Insulate Magazine Issue 15
Insulate Magazine featuring exclusive insulatIon articles and competitions from Mauer, BBA, NIA, 3M, and more. Essential construction industry resource
Insulate Magazine featuring exclusive insulatIon articles and competitions from Mauer, BBA, NIA, 3M, and more. Essential construction industry resource
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10 www.insulatenetwork.com<br />
The only independent insulation industry trade magazine<br />
<strong>Insulate</strong>debate<br />
<strong>Insulate</strong> debate is an exciting new addition to the February issue of <strong>Insulate</strong><br />
<strong>Magazine</strong>. Each month will feature a new insulation themed article, in which<br />
readers are invited to join the discussion. The following month the best responses<br />
will be printed in insulate magazine and featured online. You can send your responses<br />
to this months article to news@insulatenetwork.com . Join the debate!<br />
Has Cheap Insulation<br />
Changed the Industry?<br />
Has cheap insulation had a negative impact on the Industry by creating the perception it is a<br />
commodity? Or has it created greater awareness for the need for people to insulate their homes to<br />
improve energy efficiency and reduce energy bills? We take a look at the topic and put it over to you<br />
to share your thoughts on the influence of free and cheap insulation.<br />
Free and Cheap Insulation<br />
Major Government lead campaigns such as the Green<br />
Deal have been a significant driver in giving the perception<br />
that insulation should be free or cheap. A simple<br />
search for free insulation results in various credible websites<br />
such as Which? , Money Saving Expert and gov.<br />
uk informing searchers how they can get free insulation<br />
from major energy suppliers such as Eon and NPower.<br />
These websites carry significant mainstream influence<br />
and are frequently the first port of call for people<br />
looking for trustworthy advice on how to improve their<br />
homes.<br />
Short and Long Term Effects of Free Insulation<br />
Whilst free insulation may not damage the industry<br />
in the short term, what are the long term effects? If<br />
insulation was cheap or free once how do you convince<br />
people of its value in the future? As soon as the term<br />
“insulation” is used are end-users or even people<br />
involved in the construction process immediately<br />
thinking of insulation as an inexpensive purchase? As<br />
with many everyday items, if people get something<br />
for free it’s hard to convince people to pay significant<br />
amounts of money for it again in the future - is the immediate<br />
thought process “how can I get this cheaper?”<br />
Insulation Differentiation<br />
If the difference in the free insulation compared to the<br />
insulation you are purchasing is unclear, the process of<br />
selling it becomes complicated. How do you convince<br />
someone they need insulation in the floors if they are<br />
convinced they only need it in the loft? What is different<br />
about the insulation in the loft, compared to the insulation<br />
in the floors and what does this insulation board do<br />
compared to that.<br />
Even worse, what if people don’t even realise it is<br />
insulation? Something that is obvious to a<br />
professional, may be completely new territory for a<br />
individual. It begs the question is their enough clear and<br />
accessible information to educate individuals on the<br />
true value of different types of insulation in their property,<br />
and sufficient information to convince them that<br />
insulation is a worthwhile investment.
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