IMAGE Show Preview Guide Houston 2016

www.theimageexpo.com
New Classes Added Daily
Houston
IMAGE
International Conference Management, Inc
IMAGEspa
2016
show preview
guide
EASY WAYS
to register!
Online at
www.theimageexpo.com
...call 877.219.3976
Charlie Price
featuring!
Sunday & Monday
May 15 & 16
George R. Brown Convention Center
1001 Avenida De Las Americas — Houston, TX 77010 :: HALL D
beauty professionals and cosmetology students only
GET 1 CE CREDIT
FOR ATTENDING!
*$15 CHARGE AT BOZZIE BOOTH #101
Tabatha Coffey
theimageexpo.com

MAIN
The biggest Names in Beauty
TABATHA
COFFEY
CHARLIE
PRICE
MICHAEL
O’ROURKE
SUNDAY
4:00pm - 5:00pm
Tabatha Coffey has devoted her
professional life to achieving excellence,
as a successful business woman, company
owner and hair designer and educator.
Drawing on her years of hands-on
experience, Tabatha now travels the
country as she helps struggling business
owners turn around their lives and
businesses, for the fifth season of Bravo’s,
Tabatha Takes Over. With her signature
edgy style, tough love approach and
exceptional skills as an artist and as
a business person, Tabatha is without
question the golden girl of small businesses.
Tabatha is devoted to the art of hair.
Her work has been featured in numerous
publications and Tabatha has been
dubbed as the go-to girl for beauty
inquiries throughout the world. She has
continuously developed, fine-tune and
broadened her skills as an artist, educator,
and business owner. In addition to
regularly traveling around the world to
educate stylists at hair shows, Tabatha
also works closely to create the incredible
hairstyles featured in advertising and trend
collection imagery.
SUNDAY
3:00pm - 3:40pm
MONDAY
2:20pm - 3:00pm
Charlie Price is one of the most
recognizable faces in the North American
salon industry. His performances as a
popular platform artist and educator
are filled with smart soundbites, useful
information and quick easy techniques
for the salon, all delivered in his fun
irreverent style. Charlie has had his photo
work published world wide and has
collaborated with Haircare manufacturers
such as Aveda, Revlon Professional, TIGI,
Roux, Rusk and now he is the International
Creative Consultant for Scruples Haircare.
He is a two time NAHA North American
Hairstylist of the Year award winner in 2002
and 2008 (the first American to do so), the
first ever NAHA People’s Choice award
winner in 2011 (he has a career total of 23
NAHA nominations) and he was named
Canadian Mirror Awards International
Hairstylist of the Year in 2007 (a title which
he has been nominated for 6 times).
Charlie trained under runway hair masters
Guido, Serge Normant and Eugene
Souleiman in Milan on fashion shows such
as Dolce & Gabbana, Prada and miu
miu, and in NYC on fashion shows such as
DKNY, Ralph Lauren, Calvin Klein and Marc
Jacobs. Charlie also made a memorable
IMAGE is EVERYTHING
appearance as the villain on Shear Genius
2
2 for Bravo TV which aired in 22 countries.
SUNDAY
2:00pm - 2:40pm
MONDAY
1:20pm - 2:00pm
A powerful force with a dynamic
stage presence, Michael O’Rourke
continues to stay true to his first love,
the hair artist, the salon industry, and
for life. Michael’s a visionary with
an uncanny sense of predicting the
next big movement in the beauty
industry. His ability to observe the
world at large has resulted in some
of the most trendsetting and unique
products including his latest hit “Rock
Your Hair.”
Get inspired and explore the depths
of your own creativity as Michael
demonstrates and explains “Angles
in Motion” his sequel to “his world
renown cutting system” Structure
in Motion. Michael continues to
be one of the most beloved and
sought after artists known as the
“Hairdresser’s Hairdresser” for all
generations. His popularity continues
to grow with sold out crowds at
industry trade events, fashion editors,
beauty bloggers, and social media.

STAGE
RAUL
MARTEZ
HATTORI
HANZO
ITELY
HAIRFASHION
SUNDAY
12:00pm - 12:40pm
At 16 years of age, Raul Martez
launched his career in San Juan,
Puerto Rico, and within two years
became an award-winning hair
designer, including three years
as Master Educator for John Paul
Mitchell System.
A native New Yorker, Raul’s first
expousure to haircutting was his
father’s barber shop, where he
began learning the trade at the age
of seven.
Developing a passion for innovation,
Raul’s dedication to the art of hair
design quickly became evident.
His travels to Central and South
America have impacted some
of these countries’ leading hair
designers.
“I believe one must be a student for life”
SUNDAY
1:00pm - 1:40pm
Monday
12:20pm - 1:00pm
Justin Thomas, “the prodigy”, is
platform artist and international
artistic director for Hattori Hanzo
Shears. Justin is progressively
changing our industry with his
unmatched style and aggression
to bend the fundamental rules of
hairdressing. In his class you will be
challenged to open your mind and
explore your own natural talents and
be uplifted to regain your inspiration
as a true hairdresser.
Together we will discover the true
meaning why we entered this industry
by not learning HOW to cut hair, but
by learning WHY we do. This is the
why behind the how. Justin has been
educated, trained, and collaborated
with some of the biggest names in
the industry from Beverly Hills to New
York and San Francisco.
SUNDAY
11:00am - 11:40am
Monday
11:20am - 12:00pm
Taylor Jameson is the nation’s razor
queen doing straight razor cutting
like no other. Taylor has enjoyed
a successful career working with
Sassoon in Scotland, New York,
California, and Cincinnati.
Taylor incorporates fundamentals
and foundation of cutting, long
hairdressing and styling which brings
confidence and creativity to her
work.
Nick’s Trombetta’s innovative color
techniques have been featured in
international forums and magazines.
He recently received the honor of
“Best Hair Colorist of Westchester
County” in New York, by The
Westchester Magazine.
Nick’s other passions include
music, art and writing. He is also an
accomplished pianist, performer and
business owner.
IMAGE is EVERYTHING
Main Stage Location: show floor
3

education
02 MAIN STAGE
05 HAIR TRENDS
13 EXTENSIONS AND WEAVES
16 MULTICULTURAL
21 BUSINESS
24 CONTINUING EDUCATION
26 BARBER
28 NAILS
29 DAYSPA
31 HANDS-ON
competition
25 BARBER COMPETITION
hotel and travel
33 PARKING & DRIVING
34 HOTEL
May 15th, Sunday
9am - 6pm
May 16th, Monday
9am - 4pm
hands on workshops
WORKSHOPS ARE PRICED SEPARATELY AND
ARE LIMITED BY THE NUMBER OF SEATS IN THE
ROOM.
receive complimentary admission to image
spa with the purchase of your show ticket.
George R Brown Convention Center
1001 Avenida De Las Americas
Houston, TX 77010
Hall D
REGISTRATION INCLUDES ACCESS TO EDUCATIONAL
CLASSES, ENTRANCE TO THE EXHIBIT HALL AND MAIN STAGE
PRESENTATIONS.
Apr 16 - May 14 $50
Show Day $75
May 1 - May 14 $40
Show Day $50
IMAGE
International Conference Management, Inc
te natio
IMAGEspa
IMAGE is EVERYTHING
4

HAIR TRENDS
*all classes are complimentary unless otherwise indicated — new classes added daily*
THE KEY TO SUCCESSFUL HAIR COLORING
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
One of the hardest services in the
salon to master yesterday....today....
and tomorrow, is color. It’s the most
misunderstood and under estimated. Over
80% of all clients want a “color change”...
usually from dark to lighter. The only way to
have a color change is thru “transition”....
the only way to achieve a transition is thru
the “permanent process”. And the only
way to do that successfully is to know
how to formulate. The #1 rule of color is
that “color is a thinking man’s game”.
Color is not learned behind the chair with
an applicator brush, but instead with the
“mind”. A MUST SEE CLASS FOR FUTURE
COLORIST!
Presentation by:
CHUCK CAPLE
21ST CENTURY APPROACH TO HAIR CUTTING
Sunday : 2:00PM - 3:30PM
Monday : 2:00PM - 3:30PM
Design and form has been ever changing
over the years, but hair cutting curriculum
has not. Today’s hair cutter takes the same
approach to cutting hair as an architect
takes to architecture. Hair cutting is a
step by step systematic approach and
cannot be executed with a “10 minute”
mentality. It is manifested from an “inside
out” perspective. What you see in the
finished look, only exists because of what
you do on the inside. Cutting is a sequence
of organized steps done in order to create
a finished form.....it’s called the Bauhaus
Theory. If you haven’t seen it....you don’t
wanna miss it. Chuck breaks it down like no
one else.
MAN-BOBS AND BROOMSTICKS
Sunday : 3:00PM - 4:30PM
Monday : 2:00PM - 3:30PM
A stylist’s approach to barbering using
scissor only barbering techniques.
•Alternative time saving techniques
utilizing shear over comb cutting and
point cutting
•Slide blending and texture on short hair
•Longer men’s haircutting and man-bobs
•Explaining why reaching for the shears
instead of the clipper will justify a higher
priced men’s cut
•Simple marketing that will not make him
think twice about going anywhere else
than your chair and will maximize your
income and most valuable client base
(men)
Presentation by:
JUSTIN THOMAS
CLASSIC HAIRDRESSING
Sunday : 12:00PM - 1:30PM
Celebrated Salon Industry Artist, Charlie
Price, shares his tried and true hairdressing
techniques from old Hollywood waves to
timeless twists. He will also present looks from
some of his most memorable award-winning
collections and runway shows
Presentation by:
CHARLIE PRICE
HOW TO BECOME A HAIR INDUSTRY STAR
Monday : 12:00PM - 1:30PM
How do I stand out on social media? How do I
become a platform artist? How do I become
an Editorial and Fashion Week Stylist? Charlie
will share what has worked for him and what
hasn’t – all in his witty, irreverent, entertaining
way.
INNOVATIVE HAIR STYLING TECHNIQUES
& TECHNOLOGY FOR BEAUTY
PROFESSIONALS
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
This demonstration will educate consumers
and beauty professionals on the many
techniques of hair styling using our floating
plate technology & discuss benefits of
using 100% Pure Infrared Heat for styling.
Come see us in Booth 410.
We will cover the following topics:
• Brief History of iKONIC
• Why use 100% Pure Infrared?
• Natural Two Day Curls
• Natural Beach Waves
• Using the Supernova to its full potential
Presentation by:
EMILY GENGLER, MATT KAPULSKY
BOOTH 410
IMAGE is EVERYTHING
5

HAIR TRENDS
*all classes are complimentary unless otherwise indicated — new classes added daily*
TRANSITIONING SPRING/SUMMER HAIR
COLOR TO FALL/WINTER HAIRCOLOR
Sunday : 10:00AM - 11:30AM
• Blondes - Taking a bleached out blonde
to a soft golden blonde
• Brunettes -Taking a sandy brunette to a
rich chocolate brunette
• Redheads -Taking an apricot redhead
and incorporating ribbons of vibrant
copper/red.
Items to be discussed:
• How and when to choose a demi
permanent hair color versus a permanent
hair color
• What to expect when lifting with
Lightener compared to High lift
• Formulating/application to cover gray
hair 100%
• How to control reds, brunettes, and
blondes from fading
Presentation by:
SHERRY RATAY
See Sherry’s hands-on
class on page 31!
THE CLASSIC BOHEMIAN
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
Systematically design, cut and color with
precision. Employ classic and trendy
approaches to designing your cut while
planning dynamic color into the overall
look. Focus on the difference between
cutting a straight line with scissors vs. a
razor, texturing techniques, and color
techniques that will blow your mind!
Presentation by:
TAYLOR JAMESON & NICK TROMBETTA
METRO
BEAUTY
SUPPLIES
PRESENTS:
THE CLASSIC
BOHEMIAN
PRESENTING THE RAZOR AS
THE ONLY TOOL YOU NEED
FROM START TO FINISH
FASHION EDUCATION PROGRAMS STYLE 2016
STYLE EDUCATION PROGRAMS STYLE 2016 FASHION
EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION
PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS
STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016
FASHION EDUCATION PROGRAMS STYLE 2016 FASHION
EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION
PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS
STYLE 2016 FASHION EDUCATION PROGRAMS STYLE
2016 FASHION EDUCATION PROGRAMS STYLE 2016
FASHION EDUCATION PROGRAMS STYLE 2016 FASHION
EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION
PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS
STYLE 2016 FASHION EDUCATION PROGRAMS STYLE
HAIR VENTILATION: CREATE NATURAL HAIR
PIECES & PIECE OF MIND
Monday : 10:00AM - 11:30AM
Hair loss can impact ones self-image and
self-esteem. Many people wear cranial
prosthesis to cope with hair loss due to
baldness, alopecia or chemotherapy.
Most insurance companies pay for
custom wigs to meet special medical
needs of customers suffering from medical
procedures such as radiation or hair follicle
related diseases. Now you can learn how
to create and sell beautiful natural looking
wigs and hairpieces with our innovative hair
ventilation technique…
Topics:
FASHION EDUCATION PROGRAMS STYLE 2016
STYLE EDUCATION PROGRAMS STYLE 2016 FASHION
EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION
PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS
STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016
FASHION EDUCATION PROGRAMS STYLE 2016 FASHION
EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION
PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS
STYLE 2016 FASHION EDUCATION PROGRAMS STYLE
2016 FASHION EDUCATION PROGRAMS STYLE 2016
FASHION EDUCATION PROGRAMS STYLE 2016 FASHION
EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION
PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS
STYLE 2016 FASHION EDUCATION PROGRAMS STYLE
2O16
• Tools and Supplies Needed
• Single Knotting
• Double Knotting
• Closures
• Cranial Prosthesis
• Marketing Strategies
Presentation by:
JUSTIN KACE
Systematically design, cut and color with precision. Employ classic and trendy
approaches to designing your cut while planning dynamic color into the overall look.
Focus on the difference between cutting a straight line with scissors vs. a razor,
texturing techniques, and color techniques that will blow your mind!
MAY 15-16, 2016
IMAGE EXPO
ITELY CLASSIC BOHEMIAN PRESENTATIONS BY
BOOTH 440
#IAMROCKCUT
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
Let Texture Make your statement! The Trend
setting concept ROCK CUTTING introduces
the Follow up #iamrockcut. Join Denise
Michelle as she dissects the Internal Structure
of this concept, pulling apart each layer to
give you full understanding and the power
to create through the use of Free Hand
Razor Sculpting, Shear Degree and Notching
Separation. Take the Limits off and allow your
Cutting Tools to dictate for you!
Taylor Jameson is the nation’s razor
queen doing straight razor cutting
like no other. Taylor has enjoyed a
successful career working with
Sassoon in Scotland, New York,
California, and Cincinnati.
Presentation by:
County” in New York, by The
Westchester Magazine.
DENISE MICHELLE
Nick’s Trombetta’s innovative color
techniques have been featured in
international forums and magazines.
He recently received the honor of
“Best Hair Colorist of Westchester
Nick’s other passions include
music, art and writing. He is
Taylor incorporates fundamentals and
foundation of cutting, long hairdressing
and styling which brings confidence
and creativity to her work. also an accomplished pianist,
performer and business owner.
“WEIGHTLESS” @TJHDCINCI THE ROCK CUT SYSTEM
@SALON MAFFEI
Sunday : 2:00PM - 3:30PM
Monday : 2:00PM - 3:30PM
FREEDOM Hair Course is a must-have for
anyone who wants to learn a wide variety
of diverse Rock Cutting & styling techniques.
Product selection combined with illuminating
color and cutting definition will create the
maximum FREE Flowing WEIGHTLESS Looks.
Denise Michelle will demonstrate NEW
sculpting and soft molding techniques in
addition to Slik Thermal styling and Thermal
wave contouring This NEW Trend will RE-
CREATE your styling abilities and take
your career to the Next Level!. Join us as
we combine all the elements of Color,
Cutting and Styling to give you the ultimate
WEIGHTLESS experience.
ROCK THE CUT RIDE THE WAVE
Sunday : 4:00PM - 5:30PM
The Revolution is here! Our ROCK cutting
concepts has impacted and taken over
the art of haircutting! In addition to this core
cutting foundation we have taken it to the
Next level of soft molding and styling out! Learn
how to prepare your cut for textured styling
with our #Freedomhair Concept. During
this class not only will we revisit the concept
of Rock Cutting but also demonstrate the
creative side of wet hair molding, placement,
and sculpting for the total Rock cutting LIVE
Technique.
ROCK IT OUT in your cutting techniques by
chiseling away one step at a time. Denise
Michelle will show you how to face the
impossible in haircutting and leave your
fears behind. This core cutting Concept
is designed to rebuild and reestablish the
basic foundation in hair cutting. Rediscover
your passion and ROCK out your Cuts with
confidence as you get armed with power
tools and transform your rock into a ROCKER!!
Are you ready for the Next Level?
IMAGE is EVERYTHING
6

HAIR TRENDS
*all classes are complimentary unless otherwise indicated — new classes added daily*
Presentations by:
CHRIS NOBLE
911 EMERGENCY
Sunday : 10:00AM - 11:30AM
Clients are now focusing on being chemically
relaxer free simply because they were told
that it would resolve all of their hair issues
such as shedding, breaking, thinning, and
texture changes. Is the hair still shedding,
changing colors, won’t stay straight or seem
to need a trim every 2 weeks.?
• Why are clients going natural
• It is really the relaxer causing hair
damage
• Discuss what the scalp is made of and
how it functions
• Discuss what hair needs to maintain
healthy
• Discuss factors that affect the hair and
scalp outside of hair products
• Review product ingredient knowledge
• Uncover common harmful products
we use In the salon besides relaxers
• How to give the clients the look they
want and maintain a healthy hair and
scalp
STRAIGHT & NATURAL
Monday : 10:00AM - 11:30AM
Silky straight African American hair is the
hottest trend now. At this point stylist have to
give there client what they desire, which is
the relaxer look without the relaxer. In order
to achieve this goal successfully You have
to understand the hair internally and out,
product ingredient knowledge, and tool
knowledge. After this intensive informational
class you will be able to decide what’s best
for your clients straight and natural hair.
• Understand why client wants to be
straight and natural
• Understand who your competition is in
the industry “Dominicans” and why
• Full consultation
• Product ingredient knowledge
• Tool knowledge
• Step by step instructions on smoothing
natural hair
• Tips of straightening natural hair
DERMA STYLIST
Sunday : 12:00PM - 1:30PM
Being a licensed cosmetologist includes
more than just hair. It grants you the ability to
provide skin care treatments, which is a huge
market that several hairstylist are neglecting.
Learn how to diagnose and treat several
skin issues such as acne, razor bumps, hyper
pigmentation, and wrinkles. This class will
always discuss how to diagnose and treat
several common scalp disorders and how to
promote hair growth the naturally. Come and
get your derma-stylist certif- icate, expand
your salon market, and earn more money.
• Discuss what services cosmetology license
allows
• Discuss why its important to expand your
salon outside of only hair
• Discuss similarity of the scalp vs the facial
skin
• Review common facial issues and disorder
• Discuss how to identify ad treat facial skin
issues and disorders
• Discuss when we need to refer client to a
dermatologist
• Discuss how to counter balance the side
effects of skin issues and disorder medications
• Review a skin care regiment for your clients
home maintenance
• Review salon service facial treatments
• Review common scalp issues and disorder
• Discuss how to identify and treat scalp
issues and disorders
• Discuss when we need to refer client to a
dermatologist
• Discuss how to counter balance the
side effects of scalp issues and disorder
medications
• Review a scalp care regiment for your
clients home maintenance
• Review salon service scalp treatments
SILK BLOWOUT
Monday : 2:00PM - 3:30PM
Do you have clients who suffer from dry, frizzy,
damaged, or curly hair? Is your client natural
and want to go from silky straight to curly
every week? Are you frustrated because
you can’t seem to figure out the difference
between Dominican blowouts, Keratin
smoothing treatments, and how to flat iron
the hair each week without damage? Clients
often want whatever they see and expect
you to deliver damage and chemical free
results. This class will teach you how to create
the fabulous blowout look without extra heat
damage, pointless roller setting or several flat
iron passes. As a bonus, students will also learn
how to rebuild damaged hair while providing
the blowout without additional steps or using
deep conditioners under the dryer.
• Define what a blow out really is
• Explain the difference between blow out,
Dominican blow out, Brazilian blow out, silk
press
• Review hair types and textures
• Unveil how to repair damage hair during
the blowout process
• Demonstrate and explain blow out
process steps
• Tips to create silky hair
• Discuss tools needed
• Retail discussion
IMAGE is EVERYTHING
7
THE AMERICAN BLOWOUT
Sunday : 2:00PM - 3:30PM
Are your clients asking for the special blowout
look? Is it becoming frustrating because you
can’t seem to figure out what’s the difference
between what you are doing wrong and what
they are requesting?
After this class you will be able to make natural
hair look relaxed and relaxed hair flow in the
wind without damage. As a bonus, students
will also learn how to rebuild damaged hair
while providing the blowout without any
additional steps or using deep conditioners
under a dryer.
• Explain the difference between blow
out, Dominican blow out, Brazilian blow
out, silk press
• Review hair types and textures
• Unveil how to repair damage hair
during the blowout process
• Demonstrate and explain blow out
process steps
• Tips to create silky hair
ANTI-FRIZZ BLOWOUT
Sunday : 4:00PM - 5:30PM
Clients are embracing their natural curls,
but often desire silky straight hair without the
relaxer. Achieving this goal is possible, but
frizz always gets in the way. Frizz is caused by
several factors such as unhealthy hair which is
not the reason your client went natural. Chris
is give you the solution to treating natural /
transiting hair, properly stretching natural curly
hair into a straight pattern with the famous
blow out method, and how to prevent frizz
and reverting without using a relaxer, keratin,
or extreme heat. Want to blow hair like the
other salons do? Don’t be late, learn all the
blow out secrets.
• What is natural hair
• Why do clients want to go natural and still
wear their hair straight
• Why does hair frizz
• Step by Step instructions on how to blow
out natural hair
• Tips to preventing frizz and reverting
NATURES GIFT
Monday : 12:00PM - 1:30PM
There are several gifts that are granted to us
by nature such as oils, herbs, extracts and
more. They can repair damaged hair, treat
alopecia, calm itchy flaking scalp, hydrate
dry dull hair,and make unruly hair behave.
Don’t get it twisted, just because it’s natural
doesn’t mean they all are right for every
clients needs. Join Chris for this two part
class of trichology and holistic healing. In
order to use natures gifts correctly you must
first understand how to properly diagnose
the problem and second understand the
correct ingredient “not product” to fix the
issues.

HAIR TRENDS
*all classes are complimentary unless otherwise indicated — new classes added daily*
HATTORI HANZO IN-BOOTH EDUCATION
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
Justin Thomas, “the prodigy”, is platform
artist and international artistic director for
Hattori Hanzo Shears. Justin is progressively
changing our industry with his unmatched
style and aggression to bend the
fundamental rules of hairdressing. In his
class you will be challenged to open your
mind and explore your own natural talents
and be uplifted to regain your inspiration as
a true hairdresser.
Together we will discover the true meaning
why we entered this industry by not learning
HOW to cut hair, but by learning WHY we
do. This is the why behind the how. Justin has
been educated, trained, and collaborated
with some of the biggest names in the
industry from Beverly Hills to New York and
San Francisco.
Presentation by:
HATTORI HANZO SHEARS
BOOTH 339
ROCK YOUR HAIR
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
Get inspired and explore the depths of your
own creativity as Michael demonstrates
and explains “Angles in Motion” his sequel to
“his world renown cutting system” Structure
in Motion. TM Michael continues to be one of
the most beloved and sought after artists
known as the “Hairdresser’s Hairdresser” for
all generations. His popularity continues to
grow with sold out crowds at industry trade
events, fashion editors, beauty bloggers,
and social media.
Presentation by:
MICHAEL O’ROURKE
BOOTH 416
SHEAROLOGY
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
How much do you know about your main
tool of your business? Learn about your
shears from internationally renowned
scissor expert and champion winning shear
sharpener, Bonnie Megowan. This class will
answer some of the following questions:
1. What is your cutting personality? Are you
a lion, an eagle or gorilla? How does this
affect your shear selection?
2. What is the best length of shears for your
hand? Find out.
3. How can you maintain and repair your
shears with simple tools you have on hand?
4. Why are there so many different handle
styles, steels, colors and variety of specialty
shears and how are they used?
Presentation by:
BONNIE MEGOWAN
Presentation by:
ANTONIO TARRELL
IT’S SIMPLE AND PRECISE
Sunday : 10:00AM - 11:30AM
You’ll explore the technology and techniques involved in using a
curvature comb, which can be used in a variety of ways - from
enhancing your creativity for cutting precise bobs, layers and fringes
in a fraction of time. There’s an art and science behind curvature
cutting, but DACurve by Antonio Tarrell will help take the guess work
out of cutting. dacurve.com
CREATIVE CUTTING TECHNIQUES WITH YOU IN MIND
Sunday : 2:00PM - 3:30PM
Master the art of cutting using different types of cutting tools such
as mechanical clippers, shears and razors as Antonio shares his
approach and in-depth knowledge of haircutting by creating
signature haircuts for each client’s face shape. This approach will
take your cutting skills to the next level and inspire you to create
your own signature looks. antoniotarrell.com
BRING OUT YOUR CREATIVITY
Sunday : 4:00PM - 5:30PM
Being able to effectively cut creatively is a skill that is learned over
the years. You will build an understanding of what goes into being
able to cut precise and creatively. You’ll refine your cutting skills and
learn how to adapt your technique style for different clients. You’ll
also learn the impact of using different cutting tools and combs such
as mechanical clippers, shears, razors, curve and straight combs.
antoniotarrell.com
KEEPING YOUR COMPOSURE
Monday : 10:00AM - 11:30AM
Thanks to the current focus on the diversity of natural hair, the Silk
Press market is in high demand. This class will give you the confidence
and knowledge to take advantage of this market by offering an
alternative approach to the Silk Press natural or chemically treated
hair without the harsh chemicals.
IMAGE is EVERYTHING
8

HAIR TRENDS
*all classes are complimentary unless otherwise indicated — new classes added daily*
ON THE TECH STAGE LIVE! WITH ERGO
STYLING TOOLS
Sunday : 1:00PM - 2:00PM
Monday : 1:00PM - 2:00PM
Join Brock Goldberg, ERGO Styling Tools
Team Member, as he shares the insights into
THE ART OF THE BLOW DRY ©, an experience
that will provide you with the knowledge,
dialogue, and technical ability to become
a master of your finishing skills.
THE ART OF THE BLOW DRY © will change
how you maximize your tools and connect
with guests. Your new technical approach,
effective dialogue, and understanding of
design finishing dynamics will leave your
guests wanting more and bringing in friends.
Come for the education; soar with your
new inspirations!
Learn the dialogue that will ensure your
guests become more confident styling
their hair at home. The greater their
understanding of the tools and design
elements will help them achieve the desired
results both of your are after.
Presentation by:
Brock Goldberg
THE ART OF THE BLOW DRY ©
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
Finally, a defined system to achieve great
results in your finish every time. Learn
the dialogue that will ensure your guests
become more confident styling their hair at
home. Their greater understanding of the
tools and design elements will help them
achieve the desired results both of you are
after. Join us in our booth and re-discover the
how and whys of design and style including
pre-sectioning of the hair, cause and
effect, classic fundamentals of elevation
and overdireciton, and gain guaranteed
tension, shine, and control! ERGO Styling
Tools Team Member Brock Golberg will
combine theory and demonstration of the
Set.Lock.Lift! technique to leave you with
the confidence AND inspiration to aster
your own Art of the Bow Dry!
BOOTH 634
YOU’RE NUTS IF YOU’RE NOT USING
PROTECTION
Sunday : 1:00PM - 2:30PM
Monday : 11:30AM - 1:00PM
In this course instructions and
demonstrations of proper hair care
and protective techniques, for primarily
Natural, but also Relaxed clients, will
be provided for learners to produce
healthy and natural looking styles while
performing a Quick Weave, Sew-In and a
Crochet syle.
Presentation by:
YVETTE HOLLOWAY
THE NEW GENERATION OF HAIR
STRAIGHTENING (ALWAYS FORMALDEHYDE
FREE)
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
Melissa Moore Sweet Hair educator is
from the Dallas area and has been in the
fashion industry for the last 10 years and
decided to start sharing her love of the
beauty industry with other stylists. She is
excited about this new adventure and
hopes you will come visit the booth to see
all the wonderful products Sweet Hair has
to offer!
Presentation by:
MELISSA MOORE
BOOTH 640
HAIR EXPRESSION
Sunday : 2:00PM - 3:30PM
Monday : 2:00PM - 3:30PM
The hair can talk, and expresses like
you do. Choosing Recamier Saloon In
will get the best look. 12 basic benefits,
reconstructs, reinforces, repair, and much
more.
Presentation by:
RECAMIER
RECAMIER PROFESSIONAL
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
Saloon In is a complete line of products
developed to give all the beauty
professionals inspiration and tools in their
daily work:
• Technical Line: Products designed for
coloring hair, enhance its color or
modify its texture
• Finishing Line: Products that assure the
perfect finishing touch
of hairstyles
• Retail Line: Offers carefully designed
products to maintain, keep and
repair your client’s hair while returning to
the beauty salon.
Meet us at our booth where our team will
be creating beauty!
Presentation by:
RECAMIER
BOOTH 334/340
IMAGE is EVERYTHING
9

HAIR TRENDS
*all classes are complimentary unless otherwise indicated — new classes added daily*
LINANGE ITALY
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
Linange Italy is an innovative salon
exclusive line that is centered on
delivering the highest quality of naturally
derived ingredients to provide both
optimum performance for both cosmetic
and reparative procedures. Linange
surpasses current expectations with its
advanced technology and methods,
using bimolecular components to ensure
maximum results for any procedure.
Presentation by:
LINANGE ITALY
BOOTH 645
ADDED VALUE IN A HAIRCUT
Sunday :10:00AM - 11:30AM
Cut and Color must work in harmony, no
cut is completed wthout the added value
of Color.
Presentation by:
RAUL MARTEZ
See Raul Martez’s hands-on class on
page 31!
THE LONG AND SHORT OF IT: USING LAYERS
TO CREATE MOVEMENT AND DIMENSION
Sunday :12:00PM - 1:30PM
Monday :12:00PM - 1:30PM
In Texas we have a saying, “The higher the
hair, the closer to God.” While that may or
may not be true, we DO know that every
woman wants to look beautiful, like she
just stepped away from a photoshoot.
Unfortunately, everyday life makes it
difficult to look “model-esque” instead
of “mother-esque”… which is where YOU
step in!
Today`s most popular (and almost
universal) medium/long-length haircuts all
have one thing in common… LAYERS! As a
rule, layered haircuts look more interesting
than one-length cuts, because layers offer
more attractive shapes that are sharper
and much more versatile. Experimenting
with the number of layers and finishes
for your ends, you can come up with an
almost unlimited number of gorgeous
looks. This class will show you what a little
imagination and some amazing shears
can create by manipulating elevation
and cutting lines for layered looks with
movement and dimension.
Presentation by:
JEREMIAH SAMMONS
HAIRCUTTING MADE SIMPLE!
Sunday : 1:00PM - 2:30PM
Monday : 12:00PM - 1:30PM
Simple! Make more money in less time by
using these proven techniques! This class
will benefit the novice and expert hair
cutter. You will leave this class empowered
and equipped to “cut up” behind the
chair!
Presentation by:
CANDACE WALLS
TRUTH IN SCIENCE
Sunday : 3:00PM - 4:30PM
Monday : 10:00AM - 11:30AM
This class will cover the ‘truth in science’
corrective hair care, we will teach
chemistry of hair and chemicalss used
in the salon and how to neutralize harsh
chemicals and stop damage from
relaxing.
Presentation by:
RICK DUNLAP
A DISCONNECTING HAIR CUTTING
TECHNIQUE
Sunday : 12:00PM - 1:30PM
Monday : 2:00PM - 3:30PM
This technique allows you to remove
weight from heavy long hair with layers
without a blunt cut.
Presentation by:
OURO BEAUTY SUPPLY
IMAGE is EVERYTHING
10

HAIR TRENDS
*all classes are complimentary unless otherwise indicated — new classes added daily*
THE CUTTING EDGE
Sunday : 4:00PM - 5:30PM
Monday : 2:00PM - 3:30PM
The cutting edge look n learn haircutting
class will give a broad range of haircutting
and styling techniques that’s very polished
and unique on today’s styles. Reggies
has a profound knowledge for all hair
care. His awe inspiring hair designs come
from today’s images on a broad range
of avant garde, sleek, and innovatives
creations. Reggie’s designs are one and
a million and he delivers brilliant and
creative styles on a day to day basis.
Presentation by:
REGGIE GRAHAM
OMBRE CLASS BY SALON & SPA
WHOLESALER USING OYSTER PERLACOLOR
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
In this class, attendees will be instructed on
new techniques and will learn about using
ombre color properly.
Presentation by:
FATIMA KASRVAN
COLOR CORRECTION CLASS BY SALON
& SPA WHOLESALER USING OYSTER
PERLACOLOR
Sunday : 2:00PM - 3:30PM
Monday : 2:00PM - 3:30PM
If you’ve ever made a mistake with color,
this is a class you can’t miss!
Presentation by:
ELIZABETH OLIVIER
X’S AND O’S
Sunday : 10:00AM - 11;30AM
Monday : 10:00AM - 11;30AM
Is your hair cutting ability and limited skill
development haunting you in the cutting
game? Still winging it from beauty school?
What you need is a hair cutting game
play with Xs & Os. This class will provide
you with the right strategies you’ll need
to win at becoming an Artistic Visual Hair
Cutter. Throughout this class we will break
out the chalk board and draw up some
sound foundational cutting plays that
will help you enjoy a victorious cutting
career.
(1,2,3, They Will Come Back To Me)
Presentation by:
KEVIN MARTIN
AMIKA
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
The name amika is derived from Latin and
means “girlfriend” or “friend” in a number
of the Romance languages. Infusing the
latest technology with a creative edge,
amika tools and hair care are born to
perform and live to impress and truly live
up to their name as hair’s best friend.
Amika is an independently owned
boutique company that encourages a
dynamic culture where creativity can flow
freely.
We create the style, products and
packaging; take our own photographs
and make our own films. We write our own
copy and we do our own marketing, sales,
finance and education.
We love what we do.
Presentation by:
AMIKA
BOOTH 302
IMAGE is EVERYTHING
11
PROFASHION
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
Profashion offers the ultimate line of
Professional Hairstyling Tools. Our goal is to
become the leading brand in the Hairstyling
and Professional Salon industries.
Profashion is dedicated to embrace and
accomplish our mission of bringing to the
market exceptional top of the line salon
grade hairstyling products. Profashion
products are Salon Grade and made of the
highest quality materials using craftsmanship
not commonly found in other hairstyling
products.
Each Profashion hairstyling product is built to
last, giving our customers years of carefree
operation.
Professional salons as well as individuals looking
for professional results use profashion hairstyling
products. With our
products, it’s easy to
straighten, flip, curl,
wave and control
your hair and achieve
the results you’ve
always wanted.
Presentation by:
PROFASHION

HAIR TRENDS
*all classes are complimentary unless otherwise indicated — new classes added daily*
KASHMIR HAIR
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
Kashmir keratin’s unique molecule formulas
can identify and repair damaged,
unhealthy hair, remove dandruff, eliminate
oil and other impurities and strengthen
hair. With keratin hair treatment, hair will
be restored to its natural and healthy
condition. Everyday is a good hair day
with kashmir keratins’ line of shampoos,
hair masks, treatments and styling serum.
Presentation by:
KASHMIR HAIR SYSTEM
BOOTH 346
KOKO KERATIN
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
• Collagenique concept - collagen
infused keratin treatment
• Organic formaldehyde free keratin
treatment
• Les Cheveux HBTx - Hair Boosting
Treatment eXtra Protection
Presentation by:
KASHMIR HAIR SYSTEM
BOOTH 528
IMAGE is EVERYTHING
12

EXTENSIONS AND WEAVES
*all classes are complimentary unless otherwise indicated — new classes added daily*
Presentation by:
JUSTIN KACE
SEAMLESS TAPE EXTENSIONS
Sunday : 12:00PM - 1:30PM
Witness live demonstrations on how to
successfully make and attach your own
Tape Extensions. No longer will you have to
purchase commercial made hairpieces for
your clients.
You will learn how to make the tape weft from
beginning to end, using our new innovative
technique. Learn the best hair to use and
why. Also learn how to properly attach the
weft to your client’s hair and removal system.
This is a fantastic and quick way to add extra
length and volume to your client’s hair.
Topics:
• Tools and Supplies Needed
• How to Make Tape Weft
• Hair Parting Technique
• Tape Extension Application Technique
• Maintenance
• Tape Extension Removal
• Marketing Strategies
MICRO LINK FUSION
Sunday : 2:00PM - 3:30PM
The Micro-Link Hair Extensions system is
the most advanced technology of hair
extensions available! With this technique,
we will show you how small micro links are
used to attach tiny strands of pre-tip hair. This
method is very undetectable and can be
worn in a high ponytail and updos. You can
also wash the hair with this technique and
relax the edges.
This method of hair extensions is the most
preferred by those that desire natural looking
hair. This is one of the few hair extension
techniques that do not require the use of
heat, adhesives, chemicals, sewing and or
braiding methods. This technique will last up
to 5 months with proper maintenance and
care.
Topics:
• Tools and Supplies Needed
• Hair Prep
• Parting and Sectioning Technique
• Micro Ring Application
• Pre-tipped Hair Application
• Removal Technique
• Marketing Strategies
KERATIN FUSION EXTENSIONS
Sunday : 4:00PM - 5:30PM
Master the look of natural hair with the Keratin
Fusion Extensions Technique! Learn how to
achieve smooth free flowing extensions with
no bumps, no braids and no sewing. This is
also the procedure majority of the celebrities
use.
Now your clients will be able to wear their hair
up without the worries of trying to conceal
weft tracks. This service is for all client types,
Caucasian, African American, Dominican,
Asian, and all hair textures whether it’s
natural or relaxed. The hair can be washed
and styled as normal with this technique and
it is also the most natural weaving method
available! This technique will last up to 3-4
months with proper maintenance and care.
Topics:
• Tools and Supplies Needed
• Hair Prep
• Parting and Sectioning Technique
• Pre-tipped Hair Application
• Removal Technique
• Marketing Strategies
CREATE BEAUTIFUL LOC EXTENSIONS: FAUX,
YARN, SILKY & AFRO KINKY
Monday : 2:00PM - 3:30PM
Faux Locs, Yarn Locs, Silky Locs & Afro Kinky
Loc Extensions are a great way to wear long,
mature-looking Locs without waiting for the
natural hair to lock and grow. Loc Extensions
are also low maintenance and can be left
in the hair as long as desired. Now you
can learn the progressive skills needed in
this power packed seminar. Gain insight,
knowledge and hands-on training in our
innovative techniques…
Topics:
• Tools & Supplies Needed
• Client Consultations
• Faux Loc Application
• Silky Locs Application
• Yarn Locs Application
• Loc Extensions Application
• Marketing Strategies
IMAGE is EVERYTHING
13

EXTENSIONS AND WEAVES
*all classes are complimentary unless otherwise indicated — new classes added daily*
D-I-Y CUSTOM SEWING MACHINE UNIT &
CLOSURE CLASS
Sunday : 2:00PM - 3:30PM
Stop ordering closures and create them yourself
for your client. This class will show you different
forms and patterns of how to create hair closures
and units which can be used for clients with
alopecia. Make these crown area closures for
hair replacements units, your quick weaves and
your sew-ins clients as well. The custom sewing
machine closures can last for months with
proper care and maintenance. My clients love
them because I make them fast and they look
so natural. You can also have them premade
for your clients, so they will be ready when they
arrive. They are very sturdy and made very well
with the ease of the sewing machine.
• Explain and show you the basic functions of
the sewing machine.
• Different stitches and threading functions etc.
to make your closures.
• Explain what kind threads, wig bases, netting,
lace and tools to use.
• Measure The balding/Thinning Area
• Make The Mold
• Design The Closure Base to be used with the
sewing machine
• Sew the crown area closures on your client
head
• Styling Options
• Learn other tips and helpful solutions to help
you succeed, that I am familiar with and would
like to share
20 SECOND WEAVE WEFTS
Sunday : 4:00PM - 5:30PM
Presentation by:
EUNICE JOHNSON
Don’t have time to apply extensions with
a needle and thread. Do you hate the
messy bonding glue? Join Eunice as she
demonstrates how to create your clients
custom weft pieces even before they
walk in the door with tape. Yes tape…. This
technique is long lasting, adds color, length,
and fullness without damage to your clients
hair. Also you won’t have any wasted time
prepping needles, waiting for glue to dry
and they can be installed in 20 seconds.
Attending this class will teach you how to
work smarter not harder.
AMAZING WEAVES
Monday : 10:00AM - 11:30AM
Learn the newest weave techniques that
celebrities are wearing. These methods
require no glue, or braiding and can be
done on the shortest length of hair. Eunice
will also teach you her amazing thread less
weaving technique. Become the weave
expert in your salon by attending this class.
These flat techniques will last 5 – 7 weeks.
Eunice will show you how to use the required
tools and how the technique is executed.
Eunice will also discuss the maintenance
system for the amazing weaves techniques
and answer any detailed questions.
See page 31 for Eunice’s
hands-on class!
RUNWAY WIGS & WEAVES
Monday : 2:30PM - 4:00PM
Want to try the latest celebrities weave
styles but not sure how to achieve them?
Break out of your Weave styling rut. This
incredible class will show you how to create
perfect runway looks on weave. Learn how
to achieve those fantastic flowing trends
styles that are popular in today’s market.
In this class you will learn how to achieve
a polished look on weaves and have you
clients stand out from the rest.
Goal:
• Learn elements of hair design
• Principles of hair design
• Demonstrate how to design hairstyles to
enhance facial features
• How to properly remove bonded weave
• Come enjoy this class as we Style Out...
Tools needed: Pen and Paper
Target: Intermediate
Advance
Type: Look and Learn
Presentation by:
TISH SUTTON
DONNA BELLA INTRO TO HAIR EXTENSIONS
FEATURING RUBEN MARTINEZ
Sunday : 10:00AM - 11:00AM
In this fun and informative class, Ruben
Martinez will teach you how to install all
three types of Donna Bella’s professional
hair extensions: I-Link (beaded), Kera-Link
(fusion), and Tape-In. Participants will learn
expert styling and blending techniques
and how to install extensions quickly and
seamlessly.
Not only will attendees receive one-of-akind
training, they will also enjoy special
discounted starter kits and special access
to our online education and certification
program.
This class, combined with the starter kit
discount and access to our online education
and certification program is perfect for
anyone who is interested in beginning their
hair extensions career.
Bring:
Paper, Pen, and Shears
Presentation by:
RUBEN MARTINEZ
See page 31 for Ruben’s
hands-on class!
DREAMCATCHERS
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
DreamCatchers are no ordinary hair
extensions. Made of the finest hair, they can
be styled, permed, and colored – allowing
you to treat them exactly as you would your
own natural hair.
Most other hair extension companies decuticulize
the hair leaving it course and
sometimes unmanageable. To ensure
DreamCatchers elite quality, we leave the
cuticles intact giving them an incredible silky
manageable quality and feel that will truly
amaze you. DreamCatchers will enable you
to transform the appearance of fine, lifeless or
short hair into thick, long, beautiful looking hair.
What’s more, we don’t use any damaging
glues, waxes, chemicals or weaves as do
most other hair extension systems.
Presentation by:
DREAMCATCHERS
IMAGE is EVERYTHING
14

EXTENSIONS AND WEAVES
*all classes are complimentary unless otherwise indicated — new classes added daily*
THE WEB WEAVE TECHNIQUE (BRAIDLESS
SEW IN WEAVE TECHNIQUE)
Sunday : 10:00AM - 11:30AM
This is a hot new sew in weave technique
that can be performed on all hair types
and textures. The Web Weave is a very
unique design that resembles a spider
web to give a natural looking fullness to
the thin area in the crown of the head to
match the rest of the clients’ existing hair.
This technique is done without the use of
braids, glues, clips, links, or infusions. It will
excite you and your clients, lasting 2-4
months. You can charge $200 to $800
(depending on the size of the area). Don’t
miss out! See you in class!
Presentation by:
SHARON REAMS
THE EURO STITCH WEAVE
Sunday : 2:00PM - 3:30PM
Expand your extension business and profit with the
NEW EURO STITCHING! This weave technique is
excellant for clients that want to add volume and
length to their natural hair. It is designed to handle
the weight of long hair without sliding out. It will
last for several months with proper maintenance
and it is safe on the natural hair.
The Euro Stitch is different from my Micro Stitch.
Both braidless techniques will be done in class to
discuss when you should use each one and why.
See you in class!
THE CLOSURE REVOLUTION
Sunday : 4:00PM - 5:30PM
Many of us know that closures can make
or break a beautiful weave instillation. It
doesn’t matter the cost of the commercial
hair if the closure is not good then the
entire style is not good. Today you will see
a variety of closures from flat to raised that
will sure to please you and your client.
Purchasing closures are good but some
time you will need a more customized
closure depending on the hair style.
Join me in class to see how you can make
the perfect closure using a hot new tool to
make them flawless!
BRAIDLESS WEAVE SOLUTIONS FOR CLIENTS WITH THINNING AND
ALOPECIA
Monday : 10:00AM - 11:30AM
In this class you will see weave techniques with no braids, no glue,
no links, or infusions for clients with regular hair to clients suffering
with different hair issues like alopecia or male patterned baldness.
Learn how to cover problem areas flawlessly without causing
damage to the clients natural hair. This technique will last 2-4
months. You will be able to charge $500 to $1000 per client. Seeing
is believing! Take your business far beyond the next level!
HOW TO PROPERLY STITCH AND CLOSE WEAVES USING “THE DRAW
STRING METHOD”
Monday : 2:00PM - 3:30PM
This is a must see class. Learn how to do the amazing drawstring
stitch using one single thread to make all of your sew-in flawless.
Learn how to properly stitch your weaves making them lay totally
flat with no gaps or lumps. Also you will learn how to close your
weaves making them look flawless, using this amazing method. This
will save you time and money. Seeing is believing.
HAIRLOCS
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
Hairlocs now offers 4 systems! I-Tip, U-Tip, Tape,
and Wefts. Simply choose the system that
works best for you! Our goal is providing you
with the best possible quality hair extensions
for the very best prices available!
Presentation by:
HAIRLOCS
BOB AND WEAVE
Sunday : 2:00PM - 3:30PM
Monday : 12:00PM - 1:30PM
Are you ready to master your Bob and
Weave and take it to the next level? Then it’s
a must you take this high-energy class and
learn new trendsetting effective techniques.
TexasT will teach you how to make your
Bob using weave, flow naturally from top to
bottom, even cut down your styling time. You
will learn the fundamentals of this cut thruogh
a basic step-by-step process such as track
placement and how to protect the hair. Ever
wonder why certain Bob styles look better on
certain people? I will show different styles to fit
different head types and face shapes. Learn
the different cutting techniques using clippers,
shears, and razors. Once this class is over you
will be ready to slay a Bob and Weave...
Presentation by:
TONI WRIGHT
OUR HAIR YOUR WAY
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
Does your resume include hair extensions?
This overview will teach you the benefits of
four extension methods:
• Classic – fusion extensions
• I-Hair – I-tip extensions
• Flat Tip I-Hair extensions
• T-Hair – tape extensions
• Cinderella Hair Strips – 3” (7.5cm) and
secured in place with I-Links
Learn which technique to choose for each
salon guest, discover how extensions can
grow your salon business by adding length,
volume or chemical free hi-light, understand
how combining multiple methods can
increase your income and save your guest
valuable time.
Presentation by:
CINDERELLA HAIR
IMAGE is EVERYTHING
15

MULTICULTURAL
*all classes are complimentary unless otherwise indicated — new classes added daily*
Presentation by:
DENISE MICHELLE
#IAMROCKCUT
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
Let Texture Make your statement! The Trend
setting concept ROCK CUTTING introduces
the Follow up #iamrockcut. Join Denise
Michelle as she dissects the Internal Structure
of this concept, pulling apart each layer to
give you full understanding and the power
to create through the use of Free Hand
Razor Sculpting, Shear Degree and Notching
Separation. Take the Limits off and allow your
Cutting Tools to dictate for you!
“WEIGHTLESS” THE ROCK CUT SYSTEM
Sunday : 2:00PM - 3:30PM
Monday : 2:00PM - 3:30PM
FREEDOM Hair Course is a must-have for
anyone who wants to learn a wide variety
of diverse Rock Cutting & styling techniques.
Product selection combined with illuminating
color and cutting definition will create the
maximum FREE Flowing WEIGHTLESS Looks.
Denise Michelle will demonstrate NEW
sculpting and soft molding techniques in
addition to Slik Thermal styling and Thermal
wave contouring This NEW Trend will RE-
CREATE your styling abilities and take
your career to the Next Level!. Join us as
we combine all the elements of Color,
Cutting and Styling to give you the ultimate
WEIGHTLESS experience.
ROCK THE CUT RIDE THE WAVE
Sunday : 4:00PM - 5:30PM
The Revolution is here! Our ROCK cutting
concepts has impacted and taken over
the art of haircutting! In addition to this
core cutting foundation we have taken
it to the Next level of soft molding and
styling out! Learn how to prepare your cut
for textured styling with our #Freedomhair
Concept. During this class not only will we
revisit the concept of Rock Cutting but also
demonstrate the creative side of wet hair
molding, placement, and sculpting for the
total Rock cutting LIVE Technique.
ROCK IT OUT in your cutting techniques by
chiseling away one step at a time. Denise
Michelle will show you how to face the
impossible in haircutting and leave your
fears behind. This core cutting Concept
is designed to rebuild and reestablish the
basic foundation in hair cutting. Rediscover
your passion and ROCK out your Cuts with
confidence as you get armed with power
tools and transform your rock into a ROCKER!!
Are you ready for the Next Level?
Presentation by:
TISH SUTTON
SILK & GO MADE EASY “THE NATURAL
EXPERIENCE”
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
What is a 14 carrot silk press? A “silk press” is a
hair straightening method in which your hair
is first infused with silk serum like 14 carrot by
Hair Trendz flat- ironed straight on medium
to high heat setting. A silk press results in
straight hair that is not weighted down
with oil. A silk press can also leave your hair
looking and feeling silkier and shiner than
a traditional flat-iron. Come learn how to
achieve runway flowing hair for your clients.
Goal:
• Adds Moisture
• Gently lift the cuticle for better
penetration of conditioner
• Promotes hair strength and elasticity
• Enhances your natural shine and volume
• Come Enjoy the Natural Experience
Tools needed: Pen and Paper
Target: Intermediate Advance
Type: Look and Learn
RAZORING ON HAIR EXTENSIONS
Sunday : 12:30PM - 2:00PM
Monday : 12:30PM - 2:00PM
It is important for hair extensions to blend
naturally with your clients own hair to avoid
unsightly lines and an overall displeasing
look. This class will teach the stylist state of
the art styling techniques that will help with
any styling challenges on hair extensions.
The stylist will learn how to create texture,
movement, edgy structures and a natural
finish. By using multiple tools it will allow the
stylist to expand their craft on a creative
level. This class will motivate, inspire and
increase your confidence in styling on hair
extensions. “Let’s Get Whipped into Shape”
Goal:
• Preform a corrective styling techniques
• Demonstrate razor technique
• Blend to achieve the exact look your
client desires
• Discover how to create volume, texture
and movement
Tools needed: Pen and Paper
Target: Intermediate Advance
Type: Look and Learn
IMAGE is EVERYTHING
16

www.kassidys.com
PCEP #1455
851 Greenside Drive, Suite 3104
Richardson, Texas 75080
888-450-1494 Toll Free
Se Habla Español
®
® ®
past and present exhibitors
(((
attach
L A S H E S
Laser Training Institute
www.AttachLashes.com
BOZZIE
“Where education is the law”
713.598.1959
Good Health Saunas
Head Kandy
Kassidy’s
Salon
Management
Consultants

save the date!
DALLAS
Sunday & Monday
November 13 & 14
2016
Kay Bailey Hutchison Convention Center
IMAGE is everything

MULTICULTURAL
*all classes are complimentary unless otherwise indicated — new classes added daily*
Presentations by:
CHRIS NOBLE
911 EMERGENCY
Sunday : 10:00AM - 11:30AM
Clients are now focusing on being chemically
relaxer free simply because they were told
that it would resolve all of their hair issues
such as shedding, breaking, thinning, and
texture changes. Is the hair still shedding,
changing colors, won’t stay straight or seem
to need a trim every 2 weeks.?
• Why are clients going natural
• It is really the relaxer causing hair
damage
• Discuss what the scalp is made of and
how it functions
• Discuss what hair needs to maintain
healthy
• Discuss factors that affect the hair and
scalp outside of hair products
• Review product ingredient knowledge
• Uncover common harmful products
we use In the salon besides relaxers
• How to give the clients the look they
want and maintain a healthy hair and
scalp
STRAIGHT & NATURAL
Monday : 10:00AM - 11:30AM
Silky straight African American hair is the
hottest trend now. At this point stylist have to
give there client what they desire, which is
the relaxer look without the relaxer. In order
to achieve this goal successfully You have
to understand the hair internally and out,
product ingredient knowledge, and tool
knowledge. After this intensive informational
class you will be able to decide what’s best
for your clients straight and natural hair.
• Understand why client wants to be
straight and natural
• Understand who your competition is in
the industry “Dominicans” and why
• Full consultation
• Product ingredient knowledge
• Tool knowledge
• Step by step instructions on smoothing
natural hair
• Tips of straightening natural hair
DERMA STYLIST
Sunday : 12:00PM - 1:30PM
Being a licensed cosmetologist includes
more than just hair. It grants you the ability to
provide skin care treatments, which is a huge
market that several hairstylist are neglecting.
Learn how to diagnose and treat several
skin issues such as acne, razor bumps, hyper
pigmentation, and wrinkles. This class will
always discuss how to diagnose and treat
several common scalp disorders and how to
promote hair growth the naturally. Come and
get your derma-stylist certif- icate, expand
your salon market, and earn more money.
• Discuss what services cosmetology license
allows
• Discuss why its important to expand your
salon outside of only hair
• Discuss similarity of the scalp vs the facial
skin
• Review common facial issues and disorder
• Discuss how to identify ad treat facial skin
issues and disorders
• Discuss when we need to refer client to a
dermatologist
• Discuss how to counter balance the side
effects of skin issues and disorder medications
• Review a skin care regiment for your clients
home maintenance
• Review salon service facial treatments
• Review common scalp issues and disorder
• Discuss how to identify and treat scalp
issues and disorders
• Discuss when we need to refer client to a
dermatologist
• Discuss how to counter balance the
side effects of scalp issues and disorder
medications
• Review a scalp care regiment for your
clients home maintenance
• Review salon service scalp treatments
SILK BLOWOUT
Monday : 2:00PM - 3:30PM
Do you have clients who suffer from dry, frizzy,
damaged, or curly hair? Is your client natural
and want to go from silky straight to curly
every week? Are you frustrated because
you can’t seem to figure out the difference
between Dominican blowouts, Keratin
smoothing treatments, and how to flat iron
the hair each week without damage? Clients
often want whatever they see and expect
you to deliver damage and chemical free
results. This class will teach you how to create
the fabulous blowout look without extra heat
damage, pointless roller setting or several flat
iron passes. As a bonus, students will also learn
how to rebuild damaged hair while providing
the blowout without additional steps or using
deep conditioners under the dryer.
• Define what a blow out really is
• Explain the difference between blow out,
Dominican blow out, Brazilian blow out, silk
press
• Review hair types and textures
• Unveil how to repair damage hair during
the blowout process
• Demonstrate and explain blow out
process steps
• Tips to create silky hair
• Discuss tools needed
• Retail discussion
IMAGE is EVERYTHING
19
THE AMERICAN BLOWOUT
Sunday : 2:00PM - 3:30PM
Are your clients asking for the special blowout
look? Is it becoming frustrating because you
can’t seem to figure out what’s the difference
between what you are doing wrong and what
they are requesting?
After this class you will be able to make natural
hair look relaxed and relaxed hair flow in the
wind without damage. As a bonus, students
will also learn how to rebuild damaged hair
while providing the blowout without any
additional steps or using deep conditioners
under a dryer.
• Explain the difference between blow
out, Dominican blow out, Brazilian blow
out, silk press
• Review hair types and textures
• Unveil how to repair damage hair
during the blowout process
• Demonstrate and explain blow out
process steps
• Tips to create silky hair
ANTI-FRIZZ BLOWOUT
Sunday : 4:00PM - 5:30PM
Clients are embracing their natural curls,
but often desire silky straight hair without the
relaxer. Achieving this goal is possible, but
frizz always gets in the way. Frizz is caused by
several factors such as unhealthy hair which is
not the reason your client went natural. Chris
is give you the solution to treating natural /
transiting hair, properly stretching natural curly
hair into a straight pattern with the famous
blow out method, and how to prevent frizz
and reverting without using a relaxer, keratin,
or extreme heat. Want to blow hair like the
other salons do? Don’t be late, learn all the
blow out secrets.
• What is natural hair
• Why do clients want to go natural and still
wear their hair straight
• Why does hair frizz
• Step by Step instructions on how to blow
out natural hair
• Tips to preventing frizz and reverting
NATURES GIFT
Monday : 12:00PM - 1:30PM
There are several gifts that are granted to us
by nature such as oils, herbs, extracts and
more. They can repair damaged hair, treat
alopecia, calm itchy flaking scalp, hydrate
dry dull hair,and make unruly hair behave.
Don’t get it twisted, just because it’s natural
doesn’t mean they all are right for every
clients needs. Join Chris for this two part
class of trichology and holistic healing. In
order to use natures gifts correctly you must
first understand how to properly diagnose
the problem and second understand the
correct ingredient “not product” to fix the
issues.

MULTICULTURAL
*all classes are complimentary unless otherwise indicated — new classes added daily*
YOU’RE NUTS IF YOU’RE NOT USING
PROTECTION
Sunday : 1:00PM - 2:30PM
Monday : 11:30AM - 1:00PM
In this course instructions and
demonstrations of proper hair care
and protective techniques, for primarily
Natural, but also Relaxed clients, will
be provided for learners to produce
healthy and natural looking styles while
performing a Quick Weave, Sew-In and a
Crochet syle.
Presentation by:
YVETTE HOLLOWAY
PATHWAY TO COMPOSURE SILK PRESS
Monday : 2:00PM - 3:30PM
Want to perfect your Silk Press techniques
on natural or chemical treated hair? In
this class you will learn the advantages of
using the COMPOSURE Silk Press System,
enhanced with S3 Technology and
C2 Complex. This understanding and
approach will take your silk press skills to
the next level on both chemical treated or
natural hair. You will also learn Focus Blow-
Dry creative cutting and finish techniques.
Presentation by:
ANTONIO TARRELL
21ST CENTURY APPROACH TO HAIR CUTTING
Sunday : 2:00PM - 3:30PM
Monday : 2:00PM - 3:30PM
Design and form has been ever changing
over the years, but hair cutting curriculum
has not. Today’s hair cutter takes the same
approach to cutting hair as an architect
takes to architecture. Hair cutting is a
step by step systematic approach and
cannot be executed with a “10 minute”
mentality. It is manifested from an “inside
out” perspective. What you see in the
finished look, only exists because of what
you do on the inside. Cutting is a sequence
of organized steps done in order to create
a finished form.....it’s called the Bauhaus
Theory. If you haven’t seen it....you don’t
wanna miss it. Chuck breaks it down like no
one else.
Presentation by:
CHUCK CAPLE
HAIR VENTILATION: CREATE NATURAL HAIR
PIECES & PIECE OF MIND
Monday : 10:00AM - 11:30AM
Hair loss can impact ones self-image and
self-esteem. Many people wear cranial
prosthesis to cope with hair loss due to
baldness, alopecia or chemotherapy.
Most insurance companies pay for
custom wigs to meet special medical
needs of customers suffering from medical
procedures such as radiation or hair follicle
related diseases. Now you can learn how
to create and sell beautiful natural looking
wigs and hairpieces with our innovative hair
ventilation technique…
Topics:
• Tools and Supplies Needed
• Single Knotting
• Double Knotting
• Closures
• Cranial Prosthesis
• Marketing Strategies
Presentation by:
JUSTIN KACE
IMAGE is EVERYTHING
20

BUSINESS
*all classes are complimentary unless otherwise indicated — new classes added daily*
WHAT ARE THE SECRETS OF THE HIGHEST PAID
HAIRDRESSERS THAT MAKE THEM SO SUCCESSFUL?
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
This class will identify these individuals and what they did
and continue to do to be some of the highest paid in the
industry. Secrets will be given and explained to allow those
in the class to accelerate their achievements.
Presentation by:
ZAN RAY
Presentation by:
JON GONZALES
This class is about:
• Education
• Commitment
• One thing they all have in common
FIND YOUR MAGIC
Sunday : 1:30PM - 3:00PM
Monday : 1:30PM - 3:00PM
When a client sits down in our chair and says
OK, WORK “YOUR MAGIC”!!
And you think, UH OH, WHAT IS “MY MAGIC” and where am I going to find it?
Together we will explore and discover your very own “MAGIC”.
This is a very fun and interactive class with:
• Handouts
• Discovery Maps
• Prizes
You will take away from this class:
• Where “YOUR MAGIC” lives
• How to retrieve “IT” at a moment’s notice
• And, how to share “IT” with others
I’VE FINISHED BEAUTY SCHOOL, NOW WHAT?
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
This interactive class is for the newbie beauty professional
who is either still in beauty school, already finished school,
or has been licensed in the industry 5 years or less.
These students are still trying to figure things out and navigate
their next steps. This class is designed to take the student through
a step-by-step Magnetic Client Attraction.
Presentation by:
ERICA AKER
The focus is getting ideal clients with services they are stronger in, while they continue to
learn and perfect the skills they are weaker in.
We will go over a 6-step blueprint, and students will receive handouts to activeuse during
the class to discover what their strengths are, and the client they desire to work with.
GROWING A SUCCESSFUL AND PROFITABLE
BUSINESS
Sunday : 10:00AM - 11:30AM
Sunday : 2:00PM - 3:30PM
Monday : 10:00AM - 11:30AM
The purpose of this powerful business class
is to help salon owners develop powerful
business skills, so they can take their salons
and team to a higher level of excellence.
A trial and error approach to finding
solutions to the many challenges of owning
a business is just too costly!
After attending Jon’s tough love class,
salon owners will be able to meet the
challenges of owning a business with
confidence.
His educational books on management
and business and his seminars are
receiving rave reviews throughout the U.S.
and Canada.
A HAIRDRESSER’S ROADMAP TO SUCCESS
Monday : 2:00PM - 3:30PM
His highly popular motivational and
educational class will help hairdressers
learn how to double and triple their
incomes by showing them how to build
an upscale clientele and stand above
the crowd. This class is highly endorsed
by salon owners who want to bridge the
gap between staff and management and
build a team culture.
• How to Create Value in Yourself and
Your Skills
• How to Create a Demand for Your
Services
•How to Double and Triple Your Income
•Proven Plan of Action for your Personal ,
Professional , and Financial Development
•Develop Self Confidence and Self
Esteem
•Gain that Competitive Edge
•Identify and Avoid the causes of
Customer Loss
•Start on a Path to Financial
Independence and Security
ATTRACT PREMIUM PAYING CLIENTS: HOW TO LEVERAGE THE INTERNET FOR INCREASED
REVENUE
Sunday : 4:00PM - 5:30PM
Monday : 2:00PM - 3:30PM
Fear of technology, not knowing how to use technology, or the excuse of “I’m creative, no
technical” has gotten a lot of beauty professionals left behind. Being left behind is no longer
acceptable. This class is designed to encourage and motivate beauty professionals who
have yet to embrace technology outside of Facebook and Instagram. Most beauty pros
have no strategy when using these platforms, not are they using the plethora of other tools
available, often for FREE.
We will discuss HOW to utilize social media effectively, how to tap into other internet
platforms besides social media and will show students how easy it is to use. Need not be
tech savvy, just have an open mind!
IMAGE is EVERYTHING
21

BUSINESS
*all classes are complimentary unless otherwise indicated — new classes added daily*
Presentation by:
KENDRA TIMMONS
BECOMING A CUSTOMER MAGNET WITH
GOOGLE!
Sunday : 10:00AM - 11:30AM
Learn how to dominate Google in your
local area and outshine your competition
with digital marketing! With just a little
time out of your schedule each week, you
can have such a HUGE return on such a
minimal investment. Using these quick and
simple concepts Kendra will share, you can
get your local business seen on Google
and can have your phone ringing off the
hook! Dominate your area and learn these
internet marketing fundamentals that will
help you add to your bottom line this year!
In this session, you will learn:
encourage revenue growth.
• Why the look and feel of your website
can directly influence how potential
customers
view your business. Learn strategies to help
create a memorable experience.
• Learn how to create an online marketing
plan to achieve your business goals.
• Find out how to get noticed by potential
customers in paid and unpaid search
results as well as on local sites and social
media.
• Explore marketing options and figure out
which techniques work best for the time
and resources you have available to you.
• Learn how to get your business, products
and services listed on Google and connect
with potential customers.
• Hands on techniques to get your Google
campaign off to a running start
TAKE YOUR BUSINESS TO THE NEXT LEVEL
USING MOBILE MARKETING STRATEGIES
Monday : 2:00PM - 3:30PM
The power of mobile promotions is awesome!
This class will teach you how mobile marketing
will help you to reach prime customers FAST
without a significant amount of time, money,
and effort in order to be effective. Not
adapting this current consumer habit, not
only hinders your growth, but it sends more
of your business right into the arms of your
competitors who are adapting new-age
marketing efforts to meet the demands of
today’s consumers. With mobile promotion
marketing, you learn to reach your ‘local’
market and your ‘local’ best customer with
messaging and promotional campaigns
that drive awareness, traffic and business...
NOTHING is more effective!
In this session, you will learn:
• Why having a mobile marketing strategy
will keep you ahead of your competition
• The top 5 specific strategies you should
implement in your online and mobile
marketing efforts
• Why you are losing business without a
mobile marketing strategy
• How mobile marketing will increase client
engagement
• How mobile marketing strategies can help
to boost your brand and customer loyalty
• How mobile marketing can gain
immediate access to consumers
• How mobile marketing can increase sales
without passing out another flyer or business
card
• How mobile marketing can give you FREE
promotion through social sharing
POSITION YOURSELF
Sunday : 3:00PM - 4:30PM
Achieve business success by positioning
yourself as the expert in your industry!
People like to buy from experts and people
they trust. This class will give you tips,
techniques and strategies to stand out from
your competition as the go-to professional.
As an industry professional &/or
business owner, it’s important to stay
ahead of the curve. Profit is equal to
hard work and a whole lot of exposure.
In today’s ultra competitive market, the
business world is more cut throat than ever
before. While the competition is definitely
fierce, there are plenty of things you can
do to make sure your current customers will
stick around, and that potential customers
will become lifelong clients.
In this session you will learn:
• Simple changes can make a huge
difference in the way clients look at your
business
• The first and most essential part to your
success
• How to be strategic in creating an
identity that no one will forget
• Why your website makes a BIG
difference and what to do about it
• Strategies to brand yourself to become
successful and stay successful
• Bonus: Developing your brand while
creating multiple streams of income!
SALON THINK TANK- #NEW TALENT
Monday : 10:00AM - 11:30AM
Salon Think Tank was founded with the emerging beauty professional in mind. Kendra will break down our 6 months of mentoring and
training into an hour and a half class with no fluff. This session is focused on building your foundation as a student or a newly licensed
professional. You will definitely leave this class feeling empowered and inspired with working strategies to start your new career off on the
right track. Can’t wait to see you there!
Topics covered:
• The 4 M’s to success
• Schools over... now what?
• Learning to earn
• Client attraction
• Who are you?
• Becoming a Master Marketer
• Beauty beyond the chair
• And more!!
IMAGE is EVERYTHING
22

BUSINESS
*all classes are complimentary unless otherwise indicated — new classes added daily*
TAX SAVINGS AND MONEY MANAGEMENT
FOR THE BEAUTY PROFESSIONAL
Sunday : 1:00PM - 2:30PM
Monday : 12:00PM - 1:30PM
This class is designed to assist the professional
in the basic understanding of business
finance, bookkeeping, and tax planning
and preparation. We will share how the IRS
rules govern our day to day business lives
and what to do as business owners to win
inside that structure. We will discuss and
define over 300 acceptable deductions to
assist the professional in legally lowering tax
liability.
Presentation by:
IVORY MIMS
MARKETING FOR SUCCESS IN TODAY’S
COMPETITIVE DIGITAL/MOBILE/SOCIAL
LANDSCAPE
Sunday : 4:00PM - 5:30PM
Monday : 12:00PM - 1:30PM
Learn how your salon can gain a competitive
digital advantage over your competition. As
a busy salon owner, do you feel you just don’t
have enough time or staff or knowledge to do
your social media, mobile, website and digital
marketing?
GETTING THE JOB I WANT
Sunday : 10:30AM - 12:00PM
Monday : 10:30AM - 12:00PM
The class is a course about entrepreneurship
and an easy 4-Step method to assist students
and professionals in getting the job that they
want. The class is conducted by Jane SC
Archie. She is CEO of JSpeak Solutions, an
educational consulting firm for the Beauty
industry.
Step One - A New View
1.Put on the crown – thinking like an
entrepreneur
• Half Empty or Half Full
• The Buck Stops Here
• The Happiness Factor
2.What is she wearing – Create your Image
• What You See Is What You Get
• Fake It Till You Make it
• Pretty Woman
Step Two - Portfolio Creation
1.Show and Tell – Document your work
• Seeing Is Believing
• What Am I Looking At
• A Little Goes Long Way
2.All the Ways to Use My Creation
• Advertising and Marketing
• Watching My Progress
• Impressing the World
Step Three - Research
1.Eye Spy – Do the research
• Shop Till You Drop
• Apples to Apples and Oranges to
Oranges
• See the Big Picture
Step Four - Making Decisions
1.Eeny Meany Miney Mo – Make a decision
• How Do I Know What’s Right For Me
• What if I am Wrong
• Take a Stand and Run With It
Presentation by:
JANE ARCHIE
“YOU MUST NOT KNOW BOUT ME” RESUME
WRITING & INTERVIEWING FOR THE 21ST
CENTURY
Sunday : 1:30PM - 3:00PM
Monday : 1:30PM - 3:00PM
The class is a course about an easy 4-Step
method to assist students and professionals
in writing resumes and improving their
interviewing skills.
The class is conducted by Jane SC
Archie. She is CEO of JSpeak Solutions, an
educational consulting firm for the Beauty
industry.
Step One - Identifying who you are and
what you want - Put on the crown
1.Thinking Like an Entrepreneur
2.My Skill List, My Experiences and
Education
3.My options
Step Two - Identifying What They Want –
Ask the Right Questions
1.Seeing the Big Picture
2.Who Are They
3.What Need Will I Fill
Step Three - You Must Not Know Bout Me –
Resume Writing
1.What Is a Resume and Why Do I need
One?
2.Do I Really Need to Write It Down
3.What Should It Look Like?
4.Three Simple Sections
Step Four - Interviewing (Informational
and Employment)
1.Know What They Need
2.Speak From Their Point of View
3.Say What You Do and Do What You Say
4.Ask For What You Want
You’ll learn business-building strategies, the
importance of promoting your brand, and tips
and techniques to increase your productivity.
•The importance of a professional, easy to
navigate website that is adaptive/responsive
on any device
•Mobile marketing strategies to boost client
loyalty
•Search Engine Marketing tips
•Social Media Marketing – Facebook and
Twitter
•Customer Relationship Marketing Tools
•Managing client lists
•Appointment setting and reminders
•Lead Generation through e-mail and text
marketing
Presentation by:
JASON ABRAHAM
IMAGE is EVERYTHING
23

PCEP #1455
CONTINUING EDUCATION
*all classes are complimentary unless otherwise indicated — new classes added daily*
get 1 ce credit for attending!
*$15 CHARGE AT BOZZIE BOOTH #101
BOZZIE
Presentation by:
Felecia Howard, Bozzie Professional
Continuing Education Provider #1455
CE specific questions?
Call 713-598-1959
SANITATION, HEALTH & SAFETY
Sunday : 9:30AM - 10:30AM
Monday : 9:30AM - 10:30AM
1 HOUR
This course is designed to comply with
TDLR Statutes 1602 and 1603 continuing
education requirements for all cosmetology
practitioner-related licenses, and all licenses
that are required to maintain and sustain
improvement of education through in-service
mandatory continuing education programs.
COURSE TOPICS
Sanitation, health, safety, diseases, anatomy,
bacteriology and related topics
COURSE GOALS
• Be able to safely apply cosmetology,
prevention of disease, and health concepts
in a salon/school establishment.
• Demonstrate profound knowledge of
sanitation procedures, hygiene, and ethical
cosmetology practices.
• Have completed 1 out of 4 hours required
by TDLR dedicated to sanitation, health
and safety to complete the requirement for
renewal.
• Receive a certificate of completion for 1
hour of continuing education.
Cost of
Class
$20
Presentation by:
O’Brien Lynch & Pamela Hall
(Color Specialist &
Celebrity Stylist)
(International Educator &
Texturing Specialist)
TEXTURING & HAIR TRANSFORMATION
Sunday : 10:30AM - 1:30PM
Monday : 10:30AM - 1:30PM
3 HOURS
Upon completion of this course, participants:
• Must be able to grasp the concept of
sanitizing while texturing and cutting
• Demonstrate profound knowledge of
texturing and cutting on different hair
types and textures
• Have completed three out of four hours
required by TDLR dedicate to sanitation
and cosmetology related topics to complete
the requirement for renewal
• Receive a certificate for completion
Cost of
Class
$45
also introducing a
brief color demo!
“Where education is the law”
713.598.1959
SANITATION/HEALTH & SAFETY & TEXTURING &
HAIR TRANFORMATION
Sunday : 9:30AM - 1:30PM
Monday : 9:30AM - 1:30PM
4 HOURS
This course is designed to comply with TDLR
Statutes 1602 and Sec. 1602.354 continuing
education requirements for all cosmetology
practitioner-related licenses, and all licenses
that are required to maintain and sustain
improvement of education through in-service
mandatory continuing education programs.
COURSE TOPICS
Sanitation / Texturing and Hair Cutting
Transformation
1hr Sanitation/ 3hr Cosmetology
Related
COURSE GOALS
• Must be able to grasp the concept of
sanitizing while texturing and cutting
• Demonstrate profound knowledge of
texturing and cutting on different hair types
and textures
• Have completed four out of four hours
required by TDLR dedicate to sanitation and
cosmetology related topics to complete the
requirement for renewal
• To receive a certificate for four hours of
continuing education in sanitation and
cosmetology related
Cost of
Class
$65
for more questions
Presentation by:
Felecia Howard, Bozzie Professional
Continuing Education Provider #1455
713-598-1959
register for the CE CLASSES to win giveaways!
IMAGE is EVERYTHING
24
Cost of
Classes
are FREE
BOZZIE
PCEP #1455
“Where education is the law”
713.598.1959
*To gain the CE credits,
attendees must pay for
the class.

CONTINUING EDUCATION
*all classes are complimentary unless otherwise indicated — new classes added daily*
REGISTRATION AT WWW.THEIMAGEEXPO.COM OR CALL 877.219.3976
ultimate
SPONSORED BY
DA GAUGE, INC
competition
Student Battle
11:00am l Entry Fee: $50 l 1st Place: Belts and Prizes
This competition consists of student/apprentice barbers in the industry. Every student is allowed to perform any type of cut they
prefer. Students are encouraged to show their skills with a traditional cut or freestyle. The competition will be 40 minutes long. Pre-cut
models are not allowed. The winner will be announced after the battle.
Traditional Battle
12:20pm l Entry Fee: $100 l 1st Place: Belts and Prizes, and $400
This competition consists of barbers competing on everyday men’s hairstyles. Each barber will have the maximum time of 25
minutes. NO COLOR, NO SPRAY. Judging will take place after the 25 minutes. Competitors will have an additional 10 minutes to
add color or spray for extra points. All cutting will be performed on the floor. Pre-cutting is not allowed. Judging will be based on
precision cutting.
Design Battle
monday may 16, 2016
1:40pm l Entry Fee: $100 l 1st Place: Belts and Prizes, and $400
This competition consists of barbers displaying their artistic ability (designs in the interior of the haircut).
Competitors have 45 minutes to complete the artistic work. Judging will take place after the 45 minutes.
All cutting will be performed on the floor. Pre-cutting is not allowed.
IMAGE is EVERYTHING
25

BARBER
*all classes are complimentary unless otherwise indicated — new classes added daily*
MAN-BOBS AND BROOMSTICKS
Sunday : 3:00PM - 4:30PM
Monday : 2:00PM - 3:30PM
A stylist’s approach to barbering using
scissor only barbering techniques.
•Alternative time saving techniques
utilizing shear over comb cutting and
point cutting
•Slide blending and texture on short hair
•Longer men’s haircutting and man-bobs
•Explaining why reaching for the shears
instead of the clipper will justify a higher
priced men’s cut
•Simple marketing that will not make him
think twice about going anywhere else
than your chair and will maximize your
income and most valuable client base
(men)
THE SECRET AGENT
Sunday : 11:30AM - 12:30PM
Rodrick Brown is a barber educator and
platform artist. In this class you will learn
how to get sharp, even hair lines using
liners, straight razors, and the newest liquid
razor on the market “007: The Secret
Agent”. Rodrick will also discuss temporary
color techniques and station sanitation.
Presentation by:
RODRICK BROWN
CUTTING WITH CONFIDENCE 3:
CONSISTENCY IS THE KEY
Sunday : 1:00PM - 2:00M
Throughout your professional career it is
imperative to keep your clientele coming
back. The key to a successful career
in this industry is consistency. In this class,
Cutting With Confidence 3: Consistency
is the Key, instructor and inventor of Da
Gauge Derrick Smith will discuss the importance
of consistency in your work
(edge ups, fading, shaves, etc) and your
work ethic (schedule, hours of operation,
pricing,etc.)
Areas of focus will be: consistent barbering
techniques, time saving tips, time
management, and effective pricing
strategies.
Presentation by:
DERRICK SMITH
Presentation by:
JUSTIN THOMAS
CLIPPER CUTTING 101 INTRO. THE ART OF
CLIPPER CUTTING
Sunday : 10:00AM - 11:00AM
Monday : 10:00AM - 11:00AM
Getting up close and personal with the Art
of clipper cutting. A guide for you to create
different techniques, fade, and style
variations. Learn more about what it takes
to Create something unique with a tool
that’s Timeless.
Presentation by:
EROS SHAW
BURY ME WITH MY CLIPPERS
Sunday : 2:00PM - 3:30PM
The Bury Me With My Clippers Experience
- Take a journey through the eyes behind
the clippers as Angel & Sipp demonstrate
various techniques that they use to maximize
time and precision. As competition
judges, they will teach how cutting with
confidence can create crispier designs
and have you ready for the next barber
battle and/or cutting competition. All of
this happens in a Barbershop like atmosphere
where the ease of conversation
brings about the comfort of learning. Be
prepared to absorb a lot of knowledge.
This class is definitely a game changer!
Presentation by:
ANGEL RAWS & FRED “SIPP THE SURGEON”
JOHNSON
PICTURE PERFECT CUTS
Sunday : 4:00PM - 5:00PM
Janarius Harris aka J-Roc Da Barber has
achieved much success in his short professional
career. Since obtaining his license in
2012, J-Roc has established a name built
off of precise contemporary styles and
flashy new age designs. Janarius “J-Roc
Da Barber” Harris will show you how to do
basic hair designs as well as more intricate
pieces. You will learn about the best tools
and products to achieve the most unique
hair designs. J-Roc has appeared on The
CW’s “Cedric’s Barber Battle”.
Presentation by:
JANARIUS “J-ROC DA BARBER” HARRIS
IMAGE is EVERYTHING
26

BARBER
*all classes are complimentary unless otherwise indicated — new classes added daily*
BARBER INDUSTRY PANEL DISCUSSION
Monday : 9:30AM - 10:30AM
Presentation by:
PIERRE GIBSON
This panel discussion will have leading
barber professionals from all over the
country sharing their knowledge of the
barber industry. All of the panelists have
achieved levels of success in building
businesses and brands. These industry
professionals will share insight into the
secrets of their success. There will also
be a question and answer session.
Presentation by:
LEGENDS IN THE BARBER INDUSTRY
14 SHAVING STROKES & FACIAL CLASS
Sunday : 10:00AM - 11:30AM
Professional Hair Designers Shaving
and Facials; Pierre’s Methodology,
assimilated through perceptions and
examples to simplify, the traditional
razor, strop, stone, and facial products
this fasting-growing, long neglected
area necessary to accentuate The
Professional Hair Designer Art of Razor
Shaving and Plain Facials.
Class three basic goals:
1.) To ensure all practitioners receive
correct and coherent information ;
2.) Artisan shall demonstrate:
a. Dexterity
b. Performance
c. Competence
3.) Technician is to demonstrate and
exhibit the applicable requirements of
the MILADY’S STANDARD Text Book.
SCIENTIFIC REST FACIAL
Monday : 10:00AM - 11:30AM
The method of facials has become a
lost art. Pierre’s methodology class you
will learn the basic techniques. You will
learn to clean the skin from toxins and
impurities, how to properly massage the
skin, how to apply mask and any other
facial treatments. Once you know the
basics, how far you want to go, “ it’s up
to you!”
IMAGE is EVERYTHING
27

Horizontal Black and Clean White (Light Background)
Horizontal Reverse logo Black and Clean White (Dark Background)
NAILS
*all classes are complimentary unless otherwise indicated — new classes added daily*
QUICK ARTIFICIAL NAIL APPLICATION FOR
PROFESSIONALS
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
The secret to success for all nail technicians
not only involves the concept of quantity,
but quality as well. Everyone wants to make
fast, easy money these days and time
management is one of the key principles for
keeping our clientele pleased and taking
full advantage of our time. Learn how to
achieve both without sacrificing the quality
of your work.
Goals:
• Proper Application
• Timely Management
• Longevity
Presentation by:
RAMONA PATTERSON
WHAT’S THE 411 ON THE GEL POLISH
APPLICATION
Sunday : 4:00PM - 5:30PM
Monday : 2:00PM - 3:30PM
Here you will learn some must-know facts
regarding the application of gel polish. Over
the past few years, Gel manicures have
become a beauty phenomenon, and it is
important as a nail care professional that you
know the do’s and don’ts of the application
process. You will learn how to promote the
health of the natural nail, how to pick the
correct polish, and how to properly apply the
polish for a chic long lasting finish.
Goals:
• Application Time
• Curing Time
• Long Lasting Nails
GEL LIKE NO OTHER
Sunday : 2:00PM - 3:30PM
Monday : 12:00PM - 1:30PM
Learn how all our product lines work
together to help you create the perfect
set of nails for every client. We will cover
some new styles like stiletto tips, and how
to incorporate some new techniques in
nail art design using Soak-off Gel Polish
to give those natural nail clients a little
added flare. All the while increasing your
bottom line! With over 100 colors available
and 24 limited edition mood temperatureactivated
color changing colors, we’ve
got something for everyone!
Presentation by:
BLANCA REYES
GEL II ® MANICURE
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
The expansion from spa products to
discovering a new brand of gel polish
was clear for the Le family; it has to be
non-solvent and free of harmful elements.
Gel II® Manicure is a two-step soak off
gel polish system. It was created for those
who are allergic and sensitive to gels and
polishes that have base coats, bon-aids,
primers, and the damaging effects they
can have.
Presentation by:
GEL II ®
BOOTH 316
CHRISTRIO
Sunday : 9:00AM - 6:00PM
Sunday : 9:00AM - 4:00PM
Not just another nail company, but a
brand that consistently delivers the most
innovative professional nail products in the
industry. Streamlining nail enhancement
systems for over 15 years, Christrio’s
reputation for creating quality products
that “minimize your effort and maximize
your profit,” has made it a preferred brand
worldwide.
Founded by an actual nail tech with over
17 years of salon ownership expertise,
Christrio not only understands the needs of
nail professionals but those of their clients
as well. Our products are manufactured
with direction from a nail tech for the nail
tech!
Presentation by:
MYANH VO
HOW TO CREATE ACRYLIC NAIL ART USING
CHISEL 3D NAIL ART STAMPING
Sunday : 10:00AM - 11:30AM
Demonstrations of how to create fast and
easy nail art designs using acrylic powders.
Designs will add value and build more
income.
Presentation by:
DAVID HOANG
IMAGE is EVERYTHING
28

DAYSPA
*all classes are complimentary unless otherwise indicated — new classes added daily*
LEARN HOW TO EARN BIG $$$ REMOVING
ALL TYPES OF SKIN IMPERFECTIONS
Sunday : 10:00AM - 11:30AM
Presentation by:
MARTINNI BEAUTY
Rosemead Beauty School Esthetics
Instructor and Director of Education at
Martinni Beauty Inc, Joanne Tu is a Licensed
Esthetician, a Professional Makeup Artist,
and Certified Financial Aid Officer with the
U.S Department of Education.
MICRODERMABRASION: PAST, PRESENT &
FUTURE
Monday : 10:00AM - 11:30AM
Rosemead Beauty School Esthetics
Instructor and Director of Education at
Martinni Beauty Inc, Joanne Tu is a Licensed
Esthetician, a Professional Makeup Artist,
and Certified Financial Aid Officer with the
U.S Department of Education.
THE BENEFITS OF ORGANIC SKINCARE IN
HEALTH
Sunday : 2:00PM - 3:30PM
Monday : 2:00PM - 3:30PM
Learn about the benefits of organize
skincare in health: a special reference to
antioxidant properties in grapes.
Presentation by:
ALFONSO LOPEZ DE LA OSA ESCRIBANO
APPLYING AND REMOVING EYELASH
EXTENSIONS THE RIGHT WAY
Sunday : 10:00AM - 12:00PM
Sunday : 1:00PM - 3:00PM
Monday : 10:00AM - 12:00PM
This class will teach you the right way
to apply eyelash extensions and the
right way to remove them. The class is
complimentary with the purchase of an
eyelash extension kit $150. Attendees will
purchase kit in the classroom at the time
of arrival.
Kit Purchased at Class
Eyelash Kit will include:
1 GLUE
1 REMOVER
1 LASH JAR 6MM. 8MM. 10MM
1 TWEEZER SET
1 SURGICAL TAPE
1 BLOWER
1 TRAINING DVD
Presentation by:
#1 LASH AND BEAUTY
HOW TO APPLY SEMIPERMANENT
MASCARA
Sunday : 4:00PM - 5:00PM
Monday : 1:00PM - 3:00PM
This class will show you how to apply
semi-perma-nent mascara. The class is
complimentary with the purchase of a
$200 Mascara kit and will take place in
booth 139.
Kit Purchased at Class
SEMI-PERMANENT KIT
1 MASCARA LIQUID
1 LIQUID REMOVER
1 FIBER POWDER
72 MASCARA BRUSHES
1 TOOL SET
1 EYELASH CURLER
1 BOX MICRO BRUSHES
1 CASE
LONG MI LASHES BY DANIEL
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
Five years after transitioning to Little Saigon
to Beverly Hills and hundreds of clients later,
Daniel Dinh’s eyelash artistry has been
featured by different media outlets. Thanks
to the help and support of his clients, not a
publicist/PR team, Daniel’s work has been
featured in magazines such as “Allure,”
“Time,” “C,” “In Touch,” “Essence,” “Tiger
Beat,” and “BOP.” Daniel’s talents have
also spotlighted by various television
news media from Los Angeles (KCBS/
KCAL-TV), to New York (Spanish TV), and
Germany (Libz-TV) to the television series
“Girlfriends,” “I’m a Celebrity…Get Me
Out of Here!,” and “Gene Simmons: Family
Jewels.” During awards season, Daniel’s
eyelash enhancements are a favorite
at gifting suites – helping the who’s who
of Hollywood get ready for the Oscars,
Golden Globes, Grammys and Daytime &
Prime-Time Emmys.
Presentation by:
DANIEL DINH
BOOTH 516
IMAGE is EVERYTHING
29

DAYSPA
*all classes are complimentary unless otherwise indicated — new classes added daily*
14 SHAVING STROKES & FACIAL CLASS
Sunday : 10:00AM - 11:30AM
Professional Hair Designers Shaving
and Facials; Pierre’s Methodology,
assimilated through perceptions and
examples to simplify, the traditional
razor, strop, stone, and facial products
this fasting-growing, long neglected
area necessary to accentuate The
Professional Hair Designer Art of Razor
Shaving and Plain Facials.
Class three basic goals:
1.) To ensure all practitioners receive
correct and coherent information ;
2.) Artisan shall demonstrate:
a. Dexterity
b. Performance
c. Competence
3.) Technician is to demonstrate and
exhibit the applicable requirements of
the MILADY’S STANDARD Text Book.
Presentation by:
PIERRE GIBSON
SCIENTIFIC REST FACIAL
Monday : 10:00AM - 11:30AM
The method of facials has become a
lost art. Pierre’s methodology class you
will learn the basic techniques. You will
learn to clean the skin from toxins and
impurities, how to properly massage the
skin, how to apply mask and any other
facial treatments. Once you know the
basics, how far you want to go, “ it’s up
to you!”
THE PERFECT EYEBROW DESIGN
(EN ESPANOL)
Sunday : 12:00PM - 1:00PM
Monday : 12:00PM - 1:00PM
1. Formas de Cejas
2. Tecnica de Depilacion
3. La Ceja perfecta para el marco de tus
Ojos
4. Colores para la Ceje
5. Tendencias en Ceja
Presentation by:
SANDRA CARRETERO
IMAGE is EVERYTHING
30

HANDS-ON
*all classes are complimentary unless otherwise indicated — new classes added daily*
THE FLAT WEAVE TECHNIQUE
Monday : 1:00PM - 3:00PM
This is one of the newest and most
undetectable methods of Hair Weaving
in the market today. Using this technique
there is no braiding or glue involved.
Overview of Flat Weave Technique
• Demo on how to use the Tools
• How long does the technique last?
• Learn how the micro links are placed and
secured in the hair
• Placement of the wefted hair
• What type of maintenance products do I
use?
• How do I remove the Flat Weave?
• Question and answers Session
What to Bring?
• Nylon Weaving Thread
• One Pak of Wefted Weave Hair
• C Shaped Weaving Needle
• Wig Stand or Tripod
• Scissors or seam ripper to cut the weaving
thread
• Mannequin
Presentation by:
EUNICE JOHNSON
Cost of
Class
$95
HAIR EXTENSION CERTIFICATION BY ADRIAN
THE DREAMWEAVER
Sunday : 9:00AM - 3:00PM
Workshop will cover various hair extension
methods including Fusion, Micro Rings and
Tape Hair techniques as well as top pieces
for thinning hair.
The educational portion of this class begins
with consultation pre-qualifying your
client and determining who is and who
is not a candidate for hair extensions. We
will discuss consent and release forms,
monetary deposits, as well as client home
care instructions. The course covers
layering techniques for attaching the hair
extensions and color blending. We also
include sections for problems and solutions,
medical interactions, and marketing and
promotion. The in-depth hands on portion of
this class is done on provided mmannequin
heads and includes proper techniques for
removing the extensions.
Presentation by:
ADRIAN THE DREAMWEAVER
Cost of
Class
$499
COLORING WITH YOUR EYES BY SHERRY
RATAY
Sunday : 1:00PM - 4:00PM
Monday : 9:00AM - 12:00PM
In this workshop you will learn signature
money making techniques, and the way
to look at the canvas before you start to
create: by Celebrity Hair Colorist Sherry
Ratay.
• Seasonal haircolor change: A step-bystep
technique featuring how to transform
an ordinary one dimensional haircolor into a
vivacious multi-dimensional blonde.
• The Soft European Sombre: Learn
Sherry Ratay’s signature European ombre
technique has evolved into something
much more subtle, blended and textured.
Lighter pieces are being taken up higher,
particularly around the face, and the lower
lengths of the hair have ribbons of color
running through; a much more wearable,
natural look and really enhances any
natural texture and layering in the cut.
• Baby lights: Soft delicate light strands living
closer to the regrowth area, an application
to transition existing haircolor from season to
season.
Presentation by:
SHERRY RATAY
Pre-Pay
$150
Show
Day
$195
LEARN THE INDUSTRY SUCCESS SECRETS
FROM A LEGEND
Sunday : 12:30PM - 1:30PM
This session is designed exclusively for salon
owners.
Get an in-depth look at the secrets to
becoming successful in the hair and beauty
industry with legend, Tabatha Coffey.
With a limited class size, it’ll almost feel like
you’re having a one-on-one. Don’t miss this
opportunity to get elevated and inspired by
a true industry icon.
Presentation by:
TABATHA COFFEY
***SALON OWNERS ONLY SESSION***
Cost of
Class
$99
DONNA BELLA HANDS-ON CERTIFICATION
COURSE FEATURING RUBEN MARTINEZ
Monday : 12:00PM - 3:00PM
Study the art of hair extensions with our Master
Educator Ruben Martinez! This intensive training
course will give you hands-on experience with
all three professional hair extensions methods
(I-Link, Kera-Link, and Tape-In). For I-Link you’ll
learn how to install beads with no slippage
and how to find the best bead color for the
client. The Kera-Link training will showyou how
to install extensions, making them virtually
unnoticeable. After you’ve completed the
Tape-In training, you will be able to install a
full head of Tape-In extensions in 30 minutes.
Participants will receive a starter kit in the
method of their choice and access to our
online education and certification program.
Bring:
Shears
Pen
Paper
Presentation by:
RUBEN MARTINEZ
Cost of
Class
$175
IMAGE is EVERYTHING
31
Cost
$200
Cost
$185
Cost
$175
SHAPES & BALANCES
Monday : 9:30AM - 12:00PM
Haircutting is about Understanding not
Memorizing. We must understand the Law
of Haircutting in order to become a better
haircutter.
Bring the following Tools/Supplies:
• Personal cutting tools
• Cutting combs
• 2 hair clip only
• Water bottlle
• 1 towel
optional; bring your personal Tri pod
Presentation by:
RAUL MARTEZ
$200.00 / INCLUDES : MANNEQUIN,
FREE DVD CUT N COLOR
($70 VALUE)
$185.00 / INCLUDES MANNEQUIN
$175.00 / NO MANNEQUIN , MUST
BRING YOUR OWN

HANDS-ON
*all classes are complimentary unless otherwise indicated — new classes added daily*
EYEBROW THREADING CLASS
saturday
class!!!
Certificate Course (8 Hour class)
9:00AM - 6:00 5:00PM
ONLY $399 (Reg. $500)
Reg. $125 (Free if you bring FAQ a valid Beauty ALSO ENROLLING School FOR ID
Q) Can I work as an eyebrow artist
in any Salon after this certificate
course?
YES
Anyone can complete this certificate
course and open their own
Threading Salon anywhere in Texas
EYEBROW EXTENSION
CLASSES
EYEBROW EXTENSIONS EF-
FECTIVELY RESHAPES THE
EYEBROWS, FILLS GAPS,
COVERS SCARS, CREATES
LENGTH, ADDS FULLNESS,
GIVES BROWS A LIFT &
ADDS MORE ARCH.
COURSE INCLUDES
● Sanitation and rules required for threading
● Precautions you must take before threading
● How to make a perfect loop with magical thread
● Shaping Essentials and 12 techniques for different facial features
● How to do threading on yourself
● How to thread on face & other body parts
● Secrets To Make You A Better Brow Artist Instantly
● Instructions on how to correct the Eyebrow Threading Blunders
● Specific techniques to make you an expert eyebrow Designer
● Other hair removal methods & why threading method is the best
● How to thread on acne and sensitive skin
● Confidence that you can create magical brows on any client
● How to gain more Clients who pay Top Dollar and return to you
CLASSES AVAILABLE
CLASSES AVAILABLE
Houston
Houston Austin
San Austin Antonio
San Dallas Antonio
Galveston Dallas
Corpus Galveston Christi
Louisiana
Corpus Christi
California
Louisiana
Florida
California Atlanta
New Florida York
Atlanta
Call New for Schedule York
APSARA BEAUTY CENTER
3055 Sage Rd@Hidalgo Houston TX 77056
832-252-7272, www.apsarabeauty.com
Please call to reserve your seat (limited seats)
CALL FOR SCHEDULE
APSARA
Board Certified
Esthetic Instructor
Threading Since 1987
IMAGE is EVERYTHING
32

The George R. Brown features
a 1,600-space parking garage
located at the corner of
Polk Street and Avenida de las
Americas. Conveniently connected
to the GRB and the Hilton
by Level 2 skywalks, parking
couldn’t be easier.
Daily parking rates were recently
adjusted. Rates are now $10
at the surface lot $12 at the underground
Convention District
Parking Garage under Discovery
Green and $20 at the Hilton
Americas-Houston garage.
Parking & Driving
Coming from Dallas, Conroe, The
Woodlands, Bush Intercontinental
Airport
Take I-45 North > exit Downtown
Destinations (exit #45) > exit Pease
Street > right on Dowling Street
> left on Polk Street > right on
Avenida de las Americas.
Coming from Kingwood, Humble,
Bush Intercontinental Airport
Take US-59 South > exit Downtown
Destinations-Jackson Street >
left on Franklin Street > right on
Hamilton Street > right on Capitol
Street > left on Avenida de las
Americas.
Coming from the Galleria, Missouri
City, First Colony, Sugar Land
Take US-59 North > exit Downtown
Destinations-Polk Street > left on
Polk Street > right on Avenida de
las Americas.
Coming from Katy, San Antonio
Take I-10 East > to 59 South
(exit #770A) > exit Downtown
Destinations-Hamilton Street > right
on Capitol Street > left on Avenida
de las Americas.
Coming from Pearland, South Loop,
Reliant Park
Take SH-288 North > to US-59 North
> exit Downtown Destinations-Polk
Street > left on Polk Street > right on
Avenida de las Americas.
Coming from Austin, Copperfield
Take US-290 East > to Loop 610
South > to I-10 East > to US-59 South
(exit #770A) > exit Downtown
Destinations-Hamilton Street > right
on Capitol Street > left on Avenida
de las Americas.
George R. Brown
Convention Center
1001 Avenida
de las Americas
Houston, Texas, 77010
Hall D
HAMPTON INN
EMBASSY SUITES
IMAGE is EVERYTHING
33

Book by April 11! Prices start at $149/night
http://hamptoninn.hilton.com/en/hp/groups/personalized/H/HOUDWHX-TIE-20160511/index.jhtml?WT.mc_id=POG
book now and save!
Book by April 15! Prices start at $159/night
http://embassysuites.hilton.com/en/es/groups/personalized/H/HOUDNES-5IE-20160511/index.jhtml?WT.mc_id=POG

Tabatha Coffey
1
2
3
4
5
TOP
reasons
to attend
EDUCATION
Free classes! When buying a
ticket, you have access to over
200 classes!
EXHIBIT FLOOR
The beauty industry will
premiere the latest products
and trends!
THE INDUSTRY’S
BIGGEST NAMES!
Tabatha Coffey, Charlie Price,
and more!
WORKSHOPS
Covering hair extensions, color,
nails, and more!
CE CREDIT
Satisfy all of your CE
requirements and have a
great time doing it!
*GET a CE CREDIT FOR ATTENDING!
$15 charge at Bozzie Booth #101
5
Charlie Price