Ideaworks Marketing | Dazzle Issue 4
Happy holidays! We’re excited to present Ideaworks Marketing’s latest issue of Dazzle, our award-winning agency magazine. We sincerely hope that you find this issue to be intriguing, informative and inspiring, as we have worked hard to feature relevant marketing topics that will be of interest to you while also sharing some behind-the-scenes looks at our team’s recent endeavors. A few articles in this issue include: “7 Tips for Stronger Client Relationships” (pg. 5) “Researching Trends, Delivering Solutions,” a look at our newest initiative for our charity of choice, Blue Chip Farm Animal Refuge in Dallas, PA (pg. 6) “The Dialogue Age of Marketing,” the issue’s feature story (pg. 10) A “what’s happening” look at our team members in “Life @ 197” (pg. 17)
Happy holidays! We’re excited to present Ideaworks Marketing’s latest issue of Dazzle, our award-winning agency magazine. We sincerely hope that you find this issue to be intriguing, informative and inspiring, as we have worked hard to feature relevant marketing topics that will be of interest to you while also sharing some behind-the-scenes looks at our team’s recent endeavors. A few articles in this issue include:
“7 Tips for Stronger Client Relationships” (pg. 5)
“Researching Trends, Delivering Solutions,” a look at our newest initiative for our charity of choice, Blue Chip Farm Animal Refuge in Dallas, PA (pg. 6)
“The Dialogue Age of Marketing,” the issue’s feature story (pg. 10)
A “what’s happening” look at our team members in “Life @ 197” (pg. 17)
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Dialogue age feature<br />
The Dialogue Age<br />
of <strong>Marketing</strong><br />
written by: CHELSEY TUPPER<br />
Imagine being out to dinner with a friend and he or she<br />
doesn’t let you get a word in all evening. The conversation<br />
strictly revolves around this person. Have you ever been in a<br />
situation like this? It’s not much fun, is it? You probably won’t<br />
make future plans, or if you do, the next dinner won’t be in the<br />
near future. Conversely, think about a time in which you went<br />
to dinner with a friend and the back-and-forth conversation<br />
made the night extremely enjoyable. Then, before leaving,<br />
plans were made to get together again in the next couple<br />
weeks. The differentiating factor here is the conversation,<br />
which changed the outcome for the exact same scenario.<br />
While a bit more complex than the dinner example, this is<br />
what’s taking place right now in the world of marketing;<br />
the simple act of conversation has changed the face of<br />
this industry like never before. Instead of being talked at,<br />
consumers now prefer to be talked to.<br />
10 DAZZLE: ISSUE FOUR
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