Sahiyo Communication Guide

Social change is slow, hard work - much like pushing a heavy rock up a steep
hill. Sometimes, the rock will roll back down despite our valiant efforts. We
know the terrain will be tilted against us because we are struggling against
deeply rooted frames about gender and religion.
Changing narratives - the shifting of consciousness and values - is a long
game. It is not just about finding the right words to spread particular
views, but also the ability to activate the underlying values and beliefs
behind those views. It is about normalizing justice.
Our work, in the long run, is not to push rocks up a hill. It is to reshape the
terrain itself so that we have gravity on our side.
“Ideas at first considered outrageous or ridiculous or extreme, gradually
become what people think they’ve always believed… Change is rarely
straightforward.”
~ Rebecca Solnit
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