Ideaworks Marketing | Dazzle Issue 4

7TIPS written by:
CHELSEY
TUPPER
FOR STRONGER
CLIENT RELATIONSHIPS
IN SEPTEMBER, our director of marketing
communications, Chelsey Tupper, had the privilege of
speaking to a public relations class taught by Rachel
Urbanowicz at Misericordia University in Dallas, PA,
which is located about 15 minutes from Ideaworks.
Rachel used to work at our agency and was a guest
author in the last issue of Dazzle. It was Rachel who
invited Chelsey to speak to her class, and Chelsey
eagerly accepted.
For the topic, Chelsey suggested ways to communicate
with clients/consumers that foster stronger relationships.
Since this is usually not taught in college, and is more
or less learned as a career progresses, she thought this
would be an insightful topic to speak on. Rachel agreed,
and the rest is history.
The presentation went extremely well and received
positive feedback from the students, so much so that
Rachel has already asked Chelsey to speak again
next year.
Though Chelsey compiled her presentation for a college
audience, the tips she shared are relevant for seasoned
professionals. Check out Chelsey’s seven tips for stronger
client/consumer relationships below!
1
IT’S BUSINESS;
IT’S NOT PERSONAL:
A client doesn’t like a
piece of work you spent
hours or days developing?
That’s ok. Gather feedback,
make revisions and move
forward.
13
2
KEEP GENERATIONAL
DIFFERENCES IN MIND:
Baby Boomers (1946-1961),
Gen X (1961-1981),
Millennials (1982-early 2000s)
& Gen Z (1995/1995-mid 2000s)
3
KNOW YOUR CLIENT’S BUSINESS:
Read, read, read & read some more. This will make
you a valuable and trusted resource to your client.
7
THE CLIENT/CONSUMER IS KEY, SO
UNDERSTAND WHAT THEY NEED
Induce pleasure, reduce pain & always ask yourself,
“what’s the ultimate purpose?”
4
ETIQUETTE STILL MATTERS:
Be polite and use manners on email, the
phone and conference calls – even when
you don’t feel like it.
5
LOOSE THE BATTLE,
BUT WIN THE WAR:
In business, the most important thing
is a funnel of work/sales. That’s why
the war matters more than the battle.
6
BE DESCRIPTIVE — NOT DEFENSIVE:
Show your value to your client/consumer by being
solution-oriented.
DAZZLE: ISSUE FOUR 5