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Push Notification Guide - Why Use Push Notifications

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<strong>Push</strong> <strong>Notification</strong> Profits


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This constitutes the entire license agreement. Any disputes or terms not discussed in<br />

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<strong>Push</strong> <strong>Notification</strong> Profits


In end of this EBOOK you can see top 8 tools about push<br />

notification.<br />

Table of Contents<br />

Table of Contents .................................................................................................. 3<br />

Introduction ............................................................................................................ 4<br />

What Are <strong>Push</strong> <strong>Notification</strong>s?................................................................................ 5<br />

<strong>Why</strong> <strong>Use</strong> <strong>Push</strong> <strong>Notification</strong>s? ................................................................................ 6<br />

Get Return Traffic .............................................................................................. 6<br />

Send Time-Sensitive Information....................................................................... 7<br />

Deliver Personalized Offers ............................................................................... 8<br />

Bring Back Shoppers ......................................................................................... 8<br />

Sell More Products ............................................................................................ 9<br />

Writing <strong>Push</strong> <strong>Notification</strong> Copy ............................................................................ 11<br />

<strong>Push</strong> <strong>Notification</strong> Providers ................................................................................. 13<br />

<strong>Push</strong>Crew ........................................................................................................ 13<br />

OneSignal ........................................................................................................ 14<br />

AimTell ............................................................................................................. 15<br />

Other Providers ................................................................................................ 15<br />

Conclusion ........................................................................................................... 17<br />

Resources ........................................................................................................... 18<br />

<strong>Push</strong> <strong>Notification</strong> Profits


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Introduction<br />

<strong>Push</strong> notifications is a topic that is unfamiliar to a lot of marketers.<br />

Many people don’t even know what they are, much less how they can<br />

be used profitably.<br />

But push notifications are an amazing way to reach your potential<br />

readers or customers, because it makes those people a captive<br />

audience. You can send messages straight to their devices.<br />

<strong>Push</strong> notifications work a bit like email marketing. <strong>Use</strong>rs must opt in to<br />

receive notifications, but when they do they receive your messages<br />

straight to their phone, tablet, or even their desktop computer.<br />

In this guide, you’re going to learn a bit more about what push<br />

notifications actually are, as well as how to use them to increase traffic,<br />

conversions, and sales.<br />

Let’s get started.<br />

<strong>Push</strong> <strong>Notification</strong> Profits


What Are <strong>Push</strong> <strong>Notification</strong>s?<br />

<strong>Push</strong> notifications, in case you don’t have a device that uses them, are<br />

notifications that pop up on your computer or mobile device. They can<br />

come from an app, or also from a website. Companies like CNN use<br />

push notifications to get their visitors to come back and read new<br />

content, and app developers use them to keep people using their app<br />

and to notify people of important developments like sales and new<br />

features.<br />

<strong>Use</strong>rs must opt in to receive push notifications, so they can’t be used<br />

for spam, but that’s a good thing. People who opt in have done so<br />

because they want to hear from you.<br />

In this guide, we are specifically going to focus on website push<br />

notifications rather than app notifications, because pretty much anyone<br />

who has an app understands what they are and how to use them. But<br />

website owners often don’t even realize they can use them, much less<br />

how to do it!<br />

<strong>Push</strong> <strong>Notification</strong> Profits


<strong>Why</strong> <strong>Use</strong> <strong>Push</strong> <strong>Notification</strong>s?<br />

There are many reasons to use push notifications, but one of the<br />

biggest reasons is that (according to Mobile Marketing Magazine) push<br />

notifications have been found to have an opt-in rate of about 40%,<br />

which is about ten times the average rate of opt-ins to email lists!<br />

They also work even when your visitors leave your website, so they are<br />

more effective than things like popups and other on-site tactics.<br />

Let’s take a few of the most popular ways to use push notifications for<br />

your business.<br />

Get Return Traffic<br />

The most obvious reason to use push notifications is simply to bring<br />

users back to your website or blog. Once a user visits your website, you<br />

can send them a notification asking them for permission to send them<br />

push notifications. If they choose to allow you to, you’ll be able to send<br />

<strong>Push</strong> <strong>Notification</strong> Profits


them individual notifications, or even use RSS to push notification to<br />

send regular updates every time you post on your blog.<br />

This works much better than standard RSS these days, because RSS isn’t<br />

as popular as it once was, and most people no longer use RSS feed<br />

readers.<br />

It’s also more effective than email, because it doesn’t require a user to<br />

check their email to receive the notification. This means they can<br />

receive notifications almost instantly, as long as they are near their<br />

device!<br />

Send Time-Sensitive Information<br />

Another benefit of that near-instantaneous nature is that you can use<br />

push notifications for time-sensitive promotions. Let’s say you have a<br />

sale running that lasts only a short time, or you have a popular product<br />

that is almost out of stock. You can use push notifications to let people<br />

know information like this before it’s too late, whereas other methods<br />

such as email might not reach them in time.<br />

<strong>Push</strong> <strong>Notification</strong> Profits


Deliver Personalized Offers<br />

<strong>Push</strong> notifications are also great for delivering personalized information<br />

in a timely fashion. For example, let’s say you’re selling magazine<br />

subscriptions on your website and a viewer takes a look at a cooking<br />

magazine but does not subscribe. You could send a push notification<br />

that says:<br />

Like cooking magazines? We’ve got Food Fancier magazine on sale for<br />

just $6.99 for 12 issues!<br />

You can even have these notifications show up as soon as the user<br />

leaves the website, which can bring them back. Or you could give them<br />

a discount on the product they looked at, but didn’t buy, but only for<br />

the next hour. This helps reduce shopping cart abandonment.<br />

Bring Back Shoppers<br />

Not only can you give personalized discounts to shoppers to bring them<br />

back, you could also bring back shoppers in other ways. For example:<br />

Remind them they have items in their cart.<br />

<strong>Push</strong> <strong>Notification</strong> Profits


Give them a limited time discount on their entire cart.<br />

Give them free shipping if they order in the next hour.<br />

Sell More Products<br />

You can also use push notifications for upselling and cross-selling by<br />

pushing information about products similar to those things they have<br />

bought in the past or products they have looked at.<br />

For example, if you have two products that are very highly related and<br />

a customer buys one of them, you could send out a push notification<br />

that says something like:<br />

Hey! Did you know that we have the XYZ widget in black in addition to<br />

the red you bought? If you buy the black one today, we’ll give you 10%<br />

off!<br />

You can use this for all sorts of related merchandising. Here are some<br />

ways to do this:<br />

Recommend new products related to products a customer has<br />

already bought.<br />

<strong>Push</strong> <strong>Notification</strong> Profits


Let a customer know when an item they added to their cart but<br />

didn’t buy is almost out of stock.<br />

Let users know when popular items that were sold out have<br />

arrived back in stock.<br />

Give them other recommendations based on their browsing<br />

and/or buying histories.<br />

These are just a few ways you can use push notifications to increase<br />

your sales and conversions.<br />

<strong>Push</strong> <strong>Notification</strong> Profits


Writing <strong>Push</strong> <strong>Notification</strong> Copy<br />

You may think writing push notification copy is just like writing any<br />

other copy, but you have to keep in mind that push notifications have a<br />

character limit of between 40 and 120 characters, depending on the<br />

platform. That’s even smaller than Twitter! This means you must learn<br />

to write truly succinct messages in order to get maximum effectiveness.<br />

The first thing to keep in mind is that your copy absolutely must be<br />

actionable. Don’t just tell people about a sale; tell them to Shop Now<br />

Before The Sale Ends! Don’t just tell them you have a new product in<br />

stock; tell them to Get It Before It Sells Out!<br />

Next, make sure your copy has a high degree of specificity. Don’t say<br />

you’re having a huge sale. Tell users something like, Up to 50% off<br />

everything in the store!<br />

Finally, be certain you’re identifying the most important thing you want<br />

to say and focusing only on that message. You have so little space to<br />

say what you need to say. Make sure to use it wisely!<br />

<strong>Push</strong> <strong>Notification</strong> Profits


For example, don’t try to stuff a bunch of features into your copy. Don’t<br />

say, Our newest backpack is lightweight, durable, made of waterproof<br />

fabric, and holds more stuff than ever! Instead, say, Our newest<br />

backpack is so light you’ll forget you’re even carrying it!<br />

Over time, you’ll learn how to craft the most concise messages for the<br />

highest conversions, but for now, just focus on being as specific as<br />

possible while keeping your message brief and making sure you let<br />

users know exactly what they should do take action!<br />

<strong>Push</strong> <strong>Notification</strong> Profits


<strong>Push</strong> <strong>Notification</strong> Providers<br />

These days, there is a nearly endless sea of providers who can help you<br />

send push notifications to your website visitors, but there are a few<br />

that really stand out from the crowd.<br />

<strong>Push</strong>Crew<br />

>> http://www.<strong>Push</strong>Crew.com<br />

<strong>Push</strong>Crew is one of the most well-known and respected services in the<br />

push notifications marketplace.<br />

<strong>Push</strong>Crew is extremely reasonable with their pricing. You can have up<br />

to 500 subscribers for free, and after that it scales based on how many<br />

subscribers you have, starting at just $25 per month. It’s quite<br />

affordable for such an effective platform, and even costs less than<br />

some popular email marketing systems!<br />

<strong>Push</strong> <strong>Notification</strong> Profits


As an added bonus, if you go beyond your 500 free subscribers, their<br />

system will still let you keep adding new subscribers without any<br />

additional charges, but you’ll have to pay when you’re ready to send<br />

notifications to your subscribers. This is great if you can’t afford to pay<br />

the fee one month but don’t want to miss out on all those potential<br />

new subscribers!<br />

Best of all, they have a 14-day trial so you can test out the system to<br />

see how well it works for you!<br />

OneSignal<br />

>> https://onesignal.com/webpush<br />

OneSignal helps you push notifications through all three major<br />

browsers, including Safari, Firefox, and Chrome. Their service is free<br />

and unlimited and trusted by thousands of leading developers.<br />

They have a lot of advanced features, including A/B split testing, realtime<br />

tracking of your conversions, and segmentation targeting.<br />

If you’re looking for a free option, this is definitely one to check out.<br />

<strong>Push</strong> <strong>Notification</strong> Profits


AimTell<br />

http://www.aimtell.com<br />

AimTell is one of the more popular push notification providers, and<br />

they offer a slew of advanced features at a very reasonable price (as<br />

low as $9 per month.) They also offer a 14-day trial so you can see if the<br />

service is right for you.<br />

You can even run AimTell on an unlimited number of sites with the<br />

same account, which is very handy if you’re running a lot of websites.<br />

Other Providers<br />

There are other providers out there, but many focus specifically on<br />

mobile app push notifications rather than websites. The ones listed<br />

previously all offer website push notifications specifically. Some<br />

services charge you per notification, and others charge monthly fees<br />

that are quite high. It’s best to really shop around before deciding on<br />

the provider you want to use.<br />

<strong>Push</strong> <strong>Notification</strong> Profits


If you’re interested in push notifications for apps, or you just haven’t<br />

found what you’re looking for in the ones we listed, here are some<br />

more you can look at:<br />

>> http://www.batch.com<br />

>> http://www.foxpush.com<br />

>> http://www.vizury.com<br />

<strong>Push</strong> <strong>Notification</strong> Profits


Conclusion<br />

<strong>Push</strong> notifications are a remarkable way to increase your website visits,<br />

conversions, and sales. These notifications make it easy to stay in<br />

contact with your website visitors and customers no matter where they<br />

are or what they are doing. As long as they are using their web browser,<br />

they can receive notifications.<br />

They don’t even need to check their email or be on your website! This<br />

makes it much more effective than traditional marketing methods such<br />

as popups and email marketing.<br />

With the plethora of providers to choose from, many free or<br />

inexpensive, there’s no reason not to use push notifications. As long as<br />

you follow the information laid out for you in this guide, you should see<br />

great results.<br />

Good luck with your push notifications!<br />

<strong>Push</strong> <strong>Notification</strong> Profits


Resources<br />

You Can See My own Products:<br />

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Get LIFETIME access to 2000 Products Ready<br />

to Sell - For ONLY $7 - keep 100% of the profit<br />

App Builder<br />

Start Your Own Apps Empire! App Builder<br />

$9/year, UNLIMITED Apps, Get Free $1100 App<br />

Marketing<br />

Easytube<br />

Youtube Page 1 in 1 minute Easy System - See<br />

How All My Videos Rank Page 1 in Youtube,<br />

Yours Can Be<br />

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Call To Action Videos<br />

Double Your Video Conversion! Get 52 Call To<br />

action Videos With REAL Actors + Video Mixer<br />

Software<br />

Video Bomber<br />

Bomb YouTube With UNLIMITED Unique<br />

videos in Just Few Clicks, Fast and Easy<br />

Software!<br />

Instaquote<br />

Get Unlimited Facebook,Instagram,YouTube<br />

Unique content! Create STUNNING 100 Quotes<br />

in 7 seconds!<br />

YouTube Rank Checker<br />

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YouTube Rank Tracker - Track Fast & Easy<br />

Unlimited Keywords & Videos Ranking - $7<br />

One Time Payment!<br />

<strong>Push</strong> <strong>Notification</strong><br />

iZooto Web <strong>Push</strong> <strong>Notification</strong><br />

iZooto, is a user engagement and user retention platform<br />

that sends browser push notifications. Browser push<br />

notifications, is also known as web push notification.<br />

Website push notifications are crisp and succinct updates<br />

that are sent to the users even when they are not on your<br />

website.<br />

===<br />

Batch<br />

Batch is building a new kind of marketing automation<br />

platform to empower brands & start-ups with analytics,<br />

communication and automation tools<br />

===<br />

OneSignal<br />

OneSignal is a free push notification service for mobile<br />

apps. This plugin makes it easy to integrate your native<br />

iOS app with OneSignal.<br />

===<br />

<strong>Push</strong> <strong>Notification</strong> Profits


<strong>Push</strong> Crew<br />

<strong>Push</strong>crew is a push notifications for web and mobile.<br />

Reach your customers even when they aren't on your<br />

website<br />

===<br />

<strong>Push</strong> Engage<br />

<strong>Push</strong>engage is a personalized browse push notifications.<br />

It targets desktop and mobile users on Chrome and<br />

Firefox through <strong>Push</strong> <strong>Notification</strong>s. Implement in 5 mins.<br />

===<br />

<strong>Push</strong>.io<br />

<strong>Push</strong> IO is a mobile services provider developing<br />

applications for sports leagues, news broadcasters, and<br />

media companies.<br />

===<br />

<strong>Push</strong>Woosh<br />

<strong>Push</strong>Woosh is a service for push notifications to devices<br />

and applications. <strong>Push</strong>Woosh offers a variety of accounts<br />

and plans, based on the user's needs. The <strong>Push</strong>Woosh<br />

API allows developers to access and integrate the<br />

functionality of <strong>Push</strong>Woosh with other applications.<br />

===<br />

Urban Airship<br />

<strong>Push</strong> <strong>Notification</strong> Profits


Urban Airship sends personalized, interactive notifications<br />

at the right time and place for each customer across your<br />

marketing stack.<br />

===<br />

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Here is why we must use marketing tools:<br />

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You can find in this guide top tools that give you top<br />

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