The Inkling Volume 2

Interview in Industry
Katie Empett, Content Producer
What attracted you to the profession?
I used to really enjoy art, writing and performing. I never knew exactly what
role I would end up in - I just wanted to be creative. The nature of the job
itself is action packed, diverse, high-pressured, and a lot of hours - but also
a lot of fun.
How did you get into it? What did you need to do?
I needed to go to college/sixth-form, where I studied History, Business
Studies, English Literature and Drama. I used to really dislike writing
essays and written exams and much preferred practical exams and
performance. Regardless of this, my written communication skills and a
can-do attitude were instrumental to getting into my profession. I had to
fight for a place at university to study English and Drama (as I was slightly
below the grades needed). Once there, I worked harder than I’d ever
worked before and pushed myself to the max! All my work paid off and I
obtained a first class qualification. The person that had been holding me
back for so long was myself.
How’s your average working day look?
I get to work with various brands on a day to day basis. Whether this is
Coca-Cola, Sony, Fanta, Dell, British Gas, PlayStation, or Tesco (to name a
few), I produce all forms of advertising. My average day involves
responding to briefs, constructing presentations, organising shoots,
writing scripts, liaising with actors/talent and travelling all over the place.
What is the best thing about your profession?
Every day is different and no project is the same. Whether I’m creating
videos for Facebook or producing print ads for a magazine, the work that I
produce can sometimes go out to millions of people. It’s also a lot of fun
bringing a production together. Shoots can be long and stressful, but I get
to work with a lot of creative people and feel extremely rewarded at the end
of every project.