Lead Acquisition Guide - How To Get More Leads

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Media Buying Buying ads is incredibly effective for generating leads, and may be the only way to get a good number of leads quickly if you don’t already have a good number of followers on social media. Facebook Ads Facebook ads are definitely one of the most profitable of the various types of ads available online. They can be targeted very narrowly, so they convert very well if you choose your targeting properly and have a good offer. The secret to getting affordable clicks with Facebook ads is to have a very interesting ad that makes people want to click, and then getting that ad in front of the right people – people who will be interested in it and want to click. If you’re offering something free and you have a good squeeze page, all you really have to do is make sure you’re targeting properly. This means targeting the right demographic and the right interests. If you’re using Google Analytics (and you should be) you can check your site’s demographics to find out a little bit about your target audience. You’ll want to target the right gender and age range, as well as the right geo location. As far as interests, you may have to dig a little to find major players in your industry that you can target. Lead Acquisition 101
The trouble is that not everything you WANT to show up as an interest actually will. For example, if you want to target your competitors’ fan pages, you are probably out of luck unless they are a MAJOR industry player. But once you find a few interests that are tightly related to your industry, you’ll be golden. You may see clicks as low as about 4 cents if you have a great offer, great ad, and target VERY well. Generally, you’ll see clicks of about 10-20 cents, though. And don’t panic if your first few clicks are very high! Most of the time clicks start out expensive and decrease over time as more and more people click. The better your CTR, the cheaper your clicks will be. Google AdWords AdWords is all about getting a great Quality Score. Your Quality Score is based on a number of factors, including: The ad’s relevance to your keywords Your landing page’s relevance to your keywords Tightly targeted ad groups Other factors The better your quality score, the lower your CPC (cost per click). Here is a more in-depth explanation of Quality Score: https://support.google.com/adwords/answer/2454010?hl=en Lead Acquisition 101
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