Sahiyo Communication Guide

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INTRODUCTION Much of the passion that drives activism and advocacy springs from people’s instinctive rejection of Female Genital Cutting (FGC), and their commitment to working against it. BUT, does a commitment to end FGC mean that we know how to talk about FGC? Sometimes despite our good intentions, discussion can end up doing more harm than good. While there are certainly some audiences that respond exactly as hoped, communications that are targeted at “the general public” and not catered to specific communities can often fall on deaf ears, or worse, perpetuate the continuation of the harmful practice. This guide seeks to provide activists with tools and tips on how to engage in effective advocacy campaigns on FGC.
TABLE OF CONTENTS Why Communication Matters: 4 Understanding Frames Ending FGC: Challenges to 10 Current Communication Approaches Effective Conversation Guide 21 References 26 Appendix 28
Page 1: COMMUNICATION GUIDE for activists w
Page 5 and 6: Effective activism relies on tellin
Page 7 and 8: META-NARRATIVES Many of the frames
Page 9 and 10: Social change is slow, hard work -
Page 11 and 12: Health Approach Often, as activists
Page 13 and 14: Experience and research demonstrate
Page 15 and 16: ‘Individual Responsibility’ App
Page 17 and 18: Reasonable Mode versus Rhetorical M
Page 19 and 20: - “This is freedom of religion.
Page 21 and 22: HOW TO HAVE EFFECTIVE CONVERSATIONS
Page 23 and 24: coupled with more tentative stateme
Page 25 and 26: 3) Embrace Grey Areas A person who
Page 27 and 28: KEY TO EFFECTIVE CONVERSATIONS ON K
Page 29 and 30: Four members of the Dawoodi Bohra s
Page 31 and 32: Part of the reason for this is that
Page 33 and 34: The main reason for this is as foll
Page 35 and 36: How could that be so? In her landma
Page 37 and 38: protection offered by circumcision
Page 39 and 40: Perhaps even more striking, the WHO
Page 41 and 42: Nevertheless, the search for “hea
Page 43 and 44: I would go one step further. All ch
Page 45 and 46: Gollaher, D. L. (1994). From ritual

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