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1.5<br />

About <strong>Etex</strong><br />

Megatrends<br />

<strong>Etex</strong> Annual Report 2017<br />

About <strong>Etex</strong><br />

Megatrends<br />

Megatrends<br />

1<br />

Rapid urbanisation<br />

How four<br />

megatrends are<br />

reshaping the<br />

construction industry<br />

An increasing number of people are<br />

moving to live and work in urban areas.<br />

People want affordable, quality housing<br />

and the accompanying infrastructure that<br />

supports their way of life. Ageing cities<br />

in developed countries are strained by<br />

the higher population density and need<br />

upgrades. Energy-efficient, space-saving<br />

and sustainable materials are needed<br />

to assure that old buildings can cope<br />

with modern requirements. Meanwhile,<br />

emerging countries cannot build fast<br />

enough to keep up with demand. They turn<br />

towards dry construction, modular and<br />

prefabricated building solutions that are<br />

quick and easy to construct and meet the<br />

surging demand at an affordable expense.<br />

3<br />

Disruptive technology<br />

Disruptive technology is changing the way businesses<br />

operate in industries across the globe. In the world of<br />

construction, they are driving process innovation to<br />

reshape how buildings are designed and constructed. One<br />

example is BIM, short for building information modelling.<br />

This technology facilitates collaboration throughout the<br />

building cycle from conception to demolition.<br />

Furthermore, automation and robotics will speed up<br />

production and enhance quality assurance. While<br />

innovation will build smart cities where energy is<br />

harnessed through solar panels and conserved via highperformance<br />

insulation materials.<br />

2<br />

Climate change and<br />

resource scarcity<br />

Human activity is depleting our planet’s resources<br />

at an alarming rate. The construction industry is the<br />

number one global consumer of raw materials. In<br />

addition, buildings are responsible for 30% of global<br />

greenhouse gases. Significant changes in the way<br />

we work are crucial to curb our drain on resources<br />

and reduce emissions. Construction projects should<br />

consider a building’s complete life cycle—not just<br />

building costs. More efficient use and recycling of<br />

raw materials must evolve towards cradle-to-cradle<br />

solutions. Industrial processes must be optimised to<br />

ensure lean production.<br />

4<br />

Sharing global responsibility<br />

Social responsibility is high on the agenda worldwide.<br />

Companies must demonstrate they are committed to<br />

responsible, safe and sustainable business practices.<br />

They must also recognise the effect these have on their<br />

employees, customers and the communities in which they<br />

operate. Success is measured not just by profit but by<br />

making a positive and lasting impact. A company that acts<br />

responsibly in a transparent way is one that is trusted by its<br />

stakeholders and will assure a stable future.<br />

22 23

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