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IMAGE Show Preview Guide Dallas 2017

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Cole Gummere<br />

STEPHANIE<br />

HARPER<br />

ATTRACT NEW CLIENTS WITH A 5-STAR ONLINE<br />

REPUTATION<br />

Sunday : 10:30AM - 11:30AM<br />

First impressions count. Be sure you re making the right first<br />

impression with your online marketing to attract new clients.<br />

We ll discuss what factors affect your online reputation and<br />

how you can take control. Learn how to get more online<br />

reviews, how to turn a negative review into a positive one, the<br />

connection between reviews and ranking highly on Google,<br />

and the 4 things your website has to have for a glowing<br />

online reputation. Attend this session for expert strategies on<br />

leveraging your reviews, website, and social media to not only<br />

attract more prospects, but to convert them into regular clients.<br />

NIKKI GOODLOW<br />

THE START UP<br />

Sunday : 10:00AM - 11:00AM<br />

This workshop is aimed to provide assistant to the new and<br />

aspiring entrepreneur; the entrepreneur who is struggling to<br />

build their business, who s business has come to a standstill,<br />

and also for the entrepreneur that wants to find new methods<br />

to increase their current income. This is intended for those who<br />

have already discovered their talents and passions and know<br />

what they want to offer the world.<br />

Your Launch Check List:<br />

• Define Your Target Market<br />

• Create Your Mission Statement<br />

• Defined Your Dream Clients<br />

• Name Your Business<br />

• Create A Logo<br />

• Using Social Media To Begin Branding “ Register Your Business<br />

• Obtain Tax ID Number<br />

business development<br />

LIFE SKILLS FOR FUTURE STYLISTS<br />

Sunday : 2:30PM - 3:30PM<br />

Monday : 10:30AM - 11:30AM<br />

We are here to help establish you in your future career as a<br />

stylist.<br />

We are an elite Paul Mitchell school of cosmetology &<br />

barbering. We were established June 2016 and over the past<br />

year we have had 100% pass rate and all currently working in<br />

a salon. We offer a variety of different services at our school .<br />

Some examples are : all gender haircuts, highlights & balayage<br />

techniques, braiding, hair extensions, facials, pedicures , nails,<br />

lash extensions & more.<br />

Our goal for this class is to help educate current students or<br />

potential future students on any information needed on current<br />

issues they are facing as well as their future as a stylist. We<br />

want to help prepare them for the rapidly growing industry of<br />

Cosmetology.<br />

We will have : Q &A on choosing a cosmetology school that fits<br />

each individual , Q & A of school life, Q & A on hair , nails, & etc<br />

problems, Q & A on client issues, Q & A how to build cliental, Q<br />

& A for state board preparations, Q & A on salon choices, Q&<br />

A on finance decisions.<br />

JENNIFER CALDWELL<br />

MONAT ON STAGE!<br />

Sunday : 11:00AM - 11:40AM<br />

The truth about Anti Aging Hair Care and what it can do for<br />

you!! Monat is changing the way people think about their<br />

hair and giving an amazing opportunity to be a part of the<br />

company. With clinically proven results, and safe, non-toxic<br />

ingredients, Monat is one of the fastest growing companies<br />

in North America, Monat is projected to be a billion dollar<br />

company in it’s 4th year in business.<br />

Come and learn what everyone is talking about from Jennifer<br />

Caldwell Executive Director and Founder with Monat<br />

BUILD YOUR BRAND<br />

Monday : 10:30AM - 11:30AM<br />

This Workshop was designed to help you get crystal clear<br />

on what you need next to develop a cohesive, authentic,<br />

personal brand that steals the hearts of your dream clients. This<br />

will aid you in increasing your revenue, increasing your brand<br />

exposure and recognition as a authority and game-changer<br />

in your industry.<br />

Your Brand Checklists:<br />

• What Is Brand Identity<br />

• Define Your Brand Promise<br />

• Discover Your Brand Personality “ How To Connect<br />

Emotionally<br />

• Social Media Visuals<br />

• How To Attract More Clients<br />

• Lets Get Social<br />

JOSH VAN DYK<br />

HOW TO CAPTURE NEW CUSTOMERS ONLINE AND KEEP<br />

THEM COMING BACK!<br />

Sunday : 1:00PM - 2:00PM<br />

Monday : 1:00PM - 2:00PM<br />

Josh has helped hundreds of entrepreneurial beauty<br />

professionals like yourself take their businesses to the next<br />

level. You will learn how to achieve their goals by leveraging<br />

technology. He will show you how to capture new customers<br />

online, improve your Google ranking, increase appointments,<br />

reduce no-shows, and keep customers coming back with no<br />

additional effort!<br />

Improve your web presence and learn how digital tools can<br />

drastically improve your business while focusing more on what<br />

you love, making your clients look and feel beautiful<br />

<strong>IMAGE</strong> is EVERYTHING<br />

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