Ubeda.5Keys.Manuscript

CHAPTER SEVEN
-Key #4: Intentional Failure-
“If you haven’t placed yourself in a position to fail, you haven’t placed yourself in a
position to grow.” –David E. Ubeda
What is Failure?
If you were to look up synonyms for the word failure you would find descriptive words
such as “breakdown,” “Defeat,” and “decline.” However, if you were to look up
antonyms for the word failure you would find descriptive words such as, “Rise,” “win,”
and “increase.”
The word failure contains with it deep, negative emotions due to the fact that when we
attempt to accomplish a goal we are not intending to fail. Failure as a result was
unintentional. This chapter is my attempt to introduce to you a different way of
interpreting failure.
In the next section I will introduce to you the concept of Intentional Failure.