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J Magazine Winter 2017

The magazine of the rebirth of Jacksonville's downtown

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“You used to hear about things that<br />

were going to happen, now you’re<br />

actually seeing things happen.”<br />

Steve Moore, president of The Vestcor Companies<br />

If you want allocation of development rights, start with the<br />

DIA.<br />

If you need to go through a design review process, start<br />

with the DIA.<br />

If you need to work with other agencies, such as the city’s historic<br />

preservation department, the DIA will assist you.<br />

Not to interfere with the process, Wallace said, but to let the<br />

agency know the project is one the DIA wants to potentially see<br />

move forward.<br />

That approach has helped write a new story for Downtown,<br />

adding multimillion-dollar projects from Brooklyn to LaVilla to<br />

the core to the Sports Complex.<br />

“You used to hear about things that were going to happen,”<br />

said Steve Moore, president of The Vestcor Companies, which is<br />

developing the Lofts at LaVilla and the Lofts on Monroe. “Now<br />

you’re actually seeing things happen.”<br />

Review workshops making a difference<br />

The Downtown Development Review Board used to be considered<br />

a necessary evil. A place where projects would be picked<br />

apart at public meetings, with developers having to return more<br />

than once to get through the convoluted process.<br />

Now, especially on larger projects, there’s likely to be a workshop<br />

before a project is heard by the DDRB. A productive meeting<br />

of the minds to answer questions and hammer out concerns.<br />

That process worked well for Vestcor, Moore said.<br />

“We walked through potential issues, worked through all<br />

those, and by the time it got to the board, it had already been reviewed<br />

and vetted,” he said.<br />

There were minimal comments at the board meeting, and although<br />

the company had to return a second time to address a<br />

couple of issues, it was a quick approval, Moore said.<br />

Moore said the DIA and DDRB are committed to maintaining<br />

standards, but have “a mindset of getting through the process<br />

and not just beating things to death and slowing development.”<br />

Vestcor is a substantial investor in Downtown. The Lofts at<br />

LaVilla and Lofts on Monroe are approximately $23 million and<br />

$20.5 million projects, respectively. The public incentives included<br />

loans totaling $1.19 million and the use of tax credit programs.<br />

The company is pursuing a second phase of the Lofts of LaVilla,<br />

called Lofts at Jefferson Station.<br />

Vestcor also owns 11 East Forsyth and The Carling apartment<br />

buildings.<br />

Michael Munz, a partner in The District on the Southbank,<br />

also praised the DIA for its supportive approach to the project,<br />

which will be $450 million to $500 million at total build-out.<br />

He said the authority’s staff began providing feedback and<br />

guidance early in the master-planning process. “If we needed to<br />

make a change, we knew early during the process and not just at<br />

the end of the road,” he said.<br />

That was critical in this case because the project is a first<br />

for Downtown, Munz said.<br />

“It is a complicated piece of dirt to develop,” he said. “Everyone<br />

at the table worked hard to find solutions that would work<br />

while living within the confines of the regulatory guidelines that<br />

the city has in place.”<br />

Despite the fact the process took a year, Munz believes it saved<br />

time and money and “plowed new ground for the next big project.<br />

“Being both responsive and coming to the table with a problem-solving<br />

attitude has been a great shift under the leadership<br />

we have in place today,” he added.<br />

The District developers aren’t seeking public incentives for<br />

vertical construction, Munz said, but there have been discussions<br />

about public improvements to the Riverwalk or other public<br />

aspects.<br />

Redevelopment Coordinator Jim Klement, who began working<br />

with DDRB in 2006, said a positive aspect of the DDRB is the<br />

makeup of the board, whose members include business owners,<br />

architects and those with urban-planning backgrounds.<br />

“They have these same challenges when they’re working on<br />

a site themselves, whether it be outside of the city or in different<br />

areas,” he said.<br />

issues with outside agencies<br />

The renovation of the Cowford Chophouse was a unique<br />

process, one where crews literally took the crumbling historic<br />

building apart and put it back together again.<br />

From the outside, the deterioration to the former Guaranty<br />

Bank & Trust building at Bay and Ocean streets was obvious.<br />

But there were hidden issues, as well, including the fact that the<br />

southeast corner had moved four-and-a-half inches.<br />

“There were numerous times during the demolition where<br />

we almost lost a big part of this building,” said Jacques Klempf,<br />

co-founder and partner of Forking Amazing Restaurants.<br />

Klempf bought the building in 2014 at a tax auction for<br />

$165,100. Three years and nearly $10 million later, the Cowford<br />

Chophouse opened in October. It was the first renovation project<br />

overseen by the DIA.<br />

Getting through the approval, permitting and regulatory<br />

steps for a project like this was a complicated and meticulous<br />

process.<br />

It included a yearlong effort to receive City Council approval<br />

for a $500,000 grant from the Downtown Historic Revitalization<br />

Trust Fund. The project also was awarded a $250,000 loan from<br />

the Downtown Economic Development Trust Fund, an economic<br />

tool of the DIA.<br />

Alex Klempf, director of development for Forking Amazing<br />

Restaurants, said the team attended at least nine meetings to<br />

discuss the certificates of appropriateness required for exterior<br />

work on historic buildings. Topics included the brick work,<br />

cornice, doors, windows, roof top and signage. The certificates<br />

20 J MAGAZINE | WINTER <strong>2017</strong>-18

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