use marketing tools:<br />
<strong>Use</strong> tools can help you<br />
Earn more money!<br />
Save more time!<br />
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Need more customers and more leads? You must<br />
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Do you want your site to reach higher rankings?<br />
You will find in our guide top popular SEO tools for<br />
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We have gathered in top tools the best top social<br />
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Don't know which content to write for your audience?<br />
You can find in this guide top tools that give you top<br />
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Feel free to share this guide with your friends! They<br />
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ALL 100 TOP TOOLS CATEGORIES<br />
Content Curation Tools<br />
Social Media Tools<br />
PPC Tools<br />
Content Optimization Tools<br />
Rank Tracking Tools<br />
Tops Keyword Research Tools<br />
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Build Email List Tools<br />
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<strong>Push</strong> <strong>Notification</strong> Tools<br />
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Internet Marketing Newsfeeds<br />
Internet Marketing Top Sites<br />
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