March2018monthlyupdate

MONTHLY UPDATE: MARCH 2018
Business Development
Greg Goetcheus, EVP
Business Development - Tis the Season
Although Thanksgiving to New Years is considered the prime selling season in many retail businesses,
for the core of our retail customers, we are just weeks away from OUR season. And the flurry of
activity to set the season up for success has been exciting. Everywhere we look there is positive
news:
• In Wholesale, we had the most successful markets in company history and we are experiencing
initial strong orders as a result
• Overall Retail also had a record-breaking February, including our Licensees. Dallas had their
highest month yet and Louisville ended up #1 in sales over their goal.
• The stores have been reset with the exciting new product, and our Director of Training Scott
Terry completed the rollout of the first Phase of “The Gift of Great Service,” a training program that
establishes our commitment to a differentiated level of service to go along with our compelling and
differentiated product.
• In February we also had the most successful tent sale in history where customers received great
value on high-quality “last chance” products.
• In Contract, we finalized a plan to open a new Contract
specific showroom in Atlanta, and we are exceeding all
expectations with the early sales traction across the board.
• In Private Label, we have continued to develop product
that not only has the unique Summer Classics design, but
also caters to the value price points required by some of our
key customers
• And in Customer Service, we have many new faces setting
us up for an unprecedented customer experience.
Thanks for all the collective efforts to drive the business and
prepare for our Season!
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